Chapter 289 Private TV Station
"Boss, are you sure you want to add so much water?"
"Trust me, that's right!"
Ron snatched the kettle from Ashish's hand, and then Kuku poured water into the metal pot in front of him.
He stopped halfway through pouring it, and then, amidst the strange looks of the crowd, he raised his middle finger!
"Boss" Ashish couldn't bear to watch.
"Shut up!" Ron ignored him.
He raised his middle finger as if no one was around, then stuck it into the metal pot.
"Almost there." Ron continued pouring water.
When the water surface just reached the first joint line of his middle finger, he straightened up with satisfaction and shook his hands.
"Remember everything, I'll only demonstrate it once."
"Is this okay?" Ashish's face was full of doubt.
"You know nothing. This is the core technology of the Sur rice cooker."
Looking at the long fragrant rice and the juicy bottom of the pot, Ron smacked his lips in satisfaction.
He missed this feeling so much. After mastering this skill, any teenager could cook a pot of fragrant rice.
That’s right, the product that was surrounded by a group of executives from Sur Electric Appliances was the new product that was about to be launched on the market - the rice cooker.
The chubby body has two ears for easy lifting, and under the nose-like plastic module is a protruding tongue.
Ron pressed it lightly, and the indicator light above lit up.
Simple, very simple, easy to use and simple in shape.
Sur Electric's first rice cooker was of the old-fashioned mechanical style and did not have any intelligent system.
Press the switch to start cooking, and when it is cooked, the tongue will jump up by itself.
There are two indicator lights on the top, one for cooking and one for keeping warm.
Even an illiterate person knows how to use it without reading any instructions.
Well, the Sur rice cooker is very fancy. The shell is painted beige, which is a color that Indians like.
In addition to these, there are also cartoons representing the sun, which are playful and beautiful.
How can the vast majority of Indian people be without their own sun?
“Remember, when promoting something, you must emphasize its simplicity and usability.”
“Understood,” Ashish noted.
"Just use the trick I just used. I can make you a pot of fragrant rice with just one knuckle."
"ah?"
“There’s no simpler, more effective way to get the word out.”
"I understand." Ashish made up his mind that he must invite a Bollywood actress to shoot the advertisement.
"We're stocking up this time because rice cookers will be something every household will need in the future."
"Boss, don't worry. We don't need to import any parts. We can produce as many as we want."
"That's right. As long as we promote it well, the future profits will be no less than those of televisions."
Of course, India now has products such as rice cookers, but as I said, most of them are imported.
The cheapest ones cost more than $45, and the better ones can cost hundreds of dollars.
The Sur rice cooker is priced at $30, which is around 1,200 rupees.
Well, the rupee has depreciated again, the exchange rate has jumped from 1:31 to 1:40, and prices have started to rise again.
Fortunately, the parts for rice cookers do not need to be imported, which is good news.
The cost of old-fashioned mechanical rice cookers is extremely low, with each one manufactured by Soul Electric costing around US$9.
After deducting the channel share, the profit per unit is US$16, totaling 640 rupees.
It’s not a lot, but it’s large in quantity.
The positioning of rice cookers is a volume-oriented product, and almost all urban residents are potential users.
Maybe in two years, its profit scale will be comparable to that of televisions.
Just as Ron and the others were discussing the next marketing strategy, the fragrant rice was cooked with a snap.
"I'll do it, I'll do it!" Ron was very enthusiastic.
He picked up a wooden rice spatula and lifted the lid of the pot, sending clouds of steam billowing upward.
"Wow!" Everyone twitched their noses.
The rich aroma of rice fills the air, making your mouth water.
Ron filled a small bowl for himself and scooped some into his mouth with a spoon.
Well, the taste is delicate, dense and distinct.
Basmati rice and rice cooker are a perfect match.
"Delicious!" Ashish grabbed it directly.
Others also reached out, as they were used to this style of eating.
Tsk, Ron was so hot that he didn't even mind the heat.
"Boss, you are amazing. Your middle finger really works!" Ashish flattered him while chewing.
"Now you know how powerful this trick is."
"Yes, yes."
"Once the stock is almost ready, we can start selling it, and we can also start advertising and other things at the same time."
"Would you like to take a look at the juicer?"
"That's easy. A motor and blades of similar quality will do. You can send one to my house, but I'm not available today. I'm busy with other things lately."
In addition to Sur Electric, another core of Ron's business in Mumbai is Sun Entertainment.
Being in India's entertainment capital, with Bollywood right next to it, how can we not engage in the entertainment industry?
Sun Entertainment now has a film production company, an artist management company, and a bimonthly entertainment magazine.
This is a new idea that Mary and her colleagues have come up with. It mainly reports on entertainment news from Bollywood and occasionally publishes some fashion trends.
