Not far away, Qi Mu, who was on standby, breathed a sigh of relief after seeing the text message.
After learning that he would be traveling abroad with his boss and the crew, Qi Mu urgently gained a comprehensive and systematic understanding of the entertainment market in Europe during working hours.
He also used the power and connections of the Kuiguang Group to contact some people who were involved in this matter.
After all, my daily workload is not that heavy, and my boss Yang Ruoqian rarely calls on me, so I can spare a lot of time to study.
In two months, Qi Mu, who originally did not belong to the overseas market, now has the confidence to answer most of Yang Ruoqian's questions.
Qi Mu immediately stood up, walked to Yang Ruoqian, and said with a dignified and elegant smile: "Boss Yang, shall we talk over there?"
There is a relatively spacious table near the front of the plane that can be used as a conference table. During yesterday's dinner, this table was used to place food, and there was plenty of space.
Yang Ruoqian walked over and sat opposite Qi Mu.
In just a moment, Qi Mu had taken out all the data and information she had prepared long ago.
"Mr. Yang, the entertainment industry in Europe is relatively developed and perfect, and we don't have many opportunities to intervene." Qi Mu tilted the screen halfway, "The industries we can invest in now are relatively high-risk."
"Generally speaking, the projects you can invest in now can be roughly divided into two categories. The first category is that the industry is relatively mature, but it is still in a state of burning money, and it is not known how long it will last."
"The second type is relatively new industries, many things are immature, and there are certain prospects, but the prospects are not necessarily bright."
Yang Ruoqian nodded slightly.
This was exactly what he expected.
Businesses that are sure to make a profit have certainly been snatched up by local capital with connections and strength. Unless you are extremely lucky, it is difficult to directly intervene and get a piece of the pie.
Moreover, Yang Ruoqian has always avoided this kind of money-making business.
"What's your recommendation?" Yang Ruoqian didn't know much about these things. "Which of these two do you think has less risk?"
Qi Mu was well prepared. With a click of the mouse, a detailed report appeared: "Let's not consider specific projects for now. From a macro perspective, I recommend that you choose newer industries."
Yang Ruoqian looked at the data on the screen and nodded: "Tell me your reasons."
Qi Mu placed the cursor on the series of numbers on the screen and said, "First of all, the value of copyrights in Europe is very high. Even for those industries that are currently losing money, the value of their various IPs is very high. If you want to insert it in the middle, the cost will be much higher."
"On the contrary, if you choose to invest in industries that have not yet shown the value of IP, the investment will be much less, and if the subsequent investment is successful, the return will be very high."
"Second, I have analyzed your personal decisions over the past year. In terms of market control, your judgment is definitely at the top level in the industry. If we invest in new projects with your vision, there is a high probability that they will succeed."
"Even if you don't know enough about the overseas market, if the project is not popular in the overseas market, you can also bring your investment project back to China. With the current publicity capabilities of Kuiguang Group, it can definitely drive the domestic market."
"Let's take a step back and say that even if the project really encounters an accident for various reasons, you can still break even through traffic operations."
Currently, Kuiguang Group has two means of publicity - the first is the traditional publicity method, directly contacting its partner Chengyu Media for publicity and promotion.
After continuously holding popular IPs, Chengyu Media’s current publicity and promotion efficiency is no less than that of any other giant.
Everyone is willing to believe that the combination of Kui Guang + Cheng Yu will definitely not be bad.
The second method is to use the huge traffic app Leopard to carry out implicit promotion.
For example, the industries invested by the group are thrown onto the homepage of the rating column through the background, artificially creating momentum and building a very hot atmosphere.
As long as the publicity is sufficient, with the traffic brought by Leopard and Chengyu Media, even if this project really fails, at least enough money can be made to break even.
Anyway, the cost of investing in a project in the initial stage will not be that high.
This is the benefit of having traffic in hand.
The more Yang Ruoqian listened, the more silent he became. He secretly felt lucky that he had found such a young secretary, otherwise he might have really fallen into a trap.
