Chapter 157: Leverage will lead to greater losses
After suffering repeated setbacks, Mr. Yang finally realized that his previous method of investing as much money as the company had was too inefficient and too slow.
Why not take out a loan and leverage it to lose money like in the previous life? Of course, having learned his lesson once, Yang Ruoqian would not mortgage his house again.
Kuiguang Group's debt ratio is a magical 0%. It is time to borrow heavily and increase leverage.
Now, Kuiguang Company is different from the past. It owns a large number of fixed assets, including office buildings, swimming pools on the rooftops of office buildings, high-end restaurants, a large number of e-sports industries across Qianda Plaza, and so on.
If all of them were mortgaged, it would be enough to exchange for a cash flow of nearly 200 million yuan, plus Kui Guang's own cash flow and system funds, and then sign a gambling agreement with the partner...
Moreover, a huge project will require more employees. The daily food, drink, defecation and salary of so many employees is also a considerable expense.
Finally the whole project fell through...
As long as I can make a loss this time, it is better than getting commissions dozens or hundreds of times.
The company's loans can be repaid with company funds. As long as there is a system, it is impossible for Kuiguang Group to be unable to repay the money.
Yang Ruoqian opened the system panel and looked up the various rules regarding loans among the large number of regulations.
【Artist Training System 2.0】
[Since mortgage loans convert a company's fixed assets into cash flow, they are not counted as profits]
[The loan interest rate will be regarded as a cost and included in the quarterly profit and loss statistics, but the host cannot fail to make an investment in line with the loan amount after the loan, otherwise it will be judged as passive operation and no subsidies/commissions will be issued]
[All investments must be related to the company's anchors or artists. Any other unrelated investments will be considered violations. Using loan money to purchase fixed assets and then using the fixed assets as collateral for collateral is also a violation.]
[Leverage is risky, investment should be cautious! The host must think twice before acting]
The greater the risk, the better I like it.
How to make a profit without leverage?
Yang Ruoqian made a decision and called Lu Shuyuan from the Human Resources Department.
To launch such a large project, we first need more capable employees. Moreover, as the company’s business is growing, we do need more employees to handle it.
Soon Lu Shuyuan answered the phone: "Mr. Yang?"
"The last task I assigned you was to combine the announcement on the internal forum with the employee code of conduct and come up with a set of scored test questions. Have you completed it?" Yang Ruoqian asked.
"It's almost done. Now it's in the final stages. Our veteran employees are making minor improvements to certain parts of the test questions." Lu Shuyuan was as reliable as ever.
Yang Ruoqian nodded with satisfaction: "When the test questions are ready, remember to send a copy to me for proofreading."
Although the people who checked the test questions were all old employees who had a deep understanding of Kuiguang culture, this group of old employees would still stab Mr. Yang in the back from time to time, so he still had to guard the last checkpoint personally.
There cannot be any accidents during this large-scale expansion.
"Don't worry, Mr. Yang, the results will be out today."
"Okay, go ahead and do your thing."
After hanging up the phone, Yang Ruoqian sent another message to Chang Zhiqing, asking her to apply for a loan for the company, and to borrow as much as possible.
Then we bought the 25th floor of Shengjing Haoyuan as the new office space.
As the company's employees increase, the workstations on the 24th floor are gradually approaching saturation, and it is time to expand.
Of course, according to the tradition of Kuiguang Company, the decoration style, entertainment facilities and other things on the 25th floor that may affect the work efficiency of employees are all benchmarked against the 24th floor.
Even the massage rooms were arranged exactly as planned.
All in all, when this plan is put forward, there are only two words between the lines - spending money.
As the proprietress, Chang Zhiqing of course expressed her opposition to such a risky plan.
Now that the company is doing so well, why is there any need to gamble everything?
Unfortunately, the person who made the final decision was Yang Ruoqian, and all of Chang Zhiqing's opinions were forcibly rejected.
"Forget it, you have the final say on company matters... and it's not like I haven't been through poverty with you before." Based on her trust in Yang Ruoqian, Chang Zhiqing finally sent this message, took the information and went to the bank.
…
After arranging work for the employees, Yang Ruoqian began to count the accounts.
