Chapter 211 Where did these water soldiers come from? Can they please go away?
7:30 in the evening.
At Chengyu Group, the team currently in charge of the promotion and distribution of the movie "The Black Robe Inspection Team" was unable to get off work and return home on time as usual.
The entire team, from the boss to the employees, have high hopes for this movie. Now that there has been some problems in the public opinion, it is necessary to work overtime to deal with the problems.
After all, it is a large group. Although overtime is inevitable, the overtime pay should not be reduced by a penny, and the leaders in charge of the project will also stay and work overtime together.
Therefore, the employees’ complaints are not serious.
In fact, it is extremely rare for a company like Kuiguang Group to have no overtime at all.
A man in the team who was wearing glasses, of medium height, and had obvious leadership qualities came out of his office and asked, "Have you found out who is behind the rhythm of our movie?"
He just received the notice and urgently called Cheng Fei who was still eating.
He is the kind of steady employee who never hides anything when encountering a problem, treats it with the utmost vigilance, reports it if possible, and seeks help if possible.
Nowadays, many employees are worried about being scolded by their leaders, so their first reaction when encountering a problem is to cover it up and solve it secretly by themselves, and avoid alerting their superiors if possible.
Once the problem is solved quietly, it can basically be treated as if nothing happened.
However, if doing so fails to solve the problem in the end, and the problem ferments to the point where it can no longer be covered up, it will often be a big bomb.
With the mentality of preferring to do nothing rather than make mistakes, the leader immediately reported to Cheng Fei as soon as there were signs of problems.
The employee who was working hard in front of the computer saw the leader coming and said quickly: "Not so fast, the earliest we can investigate it will probably be tomorrow."
If one wants to get to the bottom of this kind of thing, one must disguise one's identity and use indirect methods or bribery to pry the answer out of the person involved.
In order to ensure the authenticity of the intelligence, it is also necessary to verify the information given by different people to avoid being misled by false intelligence.
You can imagine the workload.
Being able to get things done within one working day is already very efficient.
"Investigate this as soon as possible. I don't need to emphasize the importance of this movie, right?"
"good……"
Just as the team was working hard, the company's door suddenly opened and a familiar voice came from the door.
"No need to investigate. We have already figured out that it was the Yue Mansion behind this. Let's just start the next plan."
When everyone heard the voice, they stopped what they were doing.
"Boss Cheng, you're here?"
"Good evening, President Cheng..."
Of course, many people were a little surprised: "It was confirmed so quickly? Did the group headquarters intervene to help?"
Cheng Fei checked the time and shook her head, saying, "I just happened to run into people from Kuiguang Group and had a meal with them. They said they had completed the investigation and their efficiency was much higher than ours."
However, Cheng Fei did not intend to blame her employees.
Their response was quick enough, and they took the matter seriously almost within hours of the negative film reviews appearing online.
On the contrary, it is incredible that the Kuiguang Group received the news before the incident happened.
"Kuiguang Group..." An employee who had been busy but gained nothing looked up in disbelief and said, "Could it be that they want to take revenge? I heard that they have always been at odds with Yuefu Group."
Cheng Fei sighed: "If Mr. Yang's vision and mind were limited to this level, how could he have made the group so big in such a short time? Sometimes you should think before you speak."
Another employee also expressed his opinion: "But we reacted to the incident almost a few hours after it happened. No matter how fast they are, they can't predict it, right?"
He didn't mean to talk back, he just expressed his confusion.
Chengyu Media is not a company that does not allow employees to express their opinions.
"So, we need to use our brains." Cheng Fei sighed as she looked at these elites who usually talked a lot and spoke theories with great eloquence. "Didn't we analyze the personnel composition of Kuiguang Group before?"
"Have you forgotten that among the employees of Kuiguang Group, there is a former middle-level manager of Yuefu Group and a host?"
"They have worked in Yuefu for so long and have a deep foundation. Even if they switch to Kuiguang, won't they contact their former subordinates anymore?"
Chengyu’s employees were shocked: “So they knew it in advance! So they were able to determine who was behind it… That’s it!”
Everything can be explained!
It seems that the Kuiguang Group has infiltrated the Yuefu Group like a sieve, and the intelligence is one-way transparent.
Maybe the Yuefu leaders are not able to obtain their own intelligence as fast as Yang Ruoqian.
"Do you really think that Mr. Yang, who has built up such a big company, is a simple person?" Cheng Fei said calmly, "Business is like a battlefield. It's useless to just talk about it on paper. Learn more."
