After Fang Xinhua learned that Xingzhou Island wanted to open a special tourist line, he ran to Li Yaolin and said, "Mr. Li, why didn't you come to me about this?" Li
Yaolin asked in return, "Mr. Fang also invested in a passenger transport company?"
Fang Xinhua said, "Not really, but I also invested a small amount of money in the travel agency under the Mandarin Oriental Group."
Li Yaolin felt that his slightly complacent expression did not seem like he had invested only "a little" money.
Fang Xinhua added: "Mandarin Travel Agency has obtained a road passenger transport business license. It not only cooperates with passenger transport companies, but also has its own tourist buses and minibuses, which are responsible for receiving group tourists from the airport or high-speed rail station. If Xingzhou Island can cooperate with Mandarin Travel Agency, then the travel agency's vehicles can pick up and drop off tourists from all over the world!"
Li Yaolin remembered that one of the reasons why she agreed to partner with Fang Xinhua to open a diving shop was because of the Mandarin Group behind him. Unexpectedly, he really came in handy.
With Fang Xinhua as a bridge, Li Yaolin sent the little mermaid to represent Xingzhou Island to discuss this cooperation with Mandarin Travel Agency.
In the general cooperative relationship between scenic spots and travel agencies, the most intuitive one is the reciprocal model, that is, the travel agency brings a large number of tourists to the scenic spot, and the scenic spot gives the travel agency discounts on tickets, accommodation, food, etc.
For the scenic spot, more tourists can promote various consumption in the scenic spot, which is a win-win situation; for tourists, various basic expenses are reduced, and the travel agency is responsible for arranging travel plans without them having to worry about it, which is a win-win situation; for travel agencies, the more tourists they bring, the greater the profit space, which is a win-win situation.
However, this model is not suitable for Xingzhou Island, because the owner of Xingzhou Island is a weirdo: every tourist attraction hopes to have more tourists, but Xingzhou Island limits the number of people who can land on the island every day.
In addition to convenience stores, buffet restaurants and cultural and creative products, there are no more shops to consume on the island. The number of holiday cabins is limited, which shows that under the traditional cooperation model, travel agencies can't make much money.
But it is difficult for travel agencies to give up cooperation, because Xingzhou Island has risen too fast and has a good development prospect. If they can cooperate with Xingzhou Island, there will be no disadvantages.
Under the premise of Li Yaolin's insistence on "three nos" of no joint venture, no monopoly, and no middlemen, after the negotiation of the little mermaid, the travel agency finally gave two more reasonable plans:
1. Route monopoly. Except for Wenhua Travel Service, Xingzhou Island will no longer accept travel route cooperation with other travel companies and travel agencies.
Wenhua Travel Service will get the priority of online ticket sales and be responsible for the route arrangement from various places to Xingzhou Island, such as flights, high-speed rail, shuttle buses, etc. Although the investment is large, it is not difficult for Wenhua Travel Agency. As the largest travel agency in the province, they have already developed some mature routes.
2. Local reception mode. Travel agencies set up local reception agencies at high-speed rail stations and airports to receive tourists traveling independently. Travel agencies will provide one-stop services such as ticket hotel reservations, through buses, and tour guides, so that tourists traveling independently can enjoy this trip without worries.
Travel agencies help promote Xingzhou Island and increase its popularity, and Xingzhou Island gives travel agencies discounts or freight subsidies for helping to transport tourists.
Li Yaolin chose the second option. There is no other reason. The tickets for Xingzhou Island are tied to the real-name ticketing system, and whether you can grab the tickets depends entirely on your personal Internet speed and luck. If part of the tickets are distributed to travel agencies to sell, it may increase the cost of buying tickets for tourists.
——For example, when it comes to grabbing train tickets, some apps trick people into signing up for memberships, or forward links to ask people to help increase the success rate of grabbing tickets. This is pure IQ tax.
Li Yaolin does not want Xingzhou Island to get into trouble over these things and attract bad reviews.
