Chapter 203 This is Mr. Yang's terrifying strategic vision
Wei Ling turned the microphone slightly: "It is a restaurant with a good location, novel environment, quiet and unique. It was my first time to go in. It was just a chance. I am not afraid of being laughed at because the discounts in that restaurant are really huge."
"At the peak, my partner and I were able to get a 10% discount, and we even received performance fees for each performance..."
Hearing such a down-to-earth speech, there was a burst of harmless laughter from the audience and the tutors' seats.
Shang Qianyu, who was thousands of miles away, couldn't help but cover his mouth and laugh.
Except for Mr. Yang who couldn't laugh at all, everyone present was in high spirits.
On the screen, Wei Ling continued: "Some people who look like they are not ordinary people come to the restaurant occasionally, but there are also guests like us who are looking for affordable prices. This allows us, the resident singers, to present our works in front of many different groups of people."
"When the restaurant owner heard that I wanted to participate in this show, he sponsored us a large sum of money without hesitation. The only requirement was that we not be distracted by other things and perform well on the stage."
"From the discount issue, we can see that the owner of the small restaurant deliberately found an excuse to allow us singers to live a slightly more decent life. We can also see that the owner of this restaurant really, really loves music."
"It's so hard to be on such a big stage this time. This may be our last time on a show of this level. I have to say thank you to Yi Kitchen and Mr. Yang. Thank you so much."
"In fact, the business of this restaurant is not that good, but Mr. Yang has never raised the price of the dishes. Maybe he doesn't want to put pressure on us...ah, it may be a bit hypocritical to say this, but that place really gives me the feeling of a second home."
“Although the boss may not need the money, I still want to say that everyone watching the show, please do not take the initiative to take advantage of the restaurant’s 10% discount. Please leave these discount opportunities to those who need them. I promote this restaurant to let more people know about it, but I don’t want to destroy this beautiful atmosphere…”
After hearing this, the applause from the audience, which had originally subsided, became loud again.
One of the instructors couldn't help but stand up from his chair: "So there is actually a restaurant like this hidden near us? I can't help but take a look!"
"Sometimes, those big restaurants with luxurious decorations and non-stop classical music are not as touching as places like this."
"You two, I have high hopes for you. Please join our team!"
The host looked at the lively atmosphere on the stage and said with a smile, "Don't worry, teachers. We haven't even started selecting contestants yet... I have one last question. Do you two have any other plans after the competition?"
Wei Ling bent down slightly, put her mouth to the microphone, and said with a smile: "Go to restaurants all over the country and sing a few songs to help them attract more customers."
"Is this restaurant actually a national chain?! Is there one in Shanghai? I'll go there later..."
“Show me what a restaurant that truly carries a dream looks like.”
“…”
Yang Ruoqian's face turned dark.
Good, good, not only did they force the sign of my crappy store to be put up nationwide to attract customers, they even called on customers not to participate in promotional activities and to purchase meals at the original price. That’s really great.
No wonder there were so many singers and so many customers in the restaurant all of a sudden.
So you guys are here to check in! I had good intentions to let you on the show, and this is how you repay me...revenge me?
Do we even have to bring the tutors along?
Those who can be mentors of "The Voice of China" have a certain reputation and fan base. If they go to the restaurant in person, I don't know how many customers they will attract, and how much economic loss will it cause to Yang Ruoqian! It's over! Originally, this restaurant was just relying on Cheng Yu's super high consumption to barely maintain the current situation of breaking even...
But once these unreasonable fans come, the consequences can be said to be unimaginable!
In order to support their idols, they can even bid for an item to a level that would terrify scalpers.
At this moment, a loud shout suddenly came from the next table: "Pay the bill!"
The sound of slamming the table finally brought Yang Ruoqian, who was immersed in a huge blow, back to reality.
The waiter walked up quickly, holding the bill in his hand, and said with a smile: "Hello, thank you for your patronage, you are eligible for the 30% discount, a total of ..."
"I won't participate in the promotion." The generous man interrupted, and then said with some emotion, "I don't need this money to eat a meal, you can use this money to help those who need to realize their dreams."
As he spoke, he slammed the bills on the table and staggered to his feet, obviously a little drunk.
"I wish I could have found a restaurant like this back then. I can't let it go bankrupt..."
He muttered to himself as he walked out the door.
While Shang Qianyu's eyes were filled with tears, Yang Ruoqian was also completely dumbfounded.
