Increase movie promotion?
Isn’t there enough publicity now?
If the official action is to kill Mr. Yang, then Qi Mu just wants to bury Mr. Yang.
"Don't increase the intensity of the publicity." Yang Ruoqian waved his hands tiredly, "The intensity now is enough, and we can gradually reduce it later."
At this juncture, weakening the promotion of "All or Nothing" can no longer be said to be a remedy after the sheep have been lost...
Apart from providing a little psychological comfort, it doesn't really play a big role.
Qi Mu was stunned: "You want to reduce the current publicity efforts, right?"
Mr. Yang’s decision is really strange.
Maybe sometimes you just need to quit while you are ahead to achieve the best results? Qi Mu thought about it in his mind, but still faithfully carried out Yang Ruoqian's order: "Okay, Mr. Yang, I will convey the order to each department... But the promotion of this movie is not only our company, but also Chengyu Media."
"Do you need to notify them and ask them to reduce their publicity efforts?"
In theory, how to promote and distribute the film is the business of the distributor, but the influence of Kuiguang Group is enough to make Chengyu Media keep pace with them.
Chengyu Media...
When Yang Ruoqian heard these four words, his head started to hurt.
After thinking for a while, Yang Ruoqian said, "No need. Just notify the employees in various departments of our company. I'll take care of Chengyu Media."
"Okay, Mr. Yang." Qi Mu nodded, "Do you need to arrange anything else?"
Is there any use in making this arrangement now?
If the notice had been earlier, there might have been some hope, but now... now the online audiences are eager to fast forward to the day the movie is released so they can take a good look at the things they don’t know.
The public has a natural sense of anticipation for something that exists in the real world but is too far away and too secretive.
Mr. Yang, who was not even in the mood to play games, shook his head: "No, do you have anything else to report?"
Qi Mu nodded gently: "Well, there are some small things."
"It's a small matter, so tell me."
The secretary basically won't exaggerate or be overly modest. If she says it's a small matter, then it's basically a small matter.
“As soon as the notice of converting the promotional video into a movie came out, we received a call from Tianyue Group.”
Tianyue Group?
Yang Ruoqian was stunned for a moment, and it took him two seconds to remember this company.
Isn't this another entertainment giant besides Yuefu Group? Why are they looking for me? The conflict between Kuiguang Group and Tianyue Group is not big. There are occasional business dealings. Overall, the relationship is relatively benign.
It is quite different from the Yuefu Group's hostile and mutually exclusive relationship.
"What are they going to do?" Yang Ruoqian was a little wary. "Are they going to transfer money directly to our company?"
After experiencing the sudden backstabbing by the authorities, President Yang's vigilance against all forces once again reached its highest point.
Giving money directly is not completely impossible.
"Uh, no." Qi Mu's smile froze for a second, and he quickly shook his head. "They want to discuss cooperation with us. Tianyue Group said they can help us promote our film and television works. If it doesn't work this time, we can consider them in the future if there is a chance."
Oh, so you are here to get a piece of the pie.
Yang Ruoqian thought about it and asked again: "What do you think?"
Qi Mu answered seriously: "If we consider it from the perspective of company development, I think it is time for the group to operate its own distribution channels. Whether from the perspective of maximizing profits or from the perspective of the security of the company's overall business structure, we should bring such business under our own control."
"Of course, if you start from scratch, this is a long process. You need to apply for relevant licenses, master the flexible review mechanism, maintain good cooperation and communication with many film producers to obtain more hair content, need a lot of publicity channels, and establish a distribution network..."
"In this way, we can control IP from upstream to downstream, so we won't be controlled by others."
"With Kuiguang Group's current reputation in the industry, economic strength and network of relationships, it is actually able to start trying to obtain relevant documents and independently promote film and television works."
“Also, if we are both the distributor and the producer, we can skip the middleman and make more money.”
"Even if you can control the resources of multiple theater chains in various places, Kuiguang Group can get all the profits from the entire upstream, midstream and downstream."
“But the investment cost will be much higher.”
He became the distributor himself and even established the offline cinema chain of Kuiguang Group, so that he could make all the money?
