Chapter 229: The Price Has Been This Long
After returning to youth and suddenly reducing the pressure of life, Yang Ruoqian also returned to the way a young man should be and directly expressed his doubts in the barrage.
"What do you mean by overwhelming wealth? Can anyone explain it to me?"
Within a few seconds, many friendly and kind answers appeared on the barrage.
"Where did you unearth this dude? It's already 2016."
"The wealth is overwhelming when the anchor becomes completely wealthy."
"You can search the keyword '79 yuan eyebrow pencil' and look at their recent PR, and you will understand why the anchor has become rich."
Yang Ruoqian searched for useful information among the massive amount of useless comments, then quietly exited the live broadcast room and typed "79 yuan eyebrow pencil" into the search bar as these people said.
He now had a bad feeling.
Very bad! Why do accidents always happen when the settlement date is approaching? Can't I just get through this calamity safely? While Yang Ruoqian was trembling with fear, the search results came out.
The titles of several videos on the homepage are surprisingly consistent.
#花喜子, 79 yuan eyebrow pencil incident full version# "Not getting a promotion or a raise means you're not working hard?"
"Li Jiaqi apologized and then continued to sell goods"
“Original video of a live streamer on the internet arguing with fans”
Uh...Hanako?
Yang Ruoqian had some impression of this brand. First, when the group’s live streaming sales business was at its peak, this brand had cooperated with them.
However, in the subsequent "rectification", considering that this brand of cosmetics had an excessively high premium and huge profits, Mr. Yang, who had always been unwilling to make a penny more, naturally included it in the list of companies to be stopped from cooperating.
Second, the advertisements for the brand Hanakoko are too overwhelming… You can always see the three words Hanakoko on large posters in department stores, during pauses in film and television software, and even in commercials during TV programs.
Even when I watched "The Boys" last time, the advertisement before the movie was "Sending flowers is not as good as sending flowers."
Judging from the intensity and content of its publicity and promotion, Hanako should be trying to portray itself as a high-end brand and take the luxury route.
But Yang Ruoqian doesn't wear makeup, so she doesn't know much about these cosmetics. Whenever she sees this kind of advertisement, she usually looks down at her phone.
Although Chang Zhiqing knows how to use cosmetics, she has a good foundation and is still a beauty even without makeup. She doesn't have many requirements for cosmetics, and even if she does use them, she will only use the fixed brands she is used to.
In short, neither of the two people in the family had much interest in Hanako, so they didn't pay much attention to her.
However, it now seems that the reputation of this brand has completely collapsed?
Yang Ruoqian looked at the titles, frowned slightly, selected the one with the highest number of views and clicked on it.
As soon as I entered, I saw two people sitting in front of the camera. The man in the lead had his lips in a very exaggerated inverted "U" shape. Just by looking at his expression, you could tell that he was extremely unhappy.
He on the screen shook his head slightly, and repeated a sentence on the barrage with undisguised sarcasm: "Oh~ Hua Xizi is getting more and more expensive~"
As soon as he finished saying this, the muscles on his face slackened, his eyes became slightly dim, and his impatience could be seen from his entire expression.
"How is it expensive? It has been this price for so many years. Please don't say anything nonsense. It's difficult for domestic brands to survive!"
"What nonsense! It's been 79 yuan for so many years. How is it expensive?!"
"Sometimes you should look for your own reasons, okay? Have you had a salary increase over the years? Have you worked hard, okay?"
After finishing this long conversation with excitement, the anchor named "Li Jiaqi" was silent for a moment, and then shouted in an even more excited tone:
"It's been this price for so many years! I'm really going crazy!"
79 yuan is not expensive, but the host's attitude is really bad. Yang Ruoqian thought about it subconsciously, and then looked at the title of the live broadcast room - Wow, it's 79 yuan for 0.08 grams! This price is more expensive than gold, and much more expensive! Originally, most people would ask in a joking tone whether an expensive item is gold-plated or diamond-studded.
Okay, now you don’t have to worry about it, it is directly more expensive than gold.
The comment section below was refreshed with more than ten comments each time, and almost everyone who watched the video couldn't help but express their anger or ridicule.
Judging from the impact of public opinion, the high-end image that Hua Xizi spent so much money and so much time to create bit by bit collapsed completely overnight.
Because no matter what media, even if it is Bilibili, which has a relatively friendly user group, or Douyin, which has the largest number of users, the search volume of related keywords has reached the top 1.
And all the reviews were negative.
Being bombarded by so many different people in turn, criticized by people of different ages, personalities and genders, from the oldest to the youngest, is enough to show that they have incurred public anger.
After watching the video, Yang Ruoqian finally understood why Li Jiaqi and Hua Xizi behind him had attracted so much abuse this time.
"Your deaths are really not unjust." Yang Ruoqian did not feel sorry for the merchants at all. Instead, he laughed at them with a gloating look.
It is not entirely true to say that this incident caused such a big stir because the products were too expensive, and that they were cheating people by using the gimmick of domestic brands, or because of the host’s bad attitude.
After all, there are many products with high premiums, many products that sell sentimentality, and there are even businesses that insult consumers.
