After the shock, Chu Zhishui worked from Monday to Friday, went home for dinner after get off work, and visited her new home from time to time on weekends. Even she felt that the frequency was a bit too high recently.

At the dinner table, Xie Yan held the chopsticks and chuckled: "Tomorrow is Saturday, are we going to the new house?"

"No, I'm not going." Chu Zhishui added, "...I'll go on Sunday." "

Oh, how is your place going?" Chu Xiaohe said, "I remember you bought a bed, but you didn't bring the quilt from home. I'll send it to you another day."

Chu Zhishui: "No, I haven't bought the mattress yet. Now there is only the bed frame. I'll talk about it after everything is ready."

Xie Yan was surprised: "That means it's not habitable yet."

Chu Zhishui heard this and hurriedly said: "Of course, I can't even live here."

Now the new house is not habitable yet. Only the bamboo monster can live there. He can survive by basking in the sun and drinking water. He doesn't even need to sleep.

Chu Xiaohe said casually: "No hurry, I will live here sooner or later."

"..."

Chu Zhishui didn't know where the guilt came from. Her parents' words sounded normal, but she felt something was wrong when she thought about it.

After dinner, she sat with her parents for a while, ran back to her room, and began to study the matter of the direct-operated store.

Recently, Longzhi and Xintou have started a thorough fight. The former appeared in the market earlier and was considered a model innovator, while the latter was strong and wealthy, and now the veterans have joined. A large number of old Longzhi employees jumped to work at Xintou Video. This matter was also reported by the financial public account, claiming that Longzhi Video was officially separated.

The news report listed the data of the two companies and commented on the performance of Longzhi Video after obtaining the A round of financing. It has been slow to create an effective profit model and is still in a state of continuous burning of money. Its conversion rate is even far lower than that of the newly established Xintou Video. I am afraid that it will soon run out of money on the books.

This article even mentioned Chu Zhishui, who believed that one of the reasons for Longzhi's decline was that one of the founders took the team away.

When she saw this report, she felt like a water army bought by Qi Changmai. She had already landed in the bureau, where else could she go?

It was clearly a confrontation between the two companies, but they had to involve her name, as if the discussion could not go on without her.

The competition between the two companies involves Chu Zhishui. Even Longzhi Video's new activities are benchmarked against Guanju. They also opened creative specialty stores of various brands, and planned to compete with Guanju after the direct-operated store opens.

Recently, Longzhi and Xintou have launched a public opinion and publicity war, and they are both pushing traffic for the domestic brands they support. The store opening warm-up can be seen on major platforms.

The noise on the Internet has nothing to do with Chu Zhishui. She has been traveling back and forth to Yinhai City recently, mainly busy with the final preparations for the store opening.

The store has been renovated and various products are classified. Hu Chenrui calculated an auspicious date and finalized the opening of Guanju's direct-operated store.

In the prosperous downtown area of ​​Yinhai, a brand new store appeared on the street. The antique plaque on the door read "Guanju". Flowers were placed at the door to celebrate the opening. There were also standees of various small animals, including goldfish, black cats, foxes, etc. It looked very lively.

"Is it a new store?" A girl stopped by and said, "I haven't seen it before."

"Is it the one that was promoted online these two days? I think I bought this brand of ginger candy." Another person said.

"Doesn't this brand sell shampoo?"

The two were attracted by the store and stepped into the house to look around. There were various counters made of bamboo poles in the store. There were colorful snacks and dazzling goods. The flavored ginger candy and scalp nourishing cream mentioned just now could be found.

"Is this a physical store?"

The girls walked to the counter, looked up, and found a bamboo pole with countless small signs hanging on it. The round sign on the far left said "Drinks", and the signs behind it were all the names of drinks, with a small number on the lower right corner indicating the price.

A person stood in front of the counter, and the clerk smiled and said, "Hello, what would you like to drink?"

"Are they all drinks? What kind?"

The names of the drinks on the various small signs are very unique, including "No matter how hard life is, you must nourish ginseng", "A painting of a big cake is Jiang Xin Jiang Yi", "The best fake green tea Zhuyeqing", etc. It is difficult to understand just by looking at the names, but fortunately, the ingredients and taste are introduced on the menu.

