Being watched covetously by the people behind him, even though Mag felt timid, he had no choice but to walk deeper into the Kuiguang Group under those unclear gazes.
It was not until he arrived at the door of the reception room that Mag felt the uneasy feeling gradually fade away.
It seems that Mr. Yang really has no ill intentions, it’s just that the corporate culture of Kuiguang Group is like that.
Unexpectedly, Mr. Yang, who looks young, handsome, sunny and cheerful, is actually such a person behind the scenes.
As expected, there is an old Chinese saying that goes, "Don't judge a person by his appearance..."
He knocked on the door, thought for a moment, and said, "Sir Yang, I'm your friend Mag, I'm here to be friendly."
In fact, the original plan was for Mag to rest in the private room first, eat and drink something, and take a look at the group information displayed nearby.
In a few minutes, the secretary will personally take him to the reception room.
So Mag just came over here by himself? He remembered that he had given full notice.
Why are young people nowadays so anxious? Mr. Yang, who was sitting inside, heard this extremely poorly translated Chinese, and his expression became a little strange. He turned off the horror movie playing on the computer and said, "Mr. Mag, you're welcome. Come in."
When saying this, Yang Ruoqian was still a little confused.
I heard before that Mager can speak Chinese, but now it seems that his Chinese level is still at the level of understanding the meaning, sentence construction, and grammar. There is an indescribable peculiarity in the way he chooses words and sentences.
To say that there is any grammatical error in the sentence isn't really...it just sounds really weird, neither spoken nor written.
Should we find a translator?
Chinese to Chinese? After struggling for a while, Yang Ruoqian sent a message to his secretary, telling her not to go to the lounge but to come directly to the conference room.
Then he looked up and shouted to the outside of the door: "Mr. Mager, don't be so polite. Come in and talk."
After saying that, Mr. Yang took out the curtain remote control and pressed the curtain open button.
After all, we were just watching a horror movie, so a darker environment was needed to create the atmosphere.
Ever since I participated in filming, watched countless film shooting scenes, and knew how those ghost movies were made, it has become increasingly difficult to put myself into this type of movie.
Even if you know it's fake.
Just like a magic show, all the audience know that the magic show is fake, but they still watch it with great expectations.
But once you know how this magic trick is performed, it will be a delight no matter how you watch it.
While Yang Ruoqian was lamenting that his happiness threshold for various entertainment programs had greatly increased, Mag outside the door carefully opened the door of the conference room.
Then he saw the face that had appeared in all major media and programs. The previous second it was reflected in the dim light on the computer screen, and the next second the curtains were drawn open and the sunlight dispelled all the darkness.
This scene...
Looks like, too much like! Mag, who has watched many blockbuster movies, took a deep breath - that's the feeling, that's the feeling of a big boss! His guess was right, Sir Yang is indeed not a simple person.
To be so successful at such a young age, he must be ruthless!
"Mr. Mag, you're welcome. Just find a seat and sit down." Yang Ruoqian pointed to a row of seats with his hand. "My secretary will be here soon. Please wait for two minutes."
"Sir Yang, it's my honor." Mag sat down immediately and took another look at the layout of the conference room.
Listening to Mag's awkward Chinese, Yang Ruoqian decided to ask Yan Jinyu to come over and help him translate from Chinese to Chinese.
A few minutes later, Qi Mu and Yan Jinyu both came to the meeting room.
It doesn't cost much to detain someone in this damn place. Since we have analyzed before that whether Yang Ruoqian agrees to cooperate or not, the Kuiguang Group will benefit in the end, let's quickly end these meaningless things and let him go to spend his money.
The only advantage of foreigners is that it is less likely to cause problems if you spend a lot of money on them because of the exchange rate issue.
A simple example is that if you spend 1,000 RMB on a simple meal, it sounds a bit strange. But if you change it to more than 100 USD, it doesn't seem so scary.
Mag listened and nodded quickly: "Okay, let's talk business!"
After saying this, he looked at Yan Jinyu again - he was clearly speaking Chinese, why did he need to find a translator?
"Mr. Yang, I came here this time to talk to you about your IP in the overseas market."
