Chapter 257: Buying
As Ashish said, the launch of Sur TV will definitely create a huge earthquake.
In just a few days, the slogan "Everyone can afford it" spread throughout the streets and alleys.
Newspapers, magazines, and television stations were all discussing the matter, and commentators were speculating on the final price of the Sur TV.
Everyone is eagerly waiting, as if waiting for a Bollywood actress to unveil her mystery.
Even Mabang Minister Nawal couldn't contain his curiosity and called Ron to ask what he was up to.
He personally endorsed the Sur TV project in front of the media, and if it failed, he would also be affected.
Ron smiled and told him that the answer would be revealed after a good night's sleep.
Yes, it happened so suddenly.
When people in Mumbai woke up in the morning, they found that the whole city was dressed in new clothes.
"For Rs 3999, take home a Sur TV!"
Housewives who opened the windows to welcome the fresh air forgot to go back to the kitchen to heat milk.
The men standing on the balcony smoking were not aware that their fingers were burned by cigarette butts.
Only the children who were trying to get the newspaper through the crack in the door were shouting and yelling. The newspaper also revealed the price of the Sur TV.
Wow, people started to stir. They were in disbelief at first, and then they couldn't help but start a heated discussion with their neighbors.
He looked so excited, as if he had heard the most secret and irresistible gossip in the city.
How could this be possible for less than 4,000 rupees? 6,000 seemed like a luxury to them.
But the posters outside and the newspapers at home all told them that this was the fact.
Moreover, the Sur TV sets will go on sale today and will be available in all major shopping malls in Mumbai.
Many people immediately picked up the phone and called the mall's ordering hotline, only to be told that the goods had been sold out.
They immediately go to the second and third stores, or simply go out and rush to the nearest shopping mall as fast as possible.
Crazy, this price directly wipes out people's rationality.
It was so cheap that people who had not originally planned to buy a TV also joined the rush to buy it.
At Rs 3999, what more could you ask for from a bike? Even if it explodes, people will still praise it for its loud explosion.
The fact is that the high-end texture of the poster almost eliminates this possibility.
In front of the Erko Mall, the commercial center of Bandra, a long queue had formed early in the morning.
People chatted excitedly, holding fistfuls of cash in their hands, and from time to time they glanced towards the front of the line, their eyes filled with anticipation and anxiety.
"The whole of Bombay is talking about your television." Mary came over and handed him a glass of milk.
"That's good news, isn't it?" Ron looked away from the balcony.
Mary and her friends' apartment is near the Alcoa Mall, which is the busiest street in Bandra.
"You did it again," Mary sighed.
"Don't worry, dear, we've earned it this time," Ron comforted her.
The first film invested by Sun Entertainment, Love in the Time of War, flopped at the box office.
The film was released in July and grossed just over 10 million rupees in its first week.
Anyone familiar with the rules of Bollywood knows that such a movie is almost impossible to make money at the box office.
Sure enough, two months later, by mid-September, the total box office was only 40 million.
It's a total flop. If it wants to make a profit, the box office must exceed 150 million rupees.
Because cinema chains take a portion of the profits, each state also collects a large portion of the entertainment tax.
Fortunately, the music rights of the film sold well, fetching 30 crore rupees, and Sun Entertainment got 50 million.
Chopra is also planning to release the film overseas, and maybe even make some US dollars.
Maybe Sun Entertainment will be able to earn 60 million rupees from this movie.
Very good, at least Ron was very satisfied.
It's a pity for Mary, as she had been very optimistic about this romantic movie.
The dismal box office performance made her begin to doubt her own judgment.
"I guess you'll be busy next?"
"You can see it outside. I have to go back to Suer Electric to take charge."
"This ad was so successful that even Bollywood is talking about your marketing methods."
"Do you think this is the end?" Ron smiled mysteriously.
"What's the meaning?"
"Look outside." Ron pointed out the window.
Mary turned her head and saw a huge and colorful hot air balloon under the clear sky of Mumbai, which was extremely eye-catching.
Equally eye-catching is the extra-large red banner hanging below it.
"Sure TV is available for Rs 3999!"
Advertising banners hundreds of meters long were hung under hot air balloons, flying low over the city.
The crowd on the street exclaimed and cheered, and many children were chasing the hot air balloon below.
This is so novel, there has never been such sky advertising in India.
"How much did you spend on this marketing spree?" Mary couldn't help but ask.
"More than 30 million rupees." Ron shook his head in an Indian way.
"Wow, that's a big deal."
Millions of dollars for advertising, especially in India, is absolutely a sky-high price.
"It's all worth it." Ron looked out the window.
Some people have already come out of the Erko Shopping Mall, holding brand new TV boxes with excited expressions.
The huge "SUR" logo is printed brightly on the front for everyone to see.
Ron finished his breakfast in a hurry and then went downstairs without stopping. Anil was waiting there.
By the way, the Mercedes-Benz S600 he ordered earlier has arrived.
The black car body looks extremely majestic, and the triangle logo is standing upright, which looks impressive!
Anil opened the car door for Ron. Because it was bulletproof, the door was very heavy and it was a strenuous job.
The soft leather seat made Ron so comfortable that he almost moaned, and the cool breeze from the air conditioner was already blowing.