Yang Ruoqian was a little confused after hearing this.
What does Miss Secretary mean? Does it mean that for the same work, the Kuiguang Group is not making enough money from one work, and they want to make more money from one work, or even two?
Is this because he thinks Mr. Yang’s life isn’t miserable enough?
However, Yang Ruoqian still heard the words "huge cost investment".
Is there any room for maneuver in this part of the content?
Yang Ruoqian waved his hand: "I think that since we have cooperation with Chengyu Media and there is no gap, there is no need to stop our cooperation... When running a business, sometimes we should not only look at the interests, but also have various comprehensive considerations."
"If we give a portion of the profits to our partners, we will own the entire resource chain. The hidden benefits that can be brought in the future are infinite and cannot be measured by money."
"Of course, it's not impossible for our group to engage in distribution business. We just need to split the business and hand over our films to other distribution companies for distribution. We will then go to the market to find out if there are any films that need our distribution."
To put it simply, leave the money-making work to others and distribute the unprofitable movies yourself.
Mr. Yang is completely disappointed with the movies produced by his company - instead of expecting these people to help him lose money, it is better to hope that he can scrape out 5 million someday.
Even a movie with an expected return of 0, which was agreed in advance not to make any profit, can suddenly open up a money-making channel for some magical reason.
It seems that there is basically no need to rescue our own movies. It is time to develop our own distribution business and see if we can get some external help to save them.
There are always bad movies in this world. As long as we can find these bad movies, spend a lot of money on publicity and promotion, and release them in theaters, will losing money still be a problem?
Distribution business can be carried out, but the company will not distribute its own films.
The movies produced by Kuiguang Group have become synonymous with making money. Even companies like Tianyue Group are willing to lower their standards and "steal business" from Chengyu Media, which shows that the market has generally recognized Kuiguang Group's performance in the market in recent years.
Now Chengyu Media has boarded the car of Kuiguang Group, welded the doors shut and stepped on the accelerator. Other companies will certainly not accept this and will want to come in and get a piece of the pie.
Of course, if they were lucky enough to get on the bus, they would definitely weld the door shut to prevent others from getting in.
Qi Mu nodded: "Okay, then I will help you assign the relevant tasks. There may be some financial issues that require your personal approval."
"No need to approve anything." Yang Ruoqian waved his hand. "As long as it is related to this project and within the appropriate range, you can withdraw it directly."
"Okay, Mr. Yang."
Seeing that Qi Mu no longer had any documents on him, Yang Ruoqian asked, "Do you have anything else to report?"
"That's all for now, Mr. Yang." Qi Mu stood up from his chair and said with a smile, "Then you continue with your work, I won't disturb you anymore."
After watching Qi Mu leave the office, Yang Ruoqian picked up his phone. His face was twisted for a moment, but he finally opened WeChat and clicked on the chat box with Cheng Fei.
"Boss Cheng, I have some news to tell you. You should have known it by now, right?"
Cheng Fei responded very quickly this time: "I know two pieces of news, which one are you talking about, Mr. Yang?"
Yang Ruoqian: "You know about the promotional video being turned into a movie, right?"
Cheng Fei replied within seconds: "Of course I know... I can only say that Mr. Yang is worthy of being Mr. Yang. You even thought of this step? No wonder you invested so many resources from the beginning, not caring at all whether you would lose money or not."
"Mr. Yang is really smart. He first rejected the official funding, tried hard to gain goodwill, then extended the length of the feature film to 2 hours, and finally hired a large number of professionals to let the official see your sincerity. At the same time, he analyzed how to maximize both revenue and promotion."
“Finally, the promotional video was turned into a movie, and we successfully achieved a turnaround and profitability!”
Even this step was calculated... calculated?! I have superpowers, how can I calculate such a thing? Yang Ruoqian made a "difficult" expression and said, "It's not that mysterious, it's mostly coincidence."
Cheng Fei said: "You can combine coincidences one by one, magnify small probability events bit by bit, and finally make things develop in a direction that is beneficial to you. This is your most outstanding ability, and it is something that others can never learn."
