Cheng Fei and Kuiguang Group have been cooperating for a long time, and are adept at promoting film and television dramas, variety shows, or a certain artist.
This project, which Mr. Yang named "Creating Something Out of Nothing", seems to be classified as an artist's project, so it should be promoted in the same way as an artist, right? However, even though it is an artist, it seems to be very different from a real star.
After thinking about it, Cheng Fei decided to ask for clarification.
If it had been when the cooperation had just started, in order to demonstrate the capabilities of his group, establish a channel of trust for long-term cooperation, and obtain better conditions in the subsequent cooperation, Cheng Fei would definitely not raise any questions on the spot after receiving Party A's requirements, as long as there were no common sense or basic issues.
A safer approach is to take it back to the company, have your subordinates come up with a few reliable plans, then give the plans to Party A and let Party A choose a suitable plan.
But Cheng Fei had already established cooperation channels with the group, and knew that the other party didn't mind giving more and better bids, so there was no need to waste financial and human resources to go through such a big circle.
Anyway, since President Yang has already come up with the plan, it means that he has already made perfect preparations. We just need to do the promotion and publicity according to the requirements. There is no need to make so many troublesome things.
Alas, how could it be said that a partner like Kuiguang Group is a top-notch party A that you won’t meet in hundreds of years? The conditions are generous, the money is paid quickly, the requirements are clear and precise, and there is still not much to do...
Since Chengyu Media's business scope has expanded and it has encountered more and more clients, Cheng Fei has increasingly felt how lucky it is to be a strategic-level partner of Kuiguang Group.
Cheng Fei calmed down and typed, "Boss Yang, do you have any specific requirements for this project? Or do you want to directly promote it on various traffic platforms in the same way as you would for ordinary celebrities?"
Yang Ruoqian thought about it and suddenly came up with a plan: "Since he is not a traditional artist, or even a human being, the promotion method must be slightly adjusted."
Cheng Fei thought to herself, "As expected," and continued to ask, "It seems that Mr. Yang has already had a mature idea."
Any project that Mr. Yang can bring to the table must have been the result of long-term careful consideration and market research.
This time is no exception.
How could a thing like this, which was thought up under Qi Mu's "rent-urging"?, have any mature ideas...
Yang Ruoqian complained in his heart, consciously avoided this topic, and typed: "I want to ask a question, Mr. Cheng... you are in charge of publicity, do you have such things as flyers?"
Cheng Fei didn't react immediately: "What? What flyer?"
Yang Ruoqian explained: "It's the kind... when you walk down the street, you see some people holding flyers and handing them out to passersby."
Handing out flyers everywhere...
Isn’t this a way for gyms and swimming pools to attract customers?! Using this method to promote movies, TV series and celebrities?! Just imagine a celebrity’s portrait printed on A4 paper, distributed all over the street, used as a tablecloth, and crumpled into a ball and thrown into the trash can. Isn’t this a bit too “aesthetic”?
Going a step further, just send out "small cards" directly.
Although... although this is a star that does not actually exist, isn't it a bit bad to promote it in this way? Even if Cheng Fei trusted Yang Ruoqian and believed in the ability of Kuiguang Group to turn decay into miracles, her mind inevitably stopped for a few seconds.
She asked uncertainly, "Mr. Yang, do you mean to use the more traditional method of handing out flyers to promote your 'Creating Something Out of Nothing' project?"
All I can say is that he is worthy of being President Yang and Kuiguang Group... Even someone like Cheng Fei, who has developed a big heart and made sufficient preparations in advance, couldn't help but have his pupils tremble.
Yang Ruoqian said: "Yes, since this is the group's New Year's gift to everyone, we can't make it completely real. We have to leave a little room for it."
"The group cannot compromise on the quality of this 'virtual star', so it can only make some small 'hints' elsewhere to see if any audience can understand them."
is that so?
Cheng Fei said doubtfully: "Okay then... before the project is officially launched, we can use flyers to promote it as a preliminary warm-up?"