"Okay, then show me those projects that are losing money and burning money." Yang Ruoqian eliminated Qi Mu's suggestion in his mind without even thinking about it.
But he still kept it in mind and asked Qi Mu to explain plan B in detail.
On the road to success again and again, Mr. Yang realized a truth - when fate closes a door, it is very likely to close a window as well.
Just because there are two options doesn’t mean that one of them is necessarily correct.
For Mr. Yang, the difference between the two is probably just the difference between making a big profit and making a huge profit.
Qi Mu had been prepared. When he heard his boss' request, he immediately opened another document: "Boss Yang, look here."
"Generally speaking, what you can buy now are either IPs that were once great but have now been ruined. Or they are various niche IP development activities that are difficult to achieve."
“These investments are very high - even if it is a big IP that has been done to death, you will definitely need a huge investment if you want to get it.”
"On the contrary, if you can operate a big IP, even if the potential of this IP is exhausted due to various mistakes later, it is still worth a lot of money."
After saying everything he needed to say, Qi Mu leaned back slightly, waiting for Yang Ruoqian to make a decision.
Only after making a decision will she come up with specific project investment suggestions.
As a professional secretary, Qi Mu would certainly recommend investing in projects with low risks and high returns, but she couldn't make decisions for her boss based on her own likes and dislikes, so she did all the research even for options that were highly discouraged.
Yang Ruoqian thought for a moment and said, "Let's not consider investing in new industries for now. The growth cycle of these things is too long. Existing mature industries are more worthy of attention."
The growth cycle is long, what a perfect excuse!
Qi Mu suddenly understood, but his expression remained unchanged. He nodded slightly and said, "Okay, Mr. Yang, I will give you a detailed introduction."
"Okay, name a few that you think are the most risky."
Qi Mu's hand operating the computer suddenly slowed down by three points...
The riskiest?! What would Mr. Yang do if he wanted to hear about the riskiest investment? Fortunately... Fortunately, I made relevant preparations and I didn't slack off.
Such a high salary is definitely not for nothing!
Qi Muwei let out a breath and maintained the most decent smile: "Okay, Mr. Yang, I'll introduce you."
"The first project that I personally think is more risky is an IP related to 'Dungeons & Dragons'. This IP is actually very popular abroad, and many board games have been developed..."
"But I think the biggest risk is that this kind of board game and world view only occupies a small circle in China, and our publicity and promotion advantages are not that great."
"These IPs not only include the world view, but also the various characters in the IP."
"There is a company that wants to bring the relevant IP to computers and make it into a computer game. If we can obtain the rights to develop the copyright, it will be much smoother to use the IP to produce text works or simply bring the entire world view to the big screen."
"That's right... this company is in a very awkward position regarding the gamification development of its IP. Although they made money from the development of their last game, the cycle was extremely long. They made a profit and had a good reputation, but compared to the huge investment and time, it seemed like the cost was not worth it."
"So during this period, they chose to increase investment and increase the development cycle in an effort to improve their reputation."
"And now their company's funds and manpower are very tight, and the development of the game is still in a state of no return."
Increase investment and lengthen development cycle? !
You haven't suffered enough from the loss in the last part, right? Yang Ruoqian felt that this company was very unreliable. He was quite satisfied and asked casually, "What IP are they developing now?"
Qi Mu turned his head slightly, scrolled down the screen, and slowly read out the rather difficult name: "Well... it's called Baldur's Gate."
What what gate, I have never heard of it...
Yang Ruoqian felt more relieved.
For niche things like this, it is not suitable to spend a lot of effort and money to develop a grand IP.
No matter how well you do, the audience is too limited.
The market is so small, and there are only so many businesses making products in this field. If the product is not good, the audience will have no choice but to buy it. No matter how good the product is, there will only be so many consumers.
What's the point of such huge development costs?
