"Shocked! The new artist launched by Kuiguang Group is actually a virtual personality!"
"As analyzed by industry insiders, Luo Ruying is indeed not a simple person. This is a bold guess by Kuiguang Group."
"Slap in the face! All bloggers who made bad guesses have fallen in the comment section."
"Leading the entertainment industry's new attempt and being the most creative leader, Kuiguang Group has once again brought surprises to everyone. Click here to view the most detailed analysis."
“…”
The next day, in the president's office, Yang Ruoqian mustered up a lot of courage and turned on his cell phone, which had been turned off long ago, like a prisoner before execution.
Sure enough, as soon as I turned on my phone, all sorts of headlines with the word "shocking" flooded into my phone.
Mr. Yang, who is already very familiar with this situation, naturally knows what the contents of these titles are about.
And this situation will not only happen on this day, but will continue for at least two or three weeks.
Not only would he suddenly come across related content when he was happily watching videos, exposing his wounds, but other people around him, including Chang Zhiqing, would also discuss similar things endlessly.
Mr. Yang affectionately called this situation "the sequelae of success"
The duration of the sequelae is uncertain, at least within 2 weeks, and people will continue to mention it for a long time in the future. There is no permanent cure.
"These are all fine, they are all mental trauma." Mr. Yang sighed and clicked on a random title, "This kind of magic damage, you will get used to it after being traumatized many times."
"The scariest thing is physical attacks... My project is so successful, and it's a brand new field. There are so many stakeholders involved. I don't know how many people will try to sign a series of cooperation contracts with me."
"Every time it's brought up, it hurts me."
"No, I have kept this from these people for so long, how come they don't have any anger at all? What on earth should I do to anger the current consumers?"
I complained a lot and all the related pages were loaded on my phone.
It’s the same blogger who made the analysis video.
As the most inexplicably successful person, what Yang Ruoqian needs most is this kind of analysis from a third party - those who are involved are often confused, while those who are not involved can see things more clearly. If he doesn't read some analysis, he won't even be able to figure out why he is successful.
Why does every careful planning always go against one's will in the end? From the early promotional method of handing out flyers to using member points to create an unprecedented refund mechanism, how many creative brain cells were consumed in this process?
We spend so much money to organize such a huge concert, hoping that more people will cancel their tickets and make some money back.
In the end, for such a huge concert, only 5 people chose to refund their tickets!
For 5 people, even if we give each of them the most enforceable and abstract refund policy - that is, exchanging points for tickets, or giving money for refunds, we will not lose a few cents.
This time, President Yang rarely asked his employees to lower the concert ticket prices, in order to refund more money to those who exchanged points for tickets.
As it stands now, this move has backfired.
The normal ticket price strategy not only failed to increase the refund cost, but also allowed the concert to earn huge revenue from tickets.
Including the income from souvenirs sold at the limited souvenir shop at the concert venue...
"Don't think about it, just watch the video!" Yang Ruoqian took a sip of sugar-free pure coffee, and suppressed the fantasy of these horrific scenes in his mind with the extreme bitterness. "Analyzing the reasons for failure is much more useful than regretting after looking at the 0-point test paper."
Fortunately, there are still many good people on the Internet who can give you an analysis for free.
When Mr. Yang was thinking this, the video finished loading. At the beginning, Luo Ruying's figure was seen on the dazzling stage of the concert.
The sound that was tuned to perfection, coupled with the new song from the technically powerful Spark Records, once again ignited the atmosphere of the entire venue.
In the audience seats below the stage, fans were waving light sticks, and the scene was rising and falling like waves. The word "shocking" can be used to describe it.
The expectant expression on Yang Ruoqian's face suddenly loosened, the corners of his mouth twitched, and he simply reached out and dragged the progress bar to skip this scene.
Last night, not only was Yang Ruoqian forced to watch the entire concert, but after returning home, he also received various news push notifications, all of which were filled with photos of the concert.
Not only was he bombarded by junk self-media, but quite a few people, including Shao Yiqi and his college classmates, even sent him photos of the scene.
