Time passed, a month went by quickly, and the weather began to turn colder.
As the project closest to release, All or Nothing has recently begun to gain popularity online.
This is naturally due to the vigorous promotion by the Operation Department of Kuiguang Group.
Anyway, as a promotional video, you won’t make any money. No matter how much you promote a free product, it will only have costs and no benefits.
In the past, movies, TV series...everything was forbidden from being promoted too widely, but during this period of time they can finally let go and the operations department is of course ecstatic.
In the Kuiguang Group, if you keep slacking off, you won't feel good forever. Instead, you will gradually fall into insanity.
Even since the first phase of filming was completed, a short promotional video of a few minutes had already been shot and posted online for free.
As expected by everyone, as soon as this short clip was posted online, coupled with the full-scale publicity and promotion work, it immediately caused an uproar.
Zhang Wei changed his previous image of a comedian and wore clothes that people thought of as a fraud boss. The scene of him giving the order to kill with gestures and then devoutly worshiping the Buddha statue instantly made countless people explode.
There are also dealers who were deceived into the casino, and "employees" who were tortured beyond recognition because of trivial matters...even the specific details of how the telecommunications fraud was carried out were restored in detail.
A phone call, a steady voice, and a fixed routine from someone far away abroad made an old man willingly spend all the pension money he had saved for his entire life.
Those employees who failed to meet the "performance indicators" were packed up and put into a broken van, transported to an unknown destination, to an unknown fate.
In just a few minutes, what is almost like a trailer has brought great suspense to the audience, and also revealed the truth about how the scammers commit fraud and how cruel their methods are.
It can be said to be both stimulating and educational.
There is even a plot on the Leopard app to rate this promotional video.
“All or Nothing trailer, rating 9.3”
"Kuiguang Group really gives us some surprises every quarter! This is so exciting to watch."
"It's time to make a movie about this subject. Scams are rampant these days, and my relative almost got caught up in it."
"Me too. If I hadn't been on leave that week, my grandmother would have almost believed that I was arrested."
"I heard that a friend of mine had this happen to him, but he wasn't fooled... I'm quite confused, why would anyone be fooled by such a low-level scam? Isn't it fake at first glance?"
"Low-level scams are meant to screen users. If you hang up the phone when you hear that kind of rhetoric, it actually makes it easier for them - people like you are not their target group. People with strong anti-scam awareness will be able to tell the difference later even if they are fooled at first."
"Yes, instead of wasting so much time on people like this, it is better to deliberately make the words easier to distinguish, filter out people like you as soon as possible, and then gradually use more sophisticated routines to deceive people later."
"By the way, is the stuff in this trailer real or fake? Is there anyone who can tell me? Will I be beaten to a pulp after being sent there?"
“I think so…”
"An insider is here. First of all, 95% of the things in the trailer are restored. As for the parts that cannot be restored, it should be due to censorship reasons. Secondly, due to sanitary conditions, there is almost no such thing as gayao in northern Myanmar. Most gayao are found in Thailand."
"The upstairs is professional!"
"I think the sudden filming of this by the Kuiguang Group must have been in cooperation with the authorities. It stands to reason that the Kuiguang Group would not be able to obtain many of the footage and materials."
"It's normal to cooperate with the government. Don't you see what kind of status the Kuiguang Group has in their province? They are simply treated like a treasure."
"Is it so scary? It hurts just seeing the scene of someone getting their nails pierced..."
"So there is no such thing as a free lunch. Whoever believes in this is doomed. And you should also be careful. If a company that you seem to have no business and you are busy every day suddenly invites you to go out for team building, you must carefully look at the destination and even the transit point. As long as that place appears on the address, don't hesitate, run quickly."
"Is there any chance of getting out after entering?"
"Yes, but not much..."
"Let's not talk about such scary things, let's talk about the trailer itself. To be honest, Zhang Wei's performance as the villain is quite impressive."
"I remember he wasn't a comedian before, that look almost scared me hahaha."
