Chapter 114 High-end business wars often only require the simplest tactics
Soon, it was the end of the month again.
The passing of November marks the end of autumn and the arrival of winter.
For the Yuefu live broadcast department, whose business has further declined, this winter is particularly difficult.
"Boss Zheng, this is our team's performance report for this month." A broker manager handed a report to Zheng Wei Neng, "Please take a look."
Zheng Wei took the report and glanced at it casually. His unpleasant expression finally relaxed a little: "It has increased a little, which is not bad."
Looking at his boss's expression, the agent manager secretly congratulated himself on his wisdom.
Did his numbers really go against the tide this month and go up?
Of course not.
When the data skyrocketed before, he was very aware of the crisis. By changing the revenue algorithm, he deliberately postponed the settlement time of many long-term profits and revenues, just to play the most critical role at a time like today.
Suppose a host receives an advertising contract that will run for three months. Some agent managers would like to put all the expected income for these three months directly into the account of the first month in order to make the data for that month look better.
As for what happens next, we’ll talk about it later.
But this brokerage manager did the opposite and piled up all the tasks until the last month.
When everyone else's data is skyrocketing, no matter how much his data increases, it is just icing on the cake. The leader will certainly be happy, but he will not remember such things.
But when everyone is falling, the advantage of standing out alone becomes apparent.
Even if the increase is low, it is at least increasing!
Relying on this little trick, the agent manager successfully became Zheng Weneng's confidant.
"No, no, it's all thanks to you, President Zheng."
Zheng Wei was very pleased with his subordinates' flattery: "Not bad, not bad. How about you tell me why the entire live broadcast industry is on the rise, but our live broadcast business is declining so sharply?"
The agent manager thought for a moment and said uncertainly, "I analyzed Tianyue's data a few days ago, and they didn't increase... In other words, it's not that they sucked away our volume."
Tianyue Group is Yue Mansion’s number one rival.
"so?"
“So, I think that the live broadcast circle has been noticed by more and more companies. Not only small shrimps like Kuiguang Guild are trying to get in, but even many old traditional entertainment companies and Internet companies have begun to get involved.”
“Hmph, as soon as they see a certain industry taking off, they all rush in and spend money like crazy, and then everyone will be left with no food to eat.” Zheng Wei Neng complained, completely unaware that his own group also started out in the traditional entertainment industry.
Seeing that his boss was getting increasingly angry, the agent manager immediately changed the subject: "By the way, Mr. Zheng, there's news about the resume I sent to Kui Guang!"
Zheng Wei Neng raised his head: "What's the news?"
To the Yue family, the Kuiguang Group is like an annoying mosquito, insignificant, but extremely annoying. It is impossible to hit it, which is extremely uncomfortable.
Even if he wanted to acquire the company, they held 100% of the shares and Zheng Wei would have no idea where to start.
If you want to poach people, the penalty for breach of contract may not be enough to cover your investment.
I want to smear him, but I don’t know where to start.
I wanted to place some people there, but after half a month, I didn't receive a single offer letter.
Of course, in order to paralyze the people on Kui Guang's side, all those who submitted resumes would hide their experience of having worked at Yuefu.
Otherwise, even the dumbest person would find it strange to see so many resumes from former Lefu employees being sent in all at once.
Of course, they will definitely not give it to Kui Guang because of those anchors who have strong money-making ability and a large number of fans.
The agent nodded and said, "I have a video blogger with tens of thousands of followers. He has been hired by them and is waiting outside. Should I call him in now?"
"Call him in, and go about your work."
The agent manager pushed the door open and left. A man with ordinary looks, plain clothes, and about twenty-four or twenty-five years old came in from outside.
"Yan Guang, right? Come here and sit down." Zheng Wei Neng greeted the video blogger enthusiastically. "Why did I call you to the company today? Do you know?"
Generally speaking, unless there are special circumstances, video bloggers and anchors "work" at home. Even if they join a guild, they will not go to the company.
There are countless contracted anchors under a large guild. If they were all squeezed into the company, everything would be in chaos.
Only Yang Ruoqian's weird guild can do this.
Yan Guang was not in Pengcheng originally because he couldn't find a job after he lost his job, and he didn't want to drive a ride-hailing car or deliver food, so he thought about starting his own media.