It will definitely be a loss! Yang Ruoqian was very satisfied: "Not bad, judging from the name, it has a bright future. Let's put the cooperation plan with this company on our itinerary for this trip."
In fact, Yang Ruoqian has a little idea of his own - the business of his own anchor has been booming for too long, and it's time to give it a small blow.
When the time comes, we will spend a lot of money to hire a few game anchors to come to the company, and let them play this game.
Spend a lot of money on publicity, grant them early access to the tour, and let them enjoy themselves.
The game loses money, the anchor loses money... With both methods, it is definitely a high-quality overseas project! And given the nature of this company, their next work is likely to be a niche IP with high investment and high development cycle.
This is the rhythm of losing big money!
"...Okay, Mr. Yang, I'll ask someone to contact them later." Qi Mu had a thousand doubts in his mind. He didn't know why Mr. Yang was determined to invest in this unreliable project just based on its name.
Don't let your imagination run wild. This is Mr. Yang! Yang Ruoqian glanced at the laptop screen and said, "Besides this door, are there any other high-risk, low-return projects? Tell me about them too."
"Okay, Mr. Yang, this is..."
Just when Qi Mu was about to continue introducing the garbage project to Yang Ruoqian, the hatch not far away suddenly opened.
The uniformed stewardess walked up to the two of them, crossed her hands over her belly, and said with a smile, "Mr. Yang, Ms. Qi, the plane will begin landing in five minutes. For safety reasons, you two need to put away the things on the table and fasten your seat belts."
Yang Ruoqian would not argue with professionals on such issues, and he immediately returned to his seat.
Qi Mu also put away his computer.
Anyway, we still have a long time in Europe, so there is no problem in discussing it back at the hotel.
After notifying everyone on the plane, the flight attendant returned to the front crew cabin.
Dozens of minutes later, with slight tinnitus, the plane landed at Fiumicino International Airport.
After getting off the plane, Chang Zhiqing looked around and whispered, "The environment is not bad...mainly because of the good climate."
"The hotel environment will be even better later." Yang Ruoqian and Chang Zhiqing walked off the plane side by side and got on the shuttle bus.
After a series of troublesome customs checks, the group finally left the airport building and arrived at the parking lot.
In the parking lot, several black luxury business cars were already waiting there.
Yan Jinyu, who had been idle in the company for several months and finally had something to do, immediately stepped forward, communicated with the people in the car fluently in Italian, and showed several certificates.
When Yan Jinyu was recruited by Yang Ruoqian with a high salary to be the top leader of external projects in Kuiguang Group, she felt nervous and expectant.
All international trade of such a large group has to go through her hands. What a challenge it is? However, who knows, apart from coordinating with overseas theaters for the release of "The Black Robe Inspection Team", she has no work to do in the past few months.
Literally no jobs.
Not to mention external projects, not even a single word has been translated.
There was no leader to assign tasks, no subordinates to ask questions, and if the company forum had not been active, she would have almost thought she had entered a shell company.
Every day when she came to work she had only one question in mind - what on earth was she doing there?
Now that she finally got a relevant job, Yan Jinyu seemed to have found the meaning of life. When she heard that she was going to Italy this time, she taught herself Italian during working hours to a level close to that of her native language.
After all, she was already proficient in Latin, so learning Italian at this time was not difficult.
Chang Zhiqing took a look at the luxury cars and the drivers in suits and asked quietly, "Did you hire both the cars and the drivers?"
"Yes, this car has its own refrigerator, charging port, and spacious space. It can even hold a laptop. It's very comfortable."
Chang Zhiqing sighed: "Labor costs abroad are so high, you are really willing to spend money like that."
"You have to be comfortable when you go out to play." Yang Ruoqian said, as if recalling some bad memories, "Have you forgotten that time when we went hiking in college, there was a snake in your room... I think that when you go out to play, you either don't play or don't think about money."
With that, the two of them got into the back seat of the limousine as they were greeted by the blond-haired, blue-eyed driver.
(Today's Speed is completed!) (End of this chapter)
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