Chapter 307 Brand Linkage
The gunfight that took place at the West Coast dock warehouse finally came to light, and the newspapers were naturally full of condemnation.
The words "corpses strewn across the ground" and "massacre" were plastered across the headlines of Bombay's major dailies like butter on the prison guards' sugary buns.
However, the news in the newspaper was somewhat outdated. As early as the night before, Sun TV had already conducted a live follow-up report.
With the relationship with Ajay, Karuna and others often have access to inside information that is unknown to ordinary people.
Sun TV has conducted in-depth research into the identities of the warring parties, the location of the fight, the number of casualties, and the background of the conflict.
With a large amount of practical and in-depth content, "Sun TV" broke the situation after only a few days of trial broadcast.
A large number of viewers called and claimed that a gunfight had also taken place downstairs and asked the TV station to conduct an interview.
Some people even urged the TV station to crack down on gang crimes as soon as possible, completely ignoring the fact that this is the job of the police.
The headquarters of Sun TV in Zhuhu District has become bustling, and employees are no longer idle as they were when the show was suspended.
The station's audience has now quickly recovered to the eight million it had before the name change, and its quiz show "Sur! Raise Your Hand!" has become a hit.
The middle class likes it very much, not only can they win prizes, but they can also show off their knowledge.
Most of them have read books and have some knowledge of history and geography, and are familiar with a small encyclopedia of daily life.
The most important thing is that hearing their own voices on TV can greatly satisfy their vanity.
It’s on TV! Who wouldn’t be excited?
If they could win a prize, it would be enough for them to brag about for half a year.
As for the phone bill, compared with vanity, it is not worth mentioning.
The results of the two-week trial broadcast have proved that Sun TV can firmly grasp the hearts of the audience.
Riding on this momentum, the TV station is preparing to end its trial run and officially launch a paid subscription service.
The film channel Sun Video has also been integrated and can be launched simultaneously.
This channel mainly plays old Bollywood movies, TV series purchased by Sun Entertainment, and music songs from the copyright library.
These are all carefully selected high-quality content, played in different time periods according to theater categories, with occasional small advertisements inserted.
The flagship channel Sun TV costs 20 rupees per month, the movie channel costs 15 rupees per month, and the English channel is relatively high at 30 rupees per month.
This is similar to the pricing of most cable TV operators on the market. Different channels are aimed at different groups of people, so the charges are slightly different.
Sun TV has also introduced a bundled offer whereby one can subscribe to three channels at a discount of Rs 50.
If you only like popular general channels and movie channels, that's fine, it's a flat price of 30 rupees.
For a family with a TV, this amount of money is very affordable.
Sun TV has its own cable TV network, but its scale is limited. The more than eight million users are the accumulated data of multiple operators across the country.
The TV station shares the monthly subscription fees it collects from users with cable TV operators.
It's basically 40% to 60% or 50% to 50%, which is similar to the distribution between theaters and film distributors.
That’s right, TV stations are film producers and cable TV operators are cinema chains, it’s the same principle.
Sun TV's subscription fee of Rs 20 has to be split half with the operator, which is a huge loss.
If you want to put all the money in your pocket, it’s easy, so don’t share it.
The most effective way is to expand your own cable TV network so that the channels are completely in your own hands.
So Sun TV and Sur Electric have launched a collaboration, and all new users who purchase Sur Electric will be given a six-month subscription service.
If you renew your subscription for the first time after six months, you can enjoy a 50% discount. The same applies to old users, with the first year subscription fee being half price.
So far, Soul Electric has sold at least 2.5 million televisions. After several branch factories were put into production, the monthly production capacity has now reached 500,000 units.
Not to mention the more than two million old users, once this campaign was launched, the number of Sun TV subscribers increased at a rate of 500,000 per month.
After all, it's free, no one will refuse it. Isn't it great to get it for free for half a year?
Of course, this has a prerequisite: the cable TV operators participating in the event are limited to Sun TV’s own platforms.
The discounts are not for promoting televisions. Sur Electric's products are usually in short supply.
This is all for the TV station's benefit, with the goal of quickly acquiring subscribers.
After the event officially went online in mid-October, the busiest company was not the TV station or Sur Electric, but Anand.
Mumbai has a population of more than 16 million. Excluding slum dwellers, there are at least 8 to 9 million ordinary residents.
In fact, many dilapidated slums have water and electricity, and many families there have televisions.
Most people bought their TVs in the last one or two years, with Soul being the most popular brand.
Even now, Mumbai absorbs tens of thousands of Sur TV sets every month.
Well, in the eyes of most people, this activity is no different from giving away subscription fees for free.
Almost every household that bought a Sur TV called the TV station and asked for cable TV network.
