Chapter 406 Why should young people’s first new type of financial management be financial management?
Pre-order?! What kind of extremely unfamiliar word is this?
If the passenger's experience is not good, can they directly refund the money unconditionally?! With such a good opportunity and so many passengers during the New Year's Day holiday, Mr. Yang actually directly set up a pre-purchase mechanism? Isn't this equivalent to telling passengers that they can refund the money as long as they want? There is not even a threshold for refund. How many people are willing to leave their money with others after playing?
Qi Mu thought about it and asked tentatively: "Mr. Yang, what about the refund threshold? Do we need to set it higher?"
At this time, the secretary still had a glimmer of fantasy in her heart - maybe Mr. Yang just wanted to use this gimmick to attract people.
Even if you really want a refund, you need to fill out an application form and go through a relatively long process. The refund cycle is very long, and the identity ID of the refunder will also be entered into the database of the Kuiguang Group, and will be subject to various hidden targets in the future.
Moreover, it is best to use some relatively poor servers for this refund platform, so that people who want to refund will be unable to operate for several hours.
For example, if a network failure occurs during facial recognition, you have to exit and fill out an extremely cumbersome form again.
After going through this two or three times, the mentality of those who wanted refunds was basically broken. Besides, they had experienced all the rides in the theme park before, so they comforted themselves with these words and their willingness to refund decreased immediately.
For those who are mentally strong and have skin thicker than a city wall, it doesn't matter if they retreat.
If someone contacts customer service, the AI customer service will just keep talking over the same old stuff and won’t solve the problem at all.
In this way, the gimmick of refund is created, and the money is not really non-refundable, but the refund process is particularly cumbersome and lengthy... The first wave of income for the entire theme park is also generated, and its image is also established.
Yang Ruoqian frowned as he listened to the secretary's advice, then shook his head and said, "There's no need for a threshold. We've already refunded the money, so why are we still doing these little tricks? Our company doesn't need this little money."
"And they are responsible for helping us test our products. They are not only tourists, but also testers."
"Instead of charging them for tickets, we should pay them for their work instead... In this way, the first and second batches of tourists who come to our theme park can get a free gift customized with our theme park-related IP!"
Customized gift...
Qi Mu's face suddenly changed.
She did not think this idea was a bit ridiculous as she did before, but instead immediately understood Yang Ruoqian's real thoughts.
Mr. Yang’s focus is on this customized gift!
Mr. Yang’s strategy to recover his losses is not about tickets at all.
Just like the first concert of Dragon and Phoenix Legend offered visitors the right to purchase a limited edition album, the first and second batches of visitors entering this theme park will also be able to receive limited edition IP customized gifts.
Alternatively, you can buy limited edition IP souvenirs from the first two days at the store inside the theme park...
Apart from these two groups of people, travelers from other time periods will no longer be able to buy this original souvenir.
Don’t be fooled by the fact that these so-called souvenirs look nonsensical and overpriced. You should know that they are not ordinary souvenirs, but are operated with IP.
Models that cost thousands or tens of thousands of yuan, signatures and photos that cost tens of thousands or even hundreds of thousands of yuan, aren't they cheaper in terms of cost? As long as domestic and foreign IPs are successfully operated in the future, it is hard to imagine how high the price of this small batch of limited edition IP souvenirs can be! What destroys the value retention rate of "limited edition" is not just the merchants' inconsistency and over-issuance.
Even if the merchant keeps their promise and no longer releases limited editions of this product, they can still release limited editions of other products.
If there are too many limited editions of different styles, they will also affect each other, causing the value of the entire limited edition series to plummet.
This is how many companies lose their reputation bit by bit.
Compared with other companies, the most restrained thing about Kuiguang Group is that it is always very cautious in releasing various limited edition products.
For example, Legend of Dragon and Phoenix has only released one limited edition album so far, and the anti-counterfeiting measures are extremely strict.
With real-name registration and tickets that can be checked online, the authenticity of the souvenirs can be immediately verified by just recording a video and showing the tickets.
A big reason why many collecting circles are unable to expand their markets and enter the public eye is that the cost of counterfeiting identification is too high and the difficulty is too great.
