Song Qianhe was moved to see that such a big boss was willing to make real contributions to charity.
Nowadays, many companies’ so-called “public welfare” is mostly for the purpose of tax deduction, and those so-called charitable funds are also registered under their own names, which are neither public nor transparent.
Anyone with a certain level of basic judgment can see what these so-called charities are for.
But this time, the promotional video has no income and cannot be deducted from taxes. It is pure zero income, pure charity! Yang Ruoqian actually agreed so readily and even refused the official payment.
Thinking about the benefits that Kuiguang Group provided to its employees that had been exposed, Song Qianhe looked at Yang Ruoqian with even higher regard.
"Boss Yang, I admire your behavior. But whether you accept the money or not, our requirements will not be lowered." Song Qianhe reminded, "If you think the cost is too high, always tell me, and this budget will always be reserved for you."
Yang Ruoqian held back his anticipation and urged, "Officer Song, if you have any requests, just tell us directly. If there are difficulties, Kuiguang Group will overcome them; if there are no difficulties, Kuiguang Group will create them! You can rest assured."
Song Qianhe always felt that there was something strange about what Boss Yang said, but he still started to talk about his request: "Then I won't be polite either..."
"First, the promotional video should be divided into two parts. The total length of the full version cannot be less than 15 minutes, and the total length of the simplified version cannot exceed 2 minutes. We need to release it on different platforms. The full version is a long video, and the simplified version is equivalent to an ad insertion. Please understand."
“Secondly, there must be artists with high recognition and good reputation participating in the performance.”
"Third, we need you to use the publicity and promotion resources of Kuiguang Group to help us promote this promotional video. I will send the specific data to your employees in the form of a document later."
"Fourth, we have requirements for the quality of the promotional video... the picture quality... it's better to be comparable to the movie xxx."
"Fifth, the propaganda film needs to be realistic in order to arouse people's vigilance, so we need some professional actors to perform as much as possible to portray the cruelty of the scammers and the misery of the victims."
"Sixth, if it involves extras, we hope you can give priority to recruiting people from our province to solve the employment problem."
"seventh……"
Song Qianhe spoke a lot of words in a fluent manner. After he finished stating all his requests, he pressed the speakerphone button, put the receiver aside, and drank some boiled water to moisten his throat.
There are requirements for publicity and promotion, as well as standards for pictures and actors. These requirements are indeed very high... It can even be said that the only company in the entire province that meets the requirements is Kuiguang Group.
You can't even find many in the whole country.
According to calculations, this not-so-low budget can only barely cover the costs.
After moistening his throat, Song Qianhe sighed and said with a smile, "Boss Yang, if you regret it, you can tell me right away. I will discuss the budget with you right now."
It is really a bit too much to ask others to work for nothing with so many requirements.
Perhaps in Boss Yang's eyes, this promotional video was just a crudely produced short video, which is why he agreed so readily...
Then, he heard Yang Ruoqian's slightly disappointed tone: "Are these the only requirements?"
Song Qianhe smiled and said, "The budget we can provide is...what did you say?"
Why does it sound like Yang Ruoqian thinks the requirements for shooting this promotional video aren't too high?
Yang Ruoqian frowned. "A 15-minute promotional video is a bit too short, isn't it? Are you sure this kind of promotional video will have a good effect?"
15 minutes, even if it is filled with paid special effects, how much money can be compensated?
The time is too short and I can’t use my strength even if I have it.
"Ah?" Song Qianhe was stunned for a moment. "If an anti-fraud propaganda film is too long, not many people will be able to watch it patiently, right? Even if there are celebrities promoting it, 15 minutes should be the limit."
This was calculated using big data from the completion rates of various previous promotional videos.
Even if there is an error, it is probably about right.
Yang Ruoqian sighed, "Officer Song, you have fallen into a misconception...Anti-fraud propaganda films may not necessarily be bad to shoot. As long as the content is fascinating enough, even if it is a propaganda film, many people will like to watch it."
Song Qianhe, who was not familiar with entertainment works, asked uncertainly: "Yes, is that so?"
