remuneration……
Yang Ruoqian smiled knowingly: "Yes... Look at my memory, I almost forgot. If I want to participate in other people's programs, how can I not pay them?"
For example, many second- and third-tier stars who are not so famous and need to rely on the traffic of the Kuiguang Group, if they want to participate in "Survival Room", they also need to pay a little "entrance fee".
Of course, Mr. Yang himself didn’t want to collect it, but in order to avoid the system’s negative operational judgment, he had no choice but to do so.
It’s okay to spend money to invite first-line stars, but others must also charge according to industry rules.
Mr. Yang is not a rookie in the workplace and knows how high the current market value of Kuiguang Group is. However, he also knows that the Kuiguang Group is definitely not a giant nowadays and its status is still a long way off.
With the current status of the Kuiguang Group, if they want to participate in such a program to recruit employees, it is not a problem to give them some compensation as a token of their appreciation.
The variety show "Survival Room" has now begun to show signs of being out of control and may not lose as much as expected.
I have to find some other way to make up for it.
Qi Mu, who was standing next to Yang Ruoqian, paused for a moment before kindly reminding him, "Boss Yang, the program team wants to give us some invitation fees or other resources in exchange for the traffic we bring to them."
Yang Ruoqian's expression froze. He looked at Qi Mu and asked, "So, I'm going to charge money for sending someone to participate in this show?"
Although the secretary was a little puzzled as to why Mr. Yang had such an expression when he heard that he could receive money, she still explained conscientiously: "It doesn't have to be money, it can also be other resources."
"For example, we can choose a more prominent advertising spot, or we can pay more and directly get the exclusive title sponsorship."
"They will only choose to give you money if you really don't have such a need."
Yang Ruoqian listened and keenly grasped a key point: "Wait, you just said that we can pay a little more and get the exclusive title sponsorship of "You Are The Worth It"? "
Qi Mu nodded slightly and replied: "Yes...but although our group has many physical industries, most of them are fan-oriented or internally consumed."
“The promotional effect of the advertising space may not be significant.”
For example, peripheral products related to the e-sports industry are generally only purchased by hardcore fans who play games and pay attention to e-sports.
Even if these products are not put up in advertising spaces, fans will still buy them.
The opposite is also true - even if these products are marketed crazily, other people who are not in this circle will not spend even a penny on them.
Apart from these physical products, the only things that Kuiguang Group can use for promotion are those high-end restaurants.
However, the main consumers of these restaurants are corporate dinners of other companies, such as Chengyu Media and Gaoyao Group, which is in direct competition with them.
Thanks to the leading role played by these two giant companies, many enterprises in Jinhai City have now chosen the Shengraizi Restaurant under the Kuiguang Group as their default dining spot.
Whether these people come to the restaurant to eat will not be affected by advertising.
Therefore, Qi Mu’s opinion is that there is no need to accept the advertising space from the “You Are the Best Job” program team, and it is enough to just ask for some cash flow.
If this is not possible or too troublesome, you can also transfer the advertising space to other companies at a suitable price.
If Kuiguang Group uses it itself, it will hardly have any effect.
"No! That's not right." Yang Ruoqian immediately criticized Qi Mu's not advanced thinking. "Qi Mu, you need to be more open-minded!"
Good guy, you can spend money to buy an advertising space to put your own product, and the effect is very poor. Isn't this a godsend opportunity to lose money? How can you miss it? As for the effect of the placement, the worse the better! Qi Mu immediately apologized when he heard this: "Mr. Yang, I'm sorry... Do you have any other decision?"
Although an administrative secretary assistant is only responsible for handling trivial matters and can only provide suggestions on important decisions, he or she still needs to apologize after saying something wrong.
Even after working for so long and coordinating with other executives for so long, I still couldn't fully grasp the logic behind Mr. Yang's decision-making...
Yang Ruoqian picked up the tea from the table and moistened his throat: "Don't fall into a dead end of logical thinking... No one in this world stipulates that physical products must be placed in advertising spaces, right?"
