Chengyu Media.
In the high-level conference room, more than 70% of the middle-level leaders gathered here, looking at Cheng Fei who was sitting at the top with some confusion.
The company's performance has been pretty good recently. Although the several films it promoted and released were not as popular as "The Boys" and "The Wandering Blue Planet", the box office performance met expectations.
Shouldn't this be a celebration? Why does the atmosphere seem a bit serious?
The same goes for the Kuiguang Group. Although they are in a strategic partnership with each other, it does not mean that they cannot do business with others.
Chengyu Media, which rose to fame thanks to the Kuiguang Group and quickly consolidated its position in the entertainment industry, has also promoted and distributed several films. The results have been mixed, but generally good.
It is rare to find a partner like Kuiguang Group that is a huge success every time, and occasional failure is normal.
Moreover, the new movie of Kuiguang Group is also being filmed recently. This is almost a good achievement. But why does President Cheng look a little dissatisfied? Glancing at the senior executives of Chengyu below, Cheng Fei couldn't help but sigh: "I often say this... A correct choice is often more important than working hard. Our partner, Kuiguang Group, is a company that implements this thinking to the end. Their achievements are obvious to all."
After being influenced by Yang Ruoqian and Kuiguang Group for a long time, Chengyu Media's working style has undergone tremendous changes compared to when it was first established.
When new employees join Chengyu, the first thing they hear is "Efforts that are madly rushing down the wrong path are meaningless."
Cheng Fei paused for a moment and continued, "Now tell me what is the current focus of Chengyu Media's work?"
The executives were stunned for a few seconds and did not answer the question immediately.
As veterans in the workplace, they definitely know that when their boss asks this question, it means there is something wrong with their current work focus and they need to make timely adjustments.
But you can't be silly and say you don't know or tell others what you are doing now.
...Using a process of elimination, Chengyu Media's current focus is on the promotion of a TV series. In other words, in Cheng Fei's opinion, the importance of the promotion of this TV series is not that high.
Thinking about the filming of "The Richest Man in Jinhai City" which was about to start, the leaders understood instantly.
Mr. Cheng wants to promote this movie as soon as possible? As long as it is a movie produced by Kuiguang Group, the quality cannot be bad... The earlier it is promoted, the better it can whet the audience's appetite, and the more box office revenue can be in the end.
I heard that during the long vacation, President Cheng even sacrificed part of his vacation to select props for the film crew.
This level of care...
The leaders present at the meeting understood immediately: "Boss Cheng, we will start the publicity and promotion of "The Richest Man in Jinhai City" right away."
Cheng Fei, who had known that they would misunderstand her, sighed, "No! The focus of my next work will not be "The Richest Man in Jinhai City". This movie is important, but it is not the most important one."
Isn't it "The Richest Man in Jinhai City"? !
Is there anything more important than this movie? Works produced by Kuiguang Group can have a box office of at least 1 billion yuan. For their distributors, it is a nine-digit project. How can it not be ranked first in terms of importance during this period? Cheng Fei looked at his employees looking at each other in bewilderment and couldn't help but sigh: "When you look at problems, don't always look at short-term interests. You must learn to think about problems with a long-term vision and strategic thinking... In Chengyu Media, long-term interests are allowed to sacrifice short-term interests."
As she spoke, she knocked on the table again, angrily saying, "The Kuiguang Group is such a ready-made example right in front of you, why haven't you learned anything?"
"Let's start from a long time ago. Their live streaming business was a considerate service, and they provided a refund-only entrance... In the short term, this did affect revenue. But what about now? How many loyal paying users with strong monetization capabilities have they accumulated? How high is the user stickiness?"
Many other platforms that rely on low prices as a gimmick will have users flee like birds and beasts as soon as the prices are slightly raised. There is no stickiness at all. It is lively when they spend money on publicity, but it is extremely difficult to monetize.
The users attracted by Kuiguang Group are very less sensitive to prices.
