After the TV series directed by Fu was broadcast, Zheng Xuan had new ideas about the design of cultural and creative products. She felt that she could apply for copyright from the copyright holder of "The Mermaid's Love Song" and jointly produce several peripherals. This is a mutually beneficial cooperation.
In addition, there will be many variety shows seeking cooperation with Xingzhou Island in the future, and Xingzhou Island can also include this condition in the cooperation requirements.
In addition, she also has suggestions on the positioning of the Cultural and Creative Park: "Since the boss named it 'Cultural and Creative Park', he must want to develop a mature industrial chain and develop the park economy. So we can first renovate and design the factory, and then rent the surrounding vacant land to build an industrial base that can be used for internal production and open to the outside world..."
More specifically, she plans to move the cultural and creative design project to the Cultural and Creative Park. They will design there, and next to it will be the processing and production factories. Some non-machine processing factory areas can allow tourists to come in to watch the production and processing process of Xingzhou Island's cultural and creative products, and even let tourists experience the fun of making models by hand.
"The cultural and creative park cannot be separated from the cultural framework of Xingzhou Island. It not only produces cultural and creative products of Xingzhou Island, but also promotes the island culture of Xingzhou Island. The above is my idea."
At the meeting, Zheng Xuan's speech made the management present at the meeting fall into deep thought, wondering whether it would work.
Vice President Qi considered from the perspective of investment and output, and said: "In this way, we have to invest more funds. Moreover, there are only some industrial parks in first-tier cities that have been operated on a large scale nationwide. There is no precedent in the oil market, and it is uncertain whether it will not be able to adapt to the local environment." "
Everything is difficult at the beginning!" Zheng Xuan's boss, Manager Jiang, smiled and supported his subordinate.
Zheng Xuan looked at Li Yaolin nervously.
The person sitting in the first seat at this time is not her good sister, but her boss. She cannot think that the other party will unconditionally support her because she is her good sister. She must come up with a plan that can impress the boss and convince the boss from the perspective of an employee.
Li Yaolin thought for a moment and said, "We can first contact the copyright holder to cooperate with the film and television IP to produce joint peripherals. As for the cultural and creative park, we will look at the plan and study it before deciding."
After the meeting, Lin Qitong said to Li Yaolin, "I think Brother Xuan's idea is good. Why can't we agree to it?"
Li Yaolin smiled. Zheng Xuan said, "Sanniang didn't say she wouldn't agree! But this matter really can't be decided hastily. Let the factory start work first to ensure a stable supply of cultural and creative products. The rest can be discussed slowly."
Li Yaolin felt that Zheng Xuan was growing very fast and asked her, "What other ideas do you have?"
Now that they were in private, Zheng Xuan said bluntly, "No, I don't agree to it.
Zheng Xuan asked Lin Qitong, "Qiqi, what do you think is the most important thing for a scenic spot?" Lin Qitong
answered without hesitation, "Popularity, and the economic benefits converted from popularity!" Zheng
Xuan shook his head, "We also learned this in the ideological and political class before. Whether it is a coastal tourist attraction with coastal scenery or a historical tourist attraction with ancient buildings, its core is actually culture. If you want to be remembered, you must make the core culture recognized and known by the public."
Li Yaolin nodded.
Zheng Xuan said, "In fact, Sanniang has already positioned this."
Li Yaolin was stunned and looked at Zheng Xuan in confusion.
What is her positioning? Her original purpose was just to develop some projects to enhance the brand value of Xingzhou Island, and then sell the island... Well, no, she started to develop Xingzhou Island because she was threatened by the sea god and didn't want to make herself more unlucky.
So how did she end up like this?
She didn't even enjoy the money she made, and plunged into an abyss of no salary and working all year round...
Zheng Xuan's words interrupted her thoughts: "What is the cultural core of Xingzhou Island? It is people-oriented and focuses on the tourists' experience.
"Because we focus on the tourists' experience, we stick to the bottom line of 4,000 people on the island;
"Because we focus on the experience, we have set a blacklist system and enforce it strictly. No one can intercede for us.
"Also, isn't the name 'The Holy Island of Love' a title earned because of the recognition of the core culture? "
Lin Qitong applauded strongly for this speech.
Li Yaolin: "..."
Brother Xuan followed Vice President Qi and also started to applaud! After
a moment of silence, she also applauded.
Zheng Xuan said happily: "In fact, when Sanniang asked me to come to Xingzhou Island to do peripheral work, she had already considered this level, right? !" Li
Yaolin nodded reluctantly: "Yes, but Brother Xuan your performance was beyond my expectation."
"I learned it all from others. "Zheng Xuan said.
Since she was appointed as the project team leader, she no longer focused on designing products. In order to improve her business capabilities, in addition to designing products, controlling the design direction of the project team's products, and following up on the production progress, she also took time to communicate and learn from her peers.
Most of these people were met by Qin Yutang. After all, although the latter was only a modeler, he still had many connections in related industries.
