Chapter 252 New Ideas Brought by the Failed Ceremony
Yang Ruoqian had no interest in award ceremonies or new movie previews, but now that he had an excuse to be distracted, he took the lead and naturally accepted it.
Shao Yiqi: "Is the award ceremony over? Do you have time to talk?"
Glancing at Shao Yiqi's tone, Yang Ruoqian suddenly felt something strange.
Normally, whether he is an employee or a university classmate, Shao Yiqi is never so polite when speaking. He usually says whatever he wants and speaks directly.
When will you ask for Yang Ruoqian's opinion again?
Could it be that a project that Shao Yiqi was leading had gone wrong and he suffered a huge loss? Yang Ruoqian was surprised and typed very quickly: "What's wrong? Do you have any bad news? Tell me and I'll be happy!"
As expected, after seeing Yang Ruoqian's merciless ridicule, Shao Yiqi immediately became tough: "Ha, what bad news can there be about the things I, Shao Yiqi, handle? Everything is under control!"
Compared to the new movie previews and award ceremonies that were as boring as math class, chatting with college classmates was obviously much more interesting. Yang Ruoqian immediately started to dig up the past: "Really? Have you forgotten about the shelter company? Have you forgotten about Titanic 2?"
"That was an accident! An accident! And didn't we make money in the end... Let's not talk about that. I came to you today for something else. It's really not bad news."
Seeing that it was not bad news, Yang Ruoqian sighed in boredom: "Since it is not bad news, then why don't you say it."
Shao Yiqi: "You don't have this kind of worry - you don't know what a horrible scene it was when the children and young people of my relatives and friends watched the movie "The Black Robe Inspection Team" and accidentally learned that I was working in the film production company."
Uh... Did his relatives and friends know about Shao Yiqi's work at Kuiguang Group? Shao Yiqi's biological father must know everything about this matter, but for relatives who are a little distant and only see each other during festivals, even if they are gossips, as long as the person involved doesn't say anything, generally speaking, they can't know so much.
Yang Ruoqian thought about it and immediately understood: "Oh, you are pretending in front of your relatives, right? It feels good when you are pretending, but have you ever thought about what will happen after that? What's the matter, do you want to get you to fill the company with people?"
Shao Yiqi: "...Do you think I am that kind of person? Someone did propose it, but I rejected it. Mainly because my father knew about it."
It's fine to use the back door to get people into your own company, but this is the company of a good brother, and it's in a period of rapid development. It would be very damaging to his goodwill to randomly send people here.
Besides, if he wanted to get a job, he could find people anywhere. He could just go to Shao Yiqi's Gaoyao Group and fish there. There was no need to use Shao Yiqi's personal connections.
Yang Ruoqian felt a little regretful that he had missed out on a few incompetent people with connections who came to the group to draw a salary without doing anything.
But he was not surprised by Shao Yiqi's behavior, otherwise it would have been difficult for the two of them to become good brothers.
After thinking for a while, Yang Ruoqian said, "Hasn't your father known for a long time that you work here? And wants to persuade you to go back? If that's the case, I suggest you listen to your father and go back to inherit the family business. Don't waste your wonderful life here with me."
It would be a good thing if this troublemaker Shao Yiqi could go back to his father as soon as possible.
If you can make so much money, I suggest you go back home and make it instead of messing with your good brother.
Shao Yiqi was too lazy to talk nonsense anymore: "Don't worry, my father has long since stopped objecting, and now he is even strongly supporting me to continue working for you!"
"The main thing is, my dad also watched The Boys, and I accidentally told him that I'm the producer of our next movie..."
"Then, uh, you know, most of our company's business is related to electronics, and he asked me if I could help him get a sponsor position..."
As Shao Yiqi was typing this, he was actually feeling quite emotional in his heart - not long ago, he was ordered to go back by his father and was considered to be not doing his job properly.
When chatting and bragging with relatives, he always subconsciously avoided any topic related to Shao Yiqi.
After all, a year ago, Shao Yiqi, apart from having a good university diploma, spent his days at home playing games and watching movies, which would be embarrassing to tell others.
Just one year later, almost everyone's attitude changed.
Not only did Shao Yiqi's father not object to his working in Kuiguang Group, he now even fully supported it. When he went out to eat with others, his back was straighter and he talked more.
