Sincerity, right?
When it is cheap, we say it is of good quality and low price, which shows sincerity; when it is expensive, we say it is of high quality, which still shows sincerity.
A stubborn mind leads to a blockage in both ends?
Mr. Yang, who was about to take out his notebook to take notes, threw what he had in his hand into the trash can.
Why are you taking notes? Isn't the entire content of this video just saying "The reason for Kuiguang Group's success is that they are too strong"?
After all this talk, it turns out we've gone around in circles and are back to square one.
"Sure enough, we can't expect to learn any really useful knowledge from these videos."
In fact, Luo Ruying's concert yesterday was a great success, and all the high-priced souvenirs in the souvenir shop were sold out. For Luo Ruying's entire project, it was just a drop in the bucket.
How could a project that brings together top technologies from home and abroad and has an entire floor filled with incredibly expensive equipment pay back in just one day? It's impossible.
Not to mention the price of the hardware equipment and the cost of hiring experts from home and abroad, the maintenance and heat dissipation of the equipment alone is an extremely horrific expense every month.
Because Luo Ruying is different from some IPs that appear in cartoon characters, those characters are called "virtual artists", but in fact they only appear in various works. They only need to add relevant pictures to the content of the work and sign their names.
But Luo Ruying is completely different. Unless the machine needs to be shut down for maintenance, Luo Ruying will not only exist in the work, but she has her own schedule, can interact at any time, and is a real artist who can be seen and touched.
Even if fans want, they can spend some time to find all the places with holographic projection equipment in Jinhai City, and they will have the chance to meet Luo Ruying and communicate directly with Luo Ruying's AI.
Just for this reason, Luo Rujin is fundamentally different from all other virtual artists.
On stage, the operating cost of a normal-sized Luo Ruying every minute can be described as astronomical.
Even if the seats for a concert are full, after deducting a series of costs such as venue fees, lighting and logistics, it is impossible to cover the sky-high price of developing Luo Ruying.
What's more, after the system lowered the restrictions on charitable funds, if the revenue of a concert was too high, he could simply designate the concert as a charity performance and throw all the proceeds into the charity fund.
What worries Mr. Yang the most is never the income from a concert.
Instead, after a successful concert, when the project proved to be feasible, all kinds of troubles followed.
Knock, knock, knock! Just as I was thinking this, there was a knock on the office door.
Qi Mu's voice came as expected: "Mr. Yang, do you have time? I have a few projects on hand that I need you to take a look at."
It's bad, it's trouble! Every time Qi Mu came to visit, he must have brought serious trouble.
Yang Ruoqian prepared himself mentally and said, "Is it about Luo Rujin? Come in."
Qi Mu pushed the door open, put the documents on the table, and opened the first document. He did it with ease: "Congratulations, Mr. Yang. Yesterday's fan meeting and concert were both a great success."
"There's nothing to congratulate, let's get down to business." Yang Ruoqian was already so overwhelmed by the congratulations from all walks of life that he quickly signaled his secretary to skip the topic and asked, "Is there anyone who wants to propose a cooperative project to us?"
Last night, even the foreign partner Mag expressed his optimism about Luo Ruying's business prospects. Even if others were slow to react, they would surely realize it after a night.
As long as the company has not offended the group, who wouldn't want to sign a contract with Party A like Yang Ruoqian?
Qi Mu replied, "There are many. This morning, the operations department has selected the solutions we think are good according to your previous requirements for similar projects and the winning bidders of similar projects. Should I show them to you after I report my work, or do you want to see them now?"
Yang Ruoqian was surprised for a moment: "Is there any other work to report?"
Yang Ruoqian’s biggest worry is the eagerness of partners, investors, and advertisers to see Luo Ruying’s concert performance - it’s not important that the concert makes money, it’s also important that the high-priced souvenirs are snapped up by the big enemies.
The most important thing is that big companies are here to give money!
The Kuiguang Group, which wished they could be the party A and throw money at them crazily, encountered countless party A's who wanted to throw money at them, all because of this concert!