Brother, if everyone refuses coupons like you, the restaurant will be ruined, okay? "Landlord, you are really amazing..." Shang Qianyu's eyes were almost full of stars, "How long ago did you think of this? Do you have to be as smart as you to run a business?"
From an outsider's perspective, the restaurant's initial investment, including various discounts and preferential treatments for resident singers, has now all been rewarded, and the rewards are countless.
The girl asked questions in rapid succession, and at the same time, she was completely sentencing her unrealistic entrepreneurial dream to death in her heart.
She still can't figure out many things that are happening right now...
Yang Ruoqian listened to the buzzing noise of the girl beside his ear, and the feeling of being targeted by the whole world came to his mind again.
There was no doubt about what happened next. His shabby restaurant became popular across the country, and countless tourists came to visit.
In this era where traffic is king, if a platform casually promotes a snack, such as "crispy pork belly", this snack will spread across the country in a very short time.
Whether it will become outdated or last long is not discussed here, but at least it can be seen that such publicity can definitely greatly increase the restaurant's customer flow.
Although there are always some negative news exposed about the variety show "The Voice of China", overall, it is still one of the most influential variety shows in the country.
Coupled with Wei Ling’s previous plea to guests to “boycott” the restaurant’s promotional activities, it’s scary to think about what the restaurant’s revenue will be in the next period of time.
Are there any other remedies?
Could it be that my restaurant has completely become an indispensable and high-quality business in the company?
After thinking about it for a long time and sorting out the whole ins and outs of the matter in his mind, Yang Ruoqian felt that things might not be too bad.
After all, a restaurant is a restaurant, not any other peripheral product. Even if it is quite popular at the moment, people will at most pay for it on a whim.
Just like those internet-famous foods, the popularity comes quickly and goes away quickly.
When it comes down to it, whether the catering industry can continue to operate depends on whether the taste is guaranteed before we can talk about other things.
If the taste cannot be guaranteed and the price-performance ratio is not high enough, the restaurant will eventually be unable to operate even if it has a celebrity endorsement.
It may even affect the reputation of the star himself.
The taste of my restaurant can certainly be guaranteed, but the cost-effectiveness is actually not high - if the various promotional discounts are removed, the cost of the same meals will be much higher than that of its peers due to the restaurant's ingredients, staff and other costs.
Under Wei Ling's "call", everyone would naturally not feel comfortable taking advantage of the restaurant too much.
The low cost-effectiveness will naturally lead to fans' support being only temporary and will not foster the habit of eating at this restaurant.
Therefore, as long as the restaurant can survive the initial period of irrational fans following the trend, its business will return to where it should be.
Thinking about the not-so-bright future, Mr. Yang was still a little worried, so he took out his cell phone and contacted the person in charge of the restaurant, asking them to add a sentence to the sign at the door.
"We hope that customers will consume rationally. The purpose of the promotion is to encourage everyone to participate. Our store does not encourage impulse shopping."
And set up another service for restaurants - any customer who voluntarily gives up participating in the promotion, as long as he or she thinks it over and regrets it one day, can open the restaurant's official account at any time and apply for a refund online. The restaurant will process the application within 2 working days and return the excess amount to the customer's wallet.
Don’t be fooled by the fact that the Kuiguang Group is now large and powerful, and all its businesses are thriving...the profits from the catering industry cannot be underestimated.
Especially the restaurant has chain branches all over the country.
It would be fine if a star went, but the spending power of fans is always limited. Mr. Yang, who has been making money for so long, gritted his teeth and decided that making a fortune even more painfully is not something that is unbearable.
The only thing I’m afraid of is that other celebrities will suddenly follow suit and also check in at the restaurant, bringing their fans along.
This is terrifying...
As the time got closer to dinner time, many customers gradually gathered at the restaurant entrance, many of them holding their phones high in their hands, taking a photo with the left and recording a video with the right.
Seeing that there were not many empty seats in the restaurant, many people quickly found a place to sit down, ordered a glass of wine, and posted a few photos they had taken earlier on their Moments to show off their fashion trends to their friends and family.
Those who couldn't get a seat began to gather under the stage and record the performance of the resident singers.
Yang Ruoqian, Shang Qianyu and their junior sister couldn't stand being squeezed by so many people, so they had to leave their seats and walk into the private room that belonged to Cheng Yu.
As soon as the three of them left, all the seats at the table were immediately occupied by other people who were quick-witted and quick-handed.
The whole process took less than three seconds. You can imagine how busy the store was at that moment.
This restaurant has never had a queue for getting a number, but today it started to have a queue for the first time ever, and a long queue of people could be seen outside the store.