Start making videos complaining about various products, attractions, or anything else that can be complained about.
However, after doing this for a long time, he only accumulated about 30,000 to 40,000 fans, and earned a meager living by relying on incentives for video creation and advertisements with almost no advertising fees.
Recently, the guild's agent suddenly contacted me and said that if I sent my resume to Kui Guang, I would be rewarded with a red envelope of 20 yuan.
Of course, without a second thought, he followed his agent's request, hid part of his resume, and then submitted it.
But I never expected that a few days later, Kuiguang Company actually sent me a reply, saying that they wanted me to come for an interview! The next thing was very simple - Yuefu Guild reimbursed my flight ticket and meals to Pengcheng, and called me to this place.
"Yes, did you sign a transfer agreement with the company called Kuiguang Guild?" Although Yan Guang had a bad feeling in his heart, he kept comforting himself and tried to guess in the best direction.
Unfortunately, Zheng Wei's next words ruthlessly crushed Yan Guang's fluke mentality: "If it's just a transfer, why would I ask you to come all the way here?"
As expected, there is no such thing as reimbursed air tickets or free food and accommodation.
If someone shows you kindness without any reason, he is either a traitor or a thief.
It turns out that the big leaders of these big companies are more evil-minded than each other.
Yan Guang made up his mind that no matter what the other party said, he would decisively refuse.
The worst that could happen is that he would lose his job, and that's it. He's not a big shot anyway, and he won't starve to death after working so hard to shoot so many videos.
"Leader, as you said, as long as it is something I can do, I will do my best." Although Yan Guang's tone was respectful, he still kept a certain distance from Zheng Wei.
"What you have to do is very simple, and we promise that no matter whether you successfully complete the task or not, as long as you do it, we will give you a reward of 10,000 yuan." Zheng Weinan had obviously investigated Yan Guang's background carefully and knew what an extra income of 10,000 yuan meant to this person.
As for such a big company, they don't lack money, so why don't they give a little more...
If you save a little here, a little there, and a little from every employee, the money collected can be used to buy a villa or a sports car.
You must give as little as possible.
As expected, the money offensive had a huge effect on Yan Guang. He straightened his back a little, and his tone immediately became a little hesitant: "Yes, what is it?"
"Don't worry, it's not illegal." Zheng Wei Neng laughed, "After we terminate the contract, you will go to work at Kui Guang Company. What I want you to do is to collect the dirty tricks inside their company and expose them at an appropriate time. Do you understand?"
Collect black material and then expose it...
It certainly doesn't sound like anything illegal.
There was once a video blogger who sneaked into a fast food restaurant and exposed food hygiene issues that shocked the entire Internet by shooting secretly.
However, doing so also carries certain risks, especially the high risk of retaliation.
"Mr. Zheng, I..."
"Young man, don't rush to make a decision. Listen to me." Zheng Wei Neng waved his hand. "First, we don't require you to show your face when you are exposed. Second, even if the exposure has no effect in the end, we promise you that after you leave Kuiguang Company, we will arrange a job for you with a monthly salary of at least 3,000 yuan. How about it?"
After saying that, Zheng Weinan lowered his head to look at the documents on the desk, feeling confident of victory.
This condition was tailor-made for Yan Guang, and every detail was just right.
For example, Yan Guang urgently needed 8,000 yuan for turnover, so he offered a bonus of 10,000 yuan.
For example, Yan Guang’s current income from videos is only over 2,000 yuan, so he promised to provide him with a job with a monthly salary of 3,000 yuan after the success.
"Can you...can you sign the contract?"
"No problem." Seeing the fish take the bait, Zheng Wei Neng smiled, "And 10,000 yuan is just the minimum. If you do more, I can give you more bonuses."
Yan Guang swallowed his saliva: "Do, do more?"
"Yes, for example, accidentally touching their power switch during the most critical moment of the live broadcast?" Zheng Wei Neng laughed, "I'm just kidding, how could I let you do such a thing? Okay, okay, let's not waste any more time. Here are my conditions. Do you agree or not? If not, I'll go find someone else. Kui Guang has recruited a lot of people."
Since we can't acquire the company or poach people, we'll just do some small moves and cause some minor damage.
Not to mention spreading rumors, pulling power switches and throwing paint, even stealing official seals, changing door locks, pouring hot water on money trees, and replacing the statue of the God of Wealth with Ultraman are not uncommon examples in business war cases among major companies.