Regarding Yang Ruoqian's forced reversal, which turned a project that seemed to be a "face project" into a profitable project, Chengyu Media's internal Yang Ruoqian analysis department began to operate busily again.
Try to find the points that can be replicated from his various magical operations.
But it should be the same as before, and we can only return empty-handed.
After praising you, Cheng Fei said, "I heard that Tianyue Group sent someone to contact you?"
Yang Ruoqian was a little surprised: "Boss Cheng is quite well-informed."
"We have some connections within the Tianyue Group. This kind of thing is not confidential, it's considered normal intelligence... So, is Mr. Yang willing to cooperate with them?"
After all, both sides are very familiar with each other, so we can talk about things without you pushing me.
After getting over the awkward praise and entering the stage of getting down to business, Mr. Yang breathed a sigh of relief and typed a reply: "I refuse... Our company has limited production capacity, and the current resources are sufficient. There is no need to find another one."
Cheng Fei: "Actually, from an economic perspective, my suggestion to you, Mr. Yang, is that you can try to start your own distribution department and conduct distribution business without having to cooperate with others."
Seeing this message, Yang Ruoqian was a little surprised: "Then we will set up our own distribution department, what about you?"
Cheng Fei made a laughing expression: "Boss Yang, what you said... The cooperation between our two companies is not limited to film distribution, it has already penetrated into all aspects, so it doesn't matter if we lose this one."
"Besides, our company has gained huge benefits from cooperating with you. We can't just tie you down and prevent you from developing, right? If we get into a fight with you over such a small matter, we will lose both the sesame seeds and the watermelon, and let others take advantage of us."
As expected of a big boss, he is very considerate...
Yang Ruoqian replied: "We are preparing to start the distribution department, but it will take some time, and we don't plan to distribute our own works, but to find movies with potential and give them a chance."
"As for our company's films, I think they are already quite mature and don't need to take up such a risky position - we can't let you take such a risk."
"Besides, our group is currently carrying out many asset-heavy projects and does not have enough energy to be distracted by so many things."
All these words are just excuses.
Yang Ruoqian simply didn’t want to make that money, he just wanted to use big publicity to promote a bad movie, thus losing money.
Cheng Fei replied: "Cooperating with Mr. Yang is really...haha, to be honest, it really makes me feel a little guilty. I have been so kind to you."
Yang Ruoqian sighed and typed word by word: "By the way, there is one more thing I want to discuss with you. I think we have promoted "All or Nothing" enough, and now it's time to cool down."
Cheng Fei was obviously stunned: "It has been confirmed that the movie can be released in theaters, Mr. Yang, do you want to stop promoting it now?"
"Yes, I think it has reached its limit. Any more may have the opposite effect."
"Okay, I'll listen to you." Cheng Fei said without hesitation, "I'll have our publicity department slowly reduce the amount of traffic during this period."
Since reducing traffic can have positive effects, why not do it?
Seeing Cheng Fei's reply, Yang Ruoqian secretly breathed a sigh of relief.
Finally...
Even if it only has a little effect, it's fine.
Kuiguang Group has many big projects this quarter, maybe this is all it needs?
After resolving the issue of the suspicious ally, Yang Ruoqian suddenly felt a sense of urgency. He almost seamlessly switched to Qin Xin's WeChat and sent him a message.
"How's the progress recently? How's the preparation for the first variety show venue? When can it start?"
Qin Xin replied quickly: "Boss Yang, the venue has already been built, and the auditions will be open in about a month and a half... We plan to start preparing for the publicity in three days. Do you have any other instructions?"
Yang Ruoqian asked, "Has the project payment been settled?"
"ah?!"
"I want to ask you, have the construction teams that helped us build the site been paid?"
Qin Xin was a little confused: "Yes, it should not be yet... But isn't the project payment usually settled after the project is completed?"
Mr. Yang: "That's someone else. We are different. Let's settle it now. Quick, let them send us their account number!"
(I feel a little unwell, so I will take a break for two days. Believe me, I will pay you back!) (End of this chapter)
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