Through a headhunting company, Xinya Network recruited two senior executives, one named Li Yu and the other named Guo Haibin.
Li Yu graduated from Yenching University with a bachelor's degree. He joined Boston Telecom in 1994 and Microsoft in 1999, where he served as a manager of the Office and Xbox projects. Of course, the first generation of Xbox will not be officially launched until November this year.
The reason why Song Yi recruited Li Yu was because he valued her work experience at Microsoft Xbox. In the end, Song Yi appointed her as the director of the game department's evaluation center, reporting directly to Song Yi.
Before joining Xinya Network, Guo Haibin was a personal webmaster of a gaming website. Song Yi appointed him as the manager of Xinya Network's operations department.
With the joining of Li Yu and Guo Haibin, Song Yi's workload was immediately reduced by half, and the two were worthy of the high salaries offered by Xinya Network.
Xinya Network has signed contracts with Dell and China Telecom successively, with the former providing servers for Xinya Network and the latter providing network services for Xinya Network.
With the contract from Wemade and the support from Dell and China Telecom, Xinya Network signed a cooperation agreement with Puhai Ubisoft, the leading stand-alone game distributor in the mainland. Puhai Ubisoft will sell game point cards for Xinya and get 25% of the profits. After these contracts were signed, Song Yi seconded some employees from Wemade and Xinya Network Co., Ltd. to prepare for the internal and public beta tests of "Legend of Mir 2".
After spending these days together, Song Miao and Song Yi became familiar with each other again. Because Song Yi and Liao Yu got off work very late every day, and Song Mingzhe went to CCTV to record "Lecture Room" from time to time, Zhou Shulan basically took care of her granddaughter throughout the summer vacation.
Because Song Yi forgets the time when he plays games and often misses dinner. In order to make it convenient for Song Yi, Zhou Shulan cooks dinner directly at Song Yi's house. Zhou Shulan is cooking in the kitchen, and Song Miao feels bored alone, so she runs to Song Yi's study to watch Song Yi play games. When Song Yi sees Song Miao sneaking in, he puts down the mouse and chats with Song Miao.
Song Miao, who was a smart kid, asked Song Yi, "Uncle, you and mom get off work so late every day, do you go on a date after get off work?"
Hearing Song Miao say this, Song Yi almost spit out a mouthful of blood. He touched Song Miao's head and said, "Don't talk nonsense. Uncle has a girlfriend. How can he date other girls?"
Song Miao raised her head and asked innocently, "Really? Is it Sister Taixi from last time? But Sister Taixi is not as pretty as mom."
The last time Kim Tae-hee went to Luosha City to shoot the Samdasu advertisement, when she returned to Yanjing, Liao Yu specially invited Kim Tae-hee to dinner, and Song Miao was also present.
Song Yi found it funny, "So you remember Taixi, Taixi is uncle's girlfriend, you should call her Aunt Taixi."
Song Miao insisted, "No, the pretty ones are the elder sisters, and the older ones are the aunties."
Song Yi couldn't help teasing Song Miao, "Miao Miao is also very beautiful. Do the boys in your class call you sister?"
Song Miao was very domineering, "Boys are very childish, I don't want them to be my brothers. Uncle, will you marry Sister Taixi?"
Song Yi didn't hesitate, "Tae Hee is still in college now, you have to wait until she graduates before you can consider getting married."
Song Miao was very disappointed. "If uncle marries sister Taixi, he will have his own children, and then he won't like Miaomiao anymore."
Song Yi felt relieved. No wonder the little girl always wanted Liao Yu to be her girlfriend. It turned out that this was the reason.
"How could that be? Even if uncle has his own children, I still like Miaomiao very much. By then, Miaomiao will be a big sister and have her own brother or sister. Miaomiao must set a good example, study hard in school, eat well at home, and not be picky about food."
"If Miaomiao performs well in school, uncle will take you to Tokyo Disneyland on Miaomiao's birthday, okay? Uncle makes a pinky promise with you." Song Yi stretched out his little finger.
Song Miao smiled sweetly, "We'll make a promise and never change it for a hundred years. Oh, and you have to bring mom along."
Song Yi agreed readily, "Of course I will bring my mother along."
Song Miao added, "And bring grandma along."
Song Yi smiled, "Grandpa and grandma are going, and our whole family is going."
At this time, Liao Yu also came back from get off work, and Zhou Shulan had prepared dinner. Zhou Shulan called out, "Miaomiao, mom is off work. Xiaoyi, come out to eat."
Song Miao hurried out of the study, ran towards Liao Yu, and hugged Liao Yu at once, "Mom, I'm back."
Song Yi was speechless, "Miao Miao, it should be 'Mom, you're back'."
Liao Yu wore a white shirt with a printed skirt, white high-heeled sandals, and carried an LV baguette bag. She looked fashionable and youthful.
