Chapter 297 Arrogant
"Mr. Sur, why are you so obsessed with the name Sun TV?" Ma Lan was confused.
“Sun Entertainment was established as early as 1993. We have film companies, talent agencies, and periodicals and magazines under our umbrella, all distributed under the Sun name.
You know, in the Hindi market, 'Sun' is already a well-known brand. Now I have set up a TV station, but I found that you have the same name.
"Sun TV was also founded in 1993. This doesn't mean anything. You can't take the name for yourself," Ma Lan retorted.
He was unwilling to give up. He had been running the brand himself for more than two years and had become very influential in Tamil Nadu.
“Mr. Malan, I am not trying to take away your company, your TV station, or your hard work. Our disagreement is only in name.
If I hadn't intervened, Sun Entertainment could have launched the same 'Sun TV'. We focus on the Hindi and English markets, while you develop the Tamil market. Perhaps in a few years, we won't even have any interaction.
Of course, it's more likely that the new 'Sun TV' will become popular outside of South India, and Sun Entertainment will invest heavily in promoting it, even more than Zee TV. We have Bollywood backing and ample financial support.
If people only know about Sun TV in Mumbai but not Sun TV in Tamil, it will not be good for you."
Ron wasn't exaggerating; this was his plan. How many states are there in South India? Only four, and the Tamil-speaking population is mostly concentrated in Tamil State.
The market was too small. Even if Malan's TV station had a monopoly in this part of the country, so what? It posed no threat to Ron's Sun Entertainment.
"The reason I am sitting here today and not ignoring Tamil's presence is out of respect for each other. We can resolve our differences in advance and not have to wait for a court battle in the future."
"So Mr. Suer, what are your plans?" Ma Lan did not comment.
"I need the sole naming rights for 'Sun TV' and I'm certainly not going to just take it away."
"Please go ahead."
"Perhaps you've heard that I bought the entire ATN, 100 percent."
This is exactly what Ma Lan is worried about. His 'Sun TV' still relies on satellite transponders provided by ATN to transmit television signals.
If Ron simply stopped their service without saying anything, Sun TV would suffer a major setback.
It would take two or three months for Ma Lan to rent a new satellite in a short period of time, even if the negotiations went smoothly, to complete the channel transfer.
This means that Sun TV will have to stop broadcasting during this period, and the losses will be incalculable.
"I own the entire Gorizont satellite band, which can support multiple channels broadcasting simultaneously, 24 hours a day."
"Sun TV has already paid this year's rental fee." Ma Lan spoke immediately, fearing that Ron would break the contract.
"I know, but don't you want to go further?" Ron chuckled.
"What's the meaning?"
"Give me 'Sun TV' and the Gorizont satellite is yours."
"Huh?" Ma Lan raised her head in surprise.
"Don't you want to truly own your own channel? You can arrange it however you want, have multiple channels, or broadcast it 24 hours a day, whatever you want."
This hit Ma Lan's heart. They were already discussing changing the TV station to a 24-hour broadcast, as they already had enough viewers.
Most importantly, Malan is preparing to enter Karnataka, where he wants to set up a new local television station, which requires new channel bands.
The previous time-sharing rental model was no longer suitable for Sun TV, as it needed complete satellite support.
Now Ron made this offer.
"I am surprised, but Sun TV is already well-known in Tamil Nadu, and changing the name will have an adverse impact on us." Malan was very conflicted.
"It's just a name change, your channel band remains the same. When people turn on their TVs and tune to the old channel, they'll still be watching your station.
Nothing will change except the name, and maybe people won't even notice. It's no loss to you."
"We need to discuss this internally." Ma Lan said uncertainly.
A complete satellite is indeed a great temptation, and the Chief Minister also needs to take care of it.
Malan has complicated feelings about Jayalalithaa, who took away her family's political legacy but also gave her some care.
When Sun TV was established, it was only after she gave her approval that it was able to obtain a loan from the bank.
Ma Lan needs to consider her attitude. He can't treat Ron as an ordinary businessman.
"Let's put it this way. If you sign today, we'll also cover the $1 million lease fee that ATN previously extended with Gorizont."
"What?" Ma Lan raised her head.
"You've heard about the financial dispute between Stava and the Bear, right?" Ron asked.
"Yes." Ma Lan nodded.
"For another $1 million, we can continue to lease the Gorizont satellite until June of next year."
"Mr. Soul, you mean..."
"That's right, if we withdraw, you can use the Gorizont satellite for free for six months."
This is the real benefit, which can greatly alleviate Ma Lan's financial pressure.
To own a complete satellite would cost at least several million dollars, which is too much for Sun TV now.
However, the TV station's 24-hour broadcasting and expansion plans to other states are urgent and cannot be delayed.
Ma Lan was originally worried about funds, but now he has more than half a year of buffer space.
