After saying a few words, the chief planner quickly hung up the phone, turned around and turned off the monitor screen.
"Ah! No!"
"Brother Chen, what are you doing? I just had a great time watching it, but I'm not satisfied yet."
"Stop it! Yao Xuehong will be in trouble in a few seconds, can you let me watch for another three minutes?"
"That's enough!" The program planner frowned. "What are you doing? Is this the time to watch a variety show? This is the time to do business."
"If you want to watch variety shows, you can go back and watch them. Now let's talk about business! There are only four months left until the end of the year. Don't you want to think about your bonus? Don't you want to see what big gift the Kuiguang Group has brought us this time?"
Big gift?
The employees stopped wailing at this time and gathered around with some curiosity.
What kind of gift could Kuiguang Group give them? They had already analyzed it before, and based on Kuiguang Group’s current business projects, they probably had no interest in advertising space.
The program team used expensive advertising space as an invitation, which showed more sincerity than a real desire to make the deal.
The most likely scenario is that they will give a sum of money directly to Hunhun Kuiguang Group to bring in the traffic.
"Did Kuiguang Group agree to let us use the advertising space in exchange for their resources?" The employee in charge of advertising on the program team was a little curious. "Maybe they will transfer this advertising space to someone else?"
Several people from the program crew held a small meeting and felt that even if the Kuiguang Group would accept the advertising space, it would most likely transfer the advertising space to their several business partners.
"They haven't sold it to anyone else." The chief planner's tone was a little unstable. "Not only do they want the advertising space, but they also want to buy the exclusive naming rights! They want to name it after Kuiguang Group. They won't sell it to anyone else."
"Ah?! Kuiguang Group wants to exclusively sponsor our program?" The employee in charge of advertising sounded like he was listening to some fantasy. "They want to exclusively sponsor our program? Do they have any new products?"
The chief planner shook his head and said, "There is no new product. We just put our name on the program team."
Just a name? A company name?
The employee in charge of advertising was still a little confused: "They don't have any products, just a company name? How do they make money after the advertisement is put out? Others don't know what products they have, so they can't pay even if they want to."
The program planner waved his hand nonchalantly: "You don't need to worry about the decision of Kuiguang Group. It's meaningless for us to guess what level of enterprise it is. Just do as they say. If you can guess the ultimate purpose of others doing this, you can also go to Kuiguang Group and get a million-dollar annual salary."
Too……
Yang Ruoqian is a man who can do anything miraculous.
After more than a year, many of Yang Ruoqian's deeds have been unearthed by interested people, and some people have even compiled a special document for this purpose, introducing and analyzing Yang Ruoqian from his school days...
Now he has more than 200,000 fans on a certain video platform.
Even many people, when giving examples when teaching others how to do business, will bring up Yang Ruoqian's various operations to prove their logic and correctness.
So those magical operations are no longer a secret today.
However...most people only use Yang Ruoqian as an example and don't dare to really touch him.
The legal department of Kuiguang Group is scary enough, but Yang Ruoqian himself is even scarier than his legal department! The story of a success guru making a big fuss in a hotel and being exposed by Yang Ruoqian on the spot has been circulating on the Internet for quite some time.
The person who boasted that he could easily give others two million and that his business could make hundreds of millions, turned out to be a deadbeat?
How can a person who can't even pay back this little money teach others how to succeed? If someone can really make so much money, he would be so busy dealing with things every day that he would have no time to shoot short videos every day, and no time to give speeches everywhere...
But if they don’t do this, how can they make money?
So...it's better not to mess with Yang Ruoqian, this big villain.
"Okay." The employee in charge of advertising was convinced and nodded. "But this exclusive title sponsorship is still very valuable. How much does Kuiguang Group plan to pay?"
The program team only planned to use a more conspicuous advertising space to complete the resource exchange with Kuiguang Group, but the value of exclusive sponsorship is far greater than a sponsor advertising space.
We can give Kuiguang Group a discount, but the price difference must also be made up.