"Okay, let's stop talking nonsense. Now that we know our opponent is from Yuefu, what are you going to do?"
Another employee who was working a little further away immediately said, "We'll just follow the standard process. At this stage we only have information but no evidence, so we'll just release some groundless information first. At least we have to let the public know that someone is paying to discredit the movie."
"Find some of our own people, license some exclusive clips to them, buy exposure and recommendations, and drown out the bad reviews with a large amount of good film reviews and real content..."
"Once we find substantial evidence, then..."
"No need." After hearing these solutions that were similar to what she had told Yang Ruoqian, Cheng Fei shook her head, "Invest half of your resources in collecting evidence, and the other half in hiring some Internet trolls, and let them fight with those people in the comment section."
According to Yang Ruoqian's idea, he wanted to use Yuefu in reverse, taking advantage of netizens' love of quarreling and escalating situations, to hype up the popularity of the movie.
The counterattack can be postponed.
Cheng Yu then took advantage of the situation and hired some internet trolls to counter those slanderous comments, raising the popularity to a higher level.
"Uh, Mr. Cheng, just buy the internet trolls?" One employee seemed to suspect that there was something wrong with his ears and asked again.
This is the first time that Chengyu Media has hired a group of Internet users! Why does it feel a bit too... un-elite to directly hire people to give positive reviews?
Shouldn't they use fair means to crush all conspiracies and tricks with the force of thunder?
"Yes." Cheng Fei walked into her office, "If you want to gain a foothold in the entertainment industry, you have to adapt to this method."
"Because the enemy won't talk to you about morality."
…
The next day, in the office of the president of Kuiguang Group.
Yang Ruoqian was in a good mood after successfully fooling his partners. He played games for half a morning before starting to work.
"There should be quite a few people uploading videos that smear the movie 'The Boys' by now, right?"
"Let's see if the comment section has been overwhelmed. Has it been occupied by fans of the original work?"
Yang Ruoqian is very confident about this.
When the trailer was first released, many viewers may not have realized how seriously this movie discredited the original work.
With a little guidance now, these viewers should come to their senses and realize that the road has turned dark.
Yang Ruoqian opened the account of "Xiao Liu Movie", found his latest video, and briefly browsed all the contents of the video at multiple speeds.
After reading it, he nodded slightly.
Not bad, the black is very accurate.
The previously mentioned black spots such as "disrespect for the prototype" were mentioned repeatedly and emphasized in the video, which should leave a deep bad impression on the audience.
Yang Ruoqian paused the video and dragged the interface to the comment area below the playback bar.
"It's not that awkward to be a black person, right? It's a bit too subjective."
"No, can you imagine so much from just a trailer? The movie hasn't even been released yet."
"What's going on recently? Why did several big ups suddenly come out to criticize this movie together? The copywriting is almost the same. Was it discussed in advance?"
"Did the uploader receive bribes? The copywriting is so stupid that I suspect you are playing a role in a reverse role."
"Cross-dressing? I think she's really retarded."
"To be honest, I understand that it's not easy for up-loaders to make videos, and they need money to make a living. If you take some advertisements, even if it's a 10 billion yuan subsidy for Pinxixi, it's fine, but you really shouldn't take this kind of rubbish money."
"I have watched every superhero movie. To be honest, I don't feel offended at all. The uploader is a bit too contemptuous of us, the original fans."
“…”
Yang Ruoqian, who was in a good mood, looked at the hot comments one by one, hundreds of them, and almost stood up from his seat.
The audience's feedback is not right, right? Why is it that all of them are refuting and scolding, and there is not even a single supportive comment?
No one would believe that Yuefu only found a film review UP host to post a smearing video and did not hire an army of internet trolls to post bad reviews.
But where are the water army? Where did your water army go, Yuefu? Why did they fail to make use of such a great opportunity? Seeing that the good opportunity he had given was wasted by Yuefu, Mr. Yang was a little furious. He pulled the comment box back to the top and switched the comment sorting from "by popularity" to "by time".
He will take a good look today to find out where the problem lies.
As expected, once the order of the comments was changed, many weird things emerged.
“Support the up master!”
"The uploader's video is very good, I triple-clicked it with one click."
"The video is very realistic. Come on, please update more."
"Come on, uploader. I want to see the sequel. Please make the video quickly. I can't wait!"
"I have used this product and it is of very good quality. I will repurchase it!"
Yang Ruoqian looked at these offensive comments and fell silent for a while.
No, are the skills of the navy hired by Yuefu so poor?
Anyone with a discerning eye can tell that this kind of comment is fake!