"These are the specialty drinks in the store. Ginseng water is good for the body and has a slightly sweet aftertaste. Jiangxin Jiangyi has a sweet and spicy taste, but not too spicy, suitable for drinking in cold weather. Fake green tea is similar to traditional milk tea, and you can add cheese or not." The clerk said enthusiastically, "I can make a small cup for you, try it first and then choose."

The girl was surprised: "This is such a waste."

"It's okay, the store has just opened, and the main purpose is to collect customer feedback." The clerk smiled and said, "You can also try various snacks in the store and leave us some valuable feedback."

"The drinks are really not expensive, the most expensive one is only 12 yuan." Another person whispered, "A cup of coffee on this street costs 30 or 40 yuan."

The girl nodded in understanding: "Oh, I see, I can accept it even if it tastes bad."

The two did not order a small cup to taste, but directly ordered a large cup each, and paid the bill with the curiosity of testing poison. While the drinks were being made, they wandered around the store, picked up the toothpicks next to them, and tried various snacks.

"Is this shredded ginger?" One of them poked it with a toothpick and chewed it with interest. "It tastes chewier than ginger candy, and it has an amazing taste. It's better than ginger candy."

Her companion was picking other products nearby: "I don't like ginger, so I've only bought their scalp nourishing cream."

"Excuse me, is this for sale?" the man asked loudly, "Can I buy it online?"

The counter clerk was making drinks and quickly looked up and replied: "These are all new product samples. They are not available in the online store yet, so you can only buy them in the direct store."

"Then I'll buy some of this, two bags."

"Is it cheaper online?"

"No, the price here is the same as in the online store."

After the two bought the things, they came out with the drinks and took a sip nonchalantly.

Ginseng water and fake green tea sound strange, but I originally wanted to give it a try, but I didn’t expect the taste to be surprisingly good!

“Is this green tea really delicious?” The girl took a deep breath, drank half a cup, and exclaimed, “It really tastes like tea, and it’s special tea!”

“Isn’t it fake green tea?”

“But it tastes better than real green tea!” She looked at the cup in disbelief. The green tea was priced at only 12 yuan, and she quickly turned back to the store, “I suddenly want to buy another cup!”

The Guanju store officially opened, not only displaying old products, but also putting new products on the shelves for tasting and giving opinions.

However, no one expected that the most popular business would be the beverage business. With its low prices and unique taste, Guanju Direct Store has become the most popular beverage store on the entire street recently.

Countless customers come in an endless stream, and there are also tourists from other places who come here to visit, and even line up in front of the store. After they scan the code to buy the drinks, they will wander around the store, using the waiting time to try various new products, which will drive the sales of other products in the store.

Not long after the Guanju Direct Store opened, the store's goods were replenished several rounds of inventory, especially the new products, and the purchasing agency business was developed.

It also caused heated discussions online, and many Internet celebrities came to check in, causing people in other cities to envy.

[Cheap and delicious! The ginseng water tastes great! ]

[Sisters, can you help me buy flavored shredded ginger? I am willing to pay the extra fee for the postage, just mail it out for me at the door. ]

[Is a dozen yuan cheap? The milk tea at my door is also this price. ]

[To be honest, it is cheap in Yinhai. The prices of the shops on this street are expensive. The cheapest coffee in the coffee shop next to it is 30 yuan. ]

[The rent is expensive! It is a commercial street in the city center, and there are scenic spots nearby! ]

[Can you make money by opening a shop like this? ]

[Strongly request the launch of "Superior Fake Green Tea Bamboo Leaf Green" tea bags, which have ginseng soup bags. Tea bags are not easy to make!

Chu Zhishui was on a business trip at the Yinhai Observatory. She learned that the drinks had been sold out for a long time in the past two days and exclaimed: "It seems that the price is still too low. At that time, the price was set according to the cost, but I didn't expect so many people to buy it." The

rent of the Guanju direct store is very low. The drink formula is developed by monsters, and various raw materials have been stored in advance. To be honest, the staff wages and water and electricity expenses are relatively high.