Soon, Yang Ruoqian got the result on the computer.
The bank loan and the company's current cash flow minus the funds needed to expand the company and a part of the necessary cash flow can probably provide about 100 million yuan for investment.
"One hundred million yuan is a good amount for a medium-sized movie." Yang Ruoqian thought for a moment and decided on the general direction. "As for actors, we should try to avoid popular stars and choose newcomers if possible."
The acting skills of newcomers cannot be guaranteed. Even if they are very talented, they lack experience and it is still difficult for them to surpass the veteran actors.
Moreover, the most powerful thing about traffic stars and veteran actors is that they use their own fame to drive box office sales.
Just think about it, tickets for a concert of some popular stars can be sold for hundreds of thousands or even thousands of yuan each. How terrifying must the spending power of this fan group be.
No matter how bad a movie is, I'm afraid there will still be people who will buy it.
What’s more, it is 2016, an era dominated by traffic.
Therefore, no matter how high the pay of a traffic star is or how poor his acting skills are, Yang Ruoqian would not consider letting them star in a movie - the profit risk is too great.
"During this period of recruiting, I can think about the tone of the script and determine the general direction."
As for doing things like he did last time when filming "The Dragon Son-in-law", personally looking for materials, writing the script himself, and fixing everything in his own ideas, Yang Ruoqian will not do it again.
Because he found that everything is excessive, if a play or a movie is bad, it is a bad movie, if it is too bad, it is a comedy...
Therefore, even if it is bad, it must maintain a relatively moderate level.
As long as the general direction is wrong, there is no need for one person to worry about every detail.
"But this time the investment is too big, so we have to be careful. We can't speculate like before. We have to research the market first and then make a decision."
Although leveraged investment can lead to big losses, if you think about it the other way around, if you make a profit by accident, the amount will be staggering! Yang Ruoqian opened Baidu and searched for the most popular movies in recent years, intending to find the common points of these movies and take the dregs from them.
After more than ten minutes, Yang Ruoqian muttered to himself, "Movies of other genres have their ups and downs, with box office sometimes high and sometimes low...but superhero movies seem to be evergreen?"
"This type of movie can maintain good box office in most cases. There must be a set of rules for it."
"As long as we grasp this rule and use it in reverse, won't we be able to make a bad movie?"
It feels good! Just when Yang Ruoqian was excited and wanted to make the decision, his experience of being backstabbed so many times made him stay calm.
No, we can't make a decision so quickly.
The so-called rules and reverse utilization are nothing but my own guesses.
Whether the audience really dislikes it remains to be seen.
After all, even online dramas like "Dragon Son-in-law" have such explosive ratings, so who says that the audience will 100% disagree with your "anti-rule"?
Yang Ruoqian thought about it and called Song Lixin, who was broadcasting street interviews all day and made himself a funny anchor.
Soon, Song Lixin answered the phone and said in a serious tone: "Boss Yang, what can I do for you?"
After all, he came from a TV station. Even though he had already adapted to Kui Guang's working environment, he still spoke in a serious manner.
Yang Ruoqian laughed and said, "I want to do some market research for the company's new project. Can you help me interview people of different ages and social status? Is it difficult?"
Song Lixin immediately replied: "There is no difficulty, just send me the question directly."
"Okay, pay attention to the WeChat messages."
…
At this time, on a street in Jinhai.
"Can you accept that your significant other has flaws?"
"I can accept that. All my exes had flaws."
"Oh, what do you mean?"
"They all said they were blind."
“…Thank you for accepting this interview.”
“…”
After finishing the last round of interviews, Song Lixin strolled around and walked to a pool table to look for a new interviewee.
After so many street interviews, he has gradually become accustomed to the various outrageous answers given by the interviewees.
Suddenly, a man who was playing billiards stood up, looked at Song Lixin suspiciously for a while, and then shouted excitedly: "I know you! You are the street interview anchor, can you interview me?"
Song Lixin glanced at the pool table and asked casually, "Do you think it's shameful to drop the white ball into the pocket?"
The man was stunned for a moment: "What sling?"
"You really don't mind being ashamed..."