However, what surprised Mr. Yang even more was that among these obviously fake comments from the internet trolls, there were not only those supporting Liu Bi, but also those opposing Liu Bi.
"I stepped on it."
"The content is provocative and has been reported."
“The video is poorly made and not worth watching!”
“…”
Two completely different kinds of water armies were engaging in a war of words in the comment section. The situation was so intense that people shouted to stop fighting, saying that no one would be killed if they continued like this.
Yang Ruoqian looked through the comments from these low-level accounts in confusion, feeling extremely bewildered.
The Yue Mansion hired a navy, but I didn't. What's the situation of this navy war? After thinking for a while, an idea suddenly popped up in Yang Ruoqian's mind.
Could these positive Internet trolls be hired by Cheng Yu?! Oh no, I was too hasty and too far-fetched when I was talking nonsense yesterday. I was under too much pressure and I accidentally missed this! I only fooled Cheng Fei not to fight back at the official level, but forgot to fool her not to hire Internet trolls for PR!
It now seems that most people in the comment section are optimistic about "The Boys", occupying the popular positions in the comment section and continuously suppressing the parties that disparage the show, resulting in negative reviews quickly sinking to the bottom even if they are sent out, and no effective counterattack can be formed at all.
What should we do if the power of both sides is unbalanced? !
Yang Ruoqian watched the balance of victory gradually tip towards him, feeling that things were not going well. He took a breath, as if he was about to make a very difficult decision.
He wants to help Liu Bi and other up-loaders who have received black money to buy water army! Help them to regain the battlefield in the comment area.
The reason why this decision is difficult is that the system considers that buying water armies is vicious competition, so all expenses must be borne by oneself, and system and company funds cannot be used.
Of course... After all, this movie is related to the reputation of its partners and the reputation of its own actors. Yang Ruoqian will definitely not make up stories or smear it at random.
He just wanted to remind those fans of the original novel and the prototype - this movie is not made for you, don't contribute to the box office! If these superhero audiences refuse to contribute to the box office, how much can other audiences who are not fans of this theme contribute?
Moreover, negative reviews from crystal fans are never taken seriously and may even be disliked, so even if these people are full of malice towards "The Boys", the reputation of the movie will not be reduced much.
In this way, a plan that would not affect the reputation of the film and could effectively reduce the box office could be successfully completed.
After making the decision, Yang Ruoqian logged out of his main WeChat account and logged into a secondary account named "Yang Rujiao".
I used this small account to send a private message to Liu Bi.
"I want to do some PR work in the comment section, do you have any ideas?"
Although it can be seen from the last incident that Liu Bi is an up-host who can stick to the bottom line and does not make money easily.
However, if people in their line of work say they don’t do some “operations” or don’t know some internet trolls, no one would believe it.
If they can spend a little money to get recommended, increase playback, increase revenue and increase real popularity, then how can these movie reviewers who are already short of money not do it?
These "operations" include likes, number of fans, and number of views, as well as the use of internet trolls.
On the other side, Liu Bi, who had uploaded the video overnight, had never expected that this generous financial sponsor would come to him again.
Although Liu Bi was not familiar with Kuiguang Group before the cooperation, he was not a dull person. After finishing the video, he almost immediately studied various information about Kuiguang Group.
Finally, we came to a preliminary conclusion - emerging enterprises, strong companies in the local area, with strong partners, very good at controlling the market, and very good at operations.
Doesn’t a company like this have its own water army channel?
Could it be that before today, the operations of artists under the Kuiguang Group were completely "above board"?
No...impossible.
Maybe they don't want to use their connections for the time being, so as not to be caught? Or maybe it's because the act of buying Internet trolls is a personal act of this person named "Yang Rujiao" to improve performance, and he can't use the company's channels?
Liu Bi thought about it and decided to ignore such trivial matters and gave a WeChat account to the other party.
"Manager Yang, you can just add this WeChat. I've already told him about you. Just add him and ask for the price directly."
After receiving the message, Yang Ruoqian quickly added the person as a friend and labeled him as “Water Army No. 1”.
Sailor No. 1: "I have approved your friend verification request, now we can start chatting!"
Yang Ruoqian thought about it and got straight to the point: "What are the rules for helping with the public relations of the comment area or personal account?"
It was also very clean and neat over there, with no unnecessary nonsense, and they just sent over a few densely packed pictures.
“Project 1: Fans (Follow).”
“Zombie followers (no level, no activity, you won’t lose followers after following, only for momentum). 5 yuan for 1,000.”
