Zheng Xuan was working hard when someone suddenly handed her a postcard. She took a closer look and found that it was a sample of the latest postcard design. On one side was printed her favorite "Sea Fire", and on the other side was a blank space for writing a message and address.
She looked at the person who handed her the postcard and asked, "Is there a problem with this postcard?"
Li Yaolin said, "No problem, I'll give you this postcard."
Zheng Xuan: "..."
She felt that the little sister was weird.
There must be something wrong when things are abnormal. Zheng Xuan took the postcard and took a look. On the side where the message was written, she found a stamp. If you don't look carefully, you might think it's a stamp.
Zheng Xuan asked: "Xingzhou Island...Island Master Seal? What is this?"
Li Yaolin shook his newly acquired seal and said: "It's my seal! My seal is unique in the world. The person who gets the token with the seal will receive...very beautiful blessings."
Zheng Xuan: "..."
She looked at the little sister and suddenly understood what the little sister meant: "You want to use this as a gimmick to increase the sales of postcards, right? I understand!"
Li Yaolin: "..."
Although she did have this plan, she said it very seriously. The reason why she gave this postcard to Zheng Xuan was to let Zheng Xuan get the blessing of the sea god and take better care of his body.
Seeing Zheng Xuan's careless look, I'm afraid other tourists will not take this postcard seriously.
The island owner was a little worried.
Suddenly, she had an idea and said, "This is not a gimmick. After all, this postcard really has a lucky buff."
Zheng Xuan thought for a moment, then nodded solemnly, "I understand. Many big Vs who advertise on Weibo often use copywriting such as 'Forward this Weibo post and you will get good luck' to deceive the forwarding volume. It is obvious that using 'luck' and 'winning' as gimmicks will have a very good effect!"
Li Yaolin: "..."
She said, "It doesn't matter. As long as it can reflect the value of this seal."
Zheng Xuan asked casually, "How much is your private seal worth?"
"Five hundred thousand."
Zheng Xuan: "...Huh?"
She thought the most expensive things in the company were those company seals, but she didn't expect there was another one here!
"You are finally willing to buy a luxury item? But why use such expensive jade to carve a seal? Wouldn't it be more valuable if it was carved into something else? I didn't know you had a hobby of playing with seals!" Zheng Xuan mistakenly thought that the value of this seal lay in the fact that the source of the jade was very valuable.
Li Yaolin was too lazy to explain, and said, "Let me test you. If you are asked to design a special postcard or commemorative card, and I will stamp it, how will you show its value?"
Zheng Xuan was experienced. She said, "It's very simple. Either limit one tourist to receive one postcard as Qi Tong said; or mix this special postcard with ordinary postcards and let tourists open blind boxes; or sell it separately, and the price must be ten times that of other postcards. Of course, the premise is that this special postcard must be promoted as having a lucky buff..." "What
you said is very interesting, but what I want to say is that when a person holds several postcards, he can only get one blessing." Li Yaolin emphasized.
Zheng Xuan suddenly stopped talking. She seemed to be in deep thought, and her fingertips unconsciously rubbed the postcard in her hand.
Suddenly, she asked: "If the stamped postcard really has a luck bonus, what about transferring the postcard to others?"
"Then others will get a luck buff! But the effect is only once. Once the first person holding the postcard gets the buff, it will no longer work if it is transferred to someone else."
At this point, the island owner still had some resentment. She could give others a luck buff, but she couldn't give herself a lucky halo!
Zheng Xuan said, "Then I understand. I will ask the team members to design a unique postcard. First, print 3,000 copies. After you stamp them, send them to be packaged with other postcards. Then we will launch the 'blind postcard box'. Before that, we will promote it online so that tourists will have the desire to buy the blind box."
The promotion method is very simple. Hold a lucky draw on the official website. The prize is a postcard with the island owner's handwritten blessing and personal printing.
As for the reason for the lucky draw, if you want to be more fashionable, you can use Christmas as an excuse, and if you want to be more traditional, you can choose the winter solstice. Both Christmas and the winter solstice are in late December, which just gives the cultural and creative team some time to design and print.
Zheng Xuan said, "You may have to stamp 3,000 postcards."
Li Yaolin felt his hands ache just imagining that scene: "3,000, isn't that too much? Aren't there always 10 or 8 for the lottery?"
"Ten will be drawn. The winning tourists can ask the island owner to write a blessing, or they can leave it for the tourists to write themselves." Zheng Xuan paused, and said jokingly with a smile, "There are many of your children who are living abroad on the Internet now. I believe many children want the blessing and autograph of the island owner's biological mother." Li Yaolin
was embarrassed.