"You little Shang, hahahahaha! I feel like her innocence and stupidity are not just acting. She's probably the only one in the entire crew who's acting her true self!"
"Alas, Xiao Shang, alas!"
"Look at how confused she is. Did the crew forget to give her the script? @岿光集团@杨若谦."
"What's the point of @ing his boss and his official account? Go @ the crew instead!"
"To be honest, I'm looking forward to the feature film. When will it be released?"
"It should be soon. Since Kuiguang Group is the filming company, it shouldn't be blocked by the review."
“…”
Yang Ruoqian was wearing long sleeves at this time, drinking hot tea in the office while browsing all the news about "All or Nothing" on the computer.
"Sure enough, the decision I made earlier was correct. Suppressing the public relations department and not letting them promote the movie can reduce the box office to a certain extent."
"If Chengyu Group and Kuiguang Group work together to promote it, I can't even imagine how prosperous it would be. The current atmosphere of "All or Nothing" is proof of that."
"Now promote it as much as you can. I won't get a dime no matter how many people watch it."
In fact, it stands to reason that since Yang Ruoqian refused the official funding, the official would also relax some of the restrictions, such as allowing Yang Ruoqian to put some soft advertisements and soft promotions in the promotional video to earn traffic fees and so on.
But the battle-hardened Mr. Yang would never allow the company to have such a loophole. He immediately banned any profit-making behavior in the promotional video.
"The site for the theme park has been chosen." After reading Leopard, Yang Ruoqian closed the webpage and browsed through the various reports Qi Mu sent him. "We have to find a way to do some reverse publicity."
"With the current reputation of the group, even without any publicity, there are still many people willing to pay for the amusement park... We have to find a way to use the company's reputation to do some reverse publicity."
This theme park has so many abstract projects. We can let some of the company’s anchors or even celebrities go there first, take some videos, and broadcast them live to tell everyone how abstract this theme park is.
Otherwise, many customers might treat this theme park as an ordinary amusement park without knowing it.
Isn’t this just making a lot of money from ticket sales?
Generally speaking, a person will only visit an amusement park a few times in their lifetime, so even if they can earn money from repeat customers, it will not account for the majority.
Moreover, it is difficult for repeat customers to visit an amusement park twice in a short period of time.
If the theme park's abstract nature is not publicized in advance, the channels for information dissemination will be much narrower.
Some tourists don't even pay attention to these.
"Send this idea to Qi Mu first, and ask her to make more preparations and arrange the time well. She must let the anchors and celebrities go to the theme park on the first day of its opening."
Mr. Yang doesn't want to earn more than just one day's wages.
Taking out his phone, Yang Ruoqian sent a message to Qi Mu: "Qi Mu, the opening hours of the theme park must be arranged well. It would be best if most of our artists could clear their schedules on that day so that they can play in the theme park, broadcast live, and do some publicity."
As soon as the message was sent out, Yang Ruoqian heard a very faint voice coming from outside the door.
At the same time, there was a knock on the door.
"Boss Yang, I just happen to have something to ask you."
"Come in."
Qi Mu walked in with documents in his arms, sat down on his seat, and said with a smile, "Good afternoon, Mr. Yang. What a coincidence?"
"What's the matter?" Yang Ruoqian looked at the secretary warily, "Is it urgent?"
From the expression on Qi Mu's face, it can be seen that this news is definitely not bad news.
Good news for the company, but bad news for Mr. Yang...
Qi Mu replied very seriously: "Reporting to Mr. Yang, it's not urgent, but it should be a big benefit for you."
Great news? For a serious person like Miss Secretary to use the word "great news" must be a very good thing.
What went wrong?
Yang Ruoqian was thinking frantically, trying to prepare himself mentally before Qi Mu told him the truth.
What's going on with the e-sports club?
That’s not right. The World Championship has started, but the final winner has not yet been decided... Even though YTG’s performance is pretty good and they’ve made it to the quarterfinals, it can’t be described as “good news”.
