Chapter 92: A mere public relations crisis
Clarify? Treat it coldly?
How is this possible?
We must take this opportunity to create an image of the company that is tough, arrogant and unrepentant among netizens on the Internet.
Apologize?
I will never apologize in this life, I just want to be stubborn to the end.
Yang Ruoqian flatly refused: "It's not our fault, why should we clarify it? Why should we ignore it? Not only can we not clarify it, we can't be ostriches, we must also fight back against them with righteous words!"
"Fight back?" Chang Zhiqing was a little anxious, "Boss, you can't do PR like this!"
When a company encounters a public relations crisis, there are various ways to deal with it. You can play dead, apologize, cut ties with the entire incident, or push a temporary worker to take the blame...
The worst choice is usually to be stubborn and not only refuse to admit mistakes, but also put all the blame on others.
Generally speaking, a company that does this kind of public relations will arouse everyone's anger, attract a lot of abuse, and cause a bigger public relations crisis, which will continue into a vicious cycle until the entire incident is settled.
There are even examples where improper public relations handling has directly led to a sharp drop in a company's stock price and revenue.
In fact, in many cases, as long as it does not involve issues of principle, the Internet's spectators are still very tolerant. As long as the apology is sincere and a few sweet dates are given, the public's reputation will immediately improve.
Just like a certain foreign artist who uses a sewing machine, his reputation was obviously not very good before, but he released a broad self-deprecating song, and immediately a large number of "passers-by turned fans" and "haters turned fans" appeared.
So in Chang Zhiqing's opinion, for an incident so small that it is not even a public relations crisis, the company can just apologize and suppress the heat, and it will soon be forgotten by the Internet.
The company doesn't even need to respond. It just needs to remain silent for a few days and the matter will be over.
There's no need to fight back!
However, Yang Ruoqian insisted: "Our website is just unique, the content is completely legitimate, and there is no bad content. Such an accident happened entirely because of their own fault, how can they put the blame on us?"
"Do you think the audience will believe your explanation?" Chang Zhiqing's mouth twitched. "This matter was not a big deal to begin with, but you just made a big fuss by saying something!"
Yang Ruoqian certainly knew that at the current stage, even if it was just a college student complaining about a company's homepage, it could not be considered a trivial matter and could basically be classified as "nothing".
Others want to make big things small and small things nothing, but Yang Ruoqian has to do the opposite.
Given the nature of Kuiguang Company, it was very difficult to encounter a public relations crisis. Now that a once-in-a-lifetime public relations crisis was imminent, Yang Ruoqian had to consider whether this would be his only chance in this life.
It is our duty to tarnish the company's image.
But the same cannot be said for Chang Zhiqing.
Yang Ruoqian said seriously, "If we want to maintain the company's image, we can't tolerate these people making irresponsible statements."
Chang Zhiqing covered her face directly: "Okay, okay, good! You are the boss and you have the final say! So how do you plan to fight back?"
How to fight back...
In fact, Yang Ruoqian had a lot of ideas in his mind, but he felt that they were all lacking something.
Suddenly, Yang Ruoqian came up with a good idea.
"Ruan Min'er should be off the air by now, right? Call her to my office."
Ruan Min'er... Ruan Min'er...
When Chang Zhiqing heard the name, a beautiful scene flashed through her mind, showing a pretty and petite girl speaking to her teammates in the chat box and speaking to the audience in the live broadcast room.
She shuddered, feeling absurd: "Boss, you don't want Ruan Min'er to help you write a PR statement, do you?"
If we let her write it, what she will write in the end will be a PR statement or a declaration of war? !
"Yes, this girl has talent in this area." Yang Ruoqian was very satisfied with his genius idea, his tone was firm and unwavering, "Go ahead, believe me, it's not wrong."
Chang Zhiqing is going crazy.
Are you the boss or just a spectator?
Why do I feel like you're just trying to make trouble? Chang Zhiqing reluctantly accepted the order and walked out the door, muttering to herself, "If it weren't for the fact that your name is Yang Ruoqian, I would definitely resign on the spot!"
…
After a long while, Ruan Min'er's voice came from the office door: "Boss, can I come in?"
Apart from the interview, it was her first time entering the boss's office, and she was actually a little excited.
"Come in, I have something to tell you." Yang Ruoqian responded.
"Hey, here I come." Ruan Min'er pushed open a crack in the door and slid in. "Boss, what do you want? I will go through fire and water to get it done for you."
Where did this internet-addicted girl learn all these skills?
Yang Ruoqian shook his head and handed over the phone. "Someone expressed dissatisfaction with our company's homepage on the social platform. Let me see what words we should use to fight back."
"Ah?" Ruan Min'er took the phone and was a little surprised. "Boss, I'm good at arguing with people online, but I'm not very good at public relations."
I just want you to scold people...
Yang Ruoqian smiled and said, "If you don't give it a try, how do you know you can't do it? Show the confidence you have when playing games, and never doubt your ability."
Can you summon the confidence you need to play games? I'm good at this.
Ruan Min'er suddenly felt a lot more relaxed, picked up her phone and began to look up the cause and effect of the matter.
Ten seconds later, Ruan Min'er returned the phone to Yang Ruoqian, her tone a little expectant and a little nervous: "Boss, I do know how to answer, but I'm afraid something might happen."
Something happened?
I'm not afraid of something happening, I'm just afraid of nothing happening!
"It's okay." Yang Ruoqian encouraged, "If you have anything to say, just say it boldly. Don't worry about anything going wrong. The company is your strongest backing!"
Ruan Miner paused on the phone and asked, "Then, which account should I use to send it? Should I use a water army account or the company's official account?"
Yang Ruoqian said without hesitation: "Just use the official account. Our Kuiguang Group, from top to bottom, will never have fake fans or buy views. Nothing but truth!"
Are you kidding? What Yang Ruoqian wants is the effect of the official personally getting involved. How can comments posted by hired internet trolls be as eye-catching as those posted by official accounts?
Ruan Miner nodded, typed a line of words on the phone screen, then looked up and asked, "Well, should I send it? Or should you take a look first, boss?"
"Send it, just send it!" Yang Ruoqian has great confidence in Ruan Min'er's ability in this area. "Don't worry, what you say is what the company says!"
Click...Ruan Min'er tapped on the screen.
Comment sent successfully.
Yang Ruoqian took the phone back from Ruan Miner and saw at a glance that an account with a blue V certification and the ID "Kuguang Entertainment Media Co., Ltd." had posted the following comment in the highly discussed comment section: "Why do the up-loader and his girlfriend have bad thoughts when they see this homepage? Do you two dare to show your browser history?"
(End of this chapter)
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