Chapter 95 New Asia Films' New Filming Plan



The office door suddenly opened. It turned out that Jiang Xiu Na came back to the office to report to Song Yi.

Jiang Xiu Na was quite alert. She didn't even see clearly who was sitting on Song Yi. She left the office as quickly as possible to make room for Song Yi and the other person.

Song Yi patted Jin Xiyuan's butt, "Okay, come down. Fortunately, we are in the office today, otherwise I would definitely eat you."

The layout of Song Yi's president's office is an inner and outer suit room. The outer room is the secretary's office, and the inner room is Song Yi's personal office. In addition to a large desk, there is also a set of U-shaped sofas to make it convenient for subordinates to report to Song Yi.

The area of ​​the outer room is about one third of the inner room. There is a waiting area in the secretary's office, and some bonsai and flowers are placed in the room.

If the staff of Xinya Media wanted to report to Song Yi, they had to go through the secretary's office and ask Jiang Xiu Na and Song Yi to confirm the itinerary. However, Song Yi's office had a separate bathroom, and there was another door next to the bathroom, so they could go directly back to the corridor of the office area without going through the secretary's office.

Kim Hee-won stood up and went to the bathroom to tidy up her clothes. Her face was flushed. She was too embarrassed to meet Kang Soo-na, so she left the office from another exit.

Song Yi saw Jin Xiyuan leave the office and coughed, "Xiuna, do you have anything to report to me?"

Jiang Xiu Na entered the office and saw that Song Yi looked normal. She almost thought that what she had just seen was just an illusion. On September 28, "Legend of Mir 2" was officially launched for public beta. During the National Day holiday, the number of simultaneous online players of "Legend of Mir 2" exceeded 10,000. It can be said that this online game has achieved initial success in the mainland market.

Song Yi shared the game strategy of "Legend of Mir 2" on the 17173 game forum using the ID "Xin Yasong", comparing the advantages and disadvantages of the three professions: warrior, magician and Taoist priest. The 17173 website also simultaneously updates the content released by the official website of "Legend of Mir 2".

Kim Tae Hee sat next to Song Yi, watching him reply to other players' posts one by one in the forum, and found it very strange. Song Yi's personal net worth has exceeded 500 million US dollars, but he still personally answered players' questions like a game customer service representative.

"Will you try all three professions yourself?" Kim Tae-hee asked Song Yi.

"Of course, without practice, there is no right to speak. No matter how busy I am, I will take at least one hour every day to experience "Legend of Mir 2"."

"I am the chief experience officer of "Legend of Mir 2". If there is a small bug in the game, I can contact Park Guanhao in the shortest time and let the technical department staff deal with it in time." Song Yi said.

Kim Tae-hee has been very busy recently. She has to go to Seoul University for classes during the day and go to the Seoul National Art Troupe to rehearse the drama "Empress Myeongseong" at night. However, after she moved to Seongbuk-dong, she has gradually spent more time with Song Yi.

"In my opinion, in addition to being the chief experience center, you also serve as the chief customer service. Will Xinya Network pay you two salaries?" Kim Tae-hee said playfully.

"Of course not, but according to my estimation, "Legend of Mir 2" will be profitable by the end of October, about a month earlier than the company expected," said Song Yi.

Xinya Network acquired the exclusive agency rights for "Legend 2" in mainland China for US$3 million over two years. Xinya Network was able to start making profits within a month after the game's public beta, which shows how profitable this online game is.

Song Yi remembers that shortly after the public beta of "Legend of Mir 2", it brought Shanda Network 1 million yuan in revenue every day. At its peak, this online game brought Shanda 6 million yuan in revenue every day.

In comparison, Xinya Network has a higher starting point, so there is no reason why it cannot break Shanda Games' record.

"Legend of Mir 2" adopts the mode of free game and paid point card to operate the game. Players need to play "Legend of Mir 2" for 0.29 yuan per hour, which is nothing for current online game players. After all, the Internet fee of Internet cafes is three or four yuan per hour, which is definitely a high consumption.

"Actoz has been listed on the stock market, and its current market value has exceeded 100 million US dollars. Xinya holds 6% of Actoz shares, and this part of shares alone has brought a floating profit of 1.2 million US dollars. It is equivalent to only spending 300,000 US dollars to obtain the agency rights of "Legend of Mir 2", which is quite cost-effective." Kim Tae-hee is still very concerned about her boyfriend's career.

