Is it related to the group again?
How come anything can be related to the group now?
Mr. Yang's mouth twitched - these were the mines that had been buried, exploding one after another.
In order to spend the money as quickly as possible, Yang Ruoqian would rack his brains to spend money on any project related to the entertainment industry.
As a result, I didn't lose much money at the time, but now that the project has gradually stabilized and taken root, it has become a bleeding wound that cannot be stopped.
Because the company covers such a wide range of areas, no matter what the matter is, it will be more or less related.
As long as there is a connection, it will be accurately grasped by the employees in the group who are involved in the conspiracy and will seize every opportunity to make money.
Finally, they would put the blame on Mr. Yang for making money, saying things like he had laid the groundwork before and that his strategic vision was too strong.
Yang Ruoqian asked with mixed feelings, "What does this have to do with us?"
Qi Mu asked: "Do you know the concept of the superhero universe?"
Superhero Universe...
This means that different IPs under the same company can interact with each other and even appear in the same movie and be released on the same stage.
Each different superhero has his own movie, his own story, and solves different problems in different stories.
When faced with a bigger crisis that is too big for a single hero to resolve, they simply appear as an "alliance," with everyone appearing in the movie and joining together to resolve the crisis.
In this way, a climax is formed.
Moreover, fans of different superheroes can also merge with each other because of this linkage, allowing the same fan base to unleash greater potential.
You used to be a fan of superhero A, and then became a fan of superhero B. After the interaction, although the basic fan base of a company has not changed, the monetization ability of one fan is often stronger than that of the previous two fans.
In terms of plot, there is much more room for expansion than before.
The different story lines of each character and the hidden stories behind each different villain can be combined together in such a hodgepodge.
Put extremely popular classic characters in the same shot, and also bring in some IPs that have great potential but currently have yet to have enough fans.
Not only can classics be used to bring about new IPs, but the original graphic and text works of these works can also be made popular.
Kuiguang Group has just been developing original text and comic works.
We met again...
Yang Ruoqian was thinking about it and couldn't help but feel a little headache.
It cannot be said that it is right, but it should be said that no matter what new thing we do now, we can find a matching point within the group's business.
"I know. I've seen it before. Just tell me directly." Yang Ruoqian nodded.
When he was in college, Yang Ruoqian often went to the cinema to watch movies with his classmates when he was bored.
The idea of starting a business only came to my mind in my senior year.
Although his interest in similar works has greatly decreased after he entered the entertainment industry, it is certainly impossible to say that he is not familiar with it.
Even if you don’t know anything about those internationally famous IPs, you have probably heard a little about them through word of mouth among people around you.
Qi Mu continued, "Boss Yang, Mag said before that a large overseas company has the intention to cooperate with Kuiguang Group's IP. And it's not just an exploratory intention, it's a confirmed intention that has even put forward a preliminary cooperation plan."
IP cooperation with international giants...
In fact, in the current international mainstream film market, there are only two IP groups with the greatest influence.
The IPs of these two companies actually highlight a common feature, which is to highlight personal heroism to the extreme and to interpret the respective labels and personality traits of the individuals as brilliantly as possible.
The entire series of "The Boys" is actually the opposite.
However, this is where the problem lies.
Mr. Yang, who had roughly figured out the whole thing, had a strange look on his face: "They want to cooperate with our IP?"
No, isn't that a bit too abstract?! What kind of characters are there in "The Boys"? It can be said that they are completely different from those superheroes who have maximized "correctness".
How can this be forced?
Qi Mu affirmed: "Yes, Mr. Yang, according to the information provided by Mag, they do have the intention to cooperate with our IP. In other words, they have the idea of adding our IP to their superhero universe."
Yang Ruoqian was a little confused: "...are they crazy?"
In a movie full of glorious heroes fighting against world-destroying villains, does it make sense that a madman named Homelander would appear?
The tone of the entire movie suddenly feels off, doesn’t it?
Qi Mu shook his head: "The Black Robe Inspection Team series doesn't only have such extreme characters as the Homeland Knight. And since they have made plans to introduce IP, it means they have thought about the position to be given to the introduced IP. Of course, they must have seen the double sluggishness of the domestic and international markets, so they want to stimulate it."
Now that "The Boys" is performing very strongly in both the domestic and Asian markets, it is no surprise that it is being targeted.
The problem is this movie. Mr. Yang's original intention was to spoof those well-known superhero movies... just introduce the spoof theme, right? Yang Ruoqian thought about it, but couldn't come up with any ideas, so he asked again: "This kind of... more radical linkage, what does Mag think?"
"Mag disagrees." Qi Mu answered very quickly, "He thinks that the film "The Boys" itself, with its core ideas and character IP, is not suitable for joining the traditional superhero universe."
After pausing to take a sip of water to moisten his throat, Qi Mu continued, "And once the IP rights are divided, with the style of "The Black Robe Inspection Team", it's hard to say what kind of role we can get in the co-branded movie."
"If the role is not well positioned, or if the film style is out of sync with the original work, it will also be a blow to the IP itself."
Yang Ruoqian listened and nodded slightly, then he became a little confused: "If that's the case, Mag can just refuse it directly, why does he need to inform us?"
Because the contract signed between Kuiguang Group and Mag is not a complete IP leasing contract, but a cooperative IP development contract.
The group gave Mag a great deal of autonomy in decision-making, and only on matters involving the core development of the IP did both parties need to make a joint decision.
Things like refusing to cooperate will not harm the IP itself and are operational decisions, so Mag can make the decision on his own.
On the contrary, if you want to accept the cooperation, you need to discuss it with the group.
Qi Mu answered quickly: "Because they gave a lot."
