Chapter 680: Su Dong, it smells so good!
Due to the 2010 World Cup in South Africa, the schedules of all national leagues in the new season have been compressed.
The Bundesliga is no exception.
As early as late June, the Bundesliga announced the schedule for the new season.
The first round starts on August 7th and the last round ends on May 8th, 2010.
The result of the compressed schedule is that the Bundesliga's winter break this season is the shortest in recent years, lasting only one month.
Of course, this is a bit too Versailles, because the winter breaks of the four major leagues are basically not as long as the Bundesliga, and the Premier League doesn't even have a winter break.
Bayern's official schedule was also released early. This summer, Bayern will not travel to Asia or North America, but will focus on staying in Europe, especially in Germany.
This is certainly not because Bayern wants to conserve their energy, but because Bayern's sponsor Deutsche Telekom organized a warm-up match for the Deutsche Telekom Cup. Bayern is the protagonist of this event, so Bayern needs to stay in Europe for training and it is difficult to organize overseas training.
After two consecutive years of overseas training, Bayern has reaped great rewards and this summer will focus on the German and European markets.
As a bargaining chip, Deutsche Telekom's sponsorship of Bayern is even stronger.
In 2002, after Bayern ended its 13-year partnership with Opel, it announced a contract with Deutsche Telekom, increasing the sponsorship fee from Opel's original 15 million euros per year to 20 million euros.
However, due to Bayern's poor performance in those years, the sponsorship fee for the subsequent renewal remained at 20 million euros and did not increase.
It was not until 2007 that with the joining of Su Dong, Deutsche Telekom, after negotiations, increased the annual sponsorship fee for Bayern by an additional 5 million euros on the original basis. This is the origin of the statement by many media and fans that the German sponsor signed Su Dong for Bayern.
The joining of Su Dong has greatly enhanced Bayern's competitiveness, and the results are also quite impressive. In the past two seasons, they have defended the treble and swept the entire European arena. At the same time, they have also expanded rapidly around the world, attracting the interest of many sponsors, especially with the presence of a superstar like Su Dong, which is even more attractive.
According to the current contract, Bayern receives 25 million euros in sponsorship fees from Deutsche Telekom every year, which is already second to none in European football.
You know, the sponsorship contract that Real Madrid signed from the betting company Bet365 is for three years worth 69 million euros, or 23 million euros per year, while Manchester United's chest jersey advertising sponsorship is only 20 million euros.
Bayern's sponsorship contract has already made it the champion among many European top teams.
But after successfully defending the treble, Bayern officially started negotiations with Deutsche Telekom, including the Deutsche Telekom Cup hosted by Deutsche Telekom, requiring Bayern to participate every year. For this reason, the two sides finally reached an exorbitant contract that shocked the entire world of football again.
120 million euros in three years, or 40 million euros per year! At the press conference where the two parties officially signed the contract, Deutsche Telekom's sports marketing director excitedly stated that Bayern is Deutsche Telekom's leading partner in the world, enjoying a high reputation in Germany, Europe and even the world.
Bayern giant Hoeness also smiled from ear to ear, saying that this cooperation is of great significance. The two sides will expand their cooperation in the future and hope to provide fans with more abundant products and services.
According to media analysis, the reason why Deutsche Telekom values Bayern so much is that it is certain that Bayern will dominate the German and even European football in the next few years, especially the superstars led by Su Dong, who have unrivaled influence in Germany.
…
After signing such a big contract with Deutsche Telekom, Bayern officials were quite satisfied.
Later, at the club's annual press conference, Bayern chairman Rummenigge stated loudly that the team was negotiating contract renewals with the players, and that several stars including Ribery and Robben would renew their contracts one after another.
"We have offered Ribery and Robben a contract with an annual salary of 8 million euros!"
In order to cope with the annual salary increase of Ribery and Robben, Bayern will change the salary structure of the entire team and will give a large-scale salary increase to the players in the team to thank the players for their outstanding performance in the past two years.
Rummenigge said Ribery will not leave Bayern and the team will not make any major moves this summer.
This is also in line with outside speculation that Bayern's focus this summer is on contract renewal rather than signings.
Of course, this does not mean that Bayern has no money. On the contrary, Bayern is extremely rich.
Not long ago, UEFA announced the bill for the television broadcast of the Champions League last season. After winning the championship, Bayern ranked first among the major European teams with an income of nearly 50 million euros, nearly 20 million euros more than Manchester United, which ranked second.
Such a huge gap comes from the poor performance of the Bundesliga teams. Only Bayern had the last laugh and shared most of the profits in the German bonus pool alone. Combined with the championship bonus, Bayern's income in the Champions League is unique.
