Chapter 171 Level City
Bania's factory is located in the Kimpur area, on the eastern outskirts of Mumbai, just east of Sur Electric.
The factory covers an area of about 80 acres, with two long workshops in use and another one under construction.
Judging from its size, this is a small to medium-sized factory, which is acceptable in a place like Mumbai.
The factory is surrounded by residential areas, slums, markets, and bars, creating a chaotic and unplanned atmosphere.
Every morning and evening, people who live nearby or further away come here to work in twos and threes, and then disperse in groups.
But due to the sudden change, the factory was in ruins. The roar of machines in the workshops had stopped, and the busy figures in the offices had disappeared.
It was still raining outside, and the raindrops hit the umbrella and raincoat, making a rustling sound.
Ron glanced at the crowd gathered at the door and said nothing.
They were all former factory workers. On the day of the riot, people were frightened and fled in panic.
After all, it has been less than a year since the great riots last year, and both Hindus and herders still have shadows in their hearts.
Now that things have calmed down, they have all reunited.
Various news came from the streets and alleys, and they knew that the factory had changed its owner.
In Mumbai, this usually means the old system is torn down, workers are laid off, assets are sold off, and factories cease to exist.
But they still came, with their pleading, helplessness and despair, just standing there quietly, no one spoke.
Some of them are workers, some are technicians, and some are office backbones who are dressed slightly more decently.
What could they do? They had seven or eight people in their family who depended on their wages for their livelihood.
There are more than 10 million people like this in Mumbai. You can't stop at all, otherwise you will be ruthlessly squeezed out of this city.
No one wants to go back to their hometown. It is the devil's den in the hearts of all poor people, and they have finally escaped from there.
In this city, they don't have to kneel or kowtow.
Mumbai is the golden-winged bird in everyone's heart.
The crowd was separated by burly men who formed a human wall, leaving a passage leading directly to the factory area.
Anil had a pistol on his waist. He looked around and stared vigilantly at everyone who was pushing forward.
These are old servants from Uttar Pradesh. They arrived in Mumbai a week ago and officially took up their posts after a rough training.
Under the protection of the human wall, Ron walked straight into the factory, accompanied by several key members of Sur Electric.
"Ashish, have you seen the workshop?" he asked.
"Boss," Ashish came forward with a hint of excitement, "three die-casting machines. They can be used after repair. In the future, we can also produce iron ceiling fans."
The factory in Bania seemed to have been severely damaged, but large machines and equipment were very resistant to damage.
At best, there are some superficial injuries to the wires, pipes, buttons, etc., and the car can continue to run after replacing the parts.
"Take your team and get to the bottom of this as quickly as possible so the factory can resume operations as soon as possible."
"Yes, boss!"
"Anis, have you got the personnel roster of the original factory?"
"Someone took the initiative to send it in, and even noted the technical backbone and the troublemaker."
"Kick out all those who are sneaky and cunning, and keep the rest as appropriate. Anyway, I don't like people who cause trouble."
"yes."
Ron took his men on a quick tour and already had a general understanding of the situation at the Bania factory.
Buying it for three million is definitely a big profit.
The value of the two production lines alone is more than that.
When Sur Electric was first planning to build a factory, the cost of building a production line plus equipment was as high as 4 million rupees.
Although the equipment in Bania's factory has depreciated and even has some damage, it will be much more cost-effective after the breakdown.
Not to mention the factory's existing channel resources, which are intangible and valuable assets.
Suer Electric Appliances only needs to spend some time integrating it into the system, and soon its strength will be raised to a higher level.
Ron plans to let this branch factory continue to focus on the production of electric fans. With such a foundation, it will be able to resume production faster.
As long as the timing is right, the electric fan production line of the Sur Electric Appliance Factory can also be moved here.
In this way, we can offer a full range of electric fan products, from plastic table fans, wall fans, desk fans to iron ceiling fans and floor fans.
Well, it’s good that everyone has their own expertise.
The branch factory in Jinbul District will be responsible for the electric fan market in the future, while Suer Electric Appliances in the west will still focus on water air conditioners for the time being.
Tsk, speaking of this, Ron's ambition was aroused again.
Electric fans, water air conditioners and other electrical appliances can no longer satisfy his appetite, and he also wants to enter the television market.
In 1993, just two years after India’s economic policies were liberalized, all industries began to flourish.
As the liberalized market matures, the economy will inevitably enter a period of prosperity, which means that the middle class will grow larger and larger.
Unlike Chinese people, Indians have a consumption concept that is closer to that of the West, that is, hedonism.
Especially in Mumbai, people here have completely reversed concepts of basic needs and luxuries.
Almost every household in the slums of Jogeshwari has electricity, and the simple shacks are covered with spider webs of wires.
