What specific project do you want to do?
To be honest, when Mr. Yang heard the secretary's question, he felt a little conflicted.
Due to the serious overdraft in the previous quarter, Yang Ruoqian suddenly had fewer ready-made projects on hand.
The stadium for holding concerts was purchased, all the projects that could be repaired were repaired, and even overseas IPs were invested in.
Movies are being filmed, variety shows are being filmed...but the group doesn't have enough money to carry out those truly giant projects.
In short, it's stuck here, neither going up nor down.
The secretary could see Yang Ruoqian's dilemma and said, "Boss Yang, the company has been expanding too fast recently. You can stabilize it for a while."
Although there are no obvious problems with the Kuiguang Group at present and the employees always have all kinds of creative ideas, after all, many fields have not been explored by anyone. It is a wise choice to be cautious, eliminate some potential risks, and then continue to expand.
But Mr. Yang is obviously not a rational person. After hearing what Qi Mu said, he became more determined to expand rapidly.
I was a little hesitant at first, but now I have no hesitation at all.
"Don't worry about that. When we encounter difficulties, we should look for people who can solve problems in the job market instead of slowing down our own pace." Yang Ruoqian said, "I think, since everyone thinks that our group is a clear stream in the entertainment industry and has successfully walked a different path, how about we really try some more novel innovations?"
Now, most people, including those who were not optimistic about the Kuiguang Group and its competitors, have to admit that the Kuiguang Group has indeed reached the extreme on a road that no one was optimistic about.
But this so-called "new path" and creativity are based on the core of the company's culture, on the subject matter of various movies, TV series and variety shows, and on the selection of artists' skills.
In other words, Kuiguang Group has pushed its creativity to the extreme on one track, but has not really created a completely new track.
In terms of "major categories", the group is actually still conservative.
Anyway, so far, the group has not created a major category comparable to "movies", "TV series" and "variety shows".
Mr. Yang means that we should create a brand new project, or at least a small category under the big category?
But with the development of the entertainment industry to this point, most projects that are commercial, cost-controlled, and theoretically profitable have been developed almost to the point where they have already been completed.
It’s not that other people haven’t tried other things, but in the end they were either gradually eliminated in today’s information age, or there was no profit margin at all.
Or the investment is huge, but the income prospects are unclear.
Qi Mu thought for a moment and asked, "Boss Yang, do you have any ideas?"
Yang Ruoqian touched his chin and said, "What do you think? Should we put on a vest for the company and let our company try to debut?"
Qi Mu: “???”
What do you mean by letting the company debut? What do you mean by letting the company wear a vest? Do you want to see what you are talking about? !
Even though he is highly professional, has seen Mr. Yang's countless tricks, and has watched the Kuiguang Group grow into a giant enterprise, Qi Mu still finds it difficult to understand the meaning of this sentence.
Sure enough, compared to Mr. Yang, I am still too conservative.
Having been in the position of chief secretary for so long, she still couldn't keep up with Mr. Yang's thinking.
The secretary said with difficulty: "Boss Yang, could you please make your words more clear?"
Yang Ruoqian pressed his temples, and a bold plan gradually took shape in his mind: "Isn't the Spring Festival coming soon? After the Spring Festival is over, shouldn't we prepare a big gift for the whole country?"
"Nowadays, many people are fans of the group itself, and also fans of the artists under the group. I think we cannot miss this attribute."
Qi Mu listened silently and nodded slightly.
That is true.
Now, the four words "Kuiguang Group" themselves represent countless supporters.
Many of them are even employees of the company.
This is the biggest difference between Kuiguang Group and other companies in the entertainment industry.
Most other companies expose their resources to artists, and then after the artists become famous, they give the companies a name, which in turn brings the companies into the public eye.
The situation is completely the opposite for Kuiguang Group - because now as long as you pay a little attention to current affairs, you will know what Kuiguang Group is.
Therefore, for artists in Kuiguang Group, the circulation route is clearer and simpler.