Even from other videos, it can be seen that this anchor Li Jiaqi has mocked consumers in the live broadcast room more than once or twice, and he is a repeat offender.
But none of them could have such a huge impact.
Because he said something that deeply hurt countless people.
"Sometimes you should look for your own reasons. Has your salary increased over the years? Have you worked hard?"
The impact of this sentence is really wide.
The attack even included Yang Ruoqian, who was sitting in the office watching the fun.
No salary increase means you are not working hard? No success means you are not working hard?
In his previous life, Yang Ruoqian did the work of three people every day for ten years and finally died suddenly in the office. He earned less than a fraction of Li Jiaqi's earnings, all because he didn't work hard.
Believing too much that hard work will lead to success will not make people humble, but will make them proud - just like Li Jiaqi.
Because when he succeeds, he feels that it is all due to his hard work, and hard work accounts for 100%, so he deserves it all.
Therefore, such people look down on those who fail and are unhappy from the bottom of their hearts, and think that their failure is due to their lack of effort.
But I never thought that most people in this world have tried hard, but in the end they still get nothing.
Isn't this a kind of arrogance with great prejudice?
After Yang Ruoqian was reborn, his whole state has changed a lot. Hard work is still important, but you can just do your best and leave the rest to fate.
If you can’t lose money, then work hard to lose money next quarter! “But why did this anchor collapse? If this brand collapses, will it affect the anchors of our group?” After Yang Ruoqian finished eating the melon and understood the whole story, he still didn’t understand this.
Why is it that other people's families are unlucky, but I am so rich?
Could it be that Hanako users collectively fled and chose to buy products from other brands, resulting in a sharp increase in sales?
But this doesn't mean it will become "enormous wealth".
Yang Ruoqian felt a little puzzled and opened Weibo, wanting to see what had happened from Hua Xizi's official media updates.
With such a major reputation crisis occurring, it is impossible for Hanako, as a big brand, to be so slow to react and not do any public relations for such a long time.
Could it be that the PR side’s attitude was not sincere enough?
After the initial panic, Yang Ruoqian's mood calmed down.
The settlement date is very close. Even though Hua Xizi is having reputation problems now, causing many customers to switch to the anchors under the Kuiguang Group, the realization of these profits will have to wait until next month.
It will not have a significant impact on this quarter's profit and loss.
Mr. Yang, who suffers from procrastination, is in a state of "I don't know and don't want to know" about what will happen in the next quarter.
Live well in this quarter first, then think about the next quarter.
With a bad attitude, Yang Ruoqian found Huaxizi's official media and clicked on their public relations article.
What comes into view is a piece of content that can be regarded as the pinnacle of nonsense literature.
First, I thank everyone for their attention, then I record everyone's opinions and criticisms, and finally I introduce the company culture. At the end, I shout two slogans and end.
They were able to write a full 700 to 800 words on such a small manuscript with no substantial content.
Yang was always full of admiration when he saw this.
To be honest, if this PR article was given to a school as a reading comprehension question, it is guaranteed to make most students cry.
As expected, in the comment section under this PR article, everyone's anger was successfully raised to another level.
"Hanako, do you want to take a look at what you are talking about?"
"Are you x or not?"
"I hope your PR people will say the same thing when they talk to your parents in the future."
"I don't know if there's something wrong with the public relations of these big companies. They clearly can restore most of their reputation by apologizing and refunding, but they insist on making people feel disgusted."
"Why do you still have the nerve to claim that you are a Chinese brand? Everyone knows that you are a fake Chinese brand from Xiaorizi who is trying to cheat people out of money?"
Amidst the overwhelming criticism, Hanako's public relations officer appeared in the comment section once again, seemingly unable to withstand the pressure.
This time, it seemed that even the morale of the public relations department employees had some problems.
Yang Ruoqian focused his attention on several pinned comments, all of which were Hua Xizi official media commenting on itself.
These pinned comments directly elevated Hanako's nonsense literature to the level of crazy literature.
It's something like "We are on par with Maozi, Ali and Huawei, and we want to benchmark against Chanel" and "Who understands, family members?" They are playing outdated and stale memes while trying to offend other major domestic and foreign manufacturers.
I felt sorry for the product manager and the boss, and the boss was working very hard. I held on to myself and went from being crazy to being a green tea person.
They even made shocking remarks, comparing their own products, which they claimed to be high-end and high-quality, with mechanical pencils... and thus trampled the high-end label that they had painstakingly created over the years into the ground.
They were scolded so harshly that there were also news reports saying that Hanako's public relations department had collectively resigned.
In short, after watching it, one really doubts Hanako's mental state, and whether she is already terminally ill.
But after reading this crazy literature, Yang Ruoqian was not so excited. Instead, he said to himself: "This public relations is quite clever... but only a little clever."
With just a little analysis, we can see where Hua Xizi's biggest crisis lies at the moment - internal product issues such as pricing, quality, technology, sentiment, and anchor sharing.
As well as external packaging issues such as word of mouth, high-end labels, and even the most fatal fundamental problem that the product itself is not a domestic product.
