Chapter 40 How do we allocate our recommendation resources?
Chang Zhiqing had long been convinced by Yang Ruoqian's seemingly suffocating but actually highly skilled operation, and was not at all concerned about Ruan Miner's hiring.
"It's good news!" Chang Zhiqing kept it a secret for a while and chuckled.
Regular good news is bad news to me...
The corners of Yang Ruoqian's mouth twitched, but he was not in a very bad mood at this moment. After all, the current bonus had been reduced to 5,500 yuan per month. Whether it dropped to 1,000 yuan or 550 yuan, the difference was not that big.
"What good news?" Yang Ruoqian perfunctorily made an expectant expression towards Chang Zhiqing, but his tone did not contain any expectation at all. "Tell me quickly, I can't wait."
"Tsk, that's boring." Chang Zhiqing lost her playfulness and put the document on the table. "Our guild reached the turnover target last month and was allocated two data cards, which can be hung on the homepage banner for three full hours!"
Ah, it’s actually good news!
Traffic without monetization! Yang Ruoqian suddenly became interested and asked, "Yes, do you have any plans?"
"There are only two possible scenarios." Chang Zhiqing scratched the title on the document with her fingernail. "Either Gao Naiyun and Huang Rushi divide the two data cards, or both data cards are used by Ruan Min'er."
Gao Naiyun and Huang Rushi are the kind of people who are extremely popular. The effect of promoting them on the homepage may not be very good, but it is better than nothing.
If they are used by new anchors, they may be able to achieve miraculous results and soar to the sky. But at the same time, the risk is also great, and these two extremely effective traffic cards may be directly lost.
Yang Ruoqian showed an unfathomable expression and took Chang Zhiqing's fingers away from the document: "No, we actually have a third option."
"The third option?" Chang Zhiqing was a little confused. "Does it mean that we should give both data cards to Huang Rushi or Gao Naiyun? To be honest, I don't think the push effect will be very good..."
Yang Ruoqian looked at Chang Zhiqing with a look of disappointment: "Why do you always think about using it yourself? We can sell these two data cards to other guilds!"
Selling data cards to other guilds? What a genius decision this was, so genius that Chang Zhiqing wanted to pry open Yang Ruoqian's brain to see if there was two kilograms of water in it!
How many guilds are frantically recruiting anchors and madly exploiting the potential of anchors, isn't it just to collect more revenue and get more traffic cards?
How much money did you spend on this thing, and now you're just selling it for money?!
Chang Zhiqing was amused: "Have you ever thought that using the traffic card directly on a live streamer might bring in more income than selling it?"
It is possible, and the probability is very high. But all that money will go into the company's account, and it will all be numbers that can be seen but not used.
How could Yang Ruoqian give his anchor this powerful prop to increase followers? To him, this thing is not the key to wealth, but a hot potato! "Chang Zhiqing, we have to learn to think about problems from another perspective." Yang Ruoqian once again demonstrated his ability to talk nonsense. "This kind of promotion within the platform is actually just a kind of internal competition, a competition to share the cake with other anchors. We have to jump out of this trap and learn to make the cake bigger, which is the so-called 'going out of the circle'."
Make the cake bigger...get out of the circle...
Seems like that makes sense? Seeing that Chang Zhiqing was initially fooled, Yang Ruoqian immediately struck while the iron was hot: "Once the anchor's live broadcast method is restricted to the involution mode, it will be difficult to change it. In the long run, I even think that this so-called traffic card is harmful and will restrict the anchor's live broadcast ideas. So, in my opinion, it's better to sell it."
After hearing all the twisted logic she had just made up, Chang Zhiqing sighed in sudden enlightenment, as if she had suddenly realized something: "So that's how it is, I understand, boss!"
You understand now? You understand even though I don't?
This is just like the idea that writing a novel does not require any promotion, and that the writing is good but can be ruined. It's complete nonsense.
Yang Ruoqian resisted the urge to complain, nodded up and down, and took the opportunity to brag: "Although you are a director, you still don't have enough experience. You need to learn more from me."
"Got it, coach~" Chang Zhiqing narrowed her eyes and said suggestively, "Since we don't need the data card, who should we sell it to? And how much do we plan to sell it for?"
How much is it sold for...
Who knows? Before them, there should have been no guild selling data cards, right?
It's completely priceless and out of market, and you can't even find a reference for it.
However, Yang Ruoqian quickly thought of a solution: "Don't we have the contact information of two big companies, Tianyue Media and Yuefu Entertainment? Call them and ask them how much they are willing to pay. The highest bidder wins!"
Since we don’t know how much the data card is worth, let the two big companies bid for it themselves.
As for whether the heads of the two companies would have a fight, that had little to do with Yang Ruoqian.
"I'll contact them now." Chang Zhiqing picked up the documents and hurriedly left the office.
…
At this time, at Tianyue Media, a trainee agent who was waiting for a recommendation position to be assigned was anxiously waiting for his leader to finish the call.
"Yes, yes. I am from the Kuiguang Guild. What can I do for you?"
Then he saw Yu Xiaoran, who was always calm and composed, suddenly stood up from his seat and said, "You said you have a recommended banner on the homepage? For 3 hours? Two? You want to sell it?"
Is there such a good thing that comes from heaven?
Any recommendation position is the most scarce resource for the guild - large guilds have some privileges, but this privilege is limited to being able to communicate directly with the live broadcast platform and secretly trade some recommendation positions with them, and the price is very expensive, which is not worth the cost.
It is absolutely impossible to buy it from a competitor.
Yu Xiaoran didn't even think about it and asked directly: "How much is it? We want both!"
"What? Those shameless people from Yue Mansion want to pack up and take away for only 10,000 yuan? They are so beautiful, we will pay 50,000!"
Tianyue just happens to have a top anchor who is going to hold a birthday party with huge money-making ability. Big bosses will frequently give him thousands, tens of thousands, or even hundreds of thousands of gifts. What is missing is a banner recommendation on the homepage!
A 6-hour homepage banner, plus the resources Yu Xiaoran has, is enough to keep his anchor on his homepage for 24 hours! "That place offered 60,000?"
"Eighty thousand!" Yu Xiaoran didn't even think twice and directly lowered the price to his limit.
Tianyue and Yuefu are old rivals. Both sides know each other well, so there is no need to test the waters by making bids bit by bit.
"Okay, deal!"
Yu Xiaoran hung up the phone, turned to look at his anxious subordinate, and said calmly: "Originally, you would not be able to get the recommendation position this month, but you also heard it, so you are lucky."
If there are big recommendations, those small recommendations as small as mosquito legs can be appropriately distributed, otherwise the diminishing marginal benefits will be particularly serious.
The trainee agent was almost moved to tears.
After three months, I finally got a recommendation from Sister Ran. It was not easy and difficult.
If there are no more recommendations, the anchors under him will really rebel! Kuiguang Guild, you are really my god!
(End of this chapter)
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