Song Yi let Jin Taixi sit sideways on his lap. He put his arms around Jin Taixi and smiled, "That's not how it works. Actoz's stock can't be sold now. It's still unclear whether Actoz's stock will be profitable in half a year."

Actoz was listed on Korea's Growth Enterprise Market, commonly known as KOSDAQ, in August. Korean young people are very fond of stock trading. KOSDAQ's trading volume and turnover rate are second only to Nasdaq in the United States, and the total market value of its listed companies ranks fourth in the world.

Unlike Hong Kong and Singapore, which are dominated by the financial and real estate industries, listed companies in the Korean stock market are mainly in the manufacturing industry. Representative companies are Samsung Electronics, Hyundai Motor, Posco, etc. Manufacturing companies are more favored by Korean investors and are more likely to obtain high valuations.

Kim Tae-hee actually likes to discuss some business issues with her boyfriend. "If "Legend of Mir 2" can make a profit in just one month, Choi Woong will probably regret selling Wemade's shares and the copyright of "Legend 2" for $7.2 million."

Song Yi chuckled and said that when Century Huatong was preparing to acquire Shanda Games in 2018, it valued Shanda Games at RMB 29.8 billion.

Among them, the mobile games "Legend World", "Legend of Mir 2" and "Legend 3" based on the Legend IP, including the licensing fees of the Legend IP, brought Shanda Games a huge income of RMB 1.186 billion in 2017, contributing 28% of the revenue to Shanda Games. This shows the strong vitality of the Legend IP.

Song Yi only spent 7.2 million US dollars to acquire 40% of Wemade's shares and the copyright of "Legend 2", which was a big bargain. The more popular "Legend of Mir 2" is in the mainland market, the more Cui Xiong will regret it. Wemade can at least get some meat, but Actoz can't even get a sip of soup.

Kim Tae Hee ignored her boyfriend's mischievous hands and put her arms around his neck. "Why do I feel like my sister has been avoiding you these days? Is there any misunderstanding between you two?"

Song Yi paused, he didn't expect Kim Tae Hee's feelings to be so sensitive. After Kim Hee Won took the initiative to kiss Song Yi that day, she was interrupted by Jiang Xiu Na, and the courage she had just mustered disappeared completely. Whether at work or at home, she avoided Song Yi.

Song Yi understood Jin Xiyuan's thoughts and would not force her. He just felt that Jin Xiyuan's luck was really bad. Last time, Jin Xiyuan took the initiative to kiss Song Yi in the car, but was caught by Jin Taixi's best friend Li Xianzhen.

This time, Jin Xiyuan kissed Song Yi in the office, and was caught by Song Yi's secretary Jiang Xiu Na. Song Yi was thoughtful, maybe Jin Xiyuan shouldn't take the initiative, the woman on top position is not suitable for her, in fact, next time, Song Yi can try to be on top, maybe there won't be so many viewers Song Yi's mind turned quickly, and he quickly found a reason for Jin Xiyuan, "My Naughty Girlfriend has been taken off the screen, and the number of viewers was 8.01 million, which did not break the box office champion of Friends. Xiyuan has been in charge of the promotion of this movie, and she may feel that she didn't do a good job, so she is a little afraid of me."

Kim Tae Hee was skeptical, but she was smart and didn't question her boyfriend. "It's really a pity. I heard that CJ Cinemas reduced the number of films to ensure that "Friends" would be the annual box office champion. OPPA, why don't you communicate with Chairman Chen Jae Hyun?"

The relationship between Cineline, the production company of "Friends", and CJ Entertainment has always been good. It is normal for CJ Cinemas to reduce the screening of "My Naughty Girlfriend" to ensure that "Friends" will be the annual box office champion.

The box office of "My Naughty Girlfriend" was fixed at 8.01 million, which was a tacit understanding between Song Yi and Chen Zaixian. CJ Cinemas tacitly agreed that the box office of "My Naughty Girlfriend" would break 8 million, and Song Yi agreed that "My Naughty Girlfriend" would not break the annual box office record of "Friends".