Now, a wave of nonsense literature and an instance of crazy literature have diverted the attention of many viewers to public relations itself.
The company's handling of the problem was evasive, insincere, and crazy... It replaced Li Jiaqi and the sky-high price of 0.08 grams of eyebrow pencil and became the new hot topic of discussion.
Although it was still a negative discussion, in fact, it was an attempt by Hanako to de-escalate the crisis.
Let the crisis shift from public discussion about "how bad" this brand is to discussion about "how stupid" this brand is.
In fact, it can be seen that they are trying very hard to divert attention.
This strategy may seem magical, but it is actually very effective. When a company is criticized by public opinion, and the points of criticism are real and cannot be completely resolved, the ways left for the public relations department to deal with it are very limited.
Either they just pretend to be dead, or they cry weakly and pay money, packaging themselves as victims.
But considering that the incident that Hanako had gone through was so serious, she couldn't get away with pretending to be dead, and no one would believe her if she said she was a victim, and she wouldn't accept a refund or compensation...
The strategy of playing dumb came into being.
Many people will laugh at idiots, but they won't really argue with them.
As for the news of the collective resignation of the PR department, that is even more nonsense - resignation is not leaving the job, so can't the resignation be just not approved? By releasing the resignation news, countless people will feel sorry for the PR department being dragged down by the product department, further diversifying the crisis.
The PR copy may look stupid, and the comments in the comment section may look crazy, but sometimes the correlation between these actions and whether they can achieve the PR purpose is not that high.
To be able to be the PR of such a large company, are these employees really so incompetent?
Is this kind of public relations strategy really that stupid?
On the contrary, it can't even be described as smart, it can even be said to be brilliant - provided that they can sort out the root cause of this conflict.
Yang Ruoqian looked at Hua Xizi, who was trying to be clever in the comment section and seemed to have managed to de-escalate the crisis, and shook his head slightly.
"Their way of dealing with things and their way of thinking are based on the fact that they were criticized this time because of the poor price and quality of their products."
"But the real reason they were despised was not because of this."
"This is a sick and arrogant interpretation of hard work. Even if the product quality is good and the price returns to normal, no one will buy it."
"Because Hua Xizi's target consumer group is this group of people. Now Hua Xizi not only denies the fact that this group of people have worked hard, but also denies the fruits of their hard work. If you don't die, who will die?"
The attempt to separate Li Jiaqi, the major shareholder who holds about 30% of the shares, from Hua Xizi is something that even a fool could not be fooled.
No matter what Hua Xizi did, it was too late to save the situation.
If a brand stinks, it stinks.
This kind of public relations not only fails to achieve the strategic goal of shifting everyone's attention from "bad" to "stupid", but instead makes everyone think that the company is both stupid and bad.
That's why Yang Ruoqian said that Hua Xizi was just being clever.
After scanning a few pinned comments, Yang Ruoqian continued to scroll down. Just after passing the pinned ones, he saw several accounts with blue V certification advertising below Hua Xizi's comment area.
"Our eyebrow pencils are better made and contain more ingredients. They only cost 79 per pound. If you need them, please hurry up and buy them!"
"Our brand is seven years and three hundred and seventy-two months old today. It is a genuine domestic product. The manufacturer and shareholders are all genuine. I suggest that everyone support us!"
"Let me show you the level of after-sales service of our brand!"
"Our brand of mechanical pencils costs only 79 yuan and can be used for a lifetime!"
"Our family..."
“…”
Looking at the comment section which has become a treasure trove of traffic and an advertising venue, Yang Ruoqian was completely stunned.
Because six or seven of the ten brands here have cooperated with Kuiguang Group! After most of the high-premium and high-profit business orders were dissuaded, wouldn't the ones left be those that make small profits but quick turnover? "Fuck! So this is what the term "overwhelming wealth" means?!"
"You just go to other people's comment section and step on their faces to advertise, and accept other people's dead bodies?!"
Yang Ruoqian finally understood what it meant to have a fire in the city gate affect everyone in the pond - the collapse of a company and an anchor that had nothing to do with him could actually lead to him making a fortune in the end?
What a magical scene! Kuiguang Group is not a place to escape. Can you go and harm other brands? Yang Ruoqian shouted in his heart, and recalled with some despair what the operation girl had just said.
No wonder she came to thank him in person, no wonder she boasted that “Mr. Yang has a far-sighted vision”, it turned out to be because of this reason.
Because someone else had a problem, it was a blessing in disguise for me!
Can this be blamed on "CEO Yang's foresight"? Are the company's employees now considering themselves prophets?! The time for reading comments and having fun is always short, and the time to get off work is approaching quickly.
Yang Ruoqian sighed heavily, turned off the computer, packed up his personal belongings, went downstairs and got in the car to go home.
By the way, a message was sent to the shelter company, ordering them to take away all the necessary funds within this month.
This is to prevent them from being delayed due to some issues and causing financial losses before the end of this quarter.
After making sure everything was safe, Yang Ruoqian whistled and started the car: "Go home, we're going to make a fortune this quarter!"
(Happy holidays everyone!)
(End of this chapter)
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