"The more recent one is the Dragon and Phoenix Legend concert... How much money did they lose from ticket sales when they chose not to cooperate with scalpers? But what about now? How much reputation have they gained? How many fans have spontaneously bought their expensive peripherals? The limited edition discs of the first concert have already been sold at sky-high prices!"
"Let's talk about recent events. The resources in the hands of Kuiguang Group are so precious. Every leading role, supporting role, and even extra role is an opportunity that many people would fight for but can't get. But they are willing to give such important resources to a hugely expensive variety show."
“Does this variety show make money? Yes, but the input-output ratio is obviously not as good as “The Black Robe Inspection Team” and “Wandering Blue Star”… Not to mention their subsequent decision to continue opening the secret room to the public for another year… Judging from this project alone, it is almost certain to lose money.”
"But you also saw how many tourists came during the seven-day holiday, and how many tourists experienced the entire industrial chain of Kuiguang Group. The money lost in the escape room was earned back many times over by Kuiguang Group from their surrounding industrial chain."
Cheng Fei said so many words at once, and her throat was a little dry. After drinking a sip of water, she continued: "This is the strategic vision and long-term thinking of Kuiguang Group... It is also the ability that you lack."
Those who can attend this meeting are either old employees of Chengyu Media or newcomers with outstanding abilities.
After hearing Cheng Fei's words, they all felt a little ashamed.
Everyone in the entire company can think about the problem from a "big picture" perspective and make the most beneficial choice for the entire company... This sounds simple, but in fact it is basically not feasible.
Because this will inevitably sacrifice personal performance... Even if some people don't care, everyone's understanding of "long-term" interests is different.
In the end, everyone will find that it is simpler to focus on short-term benefits.
As for why the Kuiguang Group could accomplish something almost miraculous... we can only say that Yang Ruoqian is truly a rare talent in the entertainment industry, and it is really a bit too much to ask them to meet Mr. Yang's requirements.
Alas, Cheng had met someone so amazing at the beginning of her career that now she looks at everyone as if they were trash...
The leaders who consciously classified themselves as "waste" smiled and asked, "Boss Cheng... then, what do you mean?"
Cheng Fei looked at his subordinates who were eager to learn, sighed, and finally said directly: "Isn't this obvious... the Golden Image Cornerstone Award!"
Golden Image Cornerstone Award? What is this? The leaders present were confused for a while, and then slowly remembered that there was a recent rumor that the Kuiguang Group was going to spontaneously create an award in the entertainment industry.
It seems... it seems that the name of this award is the "Golden Image Cornerstone Award"?
Well, the judges who present this award are either actors and directors of the Kuiguang Group itself, or "movie lovers" recruited from outside. No matter how you look at it, it seems to be more about entertainment than seriousness, right?
This almost says "the selection of this award is entirely subjective"...
But President Cheng said that the importance of the award far exceeded that of "The Richest Man in Jinhai City"? Cheng Fei looked at the more than ten confused faces in the audience and showed an expression of "as expected": "Do you also think that this award of Kuiguang Group has no gold content and is simply something they set up to expand their business?"
"Haven't you noticed that every time someone thinks this way, Yang Ruoqian always gives them a huge surprise afterwards."
"I've taught you so many lessons, why don't you learn your lesson?!"
"Do you really think that with Yang Ruoqian's long-term vision and Kuiguang Group's planning capabilities, they would give out so many resources for no reason and hold such a grand awards ceremony with such a fuss?"
The leaders in the audience thought about it carefully and it seemed to be true...
Kuiguang Group and Yang Ruoqian are best at using seemingly confusing decisions to distract everyone's attention and influence everyone's judgment.
The "Golden Image Cornerstone Award" looks unreliable and has no gold content, but who knows what Mr. Yang is doing in it...
As long as "strange decision-making" and "Yang Ruoqian" are linked together, there must be some textbook-level magic operations! I must remind myself of this every moment in the future!
Everyone immediately became serious: "Boss Cheng, we understand. But do you know why Kuiguang Group and Boss Yang are giving this award? How do they plan to achieve this goal?"
