Chapter 84 Broken, Brand Image Built
A week has passed since Song Lixin premiered...
At this moment, almost everyone in the office was full of energy.
Good performance, low pressure, high salary, good treatment, almost every employee working in Kuiguang Group has a feeling that others dare not even think about - work can be so happy.
Thanks to the unremitting efforts of everyone, the number of fans of the company's four anchors is steadily improving and is rapidly approaching the one million mark.
"It seems that the data of all our anchors has increased rapidly during this period?" Shao Yiqi rubbed his chin and asked curiously, "But our promotional methods and investment volume have not changed compared to before?"
Weng Ziqin replied: "Have you forgotten? Our guild has gradually gained some brand effect. As long as the audience sees that this anchor is in our guild, no matter if they have seen it before or not, they will subconsciously click in. Our anchors' programs are also very effective, so the speed of gaining fans has naturally increased."
"I feel like our company should have a homepage? How can we be such a powerful guild without even a homepage?" Wen Lianji also put forward her own suggestions.
"That makes sense. Let's talk to the boss when we have time."
Da da da…
As they were talking, the crisp sound of high heels suddenly came from the office area, and everyone knew that Chang Zhiqing had arrived.
"Hello, Mr. Chang!"
"Good morning, Mr. Chang!"
Chang Zhiqing nodded slightly, her expression and tone were very calm, and she said casually: "Everyone, let's continue working."
After saying that, she pushed open the president's office and walked in front of Yang Ruoqian.
Chang Zhiqing stared at Yang Ruoqian with her beautiful eyes for a while, then burst into laughter and said, "Boss, what's wrong? Why have you been so absent-minded these past few days?"
Of course I was distracted...
In addition to Huang Rushi, who has already exceeded one million fans, the number of fans of the other three anchors has also been rushing towards the terrifying direction of one million within this week.
In other words, in the near future, if Yang Ruoqian does not make any changes, Gao Naiyun, Huang Rushi, Ruan Min'er and Song Lixin can only offer a bonus of 500 yuan, which adds up to a total of 2,000 yuan.
Two thousand yuan...
A boss with a net income of two thousand yuan a month.
The system did not forbid Yang Ruoqian from living and eating in the company. Starving to death was just a joke, but an income of two thousand a month was more or less embarrassing.
Even in order not to lower the average level of those who are reborn, Yang Ruoqian cannot allow this negative trend to continue.
"It's okay. I didn't sleep well last night." Yang Ruoqian thought about how to make up for it and shook his head absentmindedly, "What's wrong?"
"Haven't you seen the current online public opinion? Our guild's reputation has been established. Everyone is saying that the products produced by Kuiguang must be high-quality. As long as the anchor is in our guild, you can feel free to follow them. It will definitely not be bad." Chang Zhiqing's eyes sparkled as she handed the phone to Yang Ruoqian. "There are very few people who scold us, and almost all of them are contributed by Ruan Min'er alone."
Ruan Min'er's live broadcast style is destined to polarize her reviews.
However, Yang Ruoqian's focus is not on a particular person.
The most important and terrifying news is that his guild has become famous!
What does this prove? It proves that even if the Guild does not do any publicity in the future, the "Kuaiguang Guild" itself is a golden signboard and brings its own traffic.
What's more, the system absolutely prohibits negative operational behaviors such as hiding anchors.
It will be even more difficult to recruit completely unpopular anchors in the future.
"Haha, is that so? That's really good news, haha." Yang Ruoqian glanced at Chang Zhiqing's phone and forced an ugly smile on his face in order not to spoil the girl's fun. "Any other 'good news'?"
He deliberately emphasized the three words "good news".
Chang Zhiqing took back her phone and sat down leisurely: "Landlord, have you forgotten that we should build our company's image?"
In the past, the guild was still small, and creating an IP was not very useful. But now, the Kuiguang Guild has become well-known and has begun to take shape, but it doesn’t even have a company homepage. What kind of excuse is this?
The boss has a sharp eye for anchors and is very good at scheming, but he's a little slow to react to small things like this.
Yang Ruoqian was originally frowning, but after hearing what Chang Zhiqing said, he seemed to have just woken up from a dream, and his eyes were immediately filled with light: "Build the company's image... build the company's image, yes, why didn't I think of it?!"
Isn’t the company’s image improved?
Then suppress it! Don’t anchors get extra traffic because of the guild’s brand effect? Then discredit the company’s brand and turn this positive effect into a negative effect!
Yes, I was so busy worrying about the negative consequences of the company's improved image that I didn't realize that I could also discredit myself through the opposite means.
Thinking of this, Yang Ruoqian's thoughts suddenly opened up.
In the following period of time, he must personally manage the company's brand image, and strive to make all viewers not want to click in when they see that a certain anchor belongs to the "Kuiguang Guild"! Chang Zhiqing watched with interest as Yang Ruoqian's stiff smile became excited, and his dull eyes were once again filled with hope, and she couldn't help feeling a little proud in her heart . Tsk, he is a very powerful general, but his level of commanding talent seems to be not as good as mine.
"How about it, do you have any ideas?" Chang Zhiqing asked knowingly.
Yang Ruoqian couldn't help but stand up, but based on his countless successful lessons, he still didn't express his thoughts at the first time, but asked back: "Do you and other employees have similar ideas?"
Standing in high heels was really tiring, so Chang Zhiqing sat on the sofa, folded her legs with perfect curves, and said slowly: "When I came in before, I heard them say that they wanted to suggest that you make a homepage for the company. I think it's feasible."
Create a homepage for your company...
Yes, it is possible.
A company's homepage is like the facade of a store. The better the facade, the better the image, and vice versa.
"Okay! Tell them to bring it over once the plan is ready." Yang Ruoqian nodded.
Then, they completely negate the plan, step on all the pitfalls, and try to come up with a shocking company homepage to discourage ambitious people and disgust the audience...
In this way, people will not have a good impression of the company, right?
Just when Yang Ruoqian was about to make the decision, Huang Rushi's voice suddenly came from outside the door: "Boss Yang, Boss Chang, can I come in?"
Oh? Huang Rushi? After Yang Ruoqian's sinister plan to force his photographer to take wedding leave, the progress of the studio construction was indeed slowed down a bit.
Now that Huang Rushi has come, it should be that the studio construction plan has reached its end and he, as the boss, needs to do the final acceptance work.
Yang Ruoqian temporarily put aside his plan to discredit the company and said to the person outside the door: "Huang Rushi? Is this about the studio? Come in."
Huang Rushi walked in anxiously: "Boss Yang, the studio is almost ready, except..."
Seeing that his employees seemed to be hesitant to speak, Yang Ruoqian smiled and said, "If you have any difficulties, just tell me!"
(I will tell you good news at the end of the next chapter) (End of this chapter)
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