"Again, I'm sitting here out of respect." Ron looked at him.
The meaning is very clear. If Tamil Nadu still refuses to make concessions, don't blame him for using special means.
"Deal!" Ma Lan finally compromised.
Pressure from all sides forced him to bow his head.
Ron's reputation, Jayalalithaa's pressure, and internal financial pressure
Malan was still too young, and his roots in Tamil were still shallow. His family only had a small publishing house, which could not provide him with much support.
For Malan, Sur Electric has become a behemoth, a giant enterprise. Just look at the Madras factory.
Dr. Sur was indeed a good man. He did not rob the money, but instead exchanged it for $1 million and nine months of independent use of the satellite.
If he doesn't know what's good for him, I guess the outside world won't have much sympathy for him when others deal with him.
"It's a pleasure working with you!" Ron stood up and shook hands with him.
"Will you attend the wedding of the Chief Minister's adopted son next week?" asked Malan.
"certainly."
"Maybe we should talk to a few more industry colleagues. Sur TVs are very popular here. There are actually many possibilities for cooperation among TV stations, cable TV operators, and TV manufacturers."
"No problem." Ron smiled.
Ma Lan is very smart and he has already seen the huge appeal of Sur TV.
But the matter was finally resolved, and from now on "Sun TV" belongs to Sun TV.
The only thing Ron paid was a $1 million satellite renewal fee, which was equivalent to 40 million rupees for the sole right to the name.
Ma Lan's TV station will later be renamed "Poom," which is the name of his publishing company, including its magazine of the same name.
It was well-known in Tamil Nadu, so the switch to "Sun TV" was not abrupt. Moreover, the station was still in its early stages of development, so there was still time for everything.
After securing Malan's services, Ron immediately called Mumbai. ATN officially changed its name to Sun TV today, with trademark registration and logo changes being carried out simultaneously.
By the time I get back from Madras, I guess the TV station will be almost ready to start broadcasting.
After finishing this matter, Ron ran to see his "Grandma" without stopping.
There was no way out, as the other party was not only the Chief Minister but also a major customer of Sur TV.
"Ron, is the TV I want okay?" Jayalalithaa touched his head.
"Fifty thousand, no less." Ron performed the foot-touching salute and stood up.
“There will be a lot of guests, and we have to make sure everyone can see the picture.”
"Yes, I talked to Malan and everything has been arranged." Ron replied respectfully.
Fifty thousand 18-inch color TVs are all provided by Sur Electric, a huge order worth 750 million rupees.
Jayalalithaa was really worried about her godson's wedding.
Indians pay attention to pomp and ceremony, especially weddings, so they must not lose face in front of the public.
Ron didn't know exactly how many people were attending the wedding. He just received an order from "Grandma" to place 50,000 televisions at the venue to broadcast the grand wedding scene simultaneously.
It was outrageous. He couldn't even imagine how grand the wedding would be.
But since business was offered to him, there was no reason for Ron to refuse.
Jayalalithaa bought all 50,000 color TV sets at the original price without any bargaining.
Wealth is one reason, but kickbacks are another, and this is something everyone knows.
However, after deducting this part of the expenditure, there is still a profit of 6,000 rupees for each color TV.
Ron made a net profit of 300 million this time and became rich.
Since the production capacity of the Madras factory was insufficient, he directly transferred goods from Mumbai, giving priority to meeting the needs of Tamil Nadu.
This is a cash transaction, there is no such thing as a collection period.
The television sets that have been delivered have begun to be set up at the venue, and the television signals will be relayed by Malan’s “Poom” TV station.
See, as the Chief Minister, the entire state's public resources revolve around her.
“The amount will be transferred to you tomorrow from Sudhakaram’s account.”
"Huh?" Ron looked up.
"After all, it's his wedding, and all the expenses will come from him."
"Yes." Ron said nothing.
It seems that Jayalalithaa has unconditional trust in her godson Sudhakaram.
It is unbelievable that such a large amount of funds could be transferred into his account without any hesitation.
"After the wedding, these TVs will be very useful. Next year is the Tamil Nadu general election, and we have to improve the lives of the voters."
"Mom, you are the benefactor of Tamil Nadu!" Ron immediately sent a horse forward.
He knew that this big boss was ready to use his money power again to give gifts to the voters.
Apparently, the gift for next year is a Sur TV.
Last year it was bicycles, this year it’s televisions, and the quality has improved by more than one or two points.
"Fifty thousand units is still too few. I heard you have something new?" asked Jayalalithaa.
"Rice cooker and juicer!" Ron almost blurted out.
"Add a little of these two, and the black-and-white TV, and we'll have 200,000."
"Okay! Mom, whatever you say is what I will do!"
Oh, Ron wanted to stand up and give his dearest "Grandma" another foot-touching salute.
(End of this chapter)
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