"Of course, let me give you a very simple example." Yang Ruoqian said slowly, "If a very beautiful female star advertises potato chips, even if you are a person who hates junk food, you should stop and take a look, right?"
"If a very interesting game tells players the game values like a cramming, many people will be impatient, right?"
"So, whether a film or TV work is attractive depends only a little on its subject matter, but more on whether it is 'good-looking'."
As long as it's good to watch, the audience doesn't bother to analyze what the subject matter is.
Dopamine secretion does not lie.
Of course... these are just Mr. Yang's words. His real purpose is to extend the length of the promotional video as much as possible and make more money.
Song Qianhe thought about it and felt that this was the truth, so he nodded and said, "Then how long does Boss Yang plan to shoot the promotional video?"
“This will require analysis and evaluation by a professional team before we can give you a specific answer, but don’t worry, we will be able to perfectly meet your requirements.”
Song Qianhe always felt that something was wrong, but thinking that the other party was a professional and he had never been involved in related fields, he agreed: "Okay, then I will wait for your notification, Boss Yang."
Yang Ruoqian glanced at Qi Mu, who was listening attentively and taking notes, and continued, "And the fourth point, the movie you mentioned is already quite old and no longer in line with the trend of the times. Don't worry, I will use the standards of "The Wandering Blue Planet" to benchmark this promotional video."
"ah?!"
"There is also a seventh point... and a ninth point..."
Yang Ruoqian proudly supplemented and elaborated on Song Qianhe's requirements on the phone. As he spoke, it felt as if they were not talking about a promotional film, but discussing the production of a large-scale movie.
The feeling that something was wrong in Song Qianhe's heart finally reached its peak: "Boss Yang... I can understand what you said, but if you exceed the standard, won't it cost your company more money? And our budget is not enough to achieve your goals."
"I have this requirement for myself - if it is not completely charity, then it is not charity at all." Yang Ruoqian said in a serious tone, "Since I have decided to contribute and do it for free, I will not consider the cost and try to make it as perfect as possible."
Song Qianhe took a deep breath and said, "Then I wish us a pleasant cooperation... Don't worry, Boss Yang. Due to the nature of the promotional video, we can handle the formalities for some restricted scenes for you and ensure that you will not encounter any difficulties in the process."
"Thank you for your help, happy cooperation!"
"I'll send you the specific figures later. That's all. I won't disturb you from your work."
“…”
After hanging up the phone, Yang Ruoqian waved and called Qi Mu, who was taking notes.
Qi Mu, who was not far away, packed up his notes, walked to the desk, and asked, "Boss Yang, how long do you plan to shoot the promotional video?"
Yang Ruoqian glanced at the length of his usual movies and said casually, "It should be at least 120 minutes."
Qi Mu: "...Mr. Yang, are you sure? A 120-minute promotional video?"
"Yes." Yang Ruoqian nodded as if it was a matter of course. "There is no rule that says a promotional video cannot be shot for 120 minutes, right? Song Qianhe also said that their requirement is more than 15 minutes, so 120 minutes does meet his requirements. Everything should be done according to Party A's requirements. This is the attitude to do a project."
Maybe Party A will be pissed off...
But the party A didn’t pay a penny, so just be angry to death.
Qi Mu kept smiling: "Mr. Yang, what about the concise version within 2 minutes? How do you plan to film more than 120 minutes of content into a concise 2-minute version?"
"Isn't this simple?" Yang Ruoqian leaned back in his chair and smiled, "The trailers for our 'Black Robe Inspection Team' and 'Wandering Blue Star' were no longer than 2 minutes, right?"
"We don't necessarily have to condense 120 minutes of content into 2 minutes, but we can cut out some of the highlights to arouse the audience's expectations."
"Qi Mu, you have to learn to open your mind. Song Qianhe mentioned the promotional video. Do we have to follow the rules and shoot the promotional videos currently on the market?"
"We are about to become the leader in the entertainment industry. We can also participate in the definition of various films."
The secretary blinked her eyes and said, "Okay, Mr. Yang... Then I will pass on your request. Who do you plan to find to star in this promotional video? When do you plan to start filming? Which crew do you plan to use?"