For example, some gemstones require professional instruments, various certificates that are difficult to understand, and all kinds of strange and bizarre technical terms, and laymen cannot find an authoritative person to help them understand these.
If you buy casually, the possibility of being cheated is as high as 99%.
However, there is no such problem with the souvenirs of the Kuiguang Group. Even a 10-year-old child can easily tell whether the collectible is authentic or fake.
Low risk of depreciation, real limited edition, extremely famous, strong anti-counterfeiting ability, low threshold for counterfeiting identification...
In the collecting circle, Kuiguang Group is simply the representative of high-quality popular collections. As long as you can buy it, you can just wait for it to appreciate in value.
If the news gets out that the first and second batches of visitors to the theme park are eligible to receive limited edition IP gifts and are eligible to buy limited edition souvenirs, countless people will definitely flock to the park.
Even if they do not play the theme park's attractions, even if all customers choose to refund, even if there is no threshold for refunds, the theme park will definitely make huge profits.
Because they make money by selling internal souvenirs, whether there is a ticket or not is just a pure gimmick and it doesn’t matter at all!
Mr. Yang is really calculating!
The secretary's admiration for Yang Ruoqian was like a torrent of water. She nodded vigorously and said, "Boss Yang, I will convey your thoughts word for word."
Yang Ruoqian sighed that it was good to have a secretary who could faithfully carry out his orders, and nodded: "Although they are gifts and souvenirs, we cannot be passive in terms of quality. The quality control must be strict, and they must not be easily damaged. It would be best if the quality is so good that it can be passed down for three generations without breaking."
The quality must be good...
This is Mr. Yang’s grand IP plan.
Originally, Qi Mu had been coordinating work with Yan Jinyu during this period, fearing that such a money-burning project as overseas IP operation would lose money and accidentally lose all the assets of Kuiguang Group in the past two years.
Now it seems that she was really worrying too much.
With Mr. Yang's ability, there is no need to worry about such things.
"Okay, Mr. Yang, if you have anything else, please call me anytime."
…
A day later, various group chats in the private collection circle suddenly exploded.
This kind of collecting circle generally does not collect antique gemstones or other collectibles that are difficult to identify and extremely expensive.
They will only consider things that are priced below 100,000 yuan.
And they often discuss not only collectibles, but also various financial management matters.
For example, virtual currency or something like that.
There have been various financial scandals recently and the complex economic environment has caused various companies to try desperate measures to quench their thirst by frantically launching new "limited edition" products, which in turn has led to the depreciation of collectibles, causing these group members to wail from time to time.
Suddenly, an administrator sent a message and @ed all the staff.
"Fuck, hurry up and come out. Have you seen the latest news? Hurry up and get out of bed. You are going to get rich!"
"What's all the fuss about? Is there anything else worth investing in?"
"Why are you going crazy so late at night? Are you going to v me 50 and treat me to Crazy Thursday?"
"What's wrong?"
"111 is here."
Seeing that everyone had come out, the administrator said without hiding anything, "Haven't you paid attention to Kuiguang Group? Didn't you see the announcement they recently issued?"
"Uh, Kuiguang Group? Do they have anything worth investing in? Are they planning to go public soon?"
"It's all about luck to get a new product on the market. What's the point of @ing us out?"
"You're confused from sleep, right? Have you forgotten those limited edition products of Kuiguang Group? Just think about how much a Golden Edition of Dragon and Phoenix Legend album sells for now. And their Golden Mop Award trophy, that's worth six figures."
"I can't afford the risk of hundreds of thousands... The other gadgets are too dependent on luck. Do you see that there are still golden albums of Dragon and Phoenix Legend circulating in the market? I can't buy them even if I want to."
"Have they come up with something new?"
The administrator confirmed: "Yes, recently the Kuiguang Group is working on their big IP plan and will soon open their theme park in Jinhai City."
"Theme park? What does it have to do with our collection?"
"It matters a lot. When they first opened the theme park, they limited the number of people allowed in. But the Kuiguang Group issued an announcement saying that travelers who support the first and second openings can get a limited edition free gift, and the shops in the amusement park will also offer exclusive souvenirs. These souvenirs are only sold twice, so if you miss out, you'll miss out forever."
