Chapter 163 Magic
On page three of the newspaper, there was an article about him.
It tells the story of the strange effects of Sur electrical appliances and Ron's own magical abilities.
The article briefly describes Ron's life and caste, including his deeds in the bombing case.
Then, through the oral accounts of several witnesses, it describes the miracles of Ron and Suer electrical products using mysterious powers to cure diseases.
One elderly man claimed that using water conditioning cured his eye disease, and another woman said her hearing had been fully restored.
Another elderly man claimed that he had restored Ron's shrunken lungs to health by simply touching the tops of his feet.
They swore that it was Ron's magic power that cured their illness. He was the only incarnation of the sun god, in charge of health, vitality and prosperity.
Everything he touches retains magical powers that can heal illnesses, and those blessed with this power can recover from illnesses.
The entire article describes various miracles, and the words imply that the products of Sur Electric have been blessed by Ron himself.
Are you sure this isn't a fantasy novel?
Ron flipped through the newspaper and saw the author, Kaavia.
"Many newspapers across the country have published my articles," Kavya said proudly.
"So those people outside are all your credit?"
"I didn't make up these stories. They believed them themselves," she explained quickly.
"I just went to Uttar Pradesh for a month and now I'm back and I'm a sun god."
Ron was at a loss for words. Are all Indians so abstract?
"That's because of your good reputation," Kavya thought differently. "You've cured so many people, and they're eager to share their experiences."
"Are you talking about the free clinic before?" Ron raised his eyebrows.
"Indians are compassionate and righteous, especially the poor. You can't imagine how much impact a Brahmin's treatment of the poor has on them.
Fortunately, you are treating them as a doctor, otherwise other Brahmin groups would have sneered at you. They think this is understandable because you are a doctor.
"So you wrote this article? Using the incarnation of the sun god to explain my actions, so that those Brahmins can eliminate the last bit of resentment in their hearts?"
“After all, the Sun God shines upon all people, regardless of caste.” Kavya raised her chin slightly, her posture elegant.
"Oh! You've thought of everything for me." Ron liked her more and more.
"You are a doctor, and your caste belongs to the Sun God. The Sun God governs light and health, and dispels darkness and disease. If you say it's a coincidence, I guess many people won't believe it."
"I didn't know you had the talent of an astrologer?" Ron was shocked. Even Kavia, a reporter, started to act like a charlatan.
"I feel a little uncomfortable, so Lord Sun God, can you bless me and drive away my fatigue?" She spoke the most provocative words with the most arrogant attitude.
"Injection! Injection! I'll bless you now!" Ron remembered the office game from last time.
He feels that Kavya is a little addicted and this is her weakness!
When Lazhu heard that Ron had returned, he hurried to the office door and was stunned. Why was the door closed?
Before she could think about it, she heard the sound of tables colliding from inside.
Lazhu is an experienced woman and her head is already full of images.
She frowned and wanted to leave, but was afraid that other people would come, so she had no choice but to wait at the door.
After Kavya left feeling refreshed, she entered the office with a complicated look.
"Go get Ashish," Ron said, moving the table and chairs back into place.
"Sir, please take a rest first." Lazhu poured him tea angrily.
Hey, why isn’t this little girl called Baba anymore?
Ron was puzzled. Could it be that she also wanted an injection?
Lazhu ignored him and opened the window to ventilate the room. The smell in the room made her frown.
If you smell it for a long time, you may even feel a little intoxicated.
"Forget it, call Ashish later."
The office door closed again.
Ron found himself degraded after a trip back to Uttar Pradesh.
The life of the Brahmin master there gave rise to a twisted desire in his heart.
Only after the unrest was calmed did Ron gather the backbone members of Sul Electric again.
Ashish from the technical department, Harush from the finance department, Anis from the production department, Dharmendra from the sales department.
"Tell me, what's the matter with you urging me to return to Bombay in such a hurry?"
"Boss, have you seen the advertisement in the newspaper?" Ashish said anxiously.
"Newspaper?" Ron was stunned. He was so focused on reading the myth story that he didn't pay attention to anything else.
"Look," Ashish spread out the layout he had prepared long ago, "it's exactly the same as our water-cooling system."
Ron took a look. Not only were they the same, but even the names were similar.
Sunil Electric! Who came up with this name?
Except for the brand logo, the other party's water air conditioner copied Sur Electric Appliances inside and out, from color to shape.
Rather than saying it is a copycat, it would be more direct to say that it is a blatant imitation.
"Their products don't seem to be very good?" Ron had a strong sense of inferior quality just by looking at the pictures.
“But they’re cheap,” Ashish pointed at the price, “less than 300 rupees!”
