Shang Qianyu, who was eating so much that his cheeks were puffed up, was so frightened that he almost choked when he heard this voice of surprise and doubt.
After taking two sips of water to get the food stuck in his throat down, Shang Qianyu breathed a sigh of relief and continued to eat the food he had ordered with his head down, not caring at all about the content of the phone call.
Chengyu Media and Kuiguang Group are just cooperative relationships, and their affairs do not represent our own.
Besides, even if it is really my own business, the landlord is still here!
If the landlord can solve the problem, she has nothing to worry about. If even the landlord can't solve it, there is no point in her worrying.
It’s better to continue working hard.
Yang Ruoqian glanced at Shang Qianyu, who was completely heartless beside him, and then turned his gaze to Cheng Fei, who had a serious expression. It would be a lie to say that he was not curious.
Judging from her expression, the news on the phone must be bad news.
But does this bad news have anything to do with Kuiguang Group? I hope so...
After all, the Kuiguang Group has always been trapped in a favorable situation since its establishment, and the top leaders are bombarded with all kinds of good news every day.
I really envy Chengyu Group for always receiving bad news.
After a brief moment of shock, Cheng Fei immediately returned to her usual state and said calmly, "Okay, I understand. I'll go back to the company later. You guys should get over it and work overtime with me tonight. Okay, that's it."
After hanging up the phone, Cheng Fei drank the tea in the cup on the table, moistened her throat, and said, "Boss Yang, I have some bad news. It has something to do with both of our families."
Related to both...
The bad news…
What is this? This is like a pillow for someone who is sleepy! I was just complaining in my heart that Kuiguang Group was trapped in a favorable situation, and now adversity has come directly! No, I hope it is not adversity but despair!
Yang Ruoqian's appetite, which had just been ruined, suddenly recovered. He sat on the fishing platform and took a bite of the soft and sticky glutinous rice ribs, then asked with a smile: "It's okay, Mr. Cheng, just say it directly. When doing business, there is no such thing as smooth sailing."
Seeing that her partner was so confident, Cheng Fei nodded slightly: "This matter... I personally think that if it is handled well, it will not be a big deal. If it is not handled well, it may cause a huge blow to the reputation of our new movie."
"Recently, some film reviewers and bloggers on the Internet launched attacks on our new movie at the same time, including some big Vs. The time was very close and the content was very similar. I initially suspected that it was a public opinion attack launched by 'friendly competitors' against us."
Uh... some film reviewers and bloggers criticized "The Black Robe Inspection Team"? This sounds a bit familiar...
It was me who did it! However, Yang Ruoqian only found Liu Bi, a film review UP host, to discredit his own movie, and did not expand the scope.
Firstly, it was too expensive, and secondly, Liu Bi had tipped him off that Kui Guang’s biggest enemy, the Yue Mansion, had already done all the work for Yang Ruoqian, and he no longer needed to pay out of his own pocket.
Now it seems that Yuefu has bribed all the famous bloggers.
Then some agreed and some refused.
As one of the instigators of this "adversity", Yang Ruoqian looked calm and said with a smile: "Whether a movie is good or not, the audience has sharp eyes. No matter how these people belittle or praise it, in the end, the truth will be revealed. Don't be nervous."
Cheng Fei frowned slightly: "But these malicious comments will also affect the box office, especially the die-hard fans of these film review UP masters."
These up-loaders have accumulated a lot of fans through years of objective film reviews. If they heavily disparage the movie before it is released, many potential box office may subconsciously believe these up-loaders.
Either don't buy a ticket at all, or watch the movie with tinted glasses.
Both word of mouth and box office were affected.
Yang Ruoqian nodded perfunctorily and asked the question that concerned him the most: "So how does Mr. Cheng plan to solve this problem?"
It's not easy to experience adversity, don't let it be resolved like this! Such a wonderful feeling, Mr. Yang wants to experience it more.
Cheng Fei thought for a moment and replied, "The first step is to find out which company is behind this trick. The enemy is in the dark and we are in the light, so it's difficult to operate."
"The second step is to find out the identity of the other party. We will launch a counter-attack against them through the war of public opinion. For example, we will publish the evidence, or attack their TV series. In short, we want to weaken the credibility of these bad reviews as much as possible, so that the audience will think of the water army instead of the real review when they see the bad review."
"The third step is to release some of the content that was not released in the trailer to some trusted uploaders and bloggers, asking them to prepare a review video praising our movie before the movie is released, and then release the review immediately after the movie is released."