The circulation was average, and it was just for fun. But the two girls liked this kind of thing, so Ron just let them do it.
The real bulk of the income still comes from film production companies and artist management companies.
Since its establishment in 1993, Sun Entertainment has invested in six or seven films of varying sizes, making more profits than losses.
Why? The story begins with the rescue of Sanjay Dutt.
That incident not only made Dutt owe them a favor, but also established connections with film families such as Chopra and Chandra.
With their help, Sun Entertainment successfully entered the capital circle of Bollywood.
Some high-quality investment projects are difficult for outsiders to intervene, but Mary and others can easily get shares.
In just over two years, the film production company's net profit reached more than 100 million rupees.
Artist management companies are a little bit worse, without big-name stars in charge, and all the money they earn is hard-earned, but they still make tens of millions.
Currently, Sun Entertainment has approximately 200 million rupees available in its account, and Ron and Mary have not received any share.
One doesn't lack the money, the other has greater ambitions.
Ron came here today to discuss with them the future development of Sun Entertainment.
These two girls have completely integrated into Indian life. They speak Hindi, eat Indian food, and make Indian movies. You can say they are Indian.
Mary and Lena probably decided to live in Mumbai for a long time, so Sun Entertainment became their foundation, and they valued it more than Ron.
Now that there is sufficient capital in the account, of course we must continue to expand. This is the instinct of capital.
However, before discussing business, they first discussed several large projects.
Well, the kind without clothes.
Ron paid a lot, he was tired, and he went through the most difficult time since he started his business.
"Tell me, what good ideas do you have? As long as we can stop Sun Entertainment from selling milk tea, that's fine." He panted.
"We are not gourmets, why should we sell milk tea?" Lena was puzzled.
"You still don't understand India." Ron laughed.
In this country, those who work in textiles can make cars, those who work in oil can sell luxury goods, and those who sell rice can eventually start an amusement park business.
Nothing is impossible, only what you can't imagine.
In the days when the licensing system existed, the barriers to entry for every industry were extremely high. Even riding a tricycle required a license, let alone running a legitimate business.
If you make textiles and start using polyester, but later want to switch to pure cotton, unfortunately you have to apply for a new license.
Many businessmen, suffering from the numerous constraints on expansion, simply go out and apply for various cross-border business licenses one by one.
They just do business in whatever business passes the test, without any planning at all.
As a result, bizarre cross-border behaviors emerge one after another, which seem completely random and extremely unscientific to outsiders.
But this is India. Everything that is unreasonable can eventually be logically consistent.
The cunning and greedy nature of Indian businessmen further gave rise to this cross-border ecosystem.
Just like Ron, who originally made electrical appliances, but later suddenly entered the cement business.
This is nothing surprising in India, as there are many companies more outrageous than his.
Suncity Entertainment can make movies, but can't it sell milk tea?
"Do you remember what the business classification was when we first registered Sun Entertainment?" Mary asked him.
"A media company." Ron dribbled the ball habitually with both hands.
"Uh-huh." Mary nodded.
"Oh," Ron suddenly realized, "you want to go into the media field?"
“Yes, we are in Bollywood and have such resources, don’t we?”
“So that magazine…”
"No, not the magazine, the TV station."
"Wow!" Ron sat up in bed. "You mean setting up a private TV station?"
"Yes, this business is booming now. Since 1992, there have been more than a dozen private television stations in Mumbai.
We have an advantage over them. We are insiders in the Bollywood circle and can easily obtain the film copyrights of many companies.
You know, during the years when All India Television dominated, Bollywood film rights were worth nothing.
Sun Entertainment can build its own copyright library and then broadcast it on TV stations. I think there will be users willing to pay for it.
When the time is right, we can also produce our own TV series.
This way, production companies, artist management companies, and TV stations can all work together, and resources can be fully utilized.”
"Wait!" Ron stood up and paced back and forth on the balcony. "Have we opened up the entire industrial chain?"
"It's very feasible, right? We have resource advantages." Mary was also excited.
"I have to say, this plan is very promising. The important thing is that if you control the media industry, you control the channels of public opinion."
Ron's business needs public opinion to protect it, and every giant should have its own mouthpiece.
Especially in India, this magical country, you never know when you might need a magic battle.
"I've invested in this project!" he said with a wave of his hand.
"I knew you would agree." Mary glanced at him coquettishly.
"I've already thought of a name. It's Sun TV." Ron smiled proudly.
Now the Indian people can really enjoy the sunshine.
"We had the same idea, but this name might not work right now," Mary reminded.
"Why?" Ron asked puzzled.
"Because someone got there first." She shrugged.
(End of this chapter)
Continue read on readnovelmtl.com