The rest of them were people she met when she attended the expo.
She was eager to learn and learn. , constantly improving herself, and even wishing she could have several brains to handle various things at the same time.
In this case, she also grew very quickly, and even now when she recalls what happened half a year ago, she feels that several centuries have passed. Finally
, she concluded her speech: "After determining the core culture, we must rely on the core culture to promote the development of the economic circle, so whether it is a club, a diving center, aquatic reproduction or a cultural and creative park, they are all about creating a tourism economic circle centered on the tourism culture of Xingzhou Island. "
These words coincided with Li Yaolin's thoughts a few days ago.
Before this, she had been thinking about what the APP's recognition standards for the progress of "infrastructure" were, and whether they would change with the increase in the area of sea use.
If she built buildings all over the island, could she reach 100%?
However, this would violate the "moderate utilization" policy that stipulates that the degree of development cannot exceed 30% of the island area.
Later, she thought that this standard might not be limited to Xingzhou Island.
She had a basis for this guess - when she was building a new ticket and waiting hall at Baoren Port Pier, she could find the location of the pier and plan its construction by dragging the APP interface.
And after it was built, it was also counted as "infrastructure + 55%".
Similarly, Poseidon Holiday APP originally asked her to develop the islands, but did not say that she could only develop the islands.
Of course, the number of tourists is calculated based on the number of people who land on the island, but the revenue from the boat tickets of Qianlai Travel, which Li Yaolin invested in the name of the company, is also included in the calculation of the turnover. It can be seen that Poseidon Holiday APP's attitude is: "You can expand the industry, but you still have to focus on developing the islands and cannot deviate from the development theme of 'giving Poseidon a satisfying holiday'."
Isn't this what Zheng Xuan said, "the island tourism economic circle with Xingzhou Island culture as the core"? !
As for the development theme of "giving Poseidon a satisfying holiday", it was too abstract. She still didn't understand whether "Poseidon" was a god or a higher-level organization named "Poseidon"; whether "Poseidon" would wait until she developed the island before coming for vacation, or whether it already existed, so the change of "Poseidon satisfaction" would occur?
Li Yaolin encouraged her good sister's idea: "I believe this plan can be passed."
As the owner of the island, she could make the decision to pass this plan, but she was not communicating with Zheng Xuan as a boss at this time.
...
Zheng Xuan contacted the copyright holder of the film and television drama "Mermaid Love Song" and won the opportunity to cooperate.
The copyright of "Mermaid Love Song" is in the hands of the producer. Thinking that there might be opportunities to cooperate with Xingzhou Island in the future, and that the co-branded peripheral products can further enhance the value of the film and television IP, the producer readily agreed to cooperate.
This drama has 42 episodes, with only 4 episodes broadcast per week for a total of 10 weeks. It may be postponed or finished in advance due to program changes, but it will take two months to finish. These two months are enough for the project team to design and produce a batch of co-branded peripheral products. Soon, it was decided to build the cultural and creative park into an industrial chain. The original snail meat processing factory just couldn't be opened anymore. It was not an illegal construction or a dangerous building, so there was no need for large-scale repairs. Just paint the walls and divide them into areas. After that, they purchased various tools and equipment, arranged for the recruited employees to sign contracts and receive training, and then they could start work. The office of the cultural and creative team also moved there, but Zheng Xuan's workstation remained. After all, in addition to cultural and creative work, she was also responsible for the island's gardening management, environmental interior design and other work, and needed to go back to the island frequently to work. Zheng Xuan had always lived in the staff dormitory on the island. After her work location changed, in order to facilitate commuting, she rented a duplex apartment in a newly built community 500 meters west of the pier. The rest of the design team's employees did not live on the island, so where they worked did not matter much to them. Lin Qitong was still reluctant to let Zheng Xuan go, and said, "In fact, it would be nice for the design team to stay on the island!" Zheng Xuan said, "If we stay on the island, we won't be able to let tourists visit and experience the production process of cultural and creative products, which will have an impact on the entire plan." "But I think the island is safer, and you love to work overtime, what if you encounter danger?" When Li Yaolin heard this when he came over, he smiled and said, "Indeed, the environment over there is still relatively remote, so for safety reasons, after the Cultural and Creative Park closes at 6 pm every night, no employees are allowed to stay for overtime except for the security guards on duty. If you want to work overtime, you must apply, and then the Logistics Support Department will arrange a shuttle bus to take the staff "Send the workers back to their residence." Zheng Xuan's heart warmed: "Sanniang, you are really a kind and good boss." Li Yaolin thought, although she could see the information of the Cultural and Creative Park on the APP, the Cultural and Creative Park was two or three kilometers away from the pier. After leaving the fishing village, there were only some windbreaks and undeveloped beaches. There were few people, and some sections of the road were not monitored. She was not confident that her employees would work overtime until late at night in such an environment. As for the cost of doing so? She would not go bankrupt if she had this extra