Chapter 293 Separate Actions
ATN TV station. No, it should be called Sun TV now. It’s actually in a good location.
Not far from the broadcasting center is the commercial street of Zhuhu District - Chaopati Shopping Mall, and downstairs is the famous food street in the western suburbs.
The women were enjoying shopping and bargaining at Chaopati Mall. When they got tired of shopping, they would walk to the food court and order a puri ball and a cup of Kufi Falooda.
On Thursday night, the sound of loud and discordant chanting came from the nearby Sai Baba Temple, and people flocked to the temple because after the rituals, the temple would distribute offerings (bread and vegetables) to the public for free.
The food stalls outside the temple, which had just been ordered to be demolished by the city hall, have now made a comeback with great fanfare, and are even more numerous than before.
But when you approach the Sun TV office building and walk inside, the noise is immediately shut out.
The world is quiet. The chairman's office has its own kitchen and bathroom, and there is an old tree with lush branches and leaves outside the balcony.
Ron sat here and went through in detail the assets left behind by ATN.
Needless to say, the news program had to be completely remade. The previous content was very imprecise and clearly showed signs of fabrication.
The studio setting is too poor, it looks cheap at first glance.
Ron has ordered a renovation in the style of BBC and ABC, which must be high-end and full of technology.
Extra-large LCD screen, retractable circular ceiling structure, hidden light strips, anti-reflective transparent floor tiles
It would be best to control the screen and lighting together, such as showing a suspended data stream, a rotating earth model, or an abstract light and shadow matrix.
Isn't this better than just using a piece of cloth as a backdrop? As a card, spending a little money is nothing.
In the future, the studio can be used as a photo studio to arrange a serious program similar to Focus Interview.
Speaking of this, Ron also watched the new variety show that Karuna was planning, which was a cooking show for women.
He just took a quick glance and shook his head, thinking that this was a complete copy of Zee TV's "Delicious Treasures".
The show is usually hosted by a chef, and celebrities are invited to taste different Indian food in each episode.
Nice idea, but others have already used it.
It’s not that you can’t copy, but you have to innovate again based on the copy, otherwise you will definitely fail.
"Boss?" Karuna, who was waiting at the desk, was very nervous.
"It needs to be changed." Ron took the program and started writing.
He directly crossed out the chef's similar settings and even completely overturned the rules.
"Celebrity Cooking Competition?" Mary watched from the side.
"As the name suggests, it's a show where celebrities compete in cooking skills." Ron handed over the new plan.
Sun TV can also have food shows, but they should be more interesting.
No matter how well the guests perform, the important gimmick is the celebrities, and the more ridiculous the performance, the more interesting it is.
Add a bit of competitive element to the mix, wouldn't this be more interesting than a few people surrounding a chef and pretending to review the food?
"That's great, boss!" Karuna was overjoyed holding the planning sheet.
Even he, a behind-the-scenes staff member, began to look forward to what the program would look like after it was completed.
Bollywood male and female stars, cricket stars, and even politicians can be invited to be guests on the show.
When will the Indian people ever see such a scene? I guarantee they will all be clamoring to see it.
"Mary, the Bollywood guests are in your hands."
"No problem, dear."
"Karuna, go contact other celebrities, athletes, scholars, anything."
"Yes, boss."
"If necessary, I can ask two city council members to come over." Ron prepared to invite the politicians himself.
According to the plan, this program will be broadcast in October and will be Sun TV's first variety show.
However, "Celebrity Cooking Competition" can only be regarded as a warm-up program, and the TV station still lacks an ace flagship variety show.
As a flagship channel, food cannot support such an occasion.
"I'm planning to create a folk talent show on Sun TV."
"Civilian talent show?" This new concept confused everyone.
"Yes, it's a massive TV talent competition. Anyone of any age and background can participate in any format in front of an audience and judges."
"Wow!" Mary and Karuna were all surprised. They could hardly imagine what kind of show it would be.
"Anyone can come, and there are no restrictions on what they perform."
"Anyone?" Karuna asked.
"yes."
"No restrictions on performance content?" Mary raised her eyebrows.
"yes."
"Maybe there will be some out-of-line performances and the audience may have opinions," Karuna expressed concern.
"Audiences are curious, so don't hesitate to try it. Controversy is the key to success."
Ron was not afraid at all. India's ethnic groups, languages and customs were indeed complex.
But as long as you grasp the scale and don't violate the taboos, there will be no problem at all.
Indians have endless creative ideas and they will adapt.
Ron has already thought of a name for the show: "Talent Show."
Hehe, if other countries want to do this in the future, they may have to pay us copyright fees.
Of course, that’s a later story. The focus now is on preparing the program.
"Talent Show" requires auditions, which means that Sun TV first screens out worthy talent performances.
This will take some time and needs to be prepared as early as possible.
Although Sun TV has not yet started broadcasting, various teams have already started working on it.