"Oh yeah...why didn't Song Qianhe tell me the time to start filming?"
Qi Mu replied: "It was agreed with us before. They hope that we can officially launch this promotional video within 4 months."
"That's for next quarter... It's okay, we can start preparing for the personnel this quarter." Yang Ruoqian nodded and answered Qi Mu's other question, "For the lead role, I plan to find Shang Qianyu. She has no scandals, and her acting skills and fame meet the requirements. She's a very good candidate."
The most important thing is that by throwing Shang Qianyu, this cash cow, into a public service promotional video that will never make a profit, her ability to make money can be limited to the greatest extent!
What kind of TV series is this silly kid still filming? I'm afraid he'll get a lot of pay again...
Qi Mu made a simple note in his notebook: "What about the crew?"
Yang Ruoqian thought about the box office of his own movie, and immediately sent out the one who could make the most money: "Let's send the crew of "Wandering Blue Star". It just so happens that Shang Qianyu has worked with them before, and now they are old friends, so they have a better understanding of each other."
"Well... I have one last question, Mr. Yang. How much budget do you plan to invest in this promotional film?"
When it comes to the word "investment", Qi Mu always feels a little embarrassed to say it.
A project that has locked in its profit potential from the beginning can actually be called an investment? Yang Ruoqian waved his hand and said, "Since you are doing something for the government, there is no need to be so petty and just give me 100 million first. If it's not enough, ask me for more later."
Qi Mu was already immune to nine-digit numbers. She nodded and said, "Then I'll make the arrangements. If you have any additional questions, please feel free to contact me, Mr. Yang."
"You keep busy."
After finishing the promotional video, Yang Ruoqian immediately took out his mobile phone and clicked into Cheng Fei's chat box.
"Boss Cheng, are you there? I just got a big job."
Three minutes later, the words "Cheng Fei" at the top of the chat box changed to "typing".
Cheng Fei: "Big job? Boss Yang, why don't you tell me about it?"
Yang Ruoqian didn't keep anyone in suspense: "Just now, someone from the official department came to me and said that they wanted Kuiguang Group to help them shoot an anti-fraud promotional film. This time, we also need your help in the promotion and publicity."
Cheng Fei: "If it goes as expected, Boss Yang should agree, right?"
Yang Ruoqian typed on the keyboard proudly: "Yes, I agreed at that time, and I haven't asked for their compensation yet. But don't worry, I will pay enough for the publicity and promotion expenses, and I won't let you work for nothing."
After this short message was sent, it took Cheng Fei twenty to thirty seconds to send a reply.
Cheng Fei: "Boss Yang... this is a very smart and wise decision."
Yang Ruoqian, who had just revealed a smug smile, froze on his face.
What? What do you mean by a very smart and wise choice?
Soon, Cheng Fei sent another message: "Compared to this little money, it is obviously a more cost-effective deal to let the official owe you a favor. And maybe after today, some themes that other companies cannot shoot, your Kuiguang Group will be able to pass the review and shoot... The benefits are endless."
Yang Ruoqian was stunned for a moment.
Is there any other way to say this?!
Wait, isn’t this a dead end? It’s hard to lose money if you take official money, but if you don’t take official money, you get a lot of hidden benefits.
There are only two options. No matter how high or low, Kuiguang Group will make money? Can't they give us an option where we lose money? We can't just turn our backs on the government and reject it. Then we can forget about staying in Jinhai City.
But if you think about it carefully, what Cheng Fei said are actually some very hidden benefits. As long as Yang Ruoqian does not shoot related subjects in the future and throws this so-called favor into the trash can as if it does not exist, it will be of no benefit.
Mr. Yang said modestly: "No, no... Let me tell you, the details are as follows..."
"Anti-fraud propaganda film... Song Qianhe..."
Cheng Fei watched the whole process and sent another message: "So it's a public welfare promotional video, I see. How about this, Mr. Yang, since you have this intention, I will also contribute. Chengyu Media will give you a 70% discount on the promotion fee this time. This is something that benefits all of us, and we can't let you pay for it alone."
Yang Ruoqian: ???
ps: New Year, New Atmosphere! (End of this chapter)
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