"Let's go to the park." He sighed contentedly.
"Yes, boss." The driver started the car.
A luxury car is a luxury car. Not only is there no bumps along the way, but even the noise from outside the window can't get in.
Arriving downstairs at Soul Electric, Ron was startled. It was also packed with people, not those buying TVs, but dealers coming to pick up their merchandise.
They blocked the gate so tightly that Ron's car couldn't get in at all.
There was no other way, they could only take a detour and enter the factory through the construction park.
"Boss, you're here!" Ashish was sweating profusely.
"How's it going?"
"Big bang! Big bang! The five of us operators haven't had a glass of water so far."
“Are all those outside local dealers in Mumbai?”
"Yes, other cities are contacted by phone."
As early as two days before the sale, Soul TV sets were delivered to major cities in India.
Today's listing is carried out simultaneously across the country with great momentum.
"We have nearly 30,000 units in stock, and they're rushing to deliver so quickly?"
"Ouch," Ashish almost slapped his thigh in frustration, "Boss, this amount of food isn't even enough to fill a gap in Mumbai."
"Sold out?" Ron was stunned.
"Many stores have already reserved these products before they can even put them on the shelves."
"How many televisions can the factory produce with the current inventory?" Ron asked.
"Twenty thousand units. We've purchased a total of fifty thousand sets of display tube accessories. They're all here."
"Not enough, add more! Contact the University of the East and place an additional order for 100,000 sets. We need them ready to go!"
"Boss" Ashish looked at him pitifully.
"What's wrong?"
“Dollars, we don’t have enough dollars.”
Ron paused. He almost forgot that international trade was conducted in US dollars.
Even if Ron is willing, Todai doesn't want the rupee.
He has been working hard to collect money in the past two years, but there are only 1.25 million US dollars in his small treasury.
Because of his cooperation with NEC, the Maharashtra government approved him another US$2 million quota.
One public and one private, the total is only 3.25 million, which is all the dollars Ron has.
I paid NEC a deposit of 600,000 NTD, and bought two production lines from Dongda, along with some spare parts and personnel expenses, for a total of 500,000 NTD.
Order 50,000 sets of cathode ray tubes at $20 each, which is another $1 million.
After all the deductions, Ron only had $1.1 million left in his small US dollar piggy bank.
100,000 sets of cathode ray tubes were worth $2 million, but he didn't have enough money.
"We bought as much as we could, spending the entire 1.1 million. We paid cash and asked them to prepare the goods and ship them out to sea immediately."
"Then what will happen next?" Ashish was a little worried.
"I'll figure it out later."
There's still a shortage of US dollars, all over India. The stock we have is getting smaller as we spend it.
This won't work. Ron must find a path to sustainable development. He won't be able to keep doing this for long.
The safest way, of course, is to engage in international trade, such as selling Sur Electric's products abroad.
This kind of business is all settled in US dollars. As long as the approach is successful, Ron will have a steady flow of US dollars in the future.
But the idea is beautiful, and the reality is cruel.
All Indian products that can be exported are raw materials, and electronic products are not qualified to participate in international competition.
Sur Electric relies on the low prices of parts provided by Dongda, so maybe it can give it a try.
Before joining the WTO, the West basically excluded Southeast Asia from international trade.
India does not. As the "largest democracy" in the literal sense, the international market is completely defenseless against India.
Especially after the fall of the Russian bear in the north, Western countries have extended olive branches to India in order to win over India.
This is a great opportunity. Sur Electric can act as a middleman and sell relatively cheap goods overseas.
The more Ron thought about it, the more excited he became. This was an unimaginable path.
Who says being a comprador can't last long? Before Dongda joined the WTO, Ron felt he could do it.
But not now, distant water cannot quench a nearby fire.
The top priority is to seize the Indian domestic market and allow Sur Electric to grow and develop.
Dollars, Ron racked his brains.
Suddenly his eyes lit up, and he thought maybe he could ask Hela for help first.
She planned to do passport business for foreigners and also act as an international diamond broker, and all her profits were in US dollars.
Last time, she got more than 100,000 yuan from the corrupt Brazilian official. Ron didn't believe that she didn't have other stocks.
The worst that could happen was that he would have to eat a few more meals of seafood, so he took the risk.
But when Ron found Hela and explained his purpose, she was quite puzzled.
"You want dollars?"
"Yes, I need to turn over my business recently, and I can't do it without US dollars. I have rupees, if you need them."
"How much do you want?" she asked directly.
“The more the better, that big business.”
"Wait, you mean millions or tens of millions of dollars?"
"Well, if there's a way, of course it's no problem."
“There is someone who can help you.” Hela smiled mysteriously.
"Who? Let me make it clear first that I don't want to do this deal with the gang." Ron hadn't done business with Hardhan for a long time, and he was consciously cutting ties.
"It's not the gang, it's Ellie."
"Who?" Ron asked confusedly.
"Ellie, the girl you rescued from the palace."
"Oh, it's her," Ron remembered, "but what does this have to do with her?"
"Didn't I tell you? Well, it's my problem. You know, she's Swiss and her family is very powerful."
"so?"
"Her family has some influence at the Swiss Bank," Hela shrugged. "Come on, let's give her a call."
(End of this chapter)
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