Song Yi took Liao Yu's bag naturally and said, "You've been off work so late lately, is there any big project for Xinya Advertising?"
Liao Yu put on slippers and smiled gently, "Didn't Zheng Yiping tell you? We have accepted the Anta advertisement, so we are quite busy during this period. Since you have been busy with "Legend of Mir 2", Yiping is embarrassed to disturb you."
Song Yi was very happy because Anta is the leading sports brand in the mainland. "Except for Li Ning, most of the sports goods companies in the mainland are concentrated in Jinjiang, and Anta is the leading company of these sports brands. If we do a good job in the successful case of Anta, which has the demonstration effect of Anta, we will not have to worry about orders from other brands. We should do a good job."
Obviously, with the successful bid of Yanjing for the Olympic Games and the Chinese football team entering the World Cup in Japan and South Korea, the people's enthusiasm for sports has risen, and more and more sports brands will use the momentum of the Olympics to market their brands.
Liao Yu nodded. "Yiping and I think so too. We want to sponsor a program on CCTV Sports Channel and become the designated advertising partner of the program."
Song Yi gave some advice, "Soccer will be a hot topic in the coming year, so forget about "World Football". Give up all the programs related to the World Cup. The price is high, but the return is low. It is better to focus on the "Sports News" at 12 o'clock at noon."
Liao Yu asked Song Yi, "You are not optimistic about the prospect of the Chinese team qualifying for the World Cup? I heard someone analyze that as the host countries, Japan and South Korea will automatically qualify for the World Cup finals. This time, the Chinese team has great hope of participating in the Japan-South Korea World Cup."
Song Yi certainly knew that on October 7, 2001, the Chinese team successfully advanced to the World Cup finals for the first time with a score of 1-0 at the Wulihe Stadium in Shengjing City. According to the group draw results, the opponents in the group stage were Costa Rica, Turkey and Brazil.
The leaders of the Football Association at that time called for a goal of one win, one draw and one loss, hoping to defeat Costa Rica, draw with Turkey, and score against Brazil. After all, in the 2002 World Cup, the Brazilian team was too strong, and the 3R combination of Ronaldo, Rivaldo and Ronaldinho was invincible, and Ronaldo was in peak form.
In the end, the Chinese team lost 0-2, 0-3 and 0-4. Apart from other things, at least the leaders of the Football Association were quite accurate in their judgment of the strength of these three teams. After all, Brazil was the champion of the 2002 World Cup and Turkey was the third place. Who knew that since the 2002 World Cup, the Chinese team has never entered the World Cup again. After all, the Chinese football is too deep.
"Xinya Advertising can cooperate with the Chinese women's football team, but forget about the men's football team." Song Yi shook his head.
Liao Yu knew Song Yi's attitude and removed the Chinese men's football team from the cooperation list. She then asked, "By the way, My Naughty Girlfriend premiered in Seoul. How is the box office?"
On July 27, "My Naughty Girlfriend" was officially released in South Korea, and the premiere was scheduled at the MegaBox Cinema in COEX Shopping Center in Samseong-dong.
Kim Hee-won of New Asia Media, director Kwak Jae-yong, female lead Jun Ji-hyun, and male lead Cha Tae-hyun all attended the premiere event that day. Song Hye-kyo and Kim Tae-hee of New Asia Media, and Lee Hyo-ri and Sung Yu-ri of Fin.KL also made appearances.
What attracted the most attention was that the film emperor Song Kanghao also attended the premiere of "My Naughty Girlfriend".
Song Kanghao is currently the most popular movie actor in South Korea. In 1999, the movie "The Spy" starring Song Kanghao became the box office champion of the year. In 2000, Song Kanghao won the Grand Bell Award for Best Actor for the movie "Joint Security Area".
In an interview with an entertainment reporter, Song Kanghao praised Jun Ji-hyun and Cha Tae-hyun as rising stars in the film industry. He said Jun Ji-hyun's performance in "My Naughty Girlfriend" was impeccable and he was looking forward to working with them.
With Song Kang-ho's endorsement and the unique promotion plan of New Asia Films, My Naughty Girlfriend has aroused great enthusiasm among Korean movie fans as soon as it was released. In Seoul alone, the number of viewers of My Naughty Girlfriend exceeded 100,000.
Liao Yu did some calculations and was happy for Song Yi. "Based on this, it won't be a problem for the national box office to exceed 10 million RMB in a single day. New Asia Pictures will have a good start."
Song Yi disagreed, "You can't say that. After all, this movie was actually produced by Shin Cine. I just got a bargain."
Shin-Cheol, who was far away in Los Angeles, also got the box office data for the premiere of "My Naughty Girlfriend". If the number of moviegoers in Seoul was 120,000, then the number of moviegoers nationwide was about 200,000.