"You should also know that there are many character IPs in the overseas market, but there is currently a lack of an IP that can represent the East Asian market."
“Although there are some IP copyright owners who are East Asian companies, these IPs are essentially still catering to the European and American markets.”
"As a businessman, I have nothing to say. Many analysis teams have told me that due to various subjective and objective reasons, the influence of European and American IPs in the East Asian market is fading at an alarming rate."
"Movies that used to sell well as long as they had an IP are now performing poorly in various East Asian markets."
After saying that, Mag paused and glanced at Yang Ruoqian.
Yang Ruoqian nodded slightly to show that he understood - the decline of European and American IPs in the East Asian market and even the global market is not only due to the quality of the movies and the plot, but also because there is too much of a certain kind of diversified "correctness" mixed in.
Once entertainment begins to de-entertain itself, only outputting value without providing emotions, market performance will only become increasingly sluggish.
Everyone is here to have fun, who likes to be lectured? But supply is fading, demand is still there, capital is profit-seeking, it will flow to whoever can provide benefits.
It now seems that the IPs under the Kuiguang Group are very worth investing in.
Not only are IPs valuable, but even the Kuiguang Group itself is consciously operating these IPs. Currently, they are limited to China, but their value potential is absolutely huge! As long as they are operated, it is not impossible for the influence of IPs to cover East Asia and even the world.
According to the information revealed by the official account of Kuiguang Group, the preparation work for the shooting of "The Boys 2" has officially entered the early preparation stage.
If we can take this opportunity to cooperate with Kuiguang Group, obtain the overseas IP agency operation rights, do some publicity and strike while the iron is hot, we will definitely make a fortune.
This is Mag’s core appeal.
As for other investments, there will definitely be some, but compared with the big plan of IP operation, these investments are nothing.
"Boss Yang, I think this is the best opportunity to break in." Mag knew that when facing a top industry insider like Yang Ruoqian, he only needed to give a general idea and he would understand, without having to explain every word in detail. "There is a gap in the market right now, and you have proven the success of your attempt... Now, it's time to turn this success into the global market."
IP operation, overseas market...
Seeing that Mag had said so much, all of which were explanations revolving around these things, Yang Ruoqian's originally solemn expression gradually improved a lot.
He had previously thought that Mager came here to form a joint venture, or to allow the Kuiguang Group to expand its business scope to the upstream and downstream of the industry.
Originally, I just wanted an overseas IP operation agency to operate overseas markets.
"Wait a moment." Yang Ruoqian nodded to Mag, then turned to look at the secretary, "Qi Mu, I remember you summarized a relevant report before, please send it to me."
This report was made on a whim by Yan Jinyu, who was working in the external affairs department and was extremely bored.
However, after it was submitted, it fell into oblivion.
To Mr. Yang, this external affairs department is just a decoration. They stay in the company and collect salaries without doing any work. So nothing they submit is important.
He wouldn't adopt it anyway.
The document was then shelved indefinitely.
Now that Mag has brought it up, we can also take a look and see if there is really room for loss, then this business is not completely impossible to do.
Soon, Yang Ruoqian began to quickly browse the files on his mobile phone.
Most of this document is an analysis of market data.
"The Asian cultural circle is relatively lacking in its own IP..."
"The European and American IPs that currently dominate the market are all declining to varying degrees..."
"But from now on, at least in the long run, no company can operate an IP very well."
“Is it an opportunity or a challenge?”
The development of the domestic entertainment industry actually started very late. If the Kuiguang Group can do this kind of thing, haven’t other companies thought about doing it?
In the entire international market, Kuiguang Group is still not considered a very powerful company. IP operation is a very expensive job and it is easy to lose everything if you are not careful.
The risk is huge...
Spending money, spending money? Yang Ruoqian suddenly had an idea.
It seems that up to now, Kuiguang Group has not experienced the money-burning stage that most companies have to go through.
In fact, Leopard App had the opportunity to burn money, but at that time its younger classmates created a differentiated competition and cleverly avoided the route of burning money.
Before, Yang Ruoqian just wanted to create a rating website, but who knew that after netizens came in, it directly turned into a rating software...