Mr. Yang looked out from the box and felt extremely uncomfortable.
He has a nice restaurant...
A failed project must be protected like porcelain at all times, otherwise it will succeed accidentally. Who can understand this feeling? Who could have expected that the opportunity that Mr. Yang gave to a resident singer to perform on stage would turn out to be a big brick hitting him?
"Mr. Landlord, there are so many guests!" Shang Qianyu's beautiful face was full of excitement. "Does this count as witnessing the takeoff of one of your projects?"
Take off! I am crashing!
If you can't speak, don't speak! How come this girl always hits the leg when she flatters? Yang Ruoqian muttered a few words in his heart, but after all, this cheerful girl who always gives him gifts is very likable, so he can only weakly reply: "Ah, I guess so..."
Mr. Yang's mind was full of worries about the uncertain future, which made Shang Qianyu, who was in high spirits, feel a little puzzled.
"Landlord, landlord?" Shang Qianyu was quite sensitive to other people's emotions, and immediately noticed that the boss didn't seem to be in such a good mood. "You don't seem very happy, is there something else?"
Is this the daily life of a big boss?
Even with such great success, you are still troubled by many things?
"Of course Mr. Yang is worried, but he is not worried about his business. He is worried about you." Just as the two were talking, a familiar voice suddenly came from behind them.
Yang Ruoqian turned around and saw that it was Cheng Fei, whom he hadn't seen for a long time.
As Chengyu's boss, there is no way she wouldn't come to this party.
At this time, she was holding a wine glass in her hand and walked step by step to Shang Qianyu.
Xiao Shang looked confused: "Huh? Worried about me?"
She has already imagined Mr. Yang as a super-talented person and has positioned herself well, that is, a loyal artist under Kuiguang - she can just do whatever Mr. Yang tells her to do, without any need to think about it.
Isn't it enough for me to do this? Do I still have to worry about it? Yang Ruoqian was also extremely confused. When did I worry about this little fool?
But as the youngest and most promising entrepreneur in Jinhai City, Yang Ruoqian could not lose face in front of anyone, so he pretended to be deep and nodded slightly to indicate that it was indeed the case.
Seeing this, Cheng Fei didn't doubt it, drank the cocktail in the goblet, and asked Shang Qianyu: "Do you think that Mr. Yang's arrangement this time is just to invest in a singer and make his restaurant popular?"
Simple...simple? Is this simple?
If she were to do it, she wouldn't be able to figure it out even after ten years...
Shang Qianyu couldn't understand what was going on, so he could only nod and then shake his head, indicating that he knew nothing.
Cheng Fei sighed, feeling a little disappointed: "Xiao Shang, Boss Yang is good in every way, but he protects you too well, and you don't see the ups and downs of the outside world."
"Think about it carefully. How could Mr. Yang, a man with strategic foresight, spend so much effort and time just to increase the sales of more than ten restaurants?"
"How could such a trivial matter be worth his personal involvement? The booming restaurant sales is just one of the results of Mr. Yang's strategic victory, but you only see the surface... Mr. Yang is very worried about you in his heart."
Shang Qianyu opened his eyes wide, filled with disbelief.
Ah? The restaurant is so popular that people are pouring in like a tide, rushing to spend money, and this is just one of the benefits of Mr. Yang's operation?
So complicated...
Shang Qianyu turned pitifully to the landlord with a sullen look, hoping to get some hints.
But Yang Ruoqian, who also didn't understand a word, could only pretend not to see it.
What is this strategic vision and strategic victory?
How come the restaurant’s victory is just part of a strategic victory?
Did I win again without knowing it? Cheng Fei took out her phone and clicked on a live broadcast platform while casually asking, "Kuiguang Group has many businesses. Mr. Yang will not waste too much time just for the profitability of a certain project. He is now the one who sets the general direction. If you want to be independent in the entertainment industry, you must learn and watch carefully."
"It just so happens that this time is a perfect example."
“This is a video I randomly found a streamer to record.”
As she spoke, Cheng Fei turned the screen of her mobile phone around and placed it in front of Shang Qianyu.
Of course, neither of them noticed that Yang Ruoqian in the corner was also giving them a curious look.
As the person involved, Mr. Yang was also very curious about what strategic plan he had made that made his partners praise him so much.
I have to say, it feels really good to be praised by others, but it’s easy to be exposed, and I feel a little guilty.
“…”
On the screen, a live broadcast replay was displayed.
A host was bored and was watching the latest episode of "The Voice of China", watching Wei Ling and Zeng Yi singing their unique, popular and trendy songs.