Cheng Fei shook her head with amusement: "This is the secret of the Kuiguang Group's success and establishment. It is the brainchild of Yang Ruoqian and his startup team... If it can be analyzed so easily, can the Kuiguang Group still become the only emerging entertainment company?"
"But if we can't push forward, we can push backward."
The senior executives of Chengyu Media took out their notes and listened attentively.
For them, Kuiguang Group is not only a reliable partner, but also a peer that makes them feel ashamed.
Being able to learn and analyze their advanced experience is also an opportunity to improve your own abilities.
As long as I can learn one tenth of Mr. Yang’s abilities, won’t I be a top talent that will be sought after wherever I go in the future?
Cheng Fei was very satisfied with her employees' learning attitude, and then began to analyze it in reverse: "First, we need to clarify the goal of Yang Ruoqian and his Kuiguang Group... What is their goal? It must be to become a national or even world-class entertainment industry giant."
Others had no objection: "Mr. Cheng is right..."
"That's right. Judging from the current business scope of Kuiguang Group, it will definitely be an entertainment complex in the end."
"I think there is nothing wrong with international entertainment giants. I heard that they have recently entered the overseas game market."
Cheng Fei nodded and continued, "Then let's continue to work backwards. If you want to become a giant in the entertainment industry, what is the most important thing? It is the right to speak in the entertainment industry, right?"
“That’s right…”
"What can best reflect a group's voice in the entertainment industry?" Cheng Fei said slowly, "That is naturally the authority to award honors to other people in the industry... Such an important thing, one of the puzzle pieces that make up their ultimate goal, how could they not take it seriously?"
"But how can they do this? Not many people recognize the value of the Academy Awards... Kuiguang Group has not chosen to integrate into the mainstream of the current entertainment industry."
Cheng Fei shook her head: "If they choose to blend in, then the awards they present will really lose their value...Nowadays, the various awards in the domestic entertainment industry have almost become a self-entertainment activity for a very small number of people. The so-called 'value' of these awards is only forcibly given, and in fact they have long lost their credibility."
"So, Yang Ruoqian's real purpose is to restore the public's confidence in these awards?!"
Cheng Fei waited for the others to take notes before continuing, "Yes. Only in this way can they go against the tide and truly control the right to speak in the entertainment industry. No one knows what they are going to do except Yang Ruoqian, but as long as we know their purpose, we can cooperate with them better."
Everyone in the audience nodded: "So that's how it is..."
Just imagine that a company that completely controls the discourse power in the entertainment industry is a strategic partner of its own company.
In the future, the cost of film distribution, the difficulty of controlling public opinion... and even the difficulty of suppressing competitors will all drop sharply.
As long as they help the Kuiguang Group, they are helping themselves.
The best choice Chengyu Media has made since its inception is to form the most solid alliance with Kuiguang Group.
Moreover, Cheng Fei never took advantage of Kuiguang Group. As long as there is money, everyone will make money together... For example, the pile of industries around Qianda Plaza are the best proof of the friendship between the two sides! After saying almost everything, Cheng Fei glanced around and said, "So what are you waiting for now? Go and help Kuiguang Group promote this 'Golden Image Cornerstone Award' as the most valuable award in the country. Of course, the words must be euphemistic and try to be objective. Do you understand?"
"clear!"
After the meeting, all employees were full of energy. Some went back to write plans, while others simply held a smaller meeting with their subordinates to determine the next course of action.
Just as Cheng Fei packed up and was about to leave the meeting room, a little assistant came over and whispered, "Boss Cheng, Team Leader Liu said he saw a message and asked me to pass it on to you."
Cheng Fei stopped, nodded and said, "You go ahead."
"That's right. Recently we seem to have heard some voices online questioning the judges of the 'Golden Image Foundation Awards'. The voices are not loud yet, but the team leader thinks they need to be taken seriously. What do you think?"
Cheng Fei sneered: "Anyone who can say such things is obviously a troll... What does our publicity team do? Facing such rumors, we must strike hard!" (End of this chapter)
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