The second option is that the cooperation between the local travel agency, Xingzhou Island and tourists has a higher degree of freedom, and there is no bundled consumption. Tourists can choose only the through bus service or the service that includes a tour guide.
Moreover, it is not only Xingzhou Island that cooperates with the local travel agency. Even if Xingzhou Island does not provide priority for ticket and hotel reservations, they can also recommend hotels that have cooperated with travel agencies to tourists!
In the morning, we will send tourists to Xingzhou Island for a day trip, stay in a hotel on the shore at night, and then go to other tourist attractions the next day...
However, Li Yaolin does not completely agree with the second option, because the cooperation between Xingzhou Island and the travel agency is originally a two-way choice:
the travel agency transports tourists to Xingzhou Island, which improves the tourism quality of Xingzhou Island. It is understandable that this part of the income belongs to the travel agency.
However, the travel agency arranges the tour guide to carry out activities on the island as a staff member of the scenic spot. If the travel agency or the tour guide forces tourists to consume or causes public dissatisfaction for the sake of profit, it will not only affect the tourism image of Xingzhou Island, but Xingzhou Island will also be directly responsible for this.
There is no reason for Xingzhou Island to bear the risk and pay money.
Besides, the general situation of subsidies is that the scenic spot needs the travel agency to attract tourists and promote consumption in the scenic spot. However, Xingzhou Island does not need travel agencies to attract tourists. Li Yaolin only needs a means of transportation to quickly and conveniently transport target tourists to Xingzhou Island, so this freight subsidy is unreasonable.
After several rounds of negotiations failed to reach an agreement, the representative of the travel agency came to talk to Li Yaolin in person. He said:
"If we don't have more convenient and high-quality services, we can't stand out from the crowd of travel agencies. Originally, our profit margin in passenger transportation was not much. The demand for tour guides in island tourist attractions is not high, and Xingzhou Island does not provide preferential treatment for receiving group tourists. If we don't even get any privileges, we will have no competitive advantage!"
Li Yaolin asked: "Then what privileges does your agency hope to get?"
The travel agency representative's eyes flashed, and said: "We also know that Xingzhou Island's tickets and holiday cabin rooms are limited. Whether you can grab them depends entirely on the tourists themselves, and the ticket price and room rate are already the most favorable, so we will not ask your island to provide these discounts and booking priority.
"But we hope to be able to give us some booking priority for entertainment projects, such as boat fishing and diving, so that tourists don't have to make reservations online or queue up.
"In addition, there is actually a lot of room for profit in catering. We hope that Xingzhou Island can provide catering services, so that when we formulate service plans for tourists, we can strive to get more tourists to choose the local service package that has greater profit margins for us.
"Of course, the catering services I am talking about are employee meals. We book employee meals from your island as a 'privilege' for tourists who have purchased the relevant services. "
Not all tourists are willing to spend hundreds of yuan on a seafood buffet, and Xingzhou Island has no other hotels except the buffet restaurant. So if tourists can be allowed to eat Xingzhou Island's employee meals through travel agencies, then in the end it will be possible to achieve a win-win-win situation of "Xingzhou Island and travel agencies make money together, and tourists get more convenient and affordable services."
Li Yaolin: "..."
If she wanted to make more money from the catering project, she would not just open a seafood buffet restaurant.
Employee meals were originally a welfare benefit for employees on Xingzhou Island. The amount of food that chefs need to prepare every day is not particularly large, and the current staff can barely cope with it.
After providing employee meals to the outside, the cost of ingredients, water, electricity, and gas will be appropriately reduced as the number of meals increases, but the kitchen is slightly short of staff, and hiring more people will increase the cost of employment...
In the end, the cost remains the same, but the nature of the business has changed.
In addition, the original cost standard for employee meals is 25 yuan per person per meal. Li Yaolin added meal subsidies as a welfare to the employee benefits, and finally the cost of a meal for employees is only 10-15 yuan.
If it is for tourists, the price of employee meals will be more than 25 yuan. Since meals are to be supplied to the outside, if it is not for making money, isn't it charity?