After missing this opportunity to burn money, Kuiguang Group has never encountered a decent project that requires long-term, large-scale burning of money and large-scale full-line operation.
If we can use overseas projects to burn money, the funding gap that will be created is simply unimaginable.
Such behavior of spending money to seize vacant market often costs tens of billions or even hundreds of billions.
It takes the joint efforts of many investors to withstand this kind of behavior.
As for how many times the return he could get after seizing the market, Yang Ruoqian was too lazy to think about it now.
Anyway, I make so much money every day when I close my eyes and open them again. The bomb has already exploded, so it doesn’t matter if I bury a bigger bomb.
Who cares if we can make money in the future? As long as we can burn it now, it’s fine! After careful consideration, Yang Ruoqian closed the file and nodded, saying, "There is no problem with IP-related cooperation."
really!
Mager let out a small smile.
Even though he encountered some unspeakable situations in the elevator, the overall development of the situation did not exceed his expectations.
"Mr. Yang, don't worry. All I want is the operating agency rights for your IP in East Asia and Europe and America. You just need to sit back and wait for the profit. Even if the project fails in the end, you will not suffer any loss."
Lease the operating agency rights of IP in overseas markets? Does it mean that there is no risk on the part of Kuiguang Group and we can just get the IP rental regularly?
How can this be possible! Yang Ruoqian immediately shook his head and said, "No, you can operate and manage the IP with full authority. We will not interfere with your decision-making unless it is necessary, but there must be someone from Kuiguang Group on the board of directors."
"Our cooperation model is not that you pay rent and bear your own profits and losses during the lease period; instead, we jointly develop projects, and Kuiguang Group will share the risks with you."
Share the risk?! Mag was stunned. According to the report given to him by the analysis team, the capital chain of Kuiguang Group should be very tight at present, and it should be in great need of such a rent to ease the financial situation.
Yang Ruoqian said he also wanted to participate in the operation of the IP? And he didn't want to interfere with the management?
This means that not only will the Kuiguang Group be unable to immediately generate profits from overseas markets, it will also have to invest a large amount of money as operating expenses.
Could it be that... the situation of Kuiguang Group is different from what he imagined, and their cash flow is actually sufficient? If this is not the case, it cannot explain Yang Ruoqian's current decision.
Compared to a 10,000 yuan profit that requires a large investment, a payback period, and a relatively high risk, I believe most people would choose 0 risk and get 100 yuan immediately.
People are naturally risk-averse... unless, unless this risk is just a drop in the bucket for him! Mager didn't know where the Kuiguang Group got so much money, but he knew that if the Kuiguang Group was willing to become a co-developer, the risk on his side would be much smaller.
And there is another very important factor - Kuiguang Group will never have any ulterior motives and absolutely hopes to promote its own IP overseas.
Joining as a partner instead of a landlord will certainly involve sharing the profits in the end, but compared to these profit sharing, minimizing the risks to a great extent is obviously more important.
Mager made a decision immediately: "Okay, I'll have my team come over tomorrow to finalize the details of the cooperation with you. I'm now more confident that this IP will shine in the international market and achieve unprecedented success!"
As for those small investments, Mag didn't mention them at all.
The biggest issues have been resolved, so how could there be any accidents with the minor details?
However, Yang Ruoqian stopped him and said, "We can discuss cooperation, but I also have a small condition."
Mager was in a very good mood: "You can say whatever you want."
"I hope that in the final contract, all investments that have nothing to do with overseas IP can be cancelled."
"What?"
"That's the only condition. Mr. Mager, please consider it carefully."
Although Mag didn't know why he heard such outrageous words, he thought that maybe it was the internal secret of someone else's company, so he nodded: "No problem, those are just small matters."
"Then let's have a happy cooperation." Yang Ruoqian nodded impatiently. The cooperation was finally concluded, and he could finally arrange a package tour to Jinhai for Mag! "Happy cooperation." Mag also nodded, said goodbye politely, and turned around to push open the door of the conference room.
Outside the door stood a group of burly men in suits and sunglasses, all their eyes focused on Mag.
Mag: Isn't the business already concluded?
Could it be that Mr. Yang has other plans?! (End of this chapter)
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