In order to meet the huge demand for subscriptions, Anand mobilized thousands of people to run around the streets and alleys of Mumbai, but they were still very busy.
They were very motivated because they would get 15 rupees as labor fee for each household they completed.
The more you work, the more you earn. Many people even work overtime.
Given the sheer size of Mumbai, this sweet gig might only last a few months.
As long as you work hard, you can easily earn 6,000 to 7,000 rupees a month.
This is almost comparable to the income of a middle-class family, and now many young people in the slums are trying to become cable TV installers.
Not only in Mumbai, but also in many major cities in India, such as New Delhi, Hyderabad, Bangalore, Kolkata and Ahmedabad, Sun Cable TV network is operating.
The joint activities were very effective, with Sun TV’s audience exceeding 10 million in just one month.
It won’t be long before it surpasses Zee TV to become the largest private television station in India.
After integrating the industrial chain, just a little bit of promotion can produce terrifying results.
Capital is like a snowball. Once you become a giant in a certain field, you will often get twice the result with half the effort when expanding into related industries.
Of course, this kind of marketing activity is very expensive, very expensive.
Not to mention the wages of the installation workers, the hardware investment in the cable TV network alone is not a small amount.
But even if only one-third of the users attracted by free services remain in the end, it will still be a huge profit.
Once users get used to a channel, they will become dependent on it and there is a high probability that they will continue to pay for subscriptions.
The hundreds of millions of rupees burned earlier are worth it, users will compensate for their losses and make more.
Putting aside the booming expansion of Sun TV, the outside world's attention is still focused on gang wars.
Television stations, newspapers, and radio stations all called for the exercise of public power and severe punishment of rioters, and these calls were becoming increasingly loud.
At this time, both the government and the public have a high tolerance for violent police enforcement.
Aijie was not polite either. Since people gave him the power of life and death outside the law, he would take advantage of this method if he encountered it.
In just one week, more than a dozen gang leaders were dealt with in this way, including those from the Dawood gang, the Rajan gang, and the Gowri gang.
Good criminal investigation is supposed to be about picking up tiny clues, piecing them together bit by bit, and never giving up until the whole mystery is solved.
But it was too late. Aeger didn't have that much time. As long as he was sure his target was a bloody criminal, the Occasion Expert would shoot him.
The Mumbai police attacked everywhere without any scruples and greatly improved the case clearance rate in a short period of time.
It is hard to say whether there was any manslaughter or frame-up here, and no one cares.
Every day there were news reports in the newspapers saying that a certain gang leader had been executed on the spot, and the joyful tone was evident on the pages.
Ron is also following this matter and wants Sun TV to continue to follow up on it.
Not counting new users during this period, the number of users who pay real money to subscribe is also continuing to increase.
A big part of the reason is that everyone wants to see the final outcome of the gang war.
Ron felt more and more that the crime topic was worth exploring in depth, but before he could take any action, an unexpected phone call came in.
"Shakir?" This is a name that is both strange and familiar.
"May peace and tranquility be with you, Mr. Soul," he said politely.
"I'm surprised you called."
"I'm not here to cause trouble. I want to make a deal with you."
"What?" Ron raised his eyebrows in surprise.
"You should know about the gunfight that took place at the dock warehouse."
"yes."
"Kamar is missing, and there's no body at the scene. There's only one possibility: the New Federation took him away."
"so?"
"We've contacted them, but there's been no progress. Everyone's mired in hatred. I know you know someone in the New Union, and I'd like to ask for your help in redeeming Kamal. The price is negotiable."
"Why me? Or to put it more bluntly, why should I help with this?"
"Soul Electric is looking to enter the Dubai market recently, right?"
"What do you mean?" Ron said with a little more seriousness.
"I can introduce you to the Maktoum family, the rulers of Dubai."
The Daud Gang does not have no connections in Dubai. Especially when Daud was there, he had to deal with local forces.
He is very rich and has considerable influence in Mumbai, so the Dubai authorities naturally do not treat him as an ordinary rich man.
After Daud left, the second-in-command Shakir naturally wanted to maintain this network of contacts.
His influence is not as great as Daoud's, but he still has no problem saying something.
"Is this the deal you mentioned? I help redeem Kalma, and you introduce me to the people of the Maktoum family?" Ron asked.
"Yeah, that's fair, isn't it? I know you care about Soul Electric."
"I need to think about it."
"Of course, but if you can resolve the issue within three days, I will not only immediately make an appointment with someone from the Maktoum family, but I will also help you connect with other important figures."
"I see." Ron hung up the phone.
It's interesting that Kamal is worth all the trouble Shakir has to go through.
What was even more unexpected was that Johnny's casual action would actually help Sur Electric Appliances pave the way to enter the Arab market.
He had to call Johnny to prevent the new alliance from killing Kamal directly.
(End of this chapter)
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