Qi Mu was stunned for a moment, then suddenly realized: "Boss Yang... I'm so sorry! Are you planning to use this ad space to promote the Leopard App?"
Nowadays, you can see many app advertisements in many variety shows and sports advertisements.
For example, some job search apps, some shopping apps, etc.
As the most important media of Kuiguang Group, Leopard Platform can reverse the trend of the entertainment industry to a certain extent. The more users it has, the stronger the soft power of Kuiguang Group in the entertainment industry will be.
The scoring system alone has a huge impact on the reputation of a person or a work.
Even though the Leopard App is not profitable now, it does not affect its importance to the Kuiguang Group.
As long as Leopard Pu still exists and as long as Leopard Pu still has a large number of loyal users, Kuiguang Group will be invincible in the field of public opinion.
But who would have thought that Yang Ruoqian would immediately shake his head and deny it, and start talking nonsense: "No, I am not advertising for the Leopard App either."
"This app doesn't have any paid items. The only VIP upgrade is just a slight improvement in the user interface and community fonts. Even if it is promoted, the profit margin will not be particularly large."
"Now, even if you are not a loyal user of Leopard, you will subconsciously think of Leopard when you hear the word 'rating'. That's enough. There is not much point in doing more promotion."
Qi Mu was stunned for a moment: "Then what product of your company do you plan to put on the advertising space?"
"It's not the product, but our variety show!" Yang Ruoqian smiled, "We don't advertise physical products, nor do we advertise virtual products... but we use their advertising space to promote our variety show."
Variety shows...Variety shows. Given the current popularity of "Survival Room", is there any need for promotion?
Qi Mu had recovered by now. She took a breath without leaving a trace, and kept a decent smile on her face: "Yes, Mr. Yang... How do you plan to promote our variety show in the advertising space?"
At this time, the secretary also realized the truth that many old employees have already realized - at certain times, when talking to Mr. Yang, don't think too much, just do what Mr. Yang says.
Thinking too much can easily burn out your brain.
"First of all, we must get this exclusive title sponsorship. We can pay more." Since there was no publicity effect, Yang Ruoqian was quite unscrupulous. "We either don't take the advertising space, or we have to get the best one!"
Qi Mu nodded gently: "If someone bids, what is the highest you plan to bid?"
After all, it is a workplace program that is sure to have good traffic, and there are definitely many companies that want to get the exclusive naming rights.
If there are multiple competitors, they will need to bid against each other.
And bidding always needs an upper limit.
Yang Ruoqian waved his hand and said, "There is no such thing as a maximum. As long as others don't give up the bid, we will keep raising it until no one else gives up."
If it were in the early days of the company, Yang Ruoqian might have made excuses for his behavior.
But now there is absolutely no need for this.
No matter what Yang Ruoqian said, his employees would naturally come up with a suitable reason to exonerate him.
Qi Mu noted Yang Ruoqian's request and asked, "How do you plan to put the advertisement on their program?"
The variety show "Escape Room Survival" was attached to a job-hunting show. It seemed a bit weird no matter how I looked at it...
Putting aside whether it works or not, just the fact that these two can be put together doesn't seem right.
"Photos." Yang Ruoqian had already thought about it. "Don't we have videos of those celebrities suffering in the secret room, with their expressions collapsing?"
"Pick out a few classic ones, preferably one that is related to a first-line celebrity, then stitch these ugly photos together and hang them on the ad space of 'You Are The Best'."
"That's about it. Please contact the production team and complete the process as soon as possible."
After the variety show "Survival Room" ends, it will be almost time for the quarter-end settlement.
Spend as much money as possible where you can, and save as much process as possible.
Before the filming of the variety show "Survival Room", Kuiguang Group and the guests signed a contract - during the variety show, as long as it does not involve illegal or irregular shots, Kuiguang Group has the corresponding portrait rights and short-term operation rights.
In other words, Yang Ruoqian could directly use the ugly photos of these first-line stars and put them out as advertisements...
Of course, these stars must have been prepared beforehand - since they are participating in a variety show that focuses on scaring people, it is normal for the program crew to take some scary photos of them.