On the business level, Bayern has reaped great rewards in the Champions League, which has enabled Bayern's turnover to hit a historic high last season, reaching 400 million euros, far exceeding the club's expectations when signing the contract.
When releasing the financial report, Chief Financial Officer Hopfner excitedly stated that Bayern is making great strides every year and the team has now become the team with the highest operating income among all football clubs in the world. This is why the team has enough confidence to significantly increase the salary structure of the club's players.
Because Bayern's income has reached a new level.
Hopfner analyzed that the club's only debt currently comes from the Allianz Arena, but this loan is nothing to the club, especially after selling the naming rights of the stadium, which will bring stable income every year.
The club currently has a cash flow of more than 100 million euros, which is second to none in world football.
Not to mention teams like Real Madrid and Barcelona which have almost no cash, even Manchester United is now extremely poor. The Glazer family would like to squeeze more money out of Manchester United to pay off their debts.
But what does it mean for Bayern to have a cash flow of over 100 million euros? Hoeness boasted before that it is entirely possible for Bayern to sign superstars like Cristiano Ronaldo and Messi, but Bayern is unwilling to do so because Bayern has Su Dong.
This statement also brought him a lot of controversy, as some people thought he was exaggerating.
But as soon as Bayern's financial report came out, the media around the world changed their tone.
Who says it's not? With a cash flow of more than 100 million euros and no debt pressure, it is definitely more than enough for such a team to sign Cristiano Ronaldo and Messi.
Germany's Bild newspaper invited Deloitte experts to conduct an analysis specifically on Bayern's financial revenue, and concluded that signing Su Dong was the wisest and most correct decision in Bayern's history.
"In the past three years, the benefits that Su Dong has brought to Bayern are not only the number of championships won on the football field, but also outside the field, in business, and in global influence, all of which have been converted into Bayern's operating income."
"Bayern is the only one in the world to achieve a step-by-step growth every year, and it was achieved after Su Dong joined. We cannot conclude that it was Su Dong who alone contributed to Bayern's growth, but Su Dong was definitely the key driving force behind Bayern's explosive growth."
Deloitte also revealed that in addition to Bayern, the financial revenue of other Bundesliga teams has also increased significantly in the past few years. The teams have more opportunities to play overseas, and their overseas influence and revenue have also increased.
Finally, the purchasing power of Bundesliga teams has increased significantly this summer, and many teams have even begun to snatch players from the Premier League, which was impossible in the past.
Finally, Deloitte believes that Bayern is the leader of German football and the Bundesliga, and Su Dong is the sharp horn above Bayern's head. It is Su Dong who leads Bayern to capture cities and charge into battle, so that Bayern can lead the Bundesliga to ride the wind and waves.
"It may be controversial to say this, but we have reason to believe that Su Dong's joining has greatly promoted the development of the Bundesliga and German football. Perhaps many years later, we will find that this is the most important signing in the history of Bayern and even the entire German football!"
…
In addition to fiscal revenue, the Bundesliga football market is also becoming increasingly hot.
According to a report by Deutsche Presse-Agentur, season ticket sales in the new Bundesliga season hit a historic high, with Bayern Munich topping the Bundesliga with sales of 50,000 season tickets, while Dortmund, the former perennial season ticket champion, ranked second due to a drop in sales in recent years due to poor performance.
In addition, Bayern's jersey sales exceeded one million in the past season, which is an incredible result in European football. According to data from sponsors, most of these jerseys are number nine, which is Su Dong's jersey.
In addition to Bayern, season ticket sales of other Bundesliga teams have also seen an increase, and all of Bayern's away game tickets have been sold out. This has been the norm in the past two years and is no longer news.
In addition, all Bundesliga teams sold chest jersey advertisements, and even Bochum sold them for 2.5 million euros, which is second to none in European football.
Deutsche Presse-Agentur believes that with the joining of Su Dong, Bayern began to raise the banner of superstars, the influence of the Bundesliga has become increasingly greater, and its attractiveness to sponsors has continued to increase, which is reflected in the chest jersey advertisements and sponsorships.
As the global economy is in recession and other major leagues are facing problems, the Bundesliga's growth against the wind has undoubtedly become a special landscape among the four major European leagues. You know, even the German economy is expected to decline by 6%.
It can be said that it is not easy for the Bundesliga to achieve such amazing growth under such an environment.
Behind all this, Bayern's strategy and Su Dong's influence have contributed greatly.
The Bundesliga published an article expressing its high expectations for the new season of the Bundesliga, and also expecting more and more Bundesliga teams to perform well in the European arena.
"We and all German fans sincerely hope that Su Dong can continue to stay in the Bundesliga until he retires!"
Sotong, so delicious!
(End of this chapter)
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