If she sets the price of employee meals at 30 yuan, the travel agency will have to charge tourists 50 yuan if they want to make money. In the end, tourists may complain that Xingzhou Island is ripping off tourists, just like they complain that the high-speed rail lunch boxes are too expensive.
When tourists ask around, they will find out that Xingzhou Island employees only need to spend 10 yuan to eat a meal, but they have to spend 50 yuan. They will inevitably feel unbalanced. Even if they know that the price of employee meals is different for internal and external customers, there will still be some psychological gap. If
the price is too low, neither Xingzhou Island nor the travel agency will make money. If the price is too high, they will be accused of ripping off tourists. In this case, why should she bother herself?
The representative of the travel agency seemed to not understand why the cost of employee meals at Xingzhou Island was so high. After he went to the employee cafeteria to eat once, he was silent: Do the employees of Xingzhou Island usually eat so well?
The pickled vegetables in the general cafeteria, such as stewed chicken with potatoes, are really potatoes in a spoonful, and there are only one or two pieces of chicken. However, the pickled vegetables at Xingzhou Island are full of meat. In addition to the most basic chicken, duck, fish and pork, lamb soup and lamb stew are also provided from autumn.
Pickled vegetables are 5 yuan per serving, vegetarian dishes are 2 yuan, and rice is 1 yuan for unlimited eating and soup. People with small appetites can be full after eating one pickled vegetable and one vegetable and drinking the soup. People with big appetites can be full after eating three pickled vegetables and one vegetable and two bowls of rice.
The travel agency representative said: "Make the employee meals into boxed lunches, and only put a little pickled vegetables in each box... Most fast food restaurants can divide your portion of pickled vegetables into two portions, and if you are lucky, you can divide it into three portions. You can make three times the money from one employee meal, isn't it profitable?!"
Li Yaolin said: "If you choose to cooperate with outside restaurants, won't the profit be greater? Xingzhou Island does not prohibit tourists from bringing in food and drinks."
Travel agency representative: "..."
Why do you look so passive and slacking off as if "selling boxed lunches is so troublesome"? Which scenic spot owner would have such a negative attitude towards making money?
No wonder Fang Xinhua told him not to look at the owner of Xingzhou Island as a normal businessman when describing her to him, because sometimes she is like a shrewd businessman, and sometimes like a philanthropist. It is difficult to figure out her style of doing things, and it can only be summarized in four words: "rich and willful."
The only thing that is certain is that whether she wants to make money or do charity, judging from her desire to improve transportation convenience, her ultimate goal is to take the development of Xingzhou Island to a higher level. What's more, she has real power, and there is no need to worry that she will go bankrupt and run away at any time when cooperating with her like the previous owner. When
the two parties finally signed the cooperation agreement, the travel agency gave up the catering part.
They are responsible for promoting the online and offline tourist routes of Xingzhou Island, transporting tourists to Xingzhou Island, and letting more tourists know that they can provide local services at Youshi High-speed Railway Station, Bus Station and Wushi Airport. Mandarin Travel has opened many local travel agencies and tourist routes in Youshi, which saves costs in this regard.
In contrast, Xingzhou Island also has to indicate its cooperative relationship with Mandarin Travel on its official website, and try its best to remind tourists who don’t want to bother making a strategy to choose Mandarin Travel.
The benefits of choosing a local travel agency are of course not only that you can spend less money than taking a taxi and get a through bus service that saves more time than taking a bus. You can also experience all the entertainment projects of Xingzhou Island in a one-stop manner at the local travel agency, with professional tour guides leading the team to buy tickets, without having to spend time and energy to queue up, and there are no consumption and shopping requirements.
The local tour operator can also help solve the problem of three meals a day, saving tourists from the trouble of having to eat when they are reluctant to leave the island and are reluctant to spend 318 yuan to eat a seafood buffet.
In addition, if Xingzhou Island has any future cooperation related to tourism line services, Mandarin Travel Agency has the priority to cooperate.
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