Shao Yiqi even said that this was the reason why he never had a romantic relationship.
"You just did what I had in mind. Awesome! Choosing to work with you was the best decision I made in my life."
"This level of investment and innovation is impossible to achieve in the company even if I really go back to inherit the family business. It still has to be you!!!"
Shao Yiqi's father simply holds the largest stake in Gaoyao Group and has the most extensive network of contacts, and is the chairman.
But it doesn't mean you can do whatever you want in the company.
Projects like "Luo Ruying" that have extremely high investments, no precedents, and unclear markets will encounter huge resistance at the board decision stage.
Even if it is finally passed, due to the fact that there are too many insiders and too many stakeholders involved, the desire to keep it secret in the early stages and to pull off a big reversal like the Kuiguang Group did after whetting people's appetite is doomed to fail because someone leaked the news in advance.
Seeing that his old classmates were not polite in exposing his scars, Mr. Yang simply chose to turn off his phone and only turned it on again not long ago.
As for the messages sent by others, Mr. Yang chose to read them with one click, so that he wouldn’t be bothered by them.
Anyway, if it is an important matter, Qi Mu will definitely come to report.
While Yang Ruoqian was uncontrollably recalling the painful memories of last night in his mind, he finally made the video skip past the opening credits that filled the screen with comments.
The following scene finally got to the point.
I saw a very young girl sitting next to the desk, and she said in a clear voice: "Hello everyone, I am a financial analysis novice, I only talk about facts, not ideals~"
"I believe that those who clicked on this video have a more comprehensive understanding of what happened yesterday, right?"
"Don't even think about it. There must be a lot of people calling Luo Ruqin my wife on the barrage right now. Unfortunately, my sincerity far exceeds everyone else's!"
After saying this, the girl in the video turned slightly sideways, the camera zoomed out, and a compact but not crowded room came into view.
There are four or five posters of Luo Ruying on the walls of the room, and the bookshelves and display racks at the back are filled with all kinds of souvenirs.
As the purchaser of these things, Mr. Yang would certainly know them.
In order to minimize costs, most of the souvenirs sold in souvenir shops are made of genuine materials and exquisitely crafted.
Anyway, according to the previous plan, no one would come to Air Man’s concert, and no one would buy the goods no matter how good they were.
Now, facts have once again proved that the more complicated a plan looks, the more ingeniously designed it is, and the more links it has, the bigger the trouble will be if a problem occurs at any step.
The previous ticket refund mechanism was designed quite cleverly, but it still ended up being a complete failure.
"You fucking idiot..." Seeing something he didn't want to see again, Mr. Yang couldn't help but take a deep breath, "Aren't you here to do the analysis? You're here for the concert and to buy souvenirs. Can you please stop doing this?"
I know you bought a lot of souvenirs, so please stop posting.
Amid the screen full of question marks and envy, the girl in the video finally cleared her throat and said mysteriously: "Please don't think that I am showing you the photos in my study purely for personal gain... These souvenirs themselves are actually one of the marketing strategies of Kuiguang Group, and they are very successful."
"I know that many of my friends will definitely refute me by saying that selling limited edition souvenirs is not a novel marketing strategy, and that Kuiguang Group has already tried such a marketing strategy in theme parks."
"Hey, but don't worry, this time it's really a little different."
The girl smiled mysteriously, took down a huge gift box from the bookshelf, and opened the box carelessly but very carefully.
A piece of cardboard decorated with gold foil and various complicated patterns and textures, similar to a thank-you message, was pulled out from it.
"At first glance, this is a limited edition commemorative copy signed by Luo Ruqin herself."
"But in fact, the back of it is the real essence of this marketing."
After saying this, she turned over the paper that she had carefully sealed in plastic.
On the back of the signature paper, there is a place that can be opened, similar to a "small window".
After being peeled off, a small line of meaningless serial numbers consisting of letters, characters and numbers was revealed.
"Did you find it?"