Although the video blogger just now concluded that the "Kuguang Group" is too strong, which is nonsense, he did say one good thing during the analysis.
Luo Ruying's concert and souvenir sales have greatly expanded the scope of the entire audience.
Those consumers who are willing to spend hundreds, thousands or even tens of thousands of yuan on a figurine and are almost obsessed with virtual characters; those players who easily spend hundreds of dollars to buy games and tens of thousands to buy game props, have all been officially included in the group's audience range because of this concert.
In other words, the cake of Kuiguang Group has been made bigger once again without anyone noticing.
Once the pie becomes bigger, it will be difficult not to make money.
There is no need to even think about it. Among the companies that come to the group for cooperation this time, there must be game developers.
"Mr. Yang, the operation department gave a brief summary of yesterday's events and future developments. I thought about it for a while and felt that the future direction might be slightly more important than the current project. Do you have any other ideas?"
If it were in his previous company, Qi Mu would never say such a thing.
What future direction? If she said this to her boss, she would be scolded or thrown into the wastebasket without any attention.
The best option is to put the project with money directly on the table.
As for how the company will develop in the future, since the boss himself doesn't care, employees have no obligation to care.
For example, among the cooperation invitations received by the operation this morning, there were several invitations from game developers.
The game cooperation invitation with the highest bid was rejected by the operator immediately without any hesitation.
Because this game is similar to the disgusting "Greedy King Blue Moon" that pops out from various hidden corners when you watch pirated videos on pirated websites.
Although developers of this type of game are paid a lot of money, the quality of the games is hard to describe, and the quality and annoyingness of the advertisements are criticized by many people.
Just think about it, Luo Ruying's image and temperament, suddenly put on a bunch of props and costumes with a very rough texture, and said some awkward and childish lines, it would feel very out of place.
No matter how much money is offered, both the operation department and Qi Mu think there is no value in cooperation.
It is better to cooperate with games that have already established a good reputation or have received rave reviews.
Such a company has sufficient technical capabilities and ample funds to tailor an image for Luo Ruqin that is loved by game players and passers-by, and hire professional screenwriters to design the lines.
Such a company can even launch offline physical game gift packages and sell them jointly with Luo Ruying - although the whole package may not seem to make as much money, it will not damage Luo Ruying's image and will also make subsequent operations less difficult.
It's much better than paying a lump sum of money and then having the IP completely ruined.
It takes a long time to maintain an image of good temperament, dignity and elegance. It requires the efforts of everyone in the company and a lot of creativity. But it is easy to destroy this image.
Due to the powerful legal team of Kuiguang Group and its recent efforts to protect its rights overseas at all costs in collaboration with the legal team of international IP agencies, these game companies dare not plagiarize the image of Luo Rujin.
But once the contract is signed, they don't have so many concerns.
Qi Mu didn't plan to talk about how the operation side removed the junk projects, and went straight to the point: "Boss Yang, I think we can't be too hasty about the related endorsements and sponsorships."
When Yang Ruoqian heard this, he immediately smiled and clapped his hands, saying, "Yes, I think so too... Luo Ruying has just made her debut, and she started accepting a lot of advertisements and making a lot of money with traffic right after her debut, which destroyed Luo Ruying's personality. Luo Ruying is the human body of Kuiguang Group, and doing this also destroyed our company's photo."
"I think no matter what company endorsements, advertisements or collaborations, there is no need to rush to launch them."
"Also, some companies that focus more on quality and have a better reputation also need time to make decisions. After careful consideration, they may also invite us to cooperate."
"Things like endorsements can be put on hold for now. The company will continue to operate the Luo Ruying IP and continue to build a good reputation. Are you still worried about not being able to find a better partner in the future?"
Qi Mu smiled and nodded: "Yes, Mr. Yang, the staff on the operation side also think so. They think that with Luo Rujin's 'conditions', it is only a matter of time to operate a perfect personality - we don't even need to co-brand with other people. Luo Rujin's own influence alone is enough to last forever."
Yang Ruoqian seemed a little strange: "What are your conditions?"