"Taking into account the deduction for advertising space, the actual bid from Kuiguang Group is higher than that from all other sponsors, and it is the highest sponsorship fee among all our programs in the past few years." The chief planner said, "No matter what, we have to do this business."
"We definitely have to do it... maybe this time we can hit new peaks in ratings, revenue, and buzz."
After the variety show on the big screen stopped, many people gathered around and looked at the tablet in the chief planner's hand.
After obtaining the exclusive naming rights, the Kuiguang Group will definitely need to send over some documents - such as what kind of logo needs to be made, what kind of posters need to be hung, and it may even need to make a video.
Exclusive sponsorship is not as simple as just saying the name or putting up an advertisement.
No matter when, where, or in which shot, the Kuiguang Group must be able to be seen clearly but not abruptly. This is a qualified exclusive sponsorship.
According to industry standards, the exclusive sponsorship of the variety show "Survival Room" by Kuiguang Group is completely unqualified.
However, according to industry insiders, the exclusive sponsorship fee charged by Kuiguang Group is not high, so it is understandable that the effect is not good.
"Everyone else, don't just sit there, come over here and learn how the top companies design advertising content! Artists, stop staring blankly, come over here!"
"You have to be humble and learn from others' skills in order to make progress and get a promotion and a raise. Do you understand?"
"Here it comes..."
The Internet speed in the company was not particularly fast, and after struggling for about a few minutes, the program planner finally managed to download the file.
After thinking about it, they suddenly realized that Kuiguang Group did not seem to have run any decent advertisements...
Most operations are based on big data push and buying traffic.
Even their own Leopard App didn’t see much publicity.
This was the first time that Kuiguang Group had run such a high-value advertisement. Shouldn't they learn from their advanced technology? With great respect, the chief planner turned on the big screen again and projected his tablet screen onto it.
A few seconds later, the advertising image sent by Kuiguang Group was presented to everyone.
The background of the picture is in a secret room that they are very familiar with... There is a scene where the powerful Feng Luo fights against a hundred people alone, there is Yao Xuehong's ferocious face, and there are various appearances of other stars.
The program crew members' brains short-circuited for a moment.
No, why does this picture look so familiar...
Isn't this the "Secret Room Survival" they were watching just now? ! Isn't Yao Xuehong's appearance the place where the screen was paused just now? !
Didn't we agree not to watch variety shows anymore and learn more about how Kuiguang Group advertises during the break? Why is it this variety show again? The artist, who had calmed down and was ready to learn humbly, was stunned for a moment, then touched the chief planner's shoulder and said, "Brother Chen, did you get the wrong file?"
The chief planner felt a little embarrassed and quickly operated the tablet to turn off the screen.
However, after the chief planner confirmed the document again and again and opened it again in full view of everyone, the picture that appeared on the big screen was still the previous "Survival Room".
"What's going on?" The planner was confused. He had been making programs for so long, but this was the first time he had encountered such a thing. "Did Kuiguang Group send the wrong file?"
As if the planner’s doubts were heard, as soon as this question came up, the employee in charge of the connection at Kuiguang Group sent a supplementary message: “After inspection, the file is correct, please check it!”
"Wen, the document is correct?!"
"I think, is there such a possibility?" At this time, Yishu finally interrupted, "Is this the content of the advertisement that Kuiguang Group wants us to make?"
The whole room fell silent again.
In this deafening silence, the planner finally couldn't help but utter an unbelievable voice: "Kuiguang Group wants to use this picture as an advertisement and put it on our show?!"
…
Kuiguang Group, President's Office.
Yang Ruoqian glanced at Qi Mu, who had just finished reporting on his work and was sorting out documents not far away, and asked, "How is the production team of "You Are the Best Job"? Has there been any unexpected incidents with our exclusive naming rights?"
Will the production team directly refuse to cooperate after seeing the documents he sent? If so, wouldn't such a large sum of money be unavailable? Qi Mu stopped what he was doing and replied, "Boss Yang, there was no accident, they agreed."