...
The special postcard is special because of the island owner's stamp, not the postcard itself. Therefore, when designing this postcard, Zheng Xuan did not ask the team members to design too much, but they also did not want to be too perfunctory, lest tourists say that this is to earn IQ tax.
One of the team members said: "Let's draw a profile of the island owner and print it on it, so that the seal of the island owner and the portrait of the island owner will be more in line!"
Zheng Xuan didn't know whether to laugh or cry: "This is not making coins of various countries, this is making postcards."
Another team member suddenly had an idea: "Recently, there have been many rumors that our lighthouse can guide lost ships a hundred nautical miles away. I thought, can we use this kind of public opinion and use the lighthouse as the background? "If we add a picture of the island owner's stamp on the postcard, it will surely attract tourists to buy it!"
The last team member didn't quite understand: "Since the special postcard is special because it is stamped by the island owner himself, it doesn't matter what the postcard looks like, but which postcard has the island owner's stamp, right? Then why do we have to design another postcard with the island owner's stamp?"
This really woke people up, and many people felt that it made sense.
Zheng Xuan said: "What you said makes sense, but in order to enhance the value of our postcards, we still have to keep designing more exquisite and high-quality commemorative postcards."
Team members: "..."
Got it, just work overtime and it's done.
A few days later, Li Yaolin received several sets of samples from the cultural and creative group, including "Xingzhou Island Scenic Postcards", "Hand-drawn Postcards", "Transparent Commemorative Postcards", and a "Hand-drawn Travel Album".
"Xingzhou Island Scenic Postcards" are various scenic photos of Xingzhou Island, with some text and the logo of Xingzhou Island on the photos. Since scenic photos are the easiest to collect, this set of postcards has the largest number, with nearly 50.
"Hand-painted Postcards" are watercolor scenic photos hand-painted by artists from the Cultural and Creative Group. Since the postcard design was proposed last month, the idea of hand-painting has been in mind.
Ten hand-painted photos have been hand-painted so far, from the gate with the characteristics of Xingzhou Island, to the holiday cabin, seafood buffet restaurant, diving center, fishing platform in the sea fishing ground, etc., basically all the buildings of Xingzhou Island are hand-painted, and the production is also very beautiful.
According to Zheng Xuan's note, this series will also have five turtles and baby turtles in the reserve, but due to time constraints, only these ten photos can be released first.
The "transparent commemorative postcard" is a relatively transparent card with a painting inside. Under the light, this painting can be enlarged and projected onto the wall, evoking visitors' memories of seeing "Haizi" on site.
Li Yaolin carefully looked at the picture inside, which was a boat with a person fishing with a fishing rod.
Zheng Xuan explained why he chose this picture: "The fishing competition will be held soon, and I think this postcard can be given to the contestants as a souvenir. At the same time, this is also a good opportunity to promote the postcard."
If the little sister hadn't mentioned it, Li Yaolin would have forgotten that there was a fishing competition.
In addition to these postcards, there is also a "hand-drawn tour album." The design concept for it came not long after the Cultural and Creative Group was established, but the group has been designing and producing other products, so its progress has been slow.
Later, the artist finally designed a picture, and the lighthouse and mermaid square were added to Xingzhou Island. The hand-drawn picture was sent back for redesign, and now this version is the latest version.
After reading it, Li Yaolin said happily: "It's really good! I've decided that I will keep all these as souvenirs."
Zheng Xuan said: "After the printing and production, you can pick a few from each model and stamp them. Then we will sell them in three ways.
"One is to sell them individually. Ordinary landscape postcards are 1 yuan each, hand-drawn postcards are 2 yuan each, transparent commemorative postcards are 5 yuan each, hand-drawn maps are 10 yuan each, and the ones with the island owner's personal stamp are 20 yuan each.
"One is divided into several sets by type, with ten pieces in a set. Landscape postcards are 10 yuan a set, and hand-painted postcards
are 15 yuan a set. "The other is a blind box. One postcard is randomly drawn from each type, and five postcards form a set. The postcard with your stamp will also be in it. The price cannot be lower, it has to be 30 yuan a set."
Li Yaolin: "My stamp is only worth 20 yuan?!"
"Then how much do you want to price it?"
Li Yaolin: "Price one..."
Zheng Xuan: "One hundred?"
"Ten thousand. "
After all, it has the blessing of Poseidon, how can the price be too low?!"
Zheng Xuan: "..."
Silence is the bridge of Cambridge tonight!