Isn't she just an air person? What do you mean by her own conditions? Qi Mu explained: "In terms of singing, Luo Ruqin's ability is unquestionable and will not be criticized by anyone. The same is true for her acting skills. Now, the most urgent task is to release more songs that can be called 'classics' or that can explode and spread among a certain group of people."
"You guys can decide on this matter yourselves." Yang Ruoqian was not interested in such details. "Just follow your plan. Don't worry about making money. There will be plenty of opportunities in the future."
All my efforts in spreading the word of mouth to the group's employees for so long have not been completely in vain.
In the past, they would have signed endorsement contracts with the sponsors in accordance with the standards.
Although Yang Ruoqian has managed to screen out these endorsement companies using various standards and excuses, if even one slips through the net, the impact on the company's financial statements will be extremely horrific.
It would be great if employees could learn to reject endorsements on their own.
As mentioned later, once the Luo Ruying IP is truly stable, we will gradually launch monetization activities. Mr. Yang is too lazy to think about it.
He even managed a project that lasted only a few months so badly that there was no point in thinking about what would happen next.
"Yes." Qi Mu nodded, and at the same time continued to speak responsibly, "So many companies can't wait to find us to sign contracts, a big part of the reason is that they think we have invested too much in the early stage, and now we are in urgent need of ways to recover after being exposed."
"In the eyes of many people, if a project has huge development costs, huge operating and maintenance costs, and no hope of profitability in the short term, it is very likely to be cut."
Many company executives want to cancel projects for the sake of financial reports, and project teams with budget overruns naturally have to try every possible way to raise money to keep their jobs.
Qi Mu paused for a moment and continued, "But according to our internal estimates, Luo Ruying's subsequent costs will no longer be as much of a bottomless pit as they were during the development phase."
"All models are fully formed, the group's big data software is very mature, and the cost of updating operations will gradually decrease in the following period of time."
"As time goes by, the cost of purchasing hardware will be gradually spread out."
"Although the operating costs are still very high now, according to our statistics, in one year at most, Luo Ruying's operating costs will even be lower than Shang Qianyu's."
"Because Luo Ruying can rely on AI and her strong interactive ability to firmly maintain her fan base. These things are simply impossible for real people to do."
“…”
Listening to the secretary's endless chatter, especially when she emphasized "prospects" and "cost reduction", Yang Ruoqian felt a headache and immediately waved her hand to stop: "Got it, got it, next!"
Qi Mu was very tactful and didn't read any more. He took out the second document and said, "The second thing...is related to our journey together."
"Traveling together?" Yang Ruoqian's heart immediately became excited, but his face remained calm, "Yuefu? Or Tianyue?"
The Kuiguang Group is now becoming too powerful to be contained and is in urgent need of an external opponent to suppress it.
It is really beyond the ability of Mr. Yang to suppress the situation internally alone.
Qi Mu shook his head: "Mr. Yang, neither of them, they are overseas colleagues."
Yang Ruoqian was still interested and asked, "Overseas colleagues? What's the matter?"
"You may not have noticed that a superhero movie that was released not long ago had a box office far lower than its investment, and suffered a heavy blow in the global market." Qi Mu said, "In fact, judging from the plot, special effects, character design and publicity, this movie is above the passing line, but the box office is still cold."
"Did you know about The Flash? We actually drew inspiration from this character in The Boys."
When his colleagues were in trouble, Yang Ruoqian smiled and watched, pretending to be experienced and commented: "Sometimes, it is not important not to do anything wrong, but what is important is to do something right."
Anyway, I'm on the shore, so it's okay to say a few words casually.
As for the copyright dispute, Yang Ruoqian doesn't care at all - because the characters in "The Black Robe Inspection Team" have basically nothing to do with the prototypes.
Just like the Chinese hero and Superman, everyone knows who is the prototype of whom, but can this cause any copyright disputes? Moreover, even if he is sued, Mr. Yang would not be happy.
Qi Mu blinked and reminded: "Boss Yang, this matter is really related to our group."
ps: The title has been received. Those who haven't received it will continue to receive it next month. All of them will be given. (End of this chapter)
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