With 250,000 people on the first day, wouldn't New Asia Pictures be able to make back its investment in 5 days? No, it wouldn't even take 5 days. Because a movie has just been released, the number of screenings is not high. Seeing the popularity of "My Naughty Girlfriend", the theaters will definitely increase the number of screenings. It will be the weekend soon, and there will be another peak in the number of moviegoers.
Shin Cheol now feels a little regretful. It seems that the price he sold Shin Cine for 36 billion won was too cheap.
The box office of the movie "My Naughty Girlfriend" is expected to exceed 5 million, and may even reach 10 million.
If Song Yi wants to acquire Shin Cine after "My Naughty Girlfriend" is released, the purchase price will have to be at least over 100 billion won.
Of course, if Shin Cine produces a hit movie like "My Naughty Girlfriend", whether Shin Cheol is willing to sell Shin Cine is another matter.
Shin Cheol wanted to slap himself in the face. If he only waited two or three more months, he could earn an extra 40 billion won.
He now began to suspect whether Guo Zairong had colluded with Song Yi and deliberately provided a rough cut of "My Naughty Girlfriend" to mislead his judgment and make him think that "My Naughty Girlfriend" had little box office potential and would be difficult to make a profit, which led him to finally decide to sell Shin Cine.
Not knowing whether "My Naughty Girlfriend" will be released in Los Angeles, Shen Zhe wants to see the difference between the final version of "My Naughty Girlfriend" and the rough cut.
In early August, Jun Ji-hyun flew to Yanjing to meet up with Song Yi. Jun Ji-hyun was accompanied by a female assistant from SidusHQ and Song Yi's secretary Jiang Xiu Na.
When Jun Ji-hyun came to the mainland for activities, SidusHQ would definitely not let Jun Ji-hyun to perform alone, but fortunately Jun Ji-hyun's agent Zheng Shuotuo did not come with her this time. Apparently Jun Ji-hyun took Song Yi's words to heart, so she only brought one assistant this time.
Today, Jun Ji-hyun wore a white short-sleeved shirt, blue jeans, a short denim jacket, and sunglasses.
Jun Ji-hyun saw Song Yi who came to meet her at the airport and waved to him happily. Song Yi walked up and hugged Jun Ji-hyun, "Welcome to Yanjing, thank you for your hard work!" Jun Ji-hyun's female assistant frowned as she looked at the two people hugging.
After hugging Jeon Ji-hyun, Song Yi politely shook hands with Jeon Ji-hyun's assistant. "Hello, thank you SidusHQ for cooperating with our New Asia Films. If My Naughty Girlfriend can be released in mainland China, I will invite Director Zheng Shuotuo to come to China again."
Finally, Song Yi walked towards Jiang Xiu Na and hugged her again, "Thank you for your hard work, Xiu Na!" When Jun Ji Hyun's female assistant saw that Song Yi hugged Jun Ji Hyun and Jiang Xiu Na in succession but skipped her, her face became even colder.
She still remembers Zheng Shuotuo's instructions to her, "Ji Hyun specifically emphasized that I don't need to accompany her to Yanjing this time. When you go to Yanjing this time, you must keep an eye on Jun Ji Hyun and Song Yi's every move. Don't give them a chance to be alone together. Send me a message if something goes wrong. I suspect that Song Yi wants to poach Ji Hyun and has ideas about her."
This time, Song Yi drove a BMW 740 to pick up Jun Ji-hyun. This car is a 2000 BMW 7 Series, which can only be produced by a local factory in Germany. It is definitely a representative work of luxury cars.
Jiang Xiu Na saw the black BMW and asked, "President, did you buy another car in Yanjing?"
Song Yi nodded, "Thanks to Zhixian, My Naughty Girlfriend should be able to make a lot of money, so I have the courage to buy a car."
Jiang Xiu Na sat in the front passenger seat, while Jun Ji Hyun and her assistant sat in the back seat. Jun Ji Hyun looked at the luxurious interior of the car and was impressed by Song Yi's extravagance.
Zheng Shuotuo also bought a BMW, which is a far cry from Song Yi's 740. It is said that Song Yi also spent tens of billions of won to buy a single-family villa in Seongbuk-dong, and Kim Tae-hee has already moved in.
After Song Hye Kyo met Song Yi, she took on many endorsements in mainland China and South Korea, and also bought a luxury apartment in Hannam-dong. Song Yi is quite generous to women, especially beautiful women.
After this period of contact, Jun Ji-hyun also got familiar with Jiang Xiuna. Jiang Xiuna had been working with Song Yi for a long time. When Song Yi was the head of the planning team of New Korea Media, Jiang Xiuna was an employee of the planning team.
After New Asia Media acquired DPS Entertainment and Shin Cine, Song Yi transferred Jiang Xiu Na to be his secretary. It was said that this was to facilitate New Asia Media's merger with Shin Han Media, but it can also be seen that Song Yi is a person who cherishes old times.