"Think about it for yourselves. When the IPs of Kuiguang Group become popular nationwide or even globally, the value of the original limited edition IP souvenirs in your hands will increase by many times."
“What the hell?!”
"Where can I buy tickets? I'll just buy them all!"
"Isn't it that Kuiguang Group is going to implement the real-name system again this time and not give scalpers any room to survive?"
"100% real-name registration, don't even think about it, get ready to grab tickets in the early morning."
"Ahhh, this is actually the first time I'm looking forward to scalpers so much..."
"Even if there are scalpers, do you believe that this ticket can be sold for tens of thousands of yuan? Seeing scalpers making this much money makes me feel unbalanced. I would rather not make any money myself than see scalpers making a lot of money."
"That's true... But I don't have much liquid capital recently, so I don't think I can afford to buy many souvenirs."
"Don't dream. You're still dealing in souvenirs. Given the nature of the Kuiguang Group, they will only allow one person to buy three or four pieces at most. No more than that. Do you still want to buy more?"
"Get ready to buy your ticket to Jinhai City!"
"I have to say that there is a reason why Yang Ruoqian was able to make the company so big in a short period of time. While others were still fighting for the petty profits in front of them, he single-handedly laid out the IP and directly revitalized the entire chess game."
"I have called my nephew over to teach him what financial management is for young people. To manage your finances, you can go to an amusement park."
"By the way, have you read this announcement carefully? They said that if you don't have a good experience at the amusement park, you can get a refund for your ticket without any reason. Doesn't that mean that if someone is in Jinhai City and is lucky enough to grab a ticket, they can go in and buy goods without even paying for the ticket?"
"They've made a lot of money selling souvenirs, and they still need the ticket money? What's the big deal if I refund it? And I don't really want to refund it. You still have to believe in something when doing business. Others help you get rich together and invite you to the amusement park, but you refund their tickets. It's a bit too much."
"I will definitely be punished. I won't return it anyway. It's just a few hundred dollars. I think as long as I can take the souvenirs out of the amusement park, even if I sell them on the same day, I can make more than a few hundred dollars."
"The influence of Kuiguang Group is really strong now."
"Oh, good, I got it!"
"Chusheng, what did you win!!!"
“…”
…
Time flies, and soon it is the time for the first opening of Kuiguang Theme Park.
From a distance, you can see the thrilling roller coasters that are so high that it is not an exaggeration to describe them as towering into the sky... the big pendulum, the super high bungee jumping machine, the complex rapids, the spooky-looking haunted house...
There is even a small hill inside the theme park. You can take a cable car up to enjoy delicious food and overlook the beautiful scenery in a misty environment.
A tourist who came here with the dream of getting rich looked at this scene and said in amazement: "Even if I didn't make any money, I feel that it's not a loss to have a visit here once."
It is obvious that Kuiguang Group spent a lot of money to build this theme park.
After queuing up to check in, the staff smiled attentively and said, "Everyone will get the small gifts we prepared after leaving the park. Don't worry, I wish you all a happy trip."
It can be seen from the excited attitude of the staff that the sales of tickets for Kuiguang Theme Park exceeded their expectations.
All the tickets were snapped up within 20 seconds!
This shows that the potential of the follow-up market is huge!
After checking the tickets, a man took out his phone and sent the tickets to the group to show off: "Brother, I'm going to get rich~"
As he spoke, he turned his head and looked at the project closest to him.
In Kuiguang Theme Park, souvenir shops are only set up at the exit after playing each project.
In other words, if you want to buy souvenirs, you can only experience the project first.
There's nothing wrong with having some fun and relaxing.
The man took a look at the project in front of him and said to himself, "Is this a haunted house? The haunted house built by Kuiguang Group is a bit creepy just thinking about it..."
The variety show "Survival Room" left a deep impression on many people. From then on, no one dared to underestimate the underworld project created by Kuiguang Group.
"It doesn't matter. The haunted house isn't a secret room... I'll just keep my head down and close my eyes and walk forward. I'll be out in a few minutes."
After comforting himself, the man walked towards the haunted house with his head held high, dreaming of getting rich.
(End of this chapter)
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