expenditure. Without a partner, it was her business whether she made more or less money, and she was happy. In mid-March, the election of the "two committees" of the village (community) in Biwan District was also over. Without any suspense, Zhang Yaode was successfully elected as the village director (village chief) of Potou Village by obtaining half of the votes, far exceeding the rest of the candidates! He already had some reputation in Potou Village. Later, he not only led many villagers to seek cooperation with Xingzhou Island, but also solved the employment problems of more than a dozen young people in the village, which was equivalent to gaining the support of more than a dozen families. In addition, most of the people in the village are from the same clan. These families spoke well of him everywhere, and he also promised to lead their village to better development. Therefore, being elected as the village chief was what everyone expected. The first thing Zhang Yaode did after becoming the village chief was to establish the fishing cooperative of Potou Village. For this, Lao Li also introduced him to the permanent president of the Leisure Fishing Association, who was regarded as everyone's in this regard. Chairman Chang owns a deep-sea fishing company, which not only engages in deep-sea fishing, but also involves aquaculture, frozen processing, etc. Its products are basically sold overseas, and are also supplied domestically, all to large supermarkets. He also has a subsidiary that specializes in the production and processing of aquatic products, such as shrimp skin, dried fish, fish balls, etc. If we can cooperate with Chairman Chang in the "enterprise + cooperative + farmer" cooperation model, I believe we can run the cooperative prosperously! However, with the current scale of Chairman Chang's company, this cooperation plan is not attractive to him. He said to Zhang Yaode: "My company is in Yangshi, and the main farmers I contact are also in the Pearl River Delta. Youshi is too far away." Zhang Yaode was a little disappointed. Chairman Chang reminded him again: "Although we don't have the opportunity to cooperate this time, why do you have to go far away? I heard that Xingzhou Island has an aquaculture area, but I asked General Manager Li, she has no plan to start a fishing company or set up another aquaculture processing plant, isn't this a great opportunity? Why don't you find Xingzhou Island to cooperate?" Zhang Yaode was stunned, and was enlightened by Chairman Chang. Yes, although Xingzhou Island has invested in a small number of cages, the number of aquatic products it raises must be quite a lot, even exceeding the needs of seafood buffets and hotels, so the excess aquatic products must be dealt with, right? Now, the industries related to the oil market and seafood know that the seafood of Xingzhou Island is so delicious. If fishmongers want to buy the seafood of Xingzhou Island, they can only do so through fishing. Once they can buy the seafood of Xingzhou Island, whether they sell it directly to major hotels and supermarkets, or process it into food, it will be a golden signboard! Tourists often regret not being able to take some special products with them when they travel to Xingzhou Island. When the aquatic products are processed into agricultural and sideline foods, won’t they be ready-made special products? ! As for why he didn’t consider renting the sea area of Xingzhou Island for cage farming, it was because he had already understood that the industries of Xingzhou Island were not rented out, including the sea area...except for the advertising column. ... "Potou Fishing Village Tourism and Agricultural Products Cooperative wants to purchase the aquatic products we raise?" Li Yaolin wondered where this cooperative came from, she seemed to have never heard of it before.
But this village name, could it be that Zhang Yaode's village was established?
Deputy General Manager Qi said: "Yes, I have learned about their cooperative, which mainly operates offshore fishing, breeding, aquatic product sales, and aquatic product processing. In fact, it is to unite the villagers who make a living by fishing and the villagers who make a living by breeding, and sell the caught and farmed aquatic products in a centralized manner, or process them into meatballs and dried products. This is more advantageous than the villagers looking for customers and sales channels individually." The
reason why the original snail meat processing factory could not be opened was that the villagers who opened the factory fought alone and had to face problems on their own. If they could not solve them, they would go bankrupt.
After the establishment of the cooperative, the villagers can fight risks together, and such things will not happen so easily.
At the same time, the villagers of Potou Village gathered at Zhang Yaode's house. Some of them looked solemn, some were full of sorrow, and some were in a trance, but everyone would poke their heads out every once in a while.
Seeing Zhang Yaode appear, they surrounded him and asked, "How is it? Did it work? Will Xingzhou Island still blame us?"
Zhang Yaode's eyes swept across everyone's faces. Seeing him so serious, everyone felt a little uneasy and thought that there was probably no hope.
Xingzhou Island has always cherished its reputation and would never allow anyone to act under the banner of Xingzhou Island. If they acquire the aquatic products of Xingzhou Island but cannot use it as a signboard to advertise, then they will lose a lot of competitiveness and it is better not to acquire it.
At this time, Zhang Yaode's expression relaxed and a faint smile appeared on his face.
The author has something to say:
Island owner: I should pay myself a salary!
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Small drama:
Many years later, a world-renowned magazine commented on Xingzhou Island like this:
"Xingzhou Island" is not just an island, it is a brand, the hub of the coastal tourism industry chain, and the core of the tourism culture and economic circle... The island owner who created this No. 1 island tourism resort must have had a grand ideal to realize this vision!
Island owner: ...
No, I just wanted the one million yuan in cash.
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