"Many impressions are preconceived, which is very important." Cheng Fei glanced at the silly and naive Shang Qianyu again, as if reminding her of something, "Other uploaders and bloggers who want to discredit us must start making videos after the movie is released. They will inherently be one step behind us, and the smearing effect will be greatly reduced."
"Strength is one of the factors that determine whether you can become popular, but factors other than strength are also very important, and even as important as strength itself. Do you understand?"
Shang Qianyu nodded vigorously while eating and drinking, her beautiful but clear big eyes twinkling, as if to indicate that she understood everything.
On the other side, Yang Ruoqian was a little frightened.
As expected of a publicity agency, the means and intensity of this counterattack can indeed be described as thunderous...
If the counterattack plan is implemented, this crisis may be able to be reduced to a small matter.
Such a terrible counterattack plan is like a sharp knife, attacking the vital point of Kuiguang Group.
This is truly a critical moment for survival!
Yang Ruoqian remained calm at the critical moment, took a sip of tea tactically, and said with a smile: "Mr. Cheng's solutions are indeed very effective and professional. However, can we change our way of thinking to solve the problem?"
In fact, after the film production stage was over, Kui Guang had basically nothing to do with the promotion and distribution stage.
How to deal with the public opinion crisis is Chengyu's business and has little to do with Kui Guang.
However, Cheng Fei specifically brought up the matter in front of Yang Ruoqian and presented a preliminary counterattack plan, because she wanted to hear whether her partner, who always managed to create miracles, had any other opinions.
If not, just share your experience in dealing with such a crisis.
If there is, that would naturally be the best - anything that can come out of Mr. Yang's mouth is of great value.
If Yang Ruoqian could give his method of dealing with this kind of thing, it would be priceless.
Now an analysis team has been set up within Chengyu Group, which includes several industry experts. They do nothing else every day but analyze the various decisions and behaviors of Kuiguang Group, especially Yang Ruoqian himself.
From being able to get involved in the live streaming industry in the initial stages to now being big and strong... every key node has been archived by this analysis team.
After each analysis, everyone in Chengyu Group benefits a lot.
Now, Yang Ruoqian himself was right in front of him, personally explaining his methods and his actions. How much work could this save the company? Cheng Fei nodded expectantly: "Boss Yang, just go ahead."
Yang Ruoqian smiled and said, “In fact, I have already received the news a long time ago. I know that soon there will be bloggers in the film review section who will come to discredit our movie.”
Liu Bi was the person he had just contacted this morning, but Cheng Fei had just received news that someone had started posting smear videos.
This means that the Yue Mansion had already taken action, but only found Liu Bi today.
But... even if he knew it one minute earlier than Cheng Fei, it would still be early, let alone knowing it several hours earlier.
As expected, Cheng Fei found it unbelievable that the information acquisition channels of Kuiguang Group were faster than hers. Her pupils widened slightly: "Kuiguang Group, have you known about this for a long time?"
"Yes." Yang Ruoqian said calmly, "Not only that, we also know which company is behind this."
Cheng Fei was silent for a long time. She did not question the reliability of the news. She just said in a voice that could not hide her emotions: "Boss Yang... the capabilities and efficiency demonstrated by Kuiguang Group really make me feel ashamed."
This is by no means modesty.
As a large group with a wider business scope, more funds, more channels, and more talented elites, the information can lag so much behind! Those elites who are well-dressed, talk about theories, and show graduation certificates and various awards that can scare people to death, are actually inferior to the Kuiguang Group team with obviously worse personnel configuration.
Chengyu Group conducted a lot of investigations on Kuiguang Group, one of which included the composition of its employees.
The employees who come to work at Kuiguang Group are diverse in age and educational background, including both experienced old employees and completely new graduates.
There are top students who graduated from internationally renowned universities and top domestic universities, and there are also those who graduated from universities that are not so impressive, or even "very bad".
Even this top analysis team has not yet figured out what these employees have in common, and what exactly is the recruitment criteria of Kuiguang Group...
But it was these employees, under the leadership of General Manager Yang, who burst out with amazing energy! The news that I just got while eating was actually no longer a secret to General Manager Yang.
When Chengyu Group just got the news and even hastily drew up a counterattack plan, Kuiguang Group had already completed the first step of the counterattack! No wonder Mr. Yang was so calm from beginning to end... It turned out that he had already had a plan in mind.
Alas, my employees are not doing well and it makes me, the boss, embarrassed.
All I can say is that Mr. Yang really gave his partner enough face.