"I'll talk to Chen Zaixian about it. CJ Cinemas will definitely increase the screening schedule of My Naughty Girlfriend. They'll try to win the annual box office championship by delaying the film, but it won't make much sense."

"After all, I just acquired New Asia Pictures, and the first movie produced by it won the annual box office champion. There is no need to be so ostentatious. You know, a tall tree attracts the wind. I don't want to make enemies everywhere just after entering the film industry." Song Yi explained.

New Asia Films plans to produce two films next year, "Memories of Murder" and "If You Are the One".

Bong Joon-ho also graduated from Yonsei University and is Song Yi's senior. When New Asia Pictures expressed its desire to bring the Hwaseong serial murder case to the screen to help the police solve the case and find the real culprit, Bong Joon-ho showed great interest. Bong Joon-ho has been polishing the script with the New Asia Pictures' screenwriter team during this period.

The two films "Memories of Murder" and "A Moment to Remember" have different positioning. The former focuses more on box office, while the latter focuses more on word of mouth.

Song Yi thought that if the South Korean police found the real murderer Lee Chun Jae in prison before "Memories of Murder" was released, it would definitely have a sensational advertising effect and attract audiences to the cinema to watch the movie.

However, Song Yi did not give up on the box office of "A Moment to Love", and he planned to change his promotional plan.

New Asia Films will announce that "If You Were Me" will be directed by Kwak Zairong, and this movie is also the second part of Kwak Zairong's love trilogy.

New Asia Films will first announce the male leads Cho Seung-woo and Jo In-sung, and keep the female lead secret for the time being, but will rule out Jun Ji-hyun first.

In an interview, Song Yi and Guo Zairong said that New Asia Pictures will hold a nationwide audition for the heroine and eventually find an actress with the temperament that matches the original work.

Song Yi actually learned this from Zhang Yimou. During the filming of "One Second", Zhang Yimou held an audition for the female lead and finally chose Liu Haocun.

Song Yi only needs to keep the popularity of the movie "If You Were Me" and then officially announce that Son Ye-jin is the female lead. New Asia Films gave up New Asia's artists Song Hye-kyo, Jun Ji-hyun, Kim Tae-hee and Sung Yu-ri, and finally chose Son Ye-jin, which shows the sincerity of New Asia Films.

Jun Ji-hyun has become famous in South Korea with the drama "My Naughty Girlfriend". Song Yi has announced that he will produce the second Jun Ji-hyun, still directed by Kwak Zairong. Adding to the popularity of the auditions for the heroine, Song Yi believes that "If You Are the One" can become popular before it is released.

Kim Tae-hee knows about New Asia Pictures' filming plans for next year, and also agrees with Song Yi's approach of keeping a low profile this year.

"OPPA, New Asia Films will be shooting two movies at the same time next year, as well as two TV series, "Dae Jang Geum" and "Winter Sonata". Will they be able to handle it?"

In addition to movies, New Asia Films is also preparing to produce two TV series. The heroine of "Dae Jang Geum" is Kim Tae-hee, and the male and female protagonists of "Winter Sonata" are Bae Yong-joon and Song Hye-kyo. Song Hye-kyo and Bae Yong-joon have worked together in "Hotelier" this year.

The Korean Wave culture that has swept across Asia is inseparable from the two classic Korean dramas "Dae Jang Geum" and "Winter Sonata".

"Autumn in My Heart" in 2000 opened up the topic of Korean dramas, and "Winter Sonata" brought Korean dramas to the Asian market.

The popularity of "Winter Sonata" has made Bae Yong-joon a killer among Asian housewives. Housewives spend a lot of money to buy Yong-joon's peripheral products without hesitation.

According to statistics, Bae Yong-joon's television or peripheral benefits accounted for 0.1% of South Korea's GDP that year, attracted 200,000 foreign tourists, and created 300 billion won in economic benefits for South Korea.

If Winter Sonata conquered the Asian market, then Dae Jang Geum pushed Korean dramas to another peak, and was later broadcast in more than 60 countries and regions around the world. The TV series Dae Jang Geum created an economic benefit of 3 trillion won worldwide.

Taking Hong Kong Island as an example, when "Jang Geum" was released in Hong Kong in 2005, it attracted 2 million viewers, which means that one-third of Hong Kong people have watched the series. Hong Kong Island even included the so-called indomitable "Jang Geum spirit" into primary school textbooks.