The company's huge fame and continuous traffic will directly bring traffic to the contracted artists, and after the artists become popular, they will consolidate the company's fame and traffic.
There is only one missing link in the middle, but this link can greatly improve the efficiency of the entire positive cycle.
An ordinary artist, even if he joins a large agency, will basically not gain any traffic just because he is signed by this company without resource support.
There are even many people outside the circle or less superficial fans who don’t care which company the artist is signed with.
As for the Kuiguang Group... now joining the group is just like taking an exam. As long as you can successfully sign the contract, it is almost like having a stable job in life. Not to mention being an artist, even if you are an ordinary employee, if you post a message on your social media platform that you have been hired by the group, it will attract a lot of traffic.
Generally, when an artist signs a contract with Kuiguang Group, the first wave of traffic comes from the company's name.
Before we knew it, the group itself had already spread the word by word of mouth...
Moreover, compared with other companies, Kuiguang Group has a hidden advantage.
However, since this situation was a bit too unprecedented, even a senior secretary like Qi Mu, who was familiar with a large number of classic and non-classic business cases and had a strong learning ability, was unable to turn this corner at the beginning.
Mr. Yang intends to use this characteristic of the group to create a new project to monetize traffic? This idea, this creativity, sounds outrageous at first... But combined with the company's own situation, it seems to be feasible!
As expected of Mr. Yang, he was able to find such a tricky angle!
Qi Mu calmed down and asked, "Boss Yang, how do you plan to do this? What do you mean by 'wearing a vest'?"
Yang Ruoqian didn't think too much about it: "Actually, I have a whole set of ideas. First of all, it's something that many companies have tried before, which is to find a good artist and designer to design one or a pair of anime characters for the company. We can talk about the specific image after the project starts."
"But I also want to design a hidden line - we can use various modern technologies to completely virtualize a real, flesh-and-blood artist... and see when someone can find out that she is actually a completely fabricated air person."
"Before this stage, we can use various technologies to allow this virtual character to participate in the filming of movies and TV series, sing on the Internet, let this character take advertisements, and even create some paparazzi news."
"Anyway, it's just a serious game of pretending to be a kid. Do you think it's interesting?"
Qi Mu's pupils widened slightly. She was stunned for a long time before she suddenly said, "Boss Yang, I roughly understand what you mean by the line."
Nowadays, many companies are making their corporate images more animated and feminine, and at the same time launching some peripheral products and other small gifts.
The most classic one is the sisterhood corporate image of Bilibili.
As long as the image is established and the operation is sustained, the peripheral products can really be sold.
If the Kuiguang Group can learn from similar successful experiences, coupled with the recognition of the group's products by the collecting community, and issue a small number of limited edition souvenirs, it will not be a pipe dream to make a fortune from this.
What's more, the group not only operates traditional entertainment businesses, but also holds shares in overseas game production companies! If you bundle a game gift CDK with the souvenir and give away some out-of-print props in the game, the value of this collection may even increase by more than 10 times in the market!
It's simply that the limited edition peripheral products of industrial products are not valuable in themselves, and there is no anchor. If something unexpected happens, the collection value is likely to plummet.
Moreover, after all, not all souvenirs are sold in the amusement park, so you can check the ticket voucher as an anti-counterfeiting label.
It is too difficult to prevent counterfeiting of industrial products.
But if it is bound to a game and a CDK redemption code is provided within the game, it will be completely different!
In fact, many collectibles are gradually declining in the market, or the circle is getting smaller and smaller. The most important reason is anti-counterfeiting, or the cost of counterfeiting is too high... or even it is impossible to authenticate counterfeits at all, because the so-called counterfeits are actually authentic products that have not been certified.
In a physical sense, it is not much different from the real thing.
Moreover, its actual effect is very limited.
The most classic example is diamond.
It is impossible to authenticate it, the cost of making it is low, the difficulty is low, and the quality is even better than that of natural stones. The value of love bound by a broken stone is gradually collapsing.
The end result is that it has no collection value and its depreciation rate in the second-hand market exceeds 99%.