“High-quality active fans (level 3 and above, random IP, irregular updates). 10 yuan for 1,000.”
“Project 2: Video playback volume.”
“…”
“Project 3: Video data (completion, likes, coins, favorites, etc.)”
“…”
Yang Ruoqian quickly flipped through the projects that he had no interest in at all, just wanting to quickly find a project that he could compete in the comment section with.
Turning to the fourth picture, Yang Ruoqian finally found what he wanted to see.
“Project Four: Comments.”
“Machine batch comments: can be positive or negative, but the comments are irrelevant to the video content, used to increase sales. 1 cent per comment, starting at 10 comments. (Low-level account)”
“Quality batch comments: The comment template will be customized according to the video content, and the comment content will be related to the video content to a certain extent. 0.3 yuan per comment, starting at 20 comments. (Low-level account)”
“Batch comments on premium accounts: Same as above, but the commenting account must be level 3 or above. 0.5 yuan per comment, starting at 20 comments.”
"Top-level manual reviews: The account must be level 4 or above, the IP is random, and each review is completed manually, the wording is highly credible, and this store strongly recommends it!!! 1 yuan per review, starting at 20 reviews."
Yang Ruoqian looked at the picture and felt a little confused.
There are four levels of these water army comments. If the volume is large enough, there will be discounts, but how do you choose? Now it seems that the extremely stupid comments in the comment area, which are obviously robot water army comments, should be completed by robots in batches.
Yuefu and Chengyu should have bought some of the four levels of water army comments, and used spam comments to increase the volume and create a phenomenon that the comment section is very hot.
The high-quality comments are made by buying some likes and using the internet’s best scammers to push them to a prominent position.
Seeing that Yang Ruoqian had been silent for a long time, the other side asked: "How do you plan to operate the business? What's the budget? Can I recommend a few packages for you?"
"No need." Yang Ruoqian made a quick decision. "Buy three 1,000 yuan combo packages, give positive reviews, and distribute them to..."
"The comments should be something like 'I love these superheroes so much, they are so heartwarming', 'The kind-hearted Homelander!' Is that ok?"
If you want to reverse the situation in a comment section that is already on the verge of collapse, it is useless to just attack and curse.
Even when the audience is already disgusted with Crystal fans, crying and pretending to be a grandson will still make people hate you.
Now many onlookers no longer buy into this.
Therefore, Yang Ruoqian decided to do the opposite and deliberately come up with some very stupid comments that did not look like those of a robot.
A tyrannical hero who kills innocent people is praised as "heartwarming" and "kind-hearted". Wouldn't this remind the original fans of the character and anger them with lies? This perfectly fits the plan of not affecting the reputation of the movie and discouraging the fans.
Moreover, if a passerby comes in and sees this moving scene in the comment section, and then watches the video which shows the exact opposite, he will definitely think that the producers are selling dog meat under the guise of mutton.
Anyone can see that this kind of comment is from a scammer.
This wave is called false propaganda! Sometimes, it is not only powerful enemies that can defeat you, but also bad teammates.
Mr. Yang plans to be a disappointing teammate so that the balance of victory will no longer tilt towards him.
The first water army readily agreed: "The boss is very knowledgeable, no problem. We will edit the comments and publish them immediately!"
…
In the president's office of Kuiguang Group, after Yang Ruoqian transferred the money to Water Army No. 1, he quit his WeChat account and returned to his main account.
Now all preparations for the film’s release are complete.
Everything is ready, only the east wind is missing.
It's time to start preparing for the various issues that will arise after the movie is released.
Those up-hosts who took black money to discredit themselves, as well as the Yuefu Group that provided black money to these up-hosts, are all waiting to be sued.
After checking the time, Yang Ruoqian opened the employee group and contacted Ding Daoyi, the head of the legal department.
"Lawyer Ding, please come to my office."
Since the Kuiguang Group has no internal disputes and no specific economic entanglements with other companies, the role of the legal department is to draft contracts and perform consulting work.
So far, I haven't encountered even one lawsuit.
Ding Daoyi, who had a high salary but basically did nothing to do every day, was feeling a little bored. When he saw that there was finally a job, he hurried to the president's office in two steps.
People of the older generation feel uneasy if they get paid without working.
Ding Daoyi walked to Yang Ruoqian's desk and made a joke: "Boss Yang, here I come! I hope you haven't forgotten that there are still people like me in the company!"
Yang Ruoqian asked Ding Daoyi to sit down and asked mysteriously, "Lawyer Ding, I have a question. How many colleagues do you know?"
(End of this chapter)
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