Using these photos as a gimmick to attract attention and increase popularity is also a normal operation.
Yang Ruoqian simply increased his investment slightly.
Qi Mu nodded: "Okay, Mr. Yang, then I will arrange it this way?"
"Go ahead." Yang Ruoqian waved his hand, then turned around and looked at the various fan groups that were now attacking each other.
Whether it is Leopard Pu or Weibo, all the fans have now gone crazy and are biting anyone they see.
Yang Ruoqian took great pains to make the audience shift their focus towards himself, to make as many enemies as possible, and to get all enemies to unite and stop fighting among themselves.
Didn't they selectively ignore the viciousness of the program team? Then the Kuiguang Group should directly display the viciousness of the program team on another popular program.
Isn’t it that you watch variety shows selectively, and just skip them once the star you promote suffers?
Yang Ruoqian put all the stars on one promotional poster this time. Can we skip this or selectively ignore it?
Yang Ruoqian watched Qi Mu walk out of the office and close the door, and sneered complacently: "Haha... If you want to fight me, you are still a little young."
…
A few days later, the production crew of "Count Your Job" crowded into a small room to watch the variety show about the suffering of celebrities as usual.
There was laughter in the room.
"Hahaha! Geng Fangyi is so miserable. He lost his last life and was eliminated."
"That can't be helped. Sister Feng Luo only has enough strength to take two people away, and Geng Fangyi happens to be the farthest away..."
"Is Feng Luo now associated with the word power? It feels like the character she worked so hard to create has completely collapsed."
"What do you know? Have you seen how much discussion is going on about Feng Luo, whose popularity was originally declining? Have you seen how many endorsement advertisements have come to her?"
"Let me put it this way. Even if Feng Luo is eliminated on the spot and fails to win the final prize, she is still one of the biggest winners of this variety show."
“Indeed.”
"Yao Xuehong's group also eliminated one person... and it was someone who was tricked by other groups. Tsk tsk. Now the competition between these four groups has begun to heat up."
"I feel that Yao Xuehong is pretty miserable. She insisted on maintaining her image as a perfect goddess in a place like this... but, well, her screaming clip has now been made into a GIF emoticon package, hahahaha!"
"That's nothing. Her screaming scene has become the most widely used ghost material on B station recently..."
"Yao Xuehong's legal team sent a lawyer's letter to the person who made the video, but it seemed to have the opposite effect. Le."
"What's the point of a lawyer's letter? Can she really sue?"
"Indeed, I feel that we can be more generous... and it's no big deal to change one's personality. Look at Feng Luo now. I feel that she has completely stopped pretending and has completely let herself go."
"I originally had no feelings towards Feng Luo, but now after watching this, I've become a fan of him."
"I think you guys have overlooked Zhang Wei! He really has a talent for comedy... There was a guy from another team hiding under the bed, and he actually followed him in and asked what he was doing. Help! Hahahaha! This is scarier than an NPC, right? Whose side is he on?"
"The most complete team now only has three people left at most, and one of them is even a two-person team. This is too tragic."
"Yeah, it's a bit pitiful that half of the staff has been reduced before they even get to the principal's office."
"Speaking of which, after watching for so long, who do you think is the traitor?"
"I feel like Feng Luo is definitely not like that. I can tell she's working really hard."
"I think 80% of the traitor in Team One is Xiao Shang. Sigh... it's a bit hard to win with this kid as the traitor."
"Who said that? I think Zhang Wei has a certain possibility, why does it have to be Xiao Shang?"
"If that's the case, Feng Luo is actually also a suspect... He's working so hard, who knows if he's just pretending to be a good guy? You know, he's a professional actor."
"What about the other groups?"
"It's hard to tell for now... the traitor hasn't made any move yet."
Just as everyone was having a heated discussion about the latest episode of a variety show, the phone on their desk rang.
The caller ID showed the number of Kuiguang Group.
"Here they come!" The program crew immediately shifted their attention to them, "Let's hear what the conditions are for them to participate in our program..." (End of this chapter)
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