It's always about my son, who started a business with his college classmates and is now a top manager of a multi-billion dollar company...
The fact that Shao Yiqi was reduced to being visited by all kinds of relatives was closely related to his father's bragging outside.
Relatives and friends don’t dare to ask for the back door of Gaoyao Group, but they dare to come to Shao Yiqi!
Shao Yiqi's father is not easy to talk to. This young man Shao Yiqi should be easier to bully and have a thinner skin, right?
As a result, Shao Yiqi had finally managed to keep those annoying relatives and friends out, but Gaoyao Group actually found him!
After hearing that his son had become a new film producer... Shao Yiqi's father called Shao Yiqi directly to ask about sponsorship.
Their new product is about to be launched on the market, which is the stage that requires large-scale promotion and massive spending. If the product can be implanted in a blockbuster movie, wouldn’t the recommendation effect be explosive?
Shao Yiqi was so confused that he had no choice but to go to Yang Ruoqian to discuss countermeasures.
For this reason, Shao Yiqi could only add: "I'm just saying this. You don't have to pay a friendly price for the sponsorship fee. Just let my dad give me a lot of gold coins. I won't take advantage of you, okay?"
Yang Ruoqian, who originally had the intention of watching a joke, almost jumped up from his seat when he saw the two people who were "sponsoring" him.
What the hell?! Another sponsorship, another sponsorship? I haven't even turned down the sponsorship from Chengyu Group, and Shao Yiqi has come with another sponsorship, and it's a big sponsor that's on par with Chengyu Group!
Mr. Yang originally thought he was watching a joke, but as he watched, he discovered that it was actually a joke about himself.
Sure enough, Shao Yiqi is the biggest trouble in the company!
Yang Ruoqian's typing speed increased immediately: "Wait, this matter needs to be considered carefully, let's talk about it after I come back!"
Having said that, Yang Ruoqian closed the chat box and looked eagerly towards the center of the stage.
Cheng Fei on the stage was smiling widely as she talked about her outlook for the future and the bright prospects of "Wandering Blue Planet".
He was obviously quite satisfied with his success in driving away his competitors.
Even though Yang Ruoqian didn't even give out a PPT, Cheng Fei had such great confidence in the new movie.
But now the top priority is no longer the quality of the film itself - regarding the quality issue, Yang Ruoqian is still very confident that he can restore "The Fortress of Devil City" as much as possible in all elements.
How can you succeed if you go through every old path that others have taken to fail?
The problem is that Yang Ruoqian thinks "The Wandering Blue Planet" is bound to fail, but others don't believe it!
If Yang Ruoqian opens up to sponsors, everyone will think that Mr. Yang is too confident and they will invest in him; if Yang Ruoqian does not open up to sponsors, everyone will think that Mr. Yang wants to make a lot of money by himself, so they will invest even more.
Now that there are two big sponsors in front of us, what should we do?
If we let things go on like this, I am afraid that the film will start to withdraw funds before it is even released!
No matter what plans Mr. Yang has in mind or how he wants to achieve his goals, he cannot withstand the crisis of many people rushing to invest in him as soon as he reveals a piece of air.
However, no matter how he thought about it, Yang Ruoqian really couldn't think of any good excuse to reject all the sponsorship.
Even if you are worried that advertising placement will affect the audience's viewing experience, you can just put the ads in scenes that will appear in the script. Changing a logo does not require designing a special scene for this.
There are always other characters in a movie, and there is always a brief description of their lives - life always requires daily necessities.
It’s just a matter of replacing the previous daily necessities with those from sponsors.
Even without anyone reminding them, the audience may not notice these things. It is only when they see a movie review, or make an online purchase, or see the real product while shopping that they suddenly recall it and dig out from their memory the movie scenes that they had ignored in their minds.
By that time, the product will be deeply rooted in the minds of consumers.
The effect of the advertisement was achieved.
This is also the essence of advertising - overwhelming brainwashing propaganda is one thing, but small promotions that gradually penetrate people's hearts and are hidden in daily life are equally important.
The former is to make the product brand "familiar", while the latter is to let these things gradually become a habit in consumers' lives and become "taken for granted".