Every middle-class household has a motorcycle or even a car. Mumbai residents eat well, and even people in the slums don't compromise on food.
This has nothing to do with being rich or poor; the real luxuries are running water, clean toilets, smooth transportation, and houses suitable for living.
Ron could almost imagine that when people had money, they would inevitably seek spiritual entertainment.
At that time, television would be the best choice. Who wouldn't want to go home comfortably and watch a cricket match after a day of working as a cow or a horse?
Unfortunately, India lags behind in all aspects of technology and still does not have a local TV brand.
The televisions in households in big cities like Mumbai and New Delhi are all imported and expensive, making them out of reach for middle-class families.
Ron wanted to create a brand of televisions, but of course he wasn't so crazy as to develop his own.
He knows his own strengths and weaknesses very well, and he does not want to promote India's technological innovation on his own.
Are you bored?
The third brother's technical level is backward, it's none of his business.
What Ron wants to do is nothing more than OEM assembly, and the fastest shortcut is to buy technology!
Just buy a TV production line, import the core raw materials, and replace the rest with domestic ones as much as possible.
Take your time, it doesn’t matter if the product is a little rough, Indians don’t care anyway.
We can’t just hand over this blue ocean market to foreign brands. Instead of letting outsiders make money, it’s better to do it ourselves.
He has been looking for information on this matter, but the price of TV production lines is shockingly high.
Manufacturers willing to export complete production lines are either from Korea or from other countries.
But they asked for an exorbitant price, $2 million right from the start, and that was for a black and white TV.
Ron knew without a doubt that this was just the price on the surface, and there might be some traps waiting behind the scenes.
They may not have the sincerity to sell at all, and deliberately refuse in disguise by offering a price several times higher than the market price.
India has just opened up its policies, and foreign brands are drooling over the market here.
They don't want to see a local brand rise up to act as their competitor.
This matter is a bit difficult, and Ron plans to take it step by step.
He wanted to buy a TV production line, but he didn't have enough foreign currency.
Including previous savings and the income from Anand and his friends' trip to Brazil, the total amount is almost 750,000 US dollars.
It's uncomfortable, neither going up nor down.
Sur Electric is not yet strong enough to influence the market or government policies.
Now, the acquisition of the Bania factory is Ron's first step to strengthen himself.
Not only did it eliminate competitors, but it also took Sur Electric's production capacity to a higher level, killing two birds with one stone.
These 80 acres of land can also be considered an asset, although it is a lease contract signed with the government.
Thanks to the Rental Law, its implementation also covers commercial premises and industrial land.
Ron was thus able to use the land in the heart of Mumbai indefinitely, paying only a small rent.
As long as he doesn't move away, the land will belong to him completely and can even be inherited by his descendants.
Outrageous? Not at all!
Look at South Mumbai, where the city's wealthiest people live in villas protected by the Tenancy Act on Malabar Hill.
These mansions were inherited by them from their grandparents and even great-grandparents who were tenants at the time.
Decades ago, the rent for luxury homes in Mumbai was a few hundred rupees, and it still is.
It is said that in this deformed market, there is also a so-called "bribery system."
Landlords bribe tenants to move out of properties protected by the Tenancy Act.
In order to protect their legitimate rights and interests in their own properties, they have to pay a large sum of money to unrelated tenants.
This is outrageous. Rich people can live in villas for almost no money, but poor people have to prepare 2,000 rupees for materials to build a slum hut.
Mumbai is a city of class.
It hits new immigrants, young people, and the poor.
Couples cannot build their love nests in Mumbai, and outsiders cannot find rental properties in Mumbai because all the best properties are firmly occupied by the middle class and the rich.
This is the ultimate tuition fee every outsider has to pay. Unfortunately, this cannot shake their determination to come to Mumbai, but will only make their life in Mumbai miserable.
It is a golden-winged bird after all.
The rain was still falling, Ron waved his hand and led his people away, and someone would take over the subsequent cleanup work here.
The people who had reached the door had not yet dispersed, and they were staring eagerly at the black umbrella that was surrounded by people.
Ron paused slightly and glanced at the crowd.
"The factory will resume work soon, and everyone can return to work as long as they pass the inspection."
The crowd suddenly cheered, throwing away their umbrellas and raincoats, and rushed forward to bend down and touch Ron's feet.
But he was stopped by the bodyguards, so he shouted hoarsely, "Sulbai, Sulbai!"
Ron waved to them, got into a high-end imported car, and disappeared at the intersection.
Now that the affairs of the Suer Electric Appliance Factory have come to an end, he has to busy himself with other businesses.
Bollywood, Uttar Pradesh, drug smuggling. Even the grass in the backyard, I haven't seen it for a long time.
But before that, he wanted to meet Vinod first, as the travel agency's business was very good recently.
(End of this chapter)
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