As for the authenticity of the news, Cheng Fei didn't even bother to doubt it - anything that Yang Ruoqian said must have been verified through numerous rounds of verification.
Yang Ruoqian spoke at a moderate pace, buying enough time to make up his story: "It was just a coincidence, just a coincidence. The reason why I didn't immediately defend myself and fight back after I found out about that company was that I wanted to take advantage of this public opinion crisis."
Coincidentally...
How could it be a coincidence?
However, Cheng Fei could understand such an explanation.
A company's intelligence capabilities and intelligence systems are of absolute priority. Not only should they not be disclosed to partners, but even to people in different departments within the same company, such information cannot be disclosed.
It was already very rare for people to share intelligence, so how could they share the way they got the intelligence? Cheng Fei nodded, indicating that she could understand Yang Ruoqian's confidentiality: "Then, how does Mr. Yang plan to deal with it?"
Yang Ruoqian had never expected that the other party had imagined an intelligence department that did not exist at all, and was still racking his brains to make up lies: "General Cheng's handling method is actually not a problem, but whether it is defense or counterattack, the upper limit is 'make a small matter'."
"Why don't we be more bold and radical, temporarily turning a blind eye to their smear campaign and just standing by and watching?"
"President Cheng, think about it. Although some up-loaders and bloggers took the money from Yuefu against their conscience, there are still many up-loaders who refused and made promotional videos based on the facts."
"The uploaders who defame our movie have influence and fans, and the uploaders who respect the facts also have influence and fans."
"Same type of video, same type of vlogger, but two completely different film reviews. Won't the fans on both sides argue with each other? If they argue with each other, the discussion will increase and the popularity will rise."
"I think that at this stage when the movie hasn't even been officially released yet, the impact of good or bad reviews is far less than spreading the words 'The Boys' all over the Internet."
"Now that Yuefu, the sucker, is willing to spend money to bring us attention, why don't we just accept it?"
After Yang Ruoqian finished speaking this long string of words, he tactically took a sip of water and continued talking nonsense.
"Popularity is only one reason. This public opinion crisis actually hides a very rare opportunity, an opportunity to cultivate our user stickiness."
Cheng Fei was stunned when she heard this theory for the first time: "Cultivate user stickiness?"
Someone tried so hard to discredit his own movie, but he still managed to cultivate user stickiness? Is there any mystery behind this?
Yang Ruoqian nodded seriously and said, "That's right. Moreover, when people quarrel over subjective factors, it is very difficult for them to convince each other, and they are often unwilling to admit their mistakes."
"After the movie is released, in order to prove that they are right, even those who were not interested in the movie at first will buy a ticket and watch the movie from beginning to end, and give a good review to prove that their vision is correct."
"When you argue, you will get angry. If the audience defends their own upvote, they will subconsciously believe that "The Boys" is a good movie."
"We will certainly lose the fans of the up masters who defamed us, but at the same time we will also gain fans of another group of up masters. A blessing in disguise?"
After talking about this theory full of loopholes, Yang Ruoqian looked at his partner with a guilty conscience.
Can this be fooled? After all, time is short, and Yang Ruoqian can only think of this for the time being.
Cheng Fei thought about it carefully for a while, and nodded slightly, "What Mr. Yang said is indeed very reasonable. I didn't think deeply enough."
In fact, if it was when they first started working together, Cheng Fei would definitely question this theory that seemed a little off and a little too idealistic.
For example, do these film review bloggers have enough fans? Will the audience take sides in the dispute between the two bloggers, or even spend real money to buy movie tickets? However, since Yang Ruoqian said it with confidence, it means that these issues must have been thoroughly investigated and there is no need to worry too much.
Who doesn’t know that Kuiguang Group has a far-reaching layout?
All the plans that can be approved by Yang Ruoqian have gone through layers of theoretical demonstration, data research, field investigation, and real-life investigation within the group.
For a president of Yang Ruoqian's level, every word he says represents the power of the entire group.
Anyway, it is impossible that it was made up on the spot.
"Mr. Cheng, don't worry too much." Yang Ruoqian seemed to be afraid that the other party had forgotten, and deliberately reminded him, "We have signed a contract. If the movie box office fails and you cannot recover the publicity and promotion costs, Kuiguang Group will pay the full amount."
This time, Cheng Fei finally showed a clear smile on her face: "Boss Yang, what you said is quite humorous. You clearly know that this is a regulation that cannot be fulfilled. Because its prerequisites are not met, how could the movie that you, Boss Yang, are optimistic about fail?"
Please don't curse me like that...