Whether it is kimchi, ginseng chicken soup or Korean barbecue, "Dae Jang Geum" has led to a wave of Korean food. The filming locations of "Dae Jang Geum" have also attracted fans from all over the world.

"Winter Sonata" made Bae Yong-joon famous, and he was particularly favored by Japanese wealthy women. After making money in Japan, Bae Yong-joon returned to Korea and founded Keyeast, becoming the boss of an agency. Keyeast's market value is several hundred billion won, making him a big shot in the Korean entertainment industry.

The leading actress of "Dae Jang Geum", Lee Young Ae, has become a representative figure in the Korean cultural circle. Later, when Song Woo Seok visited China, Lee Young Ae was also a member of the delegation, which also reflects the huge influence of "Dae Jang Geum".

Let's put it this way, Kim Tae-hee only needs "Dae Jang Geum" as her masterpiece to reap the profits from this drama, and then even if she no longer makes movies or TV series in the future, she can still gain both fame and fortune.

Because he wanted to make Kim Tae-hee famous through "Jewel in the Palace", Song Yi paid more attention to this drama, and he produced it according to the specifications of making a movie. New Asia Films has hired history experts from Seoul University, Yonsei University and Korea University as consultants for "Jewel in the Palace", trying to restore a **** dynasty and try to fit the costumes of that era.

"New Asia Media borrowed $200 million from the bank, and we have to let them know where the money is spent. The plan of two movies and two TV series will not change."

"If we don't have enough staff, then we can recruit. Anyway, there are still many vacancies in the New Asia Films office. Before Shin Cheol went to Los Angeles, he recommended Kim Woo-taek of MegaBox Cinemas to me."

"The premiere of "My Naughty Girlfriend" is scheduled to be held at the MegaBox Cinema in COEX Shopping Center in Samseong-dong. Hee-won has already contacted Kim Woo-taek. He said at the time that he would wait until the final box office results of "My Naughty Girlfriend" were released before deciding whether to join New Asia Pictures. I will find time to talk to him in the next two days." Song Yi said.

As Xinya grew, Song Yi became more and more eager for high-end talents. If Li Yizhi helped him manage Xinya Capital and Jin Youze helped him manage Xinya Pictures, Song Yi could focus on the Internet.

Shin-Asia Networks has developed version 1.0 of its social networking site inshchool, which includes several simple functions.

inshcool is the Korean version of the campus network, and the prerequisite users are college students in Korea. Each registered user must submit his or her personal name and school information, and also upload a photo of himself or herself as an avatar.

The initial function of inshool is relatively simple. There is a homepage where you can post dynamics. The text of each dynamic is no more than 140 characters. There is a button to like or dislike below the dynamic box.

inshcool users can add each other as friends, or search for users by name and school. Once they become friends, they can see each other's homepage content and every updated status. Users who are not friends can only see the other user's latest status.

Inshcool user homepage, you can upload albums, or select photos from the album as your user avatar. You can also comment below the album, but currently only friends can comment.

Song Yi plans to build inschool into a combination of campus network and Weibo. The first batch of invited users of inschool are tentatively planned to be students from Yonsei University, Seoul National University and Ewha Womans University.

Kim Tae-hee is a student at Seoul National University, Song Yi graduated from Yonsei University, and Jung Eun-sun graduated from Ewha Womans University. The three have considerable influence in these three universities. Shin-A Network Co., Ltd. will carry out some promotional activities at the gates of these three universities. For example, if you successfully register, you will be given a commemorative gift such as a thermos cup or an umbrella, and the gift will be printed with the inshcool logo. inshcool first targets college students, followed by college graduates, such as Song Yi, Kim Hee-won and Jiang Xiu Na, and finally high school students.

The user groups of inschool and fans of Korean entertainment idol groups are highly overlapped. After the website has gained influence, inshcool will establish official clubs for celebrity idols, such as Girls' Generation official website, TVXQ official website, Lee Hyori official website, BTS official website and Black Pink official website, etc.

If he can achieve this, Song Yi will become the undisputed king of Korean culture, and SM, YG, BigHit, Cube and other companies cannot shake him.  Thank you for your votes, see you tomorrow      (end of this chapter)

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