"Okay..." Yang Ruoqian nodded slightly, "This quarter is almost over. Does our company have any major projects scheduled for next quarter?"
Before we know it, it’s almost the last quarter…
After working hard for nearly a whole year, Yang Ruoqian earned a few hundred thousand dollars from this broken system.
It seems that the escape room survival variety show is now a little beyond his control... I hope this wave of advertisements can save something.
Yang Ruoqian has become somewhat numb due to the long-term success.
In the past, if someone saw that they had worked so hard and finally made a lot of money, they would definitely be discouraged.
Now……
He seemed to be getting used to this situation now.
Qi Mu glanced at the document in his hand and said, "Boss Yang, you only have one big plan for the next quarter, which is the top three rewards for "Survival Room" and the movie "The Richest Man in Jinhai City". Do you need to make any other plans for the next quarter?"
Well... Yang Ruoqian plans to use all real props for this movie in order to maximize the cost.
But considering the current profitability of Kuiguang Group, this movie may not be enough.
Yang Ruoqian glanced at Qi Mu and stroked his chin: "Besides the award from the last Water City Film Festival, have our group's artists received any other awards?"
Qi Mu knew all the artists in the group very well. He shook his head without thinking much, "He has hardly won any awards... Well, after "The Black Robe Inspection Team", Shang Qianyu won a few small domestic awards, but as you know, these awards are basically worthless. It's more like they want to take advantage of Shang Qianyu's popularity than to say they are awarding prizes."
"But with our company's current production and box office, there's a good chance we'll win an award... Do you need some help with the operation?"
Operate it? Miss Secretary is so nice to hear.
Yang Ruoqian smiled and shook his head: "No need... I was wondering if our group could also create its own award? Doesn't Weibo have one? Can't we do it too?"
Others can comment, and Leopard App can also comment!
Isn't it just an award ceremony? It's like no one can give out awards.
Qi Mu thought for a moment and said, "Boss Yang, although our group has great influence, it may not be authoritative enough to award movies and actors, and others may not buy it."
It's right not to buy into it, it's right not to be authoritative! Yang Ruoqian has never thought of establishing any authoritative awards.
"No need to buy into it." Yang Ruoqian waved his hand. "Our award is subjective. We do not invite any media to participate in the selection. We only select within our company. Just make the prizes better."
If it is too authoritative, it may become the soft power of Kuiguang Group like the Leopard App - although it does not seem to make money, it actually brings huge hidden benefits.
It would be better to have a self-congratulatory award and give it to whoever you want, and at the same time throw the group's endless funds and resources to these winners.
An award with low authority and high prizes, wouldn't that kill two birds with one stone? "Prizes, make them better?" Qi Mu didn't quite understand, "Mr. Yang, what awards are you going to set up, and what rewards will you give?"
"That's to be determined. Let's recruit a selection committee first." Yang Ruoqian thought for a while, "Find some people in the company and some outside... Aren't there many people clamoring for us to recruit more people now? It's a good opportunity to recruit more people."
"Okay, Mr. Yang, I will contact the deputy director of the human resources department and ask him to implement this matter as soon as possible." Qi Mu quickly made a memo, "Do you have any specific requirements for this jury? Do you need them to have professional film review experience or professional directors and actors?"
"No need!" Yang Ruoqian didn't care about professionalism and flatly refused. "Directors and actors can be recommended from within our company. For those recruited from outside, they only need to be fans of movies, TV series and variety shows. Don't be too deep."
It’s not good to be too deep and too professional… Just recruit some people from outside the circle who watch movies and TV series.
Qi Mu nodded: "Okay, Mr. Yang, I'll arrange it right away."
"Okay, you arrange it." Yang Ruoqian glanced at his watch, turned off the computer, and left the office before Qi Mu. "I'm going to watch the live broadcast of the variety show first. If it's not an important matter, you can decide on your own!"
(Now I’ve checked, this book has nearly 1.2 million words. It’s amazing! This is the first time I’ve written such a long novel. Hahahaha!) (End of this chapter)
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