Chapter 119 Su, I want to hold your thick thighs tightly
In the living room of the apartment, Su Dong looked at Jorge Mendes opposite him with some surprise.
At this moment, the Portuguese agent was smiling and seemed to be in a very good mood.
On the coffee table between the two of them, there were several business cards and letters of intent for cooperation. They came from different companies and brands, but they all had only one purpose, which was to sign a cooperation contract with Su Dong.
To put it simply, it is sponsorship.
This is not a new term. Su Dong has heard more than once about the NBA's sponsorship of star players in the United States and Beckham's money-making in the Premier League. Even the jersey sponsorship of every team is the bulk of its income, including Sporting Lisbon.
Currently, Sporting Lisbon's jersey sponsor is the American sports brand Reebok.
Among the business cards in front of Su Dong, one is from the president of Reebok Europe.
But in addition to Reebok, Adidas and Puma from Germany, Umbro from the UK, and Nike from the United States are all very interested in Sudong. And this is just the sports field, there are also other industry brands, such as beverages, credit cards, etc.
"As you know, Reebok is a sponsor of Sporting Lisbon and they are very happy to see you wearing their boots. They have been paying close attention to your performance and now they feel the time is right and hope to further deepen the cooperation."
Jorge Mendes introduced the current situation to Su Dong, his heart full of surprise.
He himself did not expect that Su Dong actually possessed such amazing commercial value.
In fact, if he had not sat down and talked with executives from brands such as Reebok, Nike and Adidas, he would not have realized this, and he had always seriously underestimated Su Dong's value.
"Whether it's Reebok, Nike or Adidas, they are all very optimistic about you. They believe that football has a fan market of hundreds of millions of people in China, especially after China entered the World Cup finals, the whole country was jubilant. Adidas has always been an important partner of Chinese football."
"As for Asia, from the current situation, you are the best performing Chinese overseas player, and you also have the best prospects among Asian overseas players. Any sports brand that is optimistic about Asia, especially the huge Chinese market, will pay great attention to you, so they are all very sincere."
Su Dong nodded, understanding the situation, but he still didn't know what to choose.
He really knows nothing about commercial sponsorship.
"It's like this. I learned roughly from my partners in the United States that Nike is currently negotiating a contract with NBA rookie James. The seven-year contract is expected to be around 90 million US dollars. Of course, at present, the Chinese market is not as good as the US market, but the potential is very large."
"It has been revealed that Reebok is in contact with Chinese NBA star Yao Ming, and the sponsorship fee is likely to reach 10 million US dollars per year, which shows that Reebok attaches great importance to and is optimistic about the Chinese market."
Su Dong is naturally familiar with Yao Giant.
"For now, I don't think I can be compared to Yao Ming, who is a national idol and the No. 1 pick in the NBA draft."
"No, no, no, Su, you are wrong." Mendes shook his head and reminded: "You have to know that at present, your performance is indeed not as good as Yao Giant, but you have to know that the market position and influence of football are much higher than basketball, because football is the world's number one sport."
"Of course, I don't mean that we can ask for the same sponsorship fee as Yao Giant. You are still young, and we will land in the four major leagues next. I don't think we need to sign a long contract of six or seven years."
"you mean……"
"For three years, we can negotiate the sponsorship fee. If you want a long-term contract of six or seven years, that's fine, but we will ask for a higher sponsorship fee because we need to consider how far you can develop during this period of time."
Su Dong is only eighteen years old now. In six or seven years, he will be at most twenty-five years old.
But as Mendes said, long contracts have their advantages, but short contracts also have their advantages.
"In addition, we also take into account the brand advantages of the other party. For brands like Nike and Adidas that have a huge influence worldwide, we can make some concessions in terms of sponsorship fees because we can leverage their platforms and influence, including our own, to increase our commercial value."
"We should ask for higher sponsorship fees from relatively weaker brands like Reebok and Umbro, because they are indeed inferior to Nike and Adidas in terms of packaging players."
After Mendes said this, Su Dong began to understand a little.
"So how much do you think is appropriate?" Su Dong asked with concern.
He had never really thought about sponsorship fees before, and had no idea how much he should ask for.
"One and a half million euros to two million euros," Mendes said with a smile.
Su Dong was a little surprised. Not only him, but Ronnie who was sitting nearby and eavesdropping was also very surprised.
Mendes was very pleased with the two boys' reactions, "I said, every year!"
"Every year?" Ronnie was speechless. "Is it okay? This high?"
Su Dong also had some doubts.
His current monthly salary is only 10,000 euros, which is only 120,000 euros per year. With other bonuses, the total is between 150,000 and 200,000 euros. Now a sneaker sponsorship contract costs people 1.5 to 2 million euros?