Jun Ji-hyun knew that Song Yi wanted to poach her. She even thought that Song Yi acquired Shin Cine for her. After "My Naughty Girlfriend" was officially released, she realized that she was overthinking.
According to estimates by a Korean film magazine, the box office attendance for "My Naughty Girlfriend" is approximately 7 million.
The production cost of "My Naughty Girlfriend" was 3.5 billion won. If calculated based on 7 million viewers, the final box office would be around 63 billion won.
South Korea's movie box office needs to deduct 10% of the value-added tax first, and then deduct 3% of the sales, which will be included in the film development fund established by the Korean Film Council. The remaining 87 billion won will be distributed among the theaters, distributors and producers.
Generally, the theater chain gets 50% to 55% of this part, the distributor gets 5% to 10%, and the remaining 40% goes to the producer. According to this, Shin Asia Pictures can get about 22 billion won. Excluding the production costs, Shin Asia Pictures can get about 18 billion won, which is about 100 million yuan.
However, the value that "My Naughty Girlfriend" brings to Shin-Asia Films is far more than that. According to the latest valuation of Shin-Asia Films by investment institutions, the valuation of Shin-Asia Films is about 120 billion won, which is 84 billion won higher than the original acquisition price of 36 billion won.
18 billion won plus 84 billion won, that is to say, "My Naughty Girlfriend" helped Song Yi earn nearly 100 billion won, which is about 70 million US dollars! So it is not an exaggeration for Song Yi to say that he made some money thanks to Jun Ji-hyun! Song Yi didn't know what Jun Ji-hyun was thinking, and drove the BMW 740 to the Peninsula Hotel in Wangfujing. Song Yi took Jun Ji-hyun and the other two to check in. Song Yi booked two suites, one for Jun Ji-hyun and her assistant, and one for Jiang Xiu Na.
Song Yi said to Jun Ji-hyun, "Ji-hyun, you should have a good rest today. I will treat you to dinner tonight. Tomorrow I will take you to visit Consul Zhou Hao. He is also very concerned about whether "My Naughty Girlfriend" can be released in mainland China."
Zhou Hao was previously the cultural counselor of the Chinese Embassy in South Korea. This year, his position changed and he became the consul of the Chinese Embassy in South Korea. If Zhou Hao goes one step further, he can become the minister or ambassador to China.
Song Yi sent Jun Ji-hyun into the room, then went to Jiang Xiuna's room and asked Jiang Xiuna, "Did you have a chance to meet Jun Ji-hyun alone on the way?"
"No, this assistant kept a close eye on her. He basically stayed with Jun Ji-hyun all the time, and I had no chance to talk to her alone. I was also afraid that Zheng Shuotuo would follow her to China, so I didn't talk to Jun Ji-hyun about switching to Shin-Asia." Jiang Xiu Na replied.
Song Yi understood now, "Although Zheng Shuotuo didn't come, he still sent a spy here. We should find a way to contact Jun Ji-hyun alone in the next two days. When the time comes, you can help me hold back Jun Ji-hyun's assistant."
Jiang Xiu Na nodded. Song Yi had already told her before he came that the promotion of "My Naughty Girlfriend" was not the focus of the work this time. The focus was to poach Jun Ji Hyun.
If Jun Ji-hyun can join New Asia Media, then it will have Jun Ji-hyun in the film industry, Song Hye Kyo in the TV drama industry, and Lee Hyori in the music industry, which will be a major benefit to New Asia Media.
Jiang Xiu Na secretly speculated, wondering whether Song Yi was trying to steal Jun Ji Hyun away for the company or for his own personal gain.
After all, employees of New Asia Media speculated that Song Hye Kyo and Song Yi had an ambiguous relationship, and the Fin.KL group has decided to keep Lee Hyo Ri and Sung Yu Ri, while Ok Joo Hyun and Lee Jin will leave the company when their contracts expire next year.
There is a rumor in Shinya Media that the reason why Lee Hyori and Sung Yuri were able to renew their contracts is because they both reported their work one-on-one to their boss Song Yi and won Song Yi's favor.
The reason why Ok Joo Hyun and Lee Jin refused to renew their contracts was that they were unwilling to please Song Yi, so the contract renewal was not successful. Jiang Xiu Na certainly knew that this rumor was nonsense, but she also had to admit that Song Yi's attitude towards Lee Hyo Ri and Sung Yu Ri was different from that of Ok Joo Hyun and Lee Jin.
Jiang Xiu Na knows that Zheng Shuotuo is not only Jun Ji Hyun's agent, but also Jun Ji Hyun's boyfriend. Jun Ji Hyun currently has no plans to terminate her contract with sidusHQ. So how did Song Yi convince Jun Ji Hyun to join Shin Asia?
See you tomorrow night (end of this chapter)