Ron looked up at Dharmendra, who was in charge of sales, and the latter nodded affirmatively.
"I did hear that some dealers were contacting this Sunil Electric."
"What about the cost? Where do they base their pricing?" He looked at Anis from the production department again.
"I haven't seen their products, but I guess they used inferior domestic parts as substitutes." Anis is very familiar with the raw material channels.
"I'm just curious, where did this Sunil Electric Appliances come from? Why haven't I heard of it before?"
Ron had also paid attention to his peers in Mumbai, but had never heard of this brand.
“They used to make electric fans,” Ashish explained, “but they recently changed their name.”
"Just to imitate our Soul Electric?" Ron frowned.
"That's not the case." Ashish looked strange, and so did the others.
"What's going on?" Ron asked curiously.
"Their original brand was called Fengshen, but the owner's name was Sunil, so the name change made perfect sense."
Ashish was helpless. At the beginning, Sur Electric had given the other party a warning, but received such a response.
Ron was also quite surprised. Don't expect Indian businessmen to have any moral integrity.
They are so careless and never care about so-called morals and rules.
"By the way, how about our electric fan?" Ron remembered something else.
"Excellent!" Ashish's expression brightened. "We shipped 30,000 units in the first month."
"So many?" Ron was a little surprised.
"We have to thank Ms. Kavya," Ashish said, pointing to the newspaper. "Since then, people have been rushing to buy our products. The lowest-priced fans are the best sellers."
Sur Electric produces table fans and wall fans, not traditional ceiling fans.
Ceiling fans are mainly made of steel and have much more powerful motors. Due to cost constraints, the price is often as high as 800 rupees.
Table fans and wall fans are much smaller. Sur Electric uses plastic materials and sells them for only 300 rupees each.
It is cheaper than the lowest-equipped water air conditioner and is very popular among the lower classes.
Since they are all blessed by the Sun God, of course you can buy the cheaper ones.
The 30,000 electric fans produced in July were all absorbed by the local market in Mumbai, and the brand appeal is truly terrifying.
Creating gods in India is really useful.
"How were the shipments of water-cooled air conditioners in June?" Ron was most concerned about his mainstay product.
"It's also a record high, 60,000 units." Dharmendra had memorized the data long ago.
Well, that’s not bad, 10,000 more than in May.
Ron, in a good mood, looked expectantly at Harus, who was in charge of finances.
It is now July, and theoretically, part of the payment should have been received for the products that were shipped in June.
"In June, sales of water air conditioners reached 37 million rupees, with a net profit of 21 million. We have already received one-third of the payment, and the rest will be settled within 60 days.
However, due to the semi-automation transformation of the factory, we have invested another 10 million rupees, and the funds on the books have not changed much."
Ron nodded. This was within his expectations. Semi-automation could greatly improve production efficiency, not only saving labor costs but also facilitating the rapid expansion of the company.
Although Sur Electric Appliances' sales have hit new highs, it has not saved much money.
Most of the revenue is used for expansion and internal improvement, such as the branch factory in Uttar Pradesh and the semi-automated transformation in Mumbai.
These two major decisions will require at least 20 to 30 million rupees to implement.
It's all about money. Most of Sur Electric's profits this year will be spent on this.
"The 9 million rupees in revenue from the electric fans is expected to be fully cleared within two weeks, with a profit of around 5 million."
Not bad. After listening to Harus's report, Ron felt much better.
If you have money in your hands, you will not be worried.
Taking all these into account, the amount of money Ron can use in his personal piggy bank is about 16 million, not counting that US dollar.
By the way, Anand and Luca should have returned, but unfortunately he hadn't had the chance to see them yet.
There is also Vinod’s travel agency, which has also traveled to Dubai many times in the past few months.
If we check their accounts again, there should be even more.
Forget it, let’s talk about the present first.
"When will Sunil Electric's water-cooling unit be available on the market?" Ron asked.
"I heard it's on the first weekend after the rainy season, September 5th."
"Less than a month?" Ron tapped his fingers slowly on the table.
"Boss, do you want to ask the Shiv Sena for help?" Ashish asked quietly.
"Who are you referring to?" Ron said with a half-smile.
"That tiger, Thackeray!"
Ashish certainly knew that his boss was protected by the Shiv Sena, and now everyone knew about Thackeray's power in Mumbai.
As soon as he opens his mouth, no one dares to act rashly.
"Ashish, it's best not to use the connections of this kind of person lightly. You may not be able to afford the price, and Sur Electric is not at a critical moment yet."
Ron tried his best to avoid relying on big men to solve problems, such as Harduk Khan of the underworld and Thackeray of the Shiv Sena.
There is no need to make such a big fuss to deal with Sunil Electric.
(End of this chapter)
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