Has the other industries been expanded? Has the branch in Pengcheng made great progress? Has the branch in the capital received a lot of resources?
Or was it a sudden blessing from heaven, that a foolish company directly transferred money to the account of Kuiguang Group? After thinking for a long time, Yang Ruoqian still couldn't think of a suitable reason.
Qi Mu saw that Yang Ruoqian was silent for a moment, and quickly said: "Boss Yang, if your matter is more urgent, I can handle your matter first."
She had just entered the room in a hurry and had not had time to read the message sent by Yang Ruoqian.
Unlike Qi Mu who would send messages herself for small matters and report big matters in person, Yang Ruoqian would only call her to his office in extremely rare circumstances when there were a lot of documents involved and he needed Qi Mu to act as a porter.
The rest of the time, no matter how big or small the matter was, Yang Ruoqian basically contacted Qi Mu through the Internet.
This is true even if their offices are actually next door.
Yang Ruoqian shook his head: "No, my matter is not that urgent... Let's talk about yours first. What on earth could make you use the three words 'great benefit'?"
It will take some time to build the theme park, so it is not a particularly urgent matter.
Qi Mu nodded, opened the only document in his hand and placed it on Yang Ruoqian's desk.
"Boss Yang, someone from the official just called us and sent us a notice." Qi Mu said, "It's about the promotional video for 'All or Nothing'. The call record is on the file. You can take a look."
After that, Qi Mu explained: "They sent a notice, so I conveyed it to you on their behalf. If you have any questions, I can call you back now."
Logically speaking, if there is any business communication with the official, Mr. Yang must be present in person.
But this time it was a notification rather than a communication, so Qi Mu just recorded the call and then reported.
After Mr. Yang heard "All or Nothing", a string in his head broke.
Even though he was just wondering if someone had transferred money to the company for no reason, he didn't think about this promotional video!
In his opinion, this promotional video is like throwing money into the water, and even if the world ends tomorrow, nothing will go wrong.
Yang Ruoqian couldn't even think of any room for surprises in "All or Nothing".
With shock, anger, confusion and madness, Yang Ruoqian flipped through the documents on the table and said to Qi Mu, "You talk, I'll read while you talk."
Qi Mu nodded gently: "I arranged for people to verify it several times and confirmed that the authorities have decided to change our promotional video into a movie, which can be released in theaters after filming is completed."
"The authorities believe that the wide circulation and depth of our trailers have largely achieved the purpose of 'propaganda'. Many experts believe that if a film or TV work is released online for free as a promotional video, many people will have a psychological resistance and think that such preachy films and TV works are not good to watch."
"If it were an entertainment work, the public's acceptance would increase immediately."
"So, they think that even if the film is transformed from a promotional video to a movie, and from free to paid, it will not affect the film's popularity, and it may even be more widespread."
"Finally, Officer Song Qianhe said that they all saw the hard work we put into this film, regardless of the cost, and they all believed that a company like Kuiguang Group, which actively pays taxes, vigorously creates jobs, and improves employee benefits and wages, should not end up with nothing after all the hard work."
As for the distribution issues, the officials at Jinhai have already taken care of everything. It will only take a few days and some minor formalities to complete a smooth transition.
Yang Ruoqian's eyes were dull: "..."
What?!
From a promotional video to a movie?! You, you...
Yang Ruoqian invested without regard for cost, promoted without regard for cost, and used all elements without scruples, all because it had a 0% return rate! What's the point of regretting it now? !
You don't keep your word, right? Then won't all his previous investments be turned into returns and strike the Kuiguang Group like lightning?
No, don't put it in theaters...
Yang Ruoqian really couldn't have imagined that this backstab would come from the authorities! Now even the authorities won't let him go, right?
Qi Mu saw that Mr. Yang's emotions fluctuated greatly and he was obviously very surprised. The smile on his face became more intense. "Then Mr. Yang, do we need to increase the promotion of the movie?" (End of this chapter)
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