Chapter 71 My employees all have special skills, scary
Okay, finally got to the point!
The most important revelation that Hu Yiqun gave to Yang Ruoqian was that as long as the live broadcast was boring enough, no one would watch it.
What kind of live broadcast is interesting?
Live broadcasts of an entertainment nature may not be interesting, but live broadcasts of a non-entertainment nature are definitely boring.
Hu Yiqun’s live broadcast died suddenly because it was boring.
"Look at the current live broadcast platforms and video platforms. Most of the content is entertainment-oriented." Yang Ruoqian talked freely, "Even the three anchors in our guild are no exception."
Weng Ziqin and Wen Lianji looked at each other and saw deep confusion in each other's eyes.
What Mr. Yang said is very good, the only drawback is that it is not much different from not saying it.
Nowadays, the workplace is full of internal competition. Everyone's life is already very hard. When they get home from work, they naturally want to watch something that doesn't require much brainpower, something that is relaxing and enjoyable. How can it attract audiences if it's not entertaining? Gao Naiyun gives people a contrasting surprise, Huang Rushi is a demonic brainwashing, and Ruan Min'er provides a place for emotional venting...
In summary, the purpose of the three anchors' live broadcasts is to please the audience, no matter in what form.
Now, Mr. Yang said he wanted to give up entertainment content? If it wasn't the victorious Yang Ruoqian who said this, the three of them would have turned around and left - there was nothing to communicate with such an outsider.
But... since Mr. Yang said this, it means that this idea must have its correctness! If they think it is not correct, then it means that their own understanding is not enough.
If you don’t fully understand, you need to ask more questions and learn more!
"What Mr. Yang said, uh, is very philosophical." Wen Lianji nodded repeatedly, "That's right, I wonder how Mr. Yang plans to do it specifically?"
Wen Lianji really couldn't guess what Mr. Yang was going to do.
In her understanding, if we completely abandon live streaming for entertainment purposes, the audience will be too small.
Even if it can attract attention because of differentiation, such a boring live broadcast will hardly generate stickiness even if some viewers accept it on a whim. They will not click on this live broadcast room again after watching it for a while.
The audience's mentality when watching entertainment content and non-entertainment content is completely different.
Non-entertainment content may satisfy a person's curiosity, a sense of superiority in watching different live broadcasts, or sympathy for supporting anchors who stick to their dreams, etc. Entertainment content, on the other hand, is very simple and direct - it makes the audience feel happy.
Curiosity will fade after watching too much. People who have a sense of superiority will soon wake up under the pressure of life...
Sympathy, superiority, sympathy and other emotions, once satisfied once, will not make people feel desired again for a long time.
But happiness is different. People want to be in a happy state all the time, so the demand for it is infinite and frequent.
The different demands for the two emotions have led to the supply of the live broadcast market being basically completely inclined towards entertainment.
To make matters worse, the monetization capabilities of the two are completely different. How can non-entertainment live broadcasts make money?
Seeing that the three employees were all in a state of confusion, Yang Ruoqian smiled and said, "We can do a live broadcast program like street interviews, get to know the common people, and create some down-to-earth live broadcast content."
Interview?
Down to earth? Weng Ziqin suddenly realized: "Oh! I understand, Mr. Yang, you want to design a set of questions with hidden secrets to guide the interviewees to give funny answers in some way, right?"
The simplest and most classic example is the question and answer: "Are you happy? No, my last name is Zeng."
It's just that this question was asked unintentionally, while street interviews are meant to turn unintentionality into intentionality.
Such live broadcast content can be very promising as long as it is done well.
However, how to design questions, how to ask questions in a less deliberate way, how to guide the interviewer, how to select interviewers who are likely to give funny answers... and other questions are not as simple as they seem.
Without a professional team to carry out comprehensive design, the entire interview will appear particularly awkward. Not only will it have no program effect, but it will make the audience feel disgusted.
Moreover, live streaming requires a constant source of inspiration, otherwise it will soon become unsuccessful.
Weng Ziqin thought she had figured out her boss's thoughts and was just about to feel a little proud when she heard Yang Ruoqian's negative voice.
"No, that's not right. This method requires a constant source of inspiration. Without a team, it is impossible to support the live broadcast content for a long time. The inspiration will dry up too quickly, and the career life of this kind of anchor will not be long."
The most important thing is that such a live broadcast has the potential to become a big hit! It must be rejected, and it must be rejected with the most resolute attitude!
Any plan that has the potential to become popular needs to be nipped in the bud.
Shao Yiqi snorted and laughed, shaking his head at Weng Ziqin: "I said you didn't understand what the boss meant. What the boss said was 'similar' to a street interview, and the most important words are in the second half."
As a classmate of Yang Ruoqian and Chang Zhiqing, and a top student who graduated from a prestigious university, Shao Yiqi may be a loser or a rich second-generation, but his ability to do questions is absolutely clear.