But once the game props cdk is bound, anti-counterfeiting becomes a sure thing, and it can also bring collectors a real sense of "satisfaction".
In the virtual world, there are many people who show off and flatter you, and no one will question whether this is real or fake.
At worst, just sell it as a game prop. As long as people still play the game, there will definitely be a market for this out-of-print item.
Qi Mu quickly went over these thoughts in his mind and took a deep breath.
Could it be that Mr. Yang had already thought of this when he went abroad to receive the award a long time ago? The efficient circulation between the company and the artists, the limited edition souvenirs with strictly controlled quantities, and the game items that serve as anti-counterfeiting and anchors.
One link after another, everything is connected! The projects that seemed to be separated from each other are miraculously linked at this moment, and it suddenly becomes clear! Strategic vision... Strategic vision...
Although it has been said countless times, it still makes people feel cold when they really see Mr. Yang's strategic planning.
Normally, Mr. Yang is kind to others, has a good temper, and is young and interesting. No one would have thought that just two of his casual actions and a few unintentional layouts would form an extremely huge linkage module in the future.
What on earth is wrong with Mr. Yang's brain that he can actually do such a thing.
Even though he was extremely confident in his professional level, Qi Mu felt a strong sense of inferiority at this moment.
And it's the kind of powerless feeling that no matter how hard you try, you will never be able to catch up in this lifetime.
Compared with this great plan, the second "hidden line" seems more like an insignificant attempt.
After calming down his excitement, Qi Mu silently memorized the entire grand plan in his mind, and then asked Yang Ruoqian about his second statement: "Boss Yang, what do you mean by 'hidden line'? Do you mean to directly use technology to simulate a real person?"
Yang Ruoqian only mentioned the so-called "open line" casually. He had no interest in it at all and did not make any follow-up arrangements.
"Hidden line" sounds fun.
Yang Ruoqian nodded and said, "Yes, we can recruit some relevant technical staff and buy some related technologies in local markets. We must do our best to make it impossible for others to tell that this is a synthetic human."
"Each project is managed in blocks, and only a very small number of core employees are allowed to know the truth of the whole thing."
"After this image is created, treat it as a normal artist. Don't make any distinction between it and other artists. As for the level... just use the standard second-tier star resource package."
"That's perfect. Didn't you say that there are a lot of vacant floors in the company building? It takes a lot of equipment and manpower to do this, so it's a good opportunity to make use of these floors."
Speaking of this, Yang Ruoqian still felt a little bit expectant.
What if this virtual image becomes popular and some people really become fans of it, and then find out in the end that this person doesn’t exist, what will be their reaction?
As for whether the technology can be purchased, Yang Ruoqian is not worried at all.
The system has already given rewards, and as long as the purchase is for normal needs, there will be no purchase restrictions due to certain factors.
Qi Mu, who was completely immersed in the future "ecology" of the group, suddenly came back to his senses: "Okay, Mr. Yang... I will definitely follow your orders."
Perhaps, this is the group’s largest project in China this year, no doubt about it!
As long as it is done well, Kuiguang Group will no longer be one of the "giants".
In the entertainment industry, from now on, there will only be "one super and many strong"! Yang Ruoqian nodded: "Okay, is there anything else?"
Qi Mu put the document down and said, "Boss Yang, isn't the Spring Festival coming soon? The New Year's goods you ordered to be purchased for the company's employees have arrived. When do you plan to distribute them? After all, the company's holiday arrangements are a bit tight, and your requirements are a bit strict, so this still needs to be planned."
"It's better to do it today than today." Yang Ruoqian didn't even think about it. "Since we're ready, let's do it today... Xiao Qi, there's your share too, remember to collect it."
Qi Mu was still very happy: "Thank you, Mr. Yang!"
"Well, take some time this afternoon and drive over here!"
Qi Mu’s smile froze: “???”
P.S. Everyone, go read my good brother Pigeon’s book, “Chinese Entertainment: Starting from Writing Love Letters for Others”, and turn directly to the last chapter~ Check it out! (End of this chapter)
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