Mary will go to the United States in person to negotiate satellite leasing issues with Pan American Corporation.
Karuna and Sanjeev are responsible for the preparation of two variety shows and the expansion and recruitment of staff for the TV station.
Lena went to Bollywood to select suitable TV series and waited for Sun TV to start broadcasting so that she could immediately present high-quality dramas.
Ron also had a mission, which was to officially obtain the "Sun TV" brand trademark.
He had to go to Tamil Nadu, where he had already spoken to Sun TV by phone.
It just so happened that his "mother's" adopted son was getting married, and Ron had promised her that he would go to support her and take care of both things at the same time.
But before that, ATN's legacy cable TV network is worth his attention.
This is a high-quality channel asset, and it takes a lot of effort to develop it.
The scale of 300,000 users is not large, but it should not be underestimated.
As mentioned before, TV stations are like network administrators and can control what programs users watch.
Of course, Sun TV’s own programs come first. See, this is the distribution channel.
Once the user base expands on a large scale, we can also cooperate with other TV stations to earn distribution fees.
Just like a movie theater, taking 40 to 50 percent of the box office revenue, it’s a sure-win business.
Of course, some mortal enemies will be excluded.
Once the channel becomes bigger, it is fully capable of restricting the other party's publicity and promotion.
Now Ron needs to expand the Sun TV network, and he has an idea that will save money and be cheap.
Connecting cable TV to users requires a large number of people to install it on site.
It is definitely unrealistic to hire all workers as the labor costs are too high.
Ron was going to outsource it, but to whom? Of course, to someone from the slums.
However, he was too lazy to take care of such trivial matters and needed to arrange for someone to take charge of this matter.
Mumbai in July is not only hot but also humid, making people feel uncomfortable all over.
During the eight rainless months of the year, the air is punctuated by a filthy dust that settles, staining every exposed surface.
Just walk on the street for half an hour and wipe your face with a handkerchief, and black streaks will appear on it.
There is no way, even rich people cannot avoid being in a mess, unless you hide at home and don't go out.
Ron had only been walking in the alley for a short while when his clothes were already covered with a fine layer of dust.
The rainy season has arrived, and now there are short sunny periods and the weather is hot and stuffy.
He found Anand in an old courtyard, where the medicine men gathered.
"Ron Baba!" The shorty shook his head happily.
"Let's go eat something on the roadside," Ron said.
Even though he is used to eating in five-star hotels, he occasionally reminisces about the flavor of street food.
"I know where there are some delicious restaurants. I guarantee you won't even want to go home! You haven't been coming here as often lately, yaar. You don't have to be so busy. You should learn to stop and enjoy." Anand happily led the way.
"Yes, I heard that you arranged a marriage for Jamal?" Ron smiled and relaxed.
"He's sixteen years old. He should have been married long ago."
“Why don’t you let him study?”
"He doesn't want to. He's not happy studying. Ron, happiness is the most important thing in life. If you're not happy, life will be so hard."
"Yes, what you said makes a lot of sense." Ron smiled, a happy smile.
"People in the slums are like this. You have to make yourself happy. Studying is good, but the ultimate goal is still to be happy. I'm very happy that Jamal found his own path ahead of time."
"Wow, you're an open-minded father."
"Yeah, you think so too. Will you come to his wedding?" Anand shook his head.
"Of course, I will come."
"Great! Everyone will go crazy with joy."
During the day in Mumbai, the world around me moves slowly and laboriously.
In the evening, the city gradually became quiet.
The two walked towards the beach. The cool sea breeze blowing from the bay gradually died down and was then blocked by the streets lined with tall townhouses.
Smoky traffic flows continuously on the seaside boulevard, and not far behind are the buildings from the British colonial period.
Most of those houses are built of solid geometric structures and are two hundred years old.
The intricate details of the balconies, window trims and stepped facades reflect a certain luxurious elegance.
That is a style that this glamorous and modern city is almost unable to create.
They found a small roadside shop and Anand ordered food very skillfully.
There is sweet tea flavored with cloves, flatbread rolled into tubes and coated with refined cream and sugar, as well as roast chicken and roast lamb.
They are all ordinary snacks, not rich in flavor, but they can easily arouse people's different appetites.
“You must not have eaten on the street for a long time.” Anand grabbed the naan and devoured it.
"I miss it so much. We used to eat like this on the street, at least a hundred times."
“Yes, we have visited every street stall in South Mumbai. It’s such a blessing.”
Anand is easily satisfied. He has a lot of money, but still lives in the slums.
He was as stubborn as a child and couldn't accept living anywhere else.
Just like the rich will not accept living in the slums, they have their own values in life.
"By the way, Ron Baba, is there anything I can help you with?" Anand asked after finishing a whole roll of naan.
"Yes, there is a job that needs help."
"No problem, the whole slum is willing to work for you." Anand liked this kind of thing.
(End of this chapter)
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