High-end business wars often only require simple techniques.
Why use financial means when you can use physical means to deal with your opponent? Moreover, even if something goes wrong with a small figure like Yan Guang, it is very easy to cut off completely.
"I, I agree." Hearing that the opportunity was fleeting, Yan Guang agreed repeatedly, "Mr. Zheng, where can I sign the contract?"
After all, it's just exposing some shady and shameful things of other companies, not doing anything wrong.
Thinking of this, Yan Guang felt much less guilty.
"Sign it now." Zheng Wei Neng took out a contract from the drawer and said with a grin, "Happy cooperation."
…
Far away in the Golden Sea.
Yang Ruoqian curled up in bed, and the familiar panel of the system appeared in front of him.
【Eighteen-line Artist Training System】
[Host: Yang Ruoqian]
[The company currently has 5 artists (Gao Naiyun, Huang Rushi, Ruan Miner, Song Lixin, Du Rulin). Among them, 4 are big names and 1 is small name. The total bonus amount is 7,000 yuan. ]
【The third phase of expansion has been completed, the company's anchor has won a city-level award, the company's area has reached 8,000 square meters, and the number of employees has exceeded 60. The monthly quota has been increased to 5 million. 】
[Rewards have been issued]
[Company funds 13010891.22 (5 million monthly quota, 7000 rank rewards, company profits and surpluses...). Note: The monthly quota cannot be used to repay loans, and all company funds cannot be transferred to the host's personal account in any form]
"Ah, 7,000 yuan, not bad." After experiencing the low point of earning 2,000 yuan a month, Yang Ruoqian's mentality is very good now, "Anyway, I will never touch the anchor again..."
One cannot hang oneself on a tree. After hitting the wall countless times, Yang Ruoqian finally made up his mind - change track!
Since being a host doesn’t work, he’ll try recruiting video bloggers.
Just when Yang Ruoqian was about to close the system panel, a new message suddenly popped up.
[Congratulations to the host for cultivating many high-profile anchors. The system has now been upgraded to version 1.1]
[Upgrading...]
【Upgrade completed! 】
[18th-tier artist training system version 1.1: Now rewards the host with an additional quota for recruiting anchors every month (note that the additional quota only applies to anchors, not other artists.)]
It's upgraded? After the system gave me a bonus of 2,000 yuan, I finally became a human? "Well, it's rewarded with an extra quota for recruiting an anchor every month?" Yang Ruoqian glanced at the system panel and was a little surprised. "Okay, okay, let the employees handle this extra quota."
Anyway, Yang Ruoqian doesn't plan to continue investing too much energy in the anchor business in the future.
It’s nothing, I just was hurt too deeply.
Moreover, a person's energy is limited. In the past, when the company was small, Yang Ruoqian could personally inquire about, recruit, and review each new person. But as the company developed, he could only set the general direction for many projects and leave them to his employees to handle.
Next, Yang Ruoqian’s focus will be on his business as a video blogger, and he will not be able to take care of the anchor for the time being.
“So, what kind of video blogger can’t attract fans?”
Recalling the memories of his previous life, Yang Ruoqian gradually came up with an idea.
First, one must go against the tide.
What is the trend of video bloggers? Short videos of about one or two minutes in length! Nowadays, people are getting busier and busier, and their entertainment time is becoming more and more fragmented, so short videos with short, straightforward and entertaining content can become popular.
Moreover, the platform tends to push short videos in vertical format rather than long videos in horizontal format.
The anchors that Yang Ruoqian wants to recruit have to do the opposite. First, he looks for bloggers who make long videos. Then, the video content must be boring enough. It is best if it is an explanation video with various analyses and looks more professional.
For example, a long evaluation of a product or a detailed analysis of a book.
For this type of video blogger, even if they occasionally release one or two popular videos, it is difficult for them to increase their number of fans.
This is a very, very safe type of blogger.
Yang Ruoqian felt that his thinking was very correct.
If I can’t suppress the fans of anchors, can I suppress the fans of video bloggers? (The anchor chapter has come to an end. The plot about anchors will be a branch line in the future. The content about video bloggers is just a transition. The next plot is about to enter the entertainment industry~ There are still 4,000 words tonight) (End of this chapter)
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