How could I take the initiative to sign a clause that I don't want to honor? Yang Ruoqian complained and shook his head: "Boss Cheng, what you said... I am also a human being, I will make mistakes, how can I succeed forever?"
Yes...I have been making mistakes basically since I started this company.
If I had been right just once, I would be financially free now.
Cheng Fei checked the time and called the waiter over while saying, "After the movie is released, does Mr. Yang have any other plans? Or are you too magnanimous to pursue those who took money to discredit the movie?"
afterwards……
Those who received the black money, and the Yuefu who distributed the black money...
How could I not pursue the matter?
Not to mention that Yang Ruoqian himself is not a saint and it is impossible for him to repay evil with kindness. Just the cost of holding these people accountable is an irresistible and high fee!
This kind of lawsuit, which is difficult to obtain evidence and quantify the specific amount of loss, has always been a hotbed of disputes. Not only is the time cost high, but even the financial cost of hiring a team of lawyers is so high that Yang Ruoqian couldn't sleep because of laughing.
Not to mention the cost of evidence collection...
What is a bottomless pit? This is the real bottomless pit! "How is that possible?" Yang Ruoqian, who was looking forward to that day, smiled slightly, "Even if I don't make any money from this movie, I will sue all these people. One by one, no one can escape."
"Even if we can't win the lawsuit, the group will exhaust those money-making ups. This matter won't be over until they are disgusted for a few years."
Cheng Fei was stunned for a moment, with a playful expression on her face: "I seem to have just realized that Mr. Yang's real age is younger than mine. I see you planning and strategizing every day, and I didn't expect you to have such a young spirit."
As a classmate of Shao Yiqi, Yang Ruoqian is about the same age as Shao Yiqi.
Naturally, he is younger than Cheng Fei.
At this time, the clerk in charge of checkout came in, holding the bill in his hand and with the most appropriate smile on his face: "Four people, a total of 1,340, how do you pay?"
Of the more than 1,300 yuan, 1,100 of it was Cheng Fei's order.
Although Shang Qianyu is silly, he has basic emotional intelligence and it is impossible for him to order too many expensive dishes when someone else is treating him.
"I'll do it..."
"Boss Cheng, let me do it this time." Yang Ruoqian, who had been interrupted several times while pretending to be cool, finally found an opportunity. He didn't dare to delay any longer this time and took out his Black Gold Membership Card as quickly as possible. "The main thing is that my card has a discount. There's no need to waste this money."
Cheng Fei looked at the beautifully crafted card with some surprise and asked, "If you're treating, does it matter if there's a discount or not... Aren't they all your stores?"
Is this the point? The point is that I have a very cool black gold membership card, the only one in the world! Just like a person showing his gun to check the time, is the point time?
The point is the watch! Yang Ruoqian coughed lightly and handed the card in his hand to the clerk: "Take this card to check out, there is a limit on it."
The clerk reached out and took the Black Gold membership card, his eyes widened, as if he couldn't believe his eyes.
They receive salaries higher than their peers, so naturally they also have to receive training, the most important of which is this Black Gold membership card.
Most store clerks may never come across this card in their lifetime, but if they do come across it and fail to handle it correctly, the outcome is basically losing their job.
Because that is a membership card that only the boss of the group can have.
The clerk's mind was full of the legendary stories of his boss, but he didn't expect the real person to be so young. He couldn't help but get excited: "Boss Yang, please wait a moment, I'll issue an invoice for you!"
Looking at the clerk's tone and listening to his gaze, Mr. Yang, who had finally succeeded in pretending once, felt this word all over his body.
Cool! Who would have known that Mr. Yang, who seemed mysterious, was actually a person who had lost sight of high tastes?
…
After paying the bill, Yang Ruoqian took Shang Qianyu and Wen Ruoxiu into the car.
Shang Qianyu just sat down and closed the car door, and he couldn't help but cheer loudly: "Wow, landlord, do you know that you looked so handsome just now!"
Of course, how could the boss of a group who paid with a black gold card not look handsome? Yang Ruoqian put the black gold membership card, which he treasured like a treasure, into the glove box and said lightly, "It's okay, it's okay."
Shang Qianyu continued to review the situation excitedly, and a faint blush even appeared on his fair face: "Even if I can't make any money, I will sue all these bad guys! Wow! When can I be so domineering!"
Such a boss is so charismatic!
Such a cohesive company!
"..." Yang Ruoqian, who had been so smug just now, froze.
Is this the point?! Where is my Black Gold Card? Did no one notice my Black Gold Card?
Where are you focusing your attention!!!
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