This is equivalent to ten times his annual salary.
"I am confident that we can come to an agreement," Mendes said confidently.
Seeing his expression, Su Dong knew that he must have conducted detailed research and investigation.
"Jorge, I find you too biased." Ronnie muttered sourly.
"Biased?" Mendes was a little surprised. "What do you mean?"
"Look, the contract you gave Sura was 1.5 million euros, but what about me? How much does Reebok give me every year now? Almost nothing, okay?" Ronnie felt very uncomfortable and wanted to cry.
There is no harm without comparison. He is so miserable! After hearing this, Mendes shook his head and smiled bitterly.
"Ronnie, you need to know, what is the total population of Portugal?"
"Ten million."
“What about China?”
"Uh..." Ronnie didn't know and could only look to Su Dong for help.
"1.4 billion."
"Ten...fourteen billion?" Ronnie jumped up again.
What does that mean? "Now you understand, right? A huge market of 1.4 billion and a Portuguese market of 10 million, which one is bigger? Moreover, Portugal has many stars, the biggest of which are Figo and Rui Costa. But what about China? The player with the best development and the greatest potential is Su Dong."
After Mendes said this, Su Dong himself felt a little embarrassed.
It’s not that he is capable, but that the motherland is too strong and the market is too big.
Ronnie blinked his lips playfully, then looked at Su Dong with resentment, "Su, I'm clinging to your big thigh anyway, so you have to protect me from now on, and I'll follow you."
After saying that, he really wanted to lean over like a little bird, but Su Dong pushed him away with a smile.
It has to be said that the news brought by Mendes really surprised Su Dong.
Before this, he had never imagined that he had such amazing commercial value.
It’s like this now, what about in the future?
"Roni, you don't need to underestimate yourself. Although the Portuguese market is small, as long as you continue to work hard and make a name for yourself in the four major leagues, your commercial value will naturally increase."
"Really?" Ronnie seemed to see the light.
Everyone knows that since he was a child, his first goal in playing football was to win, and then money.
So far, he sees no chance of fulfilling his family's wishes because he doesn't make enough money.
"In fact, the UEFA Cup is a very good platform. As far as I know, there are already many teams from the four major leagues paying attention to you and Quaresma. I believe that as long as you continue to work hard, you will be able to enter the four major leagues within two years."
Mendes' words made Su Dong and Ronnie feel their blood boiling.
The four major leagues are the stage that all professional players aspire to step onto.
"Next, I plan to talk to Aurelio again."
Su Dong and Ronnie looked at each other and became concerned.
"What do you mean?"
"As far as I know, Boloni will never give up Nikulai no matter what. But with Su Dong's current performance, he can definitely replace Nikulai in the starting lineup. However, his point of view is not completely unreasonable. You are only eighteen years old. Fighting on two fronts is too intense for you. It is not a good thing."
Nuno Cruz once mentioned this to Su Dong, that is, if he fights too hard, it will easily cause muscle strain and may leave hidden dangers, which is not good for his future development.
Many players who became famous at a young age participated in too many games when they were young, which led to over-straining of their muscles, resulting in frequent injuries and suffering from injuries as adults.
Whether it is 18-year-old Su Dong or 17-year-old Ronnie, they must pay attention to this issue.
"In that case, I think it would be better to focus on the UEFA Cup and try to play more games in the UEFA Cup. As for this season's Portuguese Super League, to be honest, I personally think that Mourinho's Porto is stronger than Sporting Lisbon."
Su Dong understood what Mendes meant.
The benefit of playing in the League Cup is very obvious, which is that more teams from the four major leagues can see them.
European competitions are the best stage to test players' strength, and they also test players' ability to fight against teams of different styles and leagues. This is more valuable for reference than the Portuguese Super League.
If you want to enter the four major leagues, European competitions are the best platform.
"Will Aurelio agree?" Ronnie asked with concern.
If he had a choice, he would also like to go to the four major leagues instead of staying in the Portuguese Super League.
Even going to a mid-level team in one of the four major leagues would have more prospects than the Portuguese Super League.
"Don't worry. On this point, Sporting Lisbon's interests are consistent with ours. They would like to sell a Hugo Viana every year. Do you think they will agree?" Mendes smiled mysteriously.
Speaking of Ugo Viana, Su Dong became secretly alert.
Rui Costa II, who shined in the Portuguese Super League last season, has now lost himself in Newcastle.
Apart from starting in the first round of the Premier League against West Ham United, he basically came on as a substitute in garbage time in the rest of the games this season.
Ugo Viana felt very distressed and depressed when he called Su Dong several times.
Sometimes, joining a top team too early is not necessarily a good thing.
(End of this chapter)
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