Yang Ruoqian was in a playful mood: "Yes, you can also give me a copy of the promotional plan. It's almost the Spring Festival and our company has a lot of idle resources. It would be a waste if we don't use them."
Cheng Fei: "Okay...wait a moment."
Cheng Fei was usually very efficient and could get everything organized in 3 minutes at most. However, this time, it was unprecedented and he took a full 10 minutes to send the document.
Cheng Fei: "The content is basically here, and it is basically complete. If there is anything that needs to be customized, it is very convenient to make changes."
Yang Ruoqian opened the file, glanced at it briefly, and forwarded it to Qi Mu with great satisfaction. Then he said politely to Cheng Fei: "Okay, okay, I'll treat Mr. Cheng to dinner next time."
“…”
After exchanging a few pleasantries, Qi Mu replied very quickly: "Boss Yang, what's this?"
Yang Ruoqian closed the chat box with Cheng Fei and typed to Qi Mu: "For the 'out of nothing' project, use the plan in the document for the initial pre-promotion. If there are any problems, solve them yourself. If you can't solve them, forget it. That's it."
Qi Mu's mind was full of question marks. After opening the file and reading it, he had even more question marks in his mind.
What the hell is this? Mr. Yang, it's been a few years, and you're still using flyers to promote celebrities? Is this part of Mr. Yang's plan? After thinking for a while, thinking of the New Year's goods in the car, Qi Mu's reason told her not to ask about things she shouldn't ask about. She directly responded with a businesslike attitude, "Okay, Mr. Yang, then are these people who distribute flyers going to be temporary workers or contract workers, outsourced to the talent market intermediaries? Or do we follow our personnel process?"
Yang Ruoqian didn't even think about it: "Just go through the personnel process. Those intermediaries are of varying quality. Even if they have a good reputation, there are bound to be unexpected disputes. There are so many things that have come up. It's totally unnecessary... In the future, any personnel-related matters will follow the personnel department's process. No need to ask again."
"Remember, everything must be kept confidential. The fewer people who are exposed to the truth, the better. Even if they are exposed, they must sign a confidentiality agreement."
Qi Mu replied: "Okay, then the salary will still follow the usual practice, 1.5-2 times the market price."
"Yes, go ahead."
"I'll contact Lu Shuyuan right now. I'll report the relevant work to you after the handover is completed. As for the design, I can just use the layout in the file you gave me and change the content, right?"
Yang Ruoqian copied the previous reply: "Yes, go ahead!"
…
"Have you heard that Kuiguang Group is recruiting again!" At a certain university, a college couple who once served as extras in "The Richest Man in Jinhai City" are now gradually busy with their own employment issues.
Naturally, the news that Kuiguang Group was conducting another large-scale recruitment reached their ears at the first opportunity.
Originally, they had both gotten a very good job interview opportunity based on their academic qualifications and internship certificates stamped by the Kuiguang Group, but when they saw this recruitment information, they both had to admit that they were indeed tempted.
The boy swallowed his saliva and asked, "Do you want to try and turn a bicycle into a motorcycle?"
Senior year is a very free time, so even if you take a gamble, it won’t interfere with your main work.
The girl thought about it and nodded in agreement: "Although this may be more difficult than the college entrance examination, but what if? As long as one of us succeeds, our lives will take off immediately."
"Sure, let's buy the tickets right away! This is our third time going to Jinhai, right?"
The first time, they went there as tourists and visited all the places to play around the group.
The second time was for that extremely precious internship certificate. As a result, I not only got the certificate, but also earned my first pot of gold in life.
The third time, he actually went there to apply for a job.
Moreover, they have internship experience in the group, so maybe because of this, the difficulty of admission will be slightly lower?
"Then buy the ticket. I'll see what type of talent they're looking for in this massive recruitment... and see if there's anyone who's more suitable for us."
After looking for a while, the girl gradually frowned.
"You need senior talents in artificial intelligence? That directly screens us out... These are pure technical talents."