After she finished speaking, she thought for a moment and added, "It's really a lot."
The decline of superhero movies in the domestic market was not a sudden "black swan" event, but rather there were early signs of it.
Including this time's "The Flash", superhero movies have failed seven times in a row in the domestic market.
The failure of previous movies could more or less be excused by other excuses, such as the output of "correct" values was too disgusting, the characters were unlikable, or various external factors led to the box office failure.
But this time, it is difficult to find any excuses for "The Flash".
The inexplicable factors in this movie have been reduced to a minimum, the images are very good, and the casting is in line with the public's aesthetic taste.
During the period when "The Flash" was on the shelves, Kuiguang Group did not have any new blockbuster movies released, resulting in the dilution of the box office.
In short, after all the strange external factors are eliminated, even the most dull-witted and self-deceiving person can understand one thing - the entire subject matter is going downhill.
Either they have to think of ways to attract new audiences or retain their old fan base, or they may end up being completely kicked out of the domestic market.
It takes a very long time to build an entertainment market. It requires high-quality content to attract fans, cultivate fans' consumption habits, and constantly innovate to maintain freshness...
But the speed of collapse is often in an instant - fans' words "I don't want to buy it anymore" or "I don't want to watch it anymore" can make all previous efforts go to waste.
What is lost here is not only the promotion and marketing costs, but also the most difficult to make up cost of time.
Faced with such a "slow" responsive market with many variables, the "delay" of various strategies is very high. Today, when companies begin to implement remedial measures, it often takes a year or even three to five years to confirm the effects in the market.
Because the performance of one or two movies is somewhat accidental, it cannot directly reflect whether these strategies are effective.
But this period of time is too long for a company and for shareholders who see consecutive losses in the financial reports.
1 year, or even 5 years? They don’t even want to wait for 1 month!
Besides, who knows whether the remediation strategy will work?
It would be fine if it is confirmed to be effective in five years, but the problem is whether these strategies are effective is still a big question mark.
The time is long and the certainty is low, who can feel at ease?
Cooperating with Kuiguang Group and using Kuiguang Group's IP to attract ready-made new fans is a better way to save time and cost.
No matter how much money is spent, at least the fans of Kuiguang Group are ready-made and the IP can be directly inherited.
As long as the original operating strategy of Kuiguang Group is maintained to operate the IP, there will be no situation where all the character fans will be lost if an operating company is changed.
Therefore, no matter how high the cost is, it doesn't matter as long as we can stabilize our own basic base.
A high bid is not only about buying the value of the IP itself, but also about buying time, certainty, and market confidence.
Mag has been in this industry for a long time and is not a newbie, so he will naturally take all factors into consideration.
After considering all the factors, it is very intriguing to say that "the other party's offer is very high".
Yang Ruoqian didn't want to ponder the matter at all. He highly recognized Mag's good character of not being moved by money, and said to Qi Mu: "Yes, that's how it should be. When we operate a project, we can't just consider the money, we also have to consider the IP itself."
Qi Mu also nodded in agreement: "Many times, money can't buy influence, or it's hard to maintain a high influence for long by just spending money. If you want to build a complete ecosystem in the international market, you can't just look at how much money you give."
"Let Mag do what he wants." Yang Ruoqian made his final instructions and asked, "By the way, how is the filming of "Black Robe Inspection Team 2" going?"
After talking about IP for so long, the situation of the IP itself is still the most important.
The blow that Luo Ruying gave to Mr. Yang in the past two days was too great. I hope that "The Black Robe Inspection Team 2" and "Wandering Blue Star 2" can give me some comfort.
Yang Ruoqian didn't have much expectation for "The Boys 2" which was starred by the original cast - the biggest purpose of this movie was to catch all the capable and good fighters under the group, and they were trapped in the quagmire of filming this movie and couldn't extricate themselves.
Now that all the good resources have been used up, the operating space of "Wandering Blue Planet 2" has become larger.
"Boss Yang, the filming of The Boys 2 has come to an end, and we are currently processing the final special effects. It is expected to be released in major theaters in a month." Qi Mu replied, "Mag should have completed negotiations with major international theaters around the world, and the film should be released around the world at about the same time."
"The release of Wandering Blue Planet 2 will be slower, and will probably be online about a month after the inspection team removes it from theaters."
Well... the efficiency is pretty good.
Yang Ruoqian thought about it and confirmed that everything was fine. He nodded to Qi Mu and said, "That's it. If you have anything else, please keep in touch with me."
"Okay, Mr. Yang."
Qi Mu said this, tidied up the documents on the desk, picked them up and prepared to leave.
Just as she turned around, Yang Ruoqian noticed her hairpin.
That seems to be... a limited edition model from Luo Rujin's memorial store? ! This is something that can only be bought by people who go to Luo Rujin's concert! Yang Ruoqian opened his mouth and asked, "Qi Mu... did you go to Luo Rujin's concert that day?"
Qi Mu paused for a moment, nodded seriously, and then said seriously: "Don't worry, Mr. Yang, I didn't get the ticket through any internal connections in the company. I got it by luck."
“…”
Think about how serious the secretary usually looks, and then think about the fact that she actually goes to concerts and buys souvenirs after work.
I bought my own souvenirs.
Mr. Yang finally paid out the salary, but the secretary found another way to hand it over, right? !
Qi Mu smiled and said, "Boss Yang, you may not know that the video of Luo Ruying's concert has become popular overseas. Especially in those countries with developed culture and entertainment, some people have bought plane tickets just to come to our place to see Luo Ruying."
"To be honest, Luo Ruqin is really very likable."
ps: The process of getting the title - read the activity post, and then leave a message under the activity post. There is no quota this month, so it will be next month. (End of this chapter)
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