"Now, some of you who know better must have known what this line of serial numbers is for, and they must also know what I am going to say."
"In everyone's eyes, Kuiguang Group is a very pure entertainment company, and the other companies it controls are all concentrated in the entertainment industry."
"But many people may not know that Kuiguang Group has always been a major shareholder of a well-known overseas game production company, and has recently become the largest shareholder."
"You may not be familiar with this company if I just mention its name, but if I tell you about a few of the games they have produced, you will surely understand what they are all about."
As she spoke, she listed several well-known game titles in one breath: "..."
"And this serial number is the redemption code for some limited edition props in these games."
"I heard that the version number for their latest online game has been approved, and it will enter the domestic market soon."
"Smart friends, now you probably know what I'm going to say next. That's right, it's about 'recognition' and 'anti-counterfeiting'."
"Before, the anti-counterfeiting method of Kuiguang Group's limited edition souvenirs was to use things that were difficult to forge, such as amusement park ticket stubs and ticket purchase records. However, their souvenirs still faced a not-so-big problem - popularity and recognition."
"Anti-counterfeiting and authentication are the most important factors in determining the collection value of a souvenir, especially one made of materials that are not rare."
"Currently, Kuiguang Group has its own artists in various fields, its own works, and even the company itself is a star company. Its popularity is undoubtedly qualified, but how long this popularity can last, I believe that not only me, but also the senior management of Kuiguang Group, find it difficult to make a reasonable estimate."
"Even if Shang Qianyu can be as popular as those well-known stars and still be well-known for 20 or 30 years, a person will eventually grow old and reach his or her physical limit."
"Even if Luo Ruying can catch up with those classic virtual characters and attract the attention of people of all ages, all kinds of innovations will definitely cause various unpredictable effects."
"Therefore, the Kuiguang Group is expanding its influence and the scope of its souvenirs."
"The target audience of souvenirs used to be fans of celebrities, but the number of people who chase after celebrities is still small."
"Now, Kuiguang Group has quietly expanded its influence to the 'second dimension' audience who are not interested in chasing stars and to game players."
"Once the base is expanded and recognition and popularity increase dramatically, the collection value of the souvenirs will be further enhanced. Moreover, compared with celebrities, these audiences are more stable and more controllable."
"To put it another way, even if Kuiguang Group doesn't have any games of its own, with their influence and number of fans, they can easily negotiate a joint contract with any game manufacturer."
“Once this group of people with terrifying spending power is activated and develops brand trust, how much purchasing power will burst out? Can you imagine?”
“…”
Yang Ruoqian looked at the analysis in the video and nodded very seriously - thinking about it this way, it seemed that what the blogger said made some sense.
The reason why his seemingly ingenious plan failed was very simple. He only considered one direction, but in fact he accidentally pulled all parties involved.
When there are too many people, the water becomes muddy and things become difficult to control.
Yang Ruoqian pulled himself together: "It's okay, as long as we know where the problem lies, we will pay attention next time!"
Just when Mr. Yang was about to make a summary, the girl in the video also analyzed the strategies of the top management of Kuiguang Group through various data and facts.
At the end of the video, she suddenly changed the subject and said in a mysterious tone: "Now that I have figured it out, why don't you take this 'version pass cheats' and start a business to make a fortune and become Kui Guang 2.0?"
"In fact, I can analyze it, and the professional analysts hired by those big companies can also analyze it."
"But why did they never succeed? Or why did they disappear after the hype ended and the popularity died down? Why couldn't they continue to be popular like the Kuiguang Group?"
"Because no matter how brilliant the marketing is, what finally reaches the consumers is still the real product and the real experience."
"With so many activities, so many souvenirs, Luo Rujin's painstaking designs, and the concert refund policy that countless people may not pay attention to, I saw the decisiveness of their success and the most essential reason behind all the appearances."
“Sincerity.”
Yang Ruoqian: “???”
ps: The title issuance is still under review, and the review is really a two-day weekend, right? (End of this chapter)
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