Zheng Xuan took a deep breath, and did not deny the island owner's assessment of the value of his seal. He just said: "If you really set this price, you can't print 3,000 copies. It would be more reasonable to print ten copies."
The island owner sighed: "Then don't sell the postcards with my seal separately, make it a limited edition like the annual ticket. When tourists realize its value, they can drive the sales of blind box postcards. "
In fact, it is not impossible to sell it separately. The amulets in the temples cost tens of thousands of yuan each, and there are people lining up to ask for them. When people realize that it has a lucky buff, they will definitely be willing to pay more for it.
However, the nature of cultural and creative products in tourist attractions is different from that of amulets. She cannot even profit from the "superstition" of netizens openly, and can only learn the marketing methods of other scenic spots.
After Li Yaolin stamped the ten postcards, the publicity team started to hold a lottery on the official website and V blog, and promoted the fishing competition in mid-December.
Netizen 1: "Front row. Although there is no annual ticket as a prize this time, the postcard with the island owner's autograph and seal seems to be good?"
Netizen 2: "Is this the first time that Xingzhou Island has launched a postcard with the island owner's autograph? "
Netizen 3: "Ah, my mom's autograph!"
Netizen 4: "Only ten, isn't that too stingy?"
Netizen 5: "What do you mean by ten? It's ten sets, ten in a set, each with one autograph and seal of the island owner."
A netizen asked: "Can I buy it?"
The editor of the official blog replied: "The autograph and seal of the island owner are special limited editions, just like the annual ticket, they will not be sold separately."
Netizens interpreted the editor's words: "I figured it out, not sold separately means that it will be sold in a bundle with other things?"
The words "bundled sales" can easily leave a very negative impression on people, but the editor did not continue to reply. After all, the other party can extract individual words from the whole paragraph and interpret them. No matter how much she explains, the other party can interpret all kinds of negative information.
Although there are many people "fighting" in the comment area, the conditions for participating in the lottery do not require checking in like National Day, nor do they need to participate in the "First Northern Bay Cup" held on Xingzhou Island. Fishing Invitational Tournament", all they need to do is forward it with a few clicks, why would they miss this opportunity?
So within a very short period of time, the number of forwardings exceeded 5,000, and Director Fu, Zhou Qunfang, Zhou Bingyan and others also forwarded it, which attracted many of their fans. In just one day, it was on the hot search list.
Netizen: "Director Fu's play was filmed on Xingzhou Island, and Zhou Qunfang is the heroine. I can understand them forwarding it, but why is Zhou Bingyan trying to join in the fun?"
"Didn't you know that Zhou Bingyan participated in the check-in event on National Day, but he only drew a turtle keychain? This time he probably did it to prove that he is not a non-African, funny.jpg"
"Speaking of this, a netizen analyzed last time that Zhou Bingyan's ticket and Zhou Qunfang's ticket were consecutive numbers. Are Shi Zui and the others a couple? "
"Don't you know that the two companies have already semi-officially announced it? "
…
The Northern Gulf Economic Zone Construction Committee and the Leisure Fishing Association did not expect that the number of reposts and comments on Xingzhou Island, which was just a casual advertisement, was more than the number of reposts and comments on all their official blogs combined.
As more and more people outside the fishing circle paid attention to this competition, the organizers and the organizers were very happy and believed that choosing Xingzhou Island as the venue for the competition was indeed the right thing to do.
For this reason, President Chang of the Leisure Fishing Association personally went to Xingzhou Island a week before the competition to follow up on various matters.
Li Yaolin met with him.
President Chang had heard that the owner of Xingzhou Island was very young, but he did not expect her face to be so young. But thinking that she could support such a big stall on Xingzhou Island by herself, President Chang did not dare to underestimate her, but was very cautious.
This invitational tournament has attracted much attention from all parties, all because of the popularity and attention of Xingzhou Island. After Xingzhou Island became a hot search, advertisers are willing to increase their advertising investment. At that time, there will be TV stations to follow up, interview and broadcast. The income from hosting this invitational tournament is greater than expected, and the registration fee of the contestants can only be considered a fraction.
As a co-organizer, Xingzhou Sea Fishing Club also gained a lot this time. First of all, the venue rental fee of 5,000 yuan, and then the rental of boats, fishing gear and bait were all purchased by the organizer. Naturally, they bought Xingzhou Island’s own brand "Poseidon".
The organizer will buy the fish caught by the last fisherman at wholesale price, and the rest of the expenses will be reimbursed by the organizer.
Soon it was the day of the fishing competition.
The author has something to say:
After the limited edition postcards were issued, more of the island owner's children were left behind. Island
owner: ...
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