After Yang Ruoqian said that, Shao Yiqi immediately used his Chinese reading comprehension skills from high school to analyze word by word, and came to his own conclusion: "The boss focuses on getting to know the common people and being down-to-earth." Shao Yiqi smiled and took out his phone, opening a video clip. "Look, this pair of bloggers, although not anchors, have attracted countless viewers by filming rural scenery and the production process of bamboo rats."
The simple and down-to-earth life, the occasional "stealing" behavior of village bullies and the funny style of attacking bamboo rats when they disagree with each other... Various elements come together to allow this pair of brothers to accumulate a huge number of fans.
Is it down-to-earth? Is it accessible to ordinary people? Is the content novel enough to arouse the audience's curiosity, and there are often some funny moments to maintain the expectation...
As long as the conditions are met, why bother with street interviews? Moreover, with such live broadcasts, you can also sell your own agricultural products, and you can easily monetize your fans' traffic. You don't need to rely entirely on audience tips to make a living, and your career life is extremely long.
Whether it is popularity or profitability, it is second to none! Weng Ziqin is indeed too inexperienced and can't understand what the boss means.
After guessing Yang Ruoqian's sinister plan for the Yuefu Guild, Shao Yiqi now calls himself the number one strategist in the company, claiming that he can easily figure out Yang Ruoqian's thoughts and keep up with his train of thought.
This time, there will be no exception! "No, that's not right." Yang Ruoqian took a look at the nearly 10 million fans of the brother bloggers, and quickly, firmly and seriously rejected Shao Yiqi's plan, and made up a reason on the spot, "Think about it, this pair of brothers has their own farm, has a decent education, and has connections in the local area."
"If we follow suit, let alone whether it will become popular, the cost of money and time required to open a farm is terrifying. And it is extremely difficult to find someone in the countryside who can do live broadcasting well and has a likable image."
The most important thing is that most people in rural areas have no intention of developing into the live streaming and entertainment circles, and these people will not be marked as recruitable.
It is difficult to recruit people and there is a real possibility of becoming famous, so Yang Ruoqian would definitely not do that.
Shao Yiqi was stunned when he was rejected at the speed of light.
What, his idea was wrong?!
He subconsciously looked towards Weng Ziqin, only to see the operations girl looking at him as if he were a fool.
Do you really think that if you guessed Mr. Yang's thoughts right once, you can guess them right every time? If you are so good, why don't you become your own boss?
"Okay, I didn't think it through." Shao Yiqi sighed and turned to look at Wen Lianji. "Both of our ideas have been rejected. Does the agent have anything to say?"
Wen Lianji thought for a moment and said uncertainly, "I think the boss still wants to do street interviews, but with a focus on appearance. Letting a handsome guy interview beautiful women and ask them some gossipy questions will surely attract a lot of attention."
"And since it's live, it's easy to design questions, so you won't run out of inspiration."
"Because the audience is not concerned about the question itself, but the gossip about the interviewee, so a question can be asked over and over again many times. Just change the question occasionally to keep it fresh."
"Even if we can't become as popular as Gao, Huang, and Ruan, the audience is still there, so we can make some money and not lose money."
This live broadcast plan covers almost all aspects, including down-to-earth, cost savings, risk control, convenience and even lifespan.
Shao Yiqi and Weng Ziqin listened and nodded uncontrollably, apparently agreeing with Wen Lianji's suggestions and judgments.
"Not bad, agent girl, very professional!"
"You're so thoughtful... No wonder he can be a broker."
Good guy...
Yang Ruoqian couldn't help but feel secretly glad when he heard his three employees analyzing and interpreting the ideas.
Fortunately, they were not asked to recruit people actively, otherwise they might have recruited a few popular anchors.
How come these people have only been in the company for a short time, but their professional skills are so high, and they all have special skills. They can come up with such scary plans that look promising at first glance? It doesn't matter. No matter how high their skills are, the final decision-making power is still in my hands, right? The biggest problem now is that Wen Lianji's plan is too perfect, so perfect that Yang Ruoqian doesn't know what angle to use to reject it...
Forget it. If I can’t think of an excuse to veto it, I’ll just veto it! After all, he’s the boss.
As a boss, you can do whatever you want.
"No, it's still wrong!" Yang Ruoqian waved his hand and rejected Wen Lianji's idea. "We want to take the elite route, so we can't have the mentality of making a little money to avoid losing money like you do. Your plan is too conservative and lacks depth."
To be an elite, you can’t just muddle through, you need to create content with depth…
Wen Lianji looked at her passionate boss and was shocked.
Even the boss has such an enterprising attitude, but the employees are still so conservative.
It's really wrong.
Wen Lianji immediately felt a little ashamed and apologized repeatedly: "Boss Yang, I'm sorry... Or, you should just tell me what you think. I am limited in my ability and I really can't think of anything."
(End of this chapter)
Continue read on readnovelmtl.com