"It's okay, let's look at something else."
"Others... art design, costume design, choreography... eh, they seem very targeted and require certain skills, which has nothing to do with us."
After listening to the requirements of these positions, the boy's fingers that were tapping on the ticket booking app slowed down a bit.
He swallowed and asked, "Are these the only positions that need manpower? Are there no positions with lower professional barriers?"
"I feel like Kuiguang Group is planning some important project recently, otherwise why would they suddenly..."
One of them studied mechanics and the other studied management.
It has absolutely nothing to do with the job requirements.
If that's the case, will they still book the ticket? They still won't do something that is 100% failure.
"So are we going?"
The girl suddenly raised her hand, signaling her boyfriend to listen to her: "Wait, there is another position here, and the threshold seems to be very low."
The boy suddenly became excited: "What kind of work is it? Tell me in detail."
"Distribute, distribute flyers..."
"ah?!"
The room suddenly fell into a state of awkwardness that made one's teeth ache.
Handing out flyers? They are fresh graduates from prestigious universities. At the most critical stage of pursuing their life dreams and developing their own skills, the first job they have to fight for with all their might is handing out flyers?
The boy thought for a moment and said carefully, "Have you looked carefully? Jobs like handing out flyers are usually temporary jobs with labor contracts. This can't be considered real work for Kuiguang Group, right?"
The girl put her phone in a position to cover her face, and after confirming it again and again, she shook her head hesitantly and said, "At least from the information given above, this flyer distribution job also requires a labor contract with the Kuiguang Group... In other words, even if we are just distributing flyers, it is equivalent to landing, uh, that should be the case, right?"
"…They actually make this kind of work so formal?"
"So, should we go?"
After the question was asked, the two looked at each other again, with confused expressions on their faces.
After three minutes, the boy said cautiously, "How about we give it a try?"
“Really? Do I really want to hand out flyers?”
The boy paused and explained, "Whether or not to hand out flyers is secondary. The most important thing is the platform. Kuiguang Group doesn't lay off people. As long as you enter this platform, you will always have the opportunity to move up in the future. Just like when we go to college, we have to find a way to get into a famous school, even if we know we will be transferred to a not-so-good major."
“That makes sense…”
"Besides, why are we both talking as if we are 100% sure that the job of distributing flyers will fall on us?" The boy raised his voice and complained, "You don't think our academic qualifications are really a big advantage, do you?"
Even with previous internship experience, it is still hard to say whether I can get this job opportunity in the end.
"Ah? A fresh graduate from our school applying for a flyer delivery job, isn't that a big advantage?"
"Although there is no evidence, my intuition tells me that we might see several doctors fighting over flyers at the recruitment site...believe it or not."
The girl was choked: "I...I think it's not impossible!"
The boy smiled and consoled her, "Okay, just hand out flyers. Looking at the glorious history of Kuiguang Group, we can't keep handing out flyers. If you have the opportunity to transfer to other positions after this job is over, or meet some people, you will have plenty of opportunities to soar in the future."
So, the two finally decided to book a flight and go to Jinhai City to pursue their dreams! ...
A few days later, some groundless news suddenly began to spread on the Internet.
An "insider" who wishes to remain anonymous claimed that their factory had received an order from the Kuiguang Group. It seems that the group intends to focus on training new people in operations, and the momentum is not small.
When many people questioned why the Kuiguang Group would use flyers for publicity and the credibility of the news, a job recruitment brochure was released with the five clear characters "leaflet distributor" on it, which completely dispelled all doubts.
Could it be... that this is true?
Regardless of the content of the flyer, at least the existence of the flyer is real? No one on the Internet found it funny - after being slapped in the face by the group's outrageous operations countless times, they have become accustomed to demonizing the group.
No matter what, Boss Yang has a deeper meaning!
Using flyers to promote celebrities is something unheard of... Could it be that this is a big event that Kuiguang Group has specially prepared for the Spring Festival?! (End of this chapter)
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