Song Lixin glanced at his phone and found that Yang Ruoqian had already sent the question, so he ended the previous topic and asked, "Do you know any popular superhero movies? Do you like to watch them?"
The man playing billiards thought for a moment, nodded and said, "It's OK. I'll watch the movie, but I won't buy any peripherals."
"If, I mean if there is a movie that uses the image of your favorite superhero and deliberately smears it, and the core idea of the plot is completely different from superheroes, would you like to watch it?"
"I definitely don't like it!" The man playing billiards said without hesitation, "It's annoying to ride on the popularity of others, and you're deliberately slandering them. You pick up the bowl to eat and then put it down to curse, right?"
"Okay, thank you for accepting this interview." Song Lixin nodded.
After saying that, he walked along the road into a shopping mall, looking around.
Coincidentally, a girl in a cosplay costume came down the escalator, and Song Lixin immediately went up.
"Hello, street interview..."
"Song Lixin! Haha, I've always watched your live broadcasts and videos, but I never paid attention to you." The girl's eyes lit up.
Song Lixin was speechless for a long time, and then asked: "Today's interview is more formal. Do you like watching superhero movies?"
The girl nodded: "I personally like watching them, especially female superheroes."
"So what do you think of a movie that piggybacks on the image of a superhero, and whose central idea is completely opposite to the original character?" Song Lixin asked.
The girl immediately showed a fierce expression to the camera: "That producer better not get caught by me! I will blackmail him for the rest of his life!"
“Thank you for doing the street interview.”
Then, Song Lixin followed Yang Ruoqian's requirements and carefully conducted interviews with people of different age groups, genders, and social statuses.
"Excuse me, sir..."
"I have no interest in superhero movies. I won't watch them even if I don't want to."
"Ma'am, street interview..."
"I don't really like this kind of behavior of riding on the popularity. If it really comes out, I will probably resist it, right?"
"Old man..."
"That's something new for young people. As an old man, I only see heroes like those at the Battle of Shangganling. Hahahaha..."
…
After a round of interviews, Song Lixin had obtained dozens of interview samples.
After a simple editing, he sent the content of the interview to Yang Ruoqian.
Yang Ruoqian sat in his office, carefully watching the videos of all the interviewees one by one.
Among them, the majority of people are audiences of superhero movies and clearly express their resistance to the behavior of riding on the popularity of the movie.
Another group of people who occasionally watch this type of movie but are not veteran movie fans said that they don’t care whether it’s popular or not, but they probably won’t watch it.
The last small group of people have no interest in superhero movies. It doesn’t matter to them whether they are serious or just for popularity, because they won’t contribute a penny to the box office anyway.
In a nutshell, most people are disgusted, while a few people don't care.
There is not even a single respondent who clearly supports this behavior!
Not even one...
"Very good, the plan is finalized!" Yang Ruoqian was finally relieved. "The general direction is to be anti-superhero, and it would be best if the image has a certain degree of overlap with those famous superheroes."
"Let the audience know at a glance that I am just trying to attract attention."
After determining the most basic direction, Yang Ruoqian then had to consider the partners.
After thinking about it, Yang Ruoqian decided to cooperate with Cheng Yu.
Although the last collaboration was unexpectedly successful, looking at the bright side, having had a successful experience, it would be easier to fool Chengyu's decision-makers, directors, and screenwriters.
If we had changed to another partner, it might have taken a long time to just decide on the general direction, and the solution that came out of the negotiation might be far from what Yang Ruoqian originally thought.
Moreover, if you delay for too long and fail to use the loan money, the system will judge it as a violation.
"But we have to make it clear this time. We can't let Chengyu do anything to 'show sincerity'... We have to take as much as we deserve."
Yang Ruoqian muttered to himself, took out his cell phone and opened the chat box with Shao Yiqi.
"Please contact Chengyu for me. I have a new film project that I want to work with them on. Ask if they are interested."
Just a dozen seconds later, Shao Yiqi responded: "Cheng Fei said she's interested. When can we discuss it in detail?"
Yang Ruoqian thought about the time required for various preliminary preparations and gave a reply: "Early next month."
(End of this chapter)
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