Chapter 23 What a ridiculous endorsement advertisement
After hanging up the phone, Yang Ruoqian was about to order takeout when he saw a few messages from Huang Rushi on WeChat.
The first piece of news was a flood of praise:
"Boss! You have a very sharp eye! You are so awesome!"
When I woke up, my videos had millions of views and my account had hundreds of thousands of followers! How crazy, how miraculous.
How many anchors and artists have struggled at the bottom for a long time before they can slowly accumulate a certain amount of popularity, but under the wise leadership of General Manager Yang, this time can be shortened to one day! If it is just Gao Naiyun's case, it can also be said that Yang Ruoqian was lucky to have a blind cat encounter a dead duck neck.
But this is the second time in a row! Both of them caused a storm on the entire Internet because of a live broadcast.
When Mr. Yang was recruiting me, there was an absolute confidence in his eyes that only belongs to a strong person, which he could not fake.
"Mr. Yang, thank you very much for your training. We can redraft the contract and stipulate the penalty for breach of contract. Don't worry, I will definitely not change jobs!"
The sarcasm and ridicule from other companies and other guilds are still fresh in Huang Rushi's mind. He is not a person who forgets his principles for the sake of profit. Even if these guilds change their minds and offer better contracts, he will never leave Kuiguang Group.
Yang Ruoqian almost felt dizzy as he watched the excited Huang Rushi send one message after another of celebration and compliments.
If you don't know how to compliment people, you can just keep silent! What do you mean by sharp eyes? I just misjudged you! After three seconds of silence for his next month's income, Yang Ruoqian replied: "Ah, congratulations. There's no need to worry about the contract. I believe you."
If Huang Rushi continues on this trend, his fan base will probably increase to 1 million soon, and he won't even be able to keep his 5,000 bonus.
With an income of 500 per month, you still want liquidated damages?
Don’t even think about it!
Although the increase in fans can bring various benefits and the company's revenue will not be a problem, Yang Ruoqian is not an iron man and he also needs to eat!
500 a month, not even enough to eat northwest wind.
Not long ago, I complained that Gao Naiyun's income of 50,000 yuan was too meager, but I didn't expect that today I can only rely on this 50,000 yuan to survive! Just when Yang Ruoqian was so angry that he wanted to turn off his phone, Huang Rushi sent another message: "Boss, someone just called me and said that they wanted me to endorse their products and run an advertisement. I didn't agree directly, how about you make the decision?"
advertise?
A merchant came to you so soon?
Yang Ruoqian was refreshed after hearing this. This was a good thing. It was a taboo among taboos for a host to eat food soon after becoming popular. It was very likely to cause disgust among the audience and make people feel that eating was ugly.
Even the progress of increasing followers may be cut in half.
It can bring advertising revenue to the company and curb the rising trend of fans. This wave kills two birds with one stone! Yang Ruoqian suppressed his ecstasy and asked in a typing voice: "What do you think?"
Agree, agree quickly!
Thinking of Yang Ruoqian's kindness, Huang Rushi felt that he had an obligation to bring some revenue to the company. Without any hesitation, he said, "Boss, I can take this advertisement, no problem!"
Yang Ruoqian finally felt relieved and asked again, "Which business's advertisement is this?"
"Mixue Ice City, an advertisement for a milk tea shop."
Mixue Ice City?
Is it the cheap milk tea shop that uses a big-headed, low-quality snowman and a brainwashing theme song as its brand image? Why would a milk tea shop want Huang Rushi to be the spokesperson for its advertisement? Would anyone really accept such an advertisement?
This kind of advertisement is very weird, isn't it? Yang Ruoqian didn't understand the logic behind it, but it didn't stop him from taking the order.
"This milk tea shop has a pretty good reputation. If you don't object, you can agree. Do you want to handle the contract yourself or will the company help you?"
"I'm fine, boss!"
That's fine.
Well, this is my first time accepting an advertising endorsement contract...
After swiping away the chat box, Yang Ruoqian realized that even if the company came to contact him, they would not be able to proactively draft the content of the endorsement advertising contract.
Because the Kuiguang Group has no shortage of security personnel, but there is no such thing as a legal department.
"We need to hire another reliable legal advisor."
Generally speaking, positions recruited online are not very important, and most good human resources are swept away during campus recruitment.
So this time Yang Ruoqian did not plan to post the recruitment information online, but planned to take advantage of the college reunion to see if anyone could introduce some channels.
In addition to legal advisors, Kuiguang Group also has to continue looking for the next anchor.
Although the system stipulates that only one anchor can be recruited per month at the current stage, it does not prevent Yang Ruoqian from selecting the anchor in advance and recruiting him as soon as the next month arrives.
After experiencing two painful successes, Yang Ruoqian has gained a deeper understanding of how to fail. He has broken down the old ideological barriers, achieved accurate slicing of market audience needs, conducted attribution analysis on current trends, and iterated and upgraded his own approach.
Simply put, Yang Ruoqian deeply realized that if he wanted to disgust the audience, it was far from enough to just rely on the live broadcast content to inflict physical and mental damage on the audience.
The strike range is wide, but it is not deep enough, thorough enough, or soul-strike enough.
The connection between the audience and the anchor is not direct, but separated by a layer of live content. Even if the audience is disgusted by the live content, they will not subconsciously think that the anchor is deliberately disgusting them.
Under the influence of this idea, the proportion of "funny" in the audience's mind will exceed "disgusting", resulting in them not hating the host himself, but spreading the dance replay as a joke.
After figuring out this key factor, Yang Ruoqian's perspective suddenly opened up.
My previous ideas were too backward and too old-fashioned. I always wanted to present bad live broadcast content to discourage viewers.
It's really superfluous.
There's no need to go through so much trouble.
"Next time, I'm going to find a host who curses at the audience, skipping the middlemen and directly disgusting the audience!"
An anchor who criticizes the people who provide him with food and clothing will never get up again, right?
Just dig out the malice and shove it in the faces of all the viewers, making them realize that watching the live broadcast is equivalent to paying to be scolded. No one will watch the live broadcast anymore, right?
It is true that there are some people in this world who have unspeakable inner feelings and just like this, but these people are a minority after all and cannot support too much traffic.
It’s not easy to find such an anchor, but once you find one, it’s a sure thing that he’ll get 50 million!
As the saying goes, failure is the mother of success.
Yang Ruoqian has succeeded twice now, and now he has two children. Now it's the third time, if he still can't find the mother of the child, it would be a bit too much.
Yang Ruoqian lay on the bed and said to himself viciously: "I just don't believe that I can't fail this time!"
(End of this chapter)
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