As national giant enterprises, Chengyu Group and Gaoyao Group would understand this truth.
At this time, Cheng Fei's speech on the stage also ended, and the long and boring ceremony for Yang Ruoqian and Yu Jingyu finally came to an end.
The reporters filming in the back certainly looked unsatisfied and were very interested in the new movie of Kuiguang Group, but Mr. Yang, who was overwhelmed by various affairs, really didn't want to stay in this ghost place for a moment.
It's not just because there's no inside information to reveal about the new movie, but also because the pressure from Cheng Yu and Gao Yao is overwhelming him.
After the ceremony, when Cheng Fei left the stage, she gave Yang Ruoqian a look, the meaning of which was very clear - find a time to sign the sponsorship contract.
Seeing Cheng Fei's determined attitude, Yang Ruoqian wanted to cry but couldn't. "It's over. I can't refuse this sponsorship. What should I do?"
If you can't find an excuse to force a decision that has nothing but benefits, the system will judge it as a passive operation...
With mixed feelings, Yang Ruoqian packed up his things, stood up and left the auditorium.
In fact, compared with the estimated investment of the film, these sponsorship fees are not that much...
But there is actually a huge hidden danger here - if the movie is made and the advertising effect is very good, then when more movies and TV series are made in the future, won’t there be more sponsors scrambling to get in?
If Yang Ruoqian can find one excuse to refuse, can he find ten excuses to refuse, can he find a hundred excuses to refuse others?
If the advertising placement is not handled properly this time, it will cause disasters for thousands of years!
Thinking about the situation in the future when Yang Ruoqian revealed a little news about filming a TV series, countless sponsors would flock to him with money, and Yang Ruoqian would feel uneasy.
"No, even if the sponsorship cannot be turned down, the impact must be minimized."
"It's okay to accept sponsorship, but it's not okay to have so many sponsors... Whether it's Chengyu or Gaoyao, there can only be one sponsorship project at most!"
"Moreover, these product placements must be hidden in various nooks and crannies of the movie screen, and the exposure will be reduced as much as possible. The excuse is also very simple - overly direct advertising will cause discomfort to the audience."
"Based on the same excuse, I can also legitimately charge less sponsorship fees..."
"In the future, when sponsors see that advertising here is so ineffective, they will probably be less willing to sponsor..."
"Even if there is, they probably won't be willing to spend too much money to be the sucker."
Yes, that's what you should do! One punch is enough to prevent a hundred punches from coming!
This sponsorship crisis may not be a bad thing in the long run, as long as it is handled poorly enough.
Maybe it will turn a blessing into a curse and be blacklisted by all sponsors from now on.
Yang Ruoqian was dreaming about a bright future when he was brought downstairs to the hotel by a bodyguard temporarily borrowed from Cheng Yu. He had just notified the driver to drive over to pick him up, but there was a traffic jam on the road, so he would be a few minutes late.
Walking to the hotel entrance, Yang Ruoqian sighed again.
“After this preview activity was sent out by reporters, I felt that some unpleasant comments would appear again.”
"Oh, it would be nice if I could delete the comments... Unfortunately, the platform is not mine, I can only delete the positive comments under Kuiguang's official media, which is useless."
After all, when people discuss movies, they often do so in the updates or under videos of other accounts, not in official media.
Or it can be said that basically few people would go to the comment section of official media to discuss these issues.
“It would be nice if this film review platform was mine…”
Thinking of this, Yang Ruoqian suddenly paused.
yes!
Why didn’t I think of it before?!
It costs so much money to build a platform these days. Why didn’t you think of building a film review platform?
Does anyone admit that the value of this film review platform is not worth worrying about, and there is no need to worry about it... Just like this award ceremony, spend money to entertain yourself, isn't it okay for your own platform to review your own movies! Create a film review platform for your own entertainment, put all the movies under the Kuiguang Group on it, and then spend a symbolic amount of money to compete with other platforms!
In this way, no matter how high the rating is, no one will believe it, and it may even arouse resentment.
Not only can it reduce the value of one's own movie ratings, but it can also burn money... This project is worth doing!
Go back to the group immediately and start arranging projects. Strive to launch new platforms and new movies at the same time. Help each other and complement each other to help the company achieve its loss target for the third quarter! (End of this chapter)
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