The host listened for a long time, and his brows furrowed more and more as he listened.
After a while, he asked the commentator with some uncertainty: "Brothers, why do I feel that the songs sung by these two people are a bit tacky? Is it my illusion?"
As soon as the question came out and before the barrage of answers could be received, the host's door was opened very rudely, and a middle-aged woman of short height walked into the room with a plate of cut fruit in her hand and a frown on her face.
She put the fruit on the table, leaned in close to the camera and took a look, her tone not too good: "How much money can you make sitting in front of a computer all day? Eat the fruit quickly, you stay in your room all day long..."
The anchor looked very helpless: "I know, Mom, you go out first..."
The woman frowned: "You think I'm nagging!"
"Everyone is watching here. If you have anything to say, please wait until I get off work before we talk. Please."
The woman sneered, "Okay, okay, okay, who wants to stay in this garbage place like yours? When you finish eating the fruit, take the plate to the kitchen yourself."
"Okay, wait for me five minutes."
The middle-aged woman turned and left the room, about to close the door.
Suddenly, as if she remembered something, she turned around and asked again, "Son, what was the name of the song you just played?"
The video ends here.
Cheng Fei put away her phone and asked calmly, "Do you understand?"
Shang Qianyu put her hands in her pockets and shook her head pitifully.
However, Mr. Yang standing next to him seemed to understand something and his face turned pale.
Cheng Fei took out another video and said two words in a loud voice: "Market! Mr. Yang is an expert in the market. Even I have learned a lot from this matter and benefited a lot."
"Xiao Shang, Mr. Yang thinks highly of you. He has done so much, but you have only seen the surface, not to mention learning. Mr. Yang is really worried."
As he spoke, the video started playing at the same time.
The video shows a large group of middle-aged women and men in a square, holding various props in their hands, forming a square formation, dancing gracefully and having a lot of fun.
Next to the square formation is a large loudspeaker.
The music played inside was exactly the vulgar and trendy song by Wei Ling and Zeng Yi, which was criticized as a bit rustic! Looking at the middle-aged and elderly people singing and dancing along with the song, Yang Ruoqian, who had always been confused, finally understood!
Oh shit!
I actually forgot about this! Life is full of surprises.
Cheng Fei couldn't see Yang Ruoqian's expression. She put away her phone and sighed, "Boss Yang... is so sharp and creative."
"He actually found a blue ocean that had never been explored in the ever-changing music industry."
“The middle-aged and elderly market is often overlooked by many people, but its size should not be underestimated!”
"This market has been opened up, and Kuiguang Group has been enjoying it alone, and has taken it by surprise... If others want to intervene, they will get half the result with twice the effort. Moreover, as a pioneer, Mr. Yang has a strong voice and the right to define this field. What does this mean?"
Shang Qianyu stared at the screen stupidly, using all her brain cells to digest Cheng Fei's information.
Opening a restaurant, recruiting two singers, participating in a variety show, all put together, the ultimate goal is to open up a market? !
This, this...
If it weren't for the ironclad facts and results before his eyes, Shang Qianyu would not have been able to find any way to connect these things together, let alone sort out the cause and effect relationship between them.
Even if we analyze it from a God's perspective, it would be so complicated that we could write a report of more than 100,000 words...
Dear landlord, how did you come up with such a strategy from the very beginning?
Is he a monster? Sure enough, someone who can make a company bigger and stronger in such a short time is really terrifying.
Young, handsome, and cunning...
Look at myself again, I eat and drink all day long and am known as the little glutton.
"Learn more and watch more." Cheng Fei patted Shang Qianyu on the shoulder. "Being able to follow Mr. Yang and observe his every word and action up close is a learning opportunity that many people can't ask for in their lifetime. But you wasted such an opportunity without even realizing it."
"You don't know how lucky you are."
Mr. Yang, who was praised a lot, said: "..."
After they chatted for a while, other crew members also walked into the private room one after another.
The wrap party is about to begin.
Yang Ruoqian sat in a daze, with only one voice in his mind: I have monopolized the market... I actually monopolized the market accidentally?! Isn't that the same as installing a nuclear-powered money printing machine in the company?
At this time, Director An Zhou raised his glass and walked straight towards Yang Ruoqian, saying as he walked, "Boss Yang, you have done something big without making any noise. That's amazing! Come on, here's a toast to you. Wish you good fortune!"
"Congratulations to Mr. Yang for making a fortune!"
"Mr. Yang, make a fortune!"
(End of this chapter)
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