They opened the store to establish a brand image and collect suggestions for the improvement of new products. They didn't plan to make much money. Who would have thought that the sideline business would develop, and the drinks were sold at a low profit and high volume, and they actually paid back the investment.

At present, the most popular one is "Superior Fake Green Tea Bamboo Leaf Green", which is made from large pieces of tea leaves collected from the tea garden in the later stage.

Green tea is especially valuable in the early rounds of tender buds. As the leaves get older, the price gets lower and lower, and the amount of impurities becomes less. The Huaijiangju tea garden is small, and the overall tea production is low. It is not suitable to sell these teas wholesale, so they are just right for direct-operated stores to make milk tea.

Xin Yunmao looked at the name of the drink. He didn't understand the name and questioned, "Why is it a good fake green tea? This is obviously real green tea."

"This is a joke of modern people." Chu Zhishui laughed, "It's normal that the God doesn't understand."

He frowned, "But this is Longjing tea, not Zhuyeqing."

Her face was warm and she spoke, "This is not to take advantage of the God, I think the word 'bamboo' is high-end, you see it has become a best-selling product."

Xin Yunmao was successfully convinced, he nodded with satisfaction, "So that's it."

The man and the demon have been busy with the direct-operated store recently. Chu Zhishui has been stationed in Yinhai during this period, which directly led to Xin Yunmao not leaving.

This scared Ye Huayu of the Yinhai Bureau. He is now sure that Hu Chenrui is right. If he doesn't help to run the store, the God will stay in Yinhai City for a long time.

In the office, Ye Huayu seized the opportunity. He waited for Chu Zhishui to come alone to place this year's green tea order, and then he carefully urged: "Xiao Chu, your store is open and tea is sold. When are you going to return to Huaijiang?"

Chu Zhishui thought: "As long as there is nothing to do recently, I should be back soon. I just want to trouble you..."

"Okay, okay, no trouble!" Ye Huayu said decisively, "I'll take care of everything for you!"

Chu Zhishui: "?"

The Observation Bureau's plan was very good, but unfortunately it couldn't keep up with the changes. Not long after, a new store opened opposite.

Longzhi Video imitated the Observation Bureau to open a collection store, bringing together the products of various brands, under the name of online and offline linkage, to provide customers with a better service experience.

Guanju only sells its own products, but Longzhi Collection Store sells all the main brands, and even offers low-priced drinks and desserts.

It is said that Longzhi intends to promote this format on a large scale, and use this plan to help Li Longke raise another round of funds. As long as new funds are in place, Longzhi can continue to survive and rely on burning investors' money to prolong its survival.

After the Longzhi Collection Store plan was launched, it was deployed in many cities and many water armies soon emerged.

[The Guanju store is a hungry marketing. Why does the line for a drink take so long? If you ask me, it's not enough. Now the next door is more than ten yuan a cup, and there is no need to queue. Can you all follow this discount? ]

[This store has indeed been marketed, and it only sells its own products. There are really few things, not as good as the one across the street. ]

[Indeed, it is annoying to see too much hype online. Its new products are only sold in Yinhai. You can't always buy them on behalf of others? ]

Wang Yiwen saw the smear campaigns on various platforms and angrily called Chu Zhishui.

"Why is he still as petty as before?" Wang Yiwen said angrily, "He originally smeared you in the company, and now he is hiring water soldiers to smear you. He really has no progress at all. He even wants to imitate you when opening a store."

The Guanju Direct Store was Chu Zhishui's idea, but due to the nature of the Guanju, she could not expand to multiple cities. This was decided from the beginning, which allowed Li Longke to take advantage of it and slightly change her plan for development.

Chu Zhishui: "What great abilities do you expect from him? He can only cheat people to make money."

Wang Yiwen: "Now President Qi is still considering whether to open a collection store. The recent wave of store opening publicity has indeed improved Longzhi's conversion rate..."

"Come on, you also want to go bankrupt quickly?" Chu Zhishui curled his lips, "He will soon find out that imitating me to open a store is the most unsuccessful thing."

"But your store business should have been impacted recently?"

"That's because they have just opened for a short time, and the bureau does not rely on opening stores to make money. This is what I thought of from the beginning, mainly to drive online store sales."

Chu Zhishui has always planned to use direct stores to build word of mouth for the long term. Li Longke imitated her to open collection stores in multiple cities. He should want to use the limelight to attract new funds. It does not mean that this model can be maintained.

What followed was a stalemate in the price war, and Guanju was the least afraid of a price war. The cost of using monsters and the cost of using people cannot be generalized. This is something that human capitalists cannot figure out no matter how hard they try.

In Longzhi Company, the conference room was full of senior executives. Li Longke was in the main seat in the middle, discussing with others the layout of the collection stores in multiple cities.

Someone reported: "Mr. Li, to be honest, we can't hold on like this for too long, especially since Yinhai is burning money too quickly. Although the group stores drive the company's data, it is still in a loss-making state, mainly because the overall physical environment is not doing well."

"Do you think they are not burning money?" Li Longke said, "Xintou and the direct-operated stores are burning money now, in order to quickly seize the market and squeeze us out. We can't retreat from this battle, the investors are all watching us, and if we lose, we will be finished. Only by winning can we make money!"

Chu Zhishui and Qi Chang are not fools. They will not do a business that will lose money. It is nothing more than grabbing the market in advance and re-pricing after it stabilizes. As long as they grab the market, they will follow the rules and it will be easy to reap the profits. They can do whatever they want.

Li Longke went to the Observation Bureau that day. He knew that Chu Zhishui knew a lot of investors, but the investment group also looked at the company's data. As long as Longzhi's numbers were better than the other party, he would still be invincible. Once outside funds came in, he could solve the current dry situation.

This is a common development routine for many companies. They look bright to the outside world and have new activities every year. In fact, the internal funds have been shaky for a long time. All kinds of big moves are just gimmicks to cheat new money to survive until the day the company goes public.

Li Longke had already made up his mind. As soon as the Guanju direct-operated stores adjusted their prices, he would take the opportunity to raise the prices of the collection stores as well. Then, relying on a wider layout, he would deceive investors and drag down Xintou and Guanju, which had failed in the price war.

The prices of Guanju direct-operated stores were the same as those of the online stores. With high rents and cheap drinks, it was impossible for them to hold on for too long without strong financial support. Guanju was a wholly-owned subsidiary of a business unit. Once it could not make money, it would soon close down and would not engage in a money-burning war.

Li Longke waited with confidence. As long as Guanju adjusted its prices, the price war would be completely decided.

However, Guanju direct-operated stores were crowded with people every day, but there were no rumors of price increases, and they did not even have any means of making money in a fancy way.

Li Longke waited and waited. The two sides were in a stalemate for several months. The direct-operated store of the observation bureau was still in business. There were even internal employees who said that the profits had increased recently!

Li Longke couldn't believe it when he heard about this. How can they make money in this business? ?

Store rental, new product research and development, raw material purchases and employee hiring all cost money. Only by making something out

of nothing can they generate profits! What kind of business genius is she?

In the Yinhai Observation Bureau, the direct-operated store was not stable. Chu Zhishui didn't dare to go back to Huaijiang and stayed in the guesthouse for a long time.

The Yinhai Guesthouse is similar to the newly built staff dormitory of the Huaijiang Bureau. Basically, it does not charge employees. In the future, when the Yinhai monsters go to Huaijiang, they can also live in the dormitory.

Chu Zhishui would not leave, and Xin Yunmao would not leave either, so Ye Huayu finally could not sit still any longer.

In the office, Ye Huayu called Chu Zhishui over, and he pulled at his fancy clothes in embarrassment: "Xiao Chu, I've been thinking about it recently. Actually, the rent of Lao Hu Tan is not high. That little money is just a token of appreciation, otherwise just give it up."

"Ah?" Chu Zhishui was confused, "This doesn't seem appropriate?"

The rent of the store was originally low enough, and that is why the price war could continue, and there was a dawn of victory in sight.

She didn't expect Director Ye to lower the price. Did he hate Li Longke more than she did?

"It's appropriate, absolutely appropriate. We are brother units. How can we let you do a losing business?" Ye Huayu said anxiously, "So you should go back to Huaijiang. If the store makes a loss, we will help you fill the bill. We will definitely crush the store opposite!"

"..."