Chapter 347 Talent Show
Sun TV is now India's undisputed number one private television station, with a peak audience of over 30 million.
More than 75% of television users watch Sun TV, which is also the second largest television station in India after the free-to-air All India Television.
"China's Got Talent" played an indispensable role in helping the company overtake the market in just one and a half years.
This program was launched at the beginning of the year and became an instant hit after the first episode was released.
Just like a drop of water falling into a boiling oil pan, the entire Indian society is boiling.
The novelty and shocking content of the article left major newspapers speechless for a time, and they couldn't even come up with an appropriate title.
However, this silence was short-lived, and soon various editorialists flocked to the scene.
They were clamoring and arguing, some were furious and demanded that Sun TV stop broadcasting such programs, while others supported freedom of entertainment and claimed that Sun TV had pioneered variety shows in India.
However, no one cares, because the public is still caught up in the aftermath of "China's Got Talent" and cannot extricate themselves for a long time.
What did they see! Just talk about the first performer.
He's a street juggler who plays with fire. Throwing fireballs and the like is child's play for him.
This guy rubbed his scalp with the torch! After rubbing, he swallowed it in one gulp and sprayed fire towards the sky for more than ten seconds.
It’s not over yet. The most shocking thing is holding a lit match and pulling the crotch back and forth!
A raging fire was burning under his crotch, and he was dancing disco steps to the music.
Occasionally he would unbuckle his belt, stuff a piece of fire into his underwear, and end the performance by extinguishing the fire with his anus.
Not only is the action brutal, it's also very entertaining, which is amazing.
Urmila, the judge, was so frightened that she dared not open her eyes and almost hid under the table.
At the end of the performance, the whole audience cheered and everyone stood up to applaud the performers.
It's so exciting. Although the three brothers are knowledgeable, they don't see such novel performances very often.
Judge Amit Bachchan said the performers were true Indian artists. He excitedly went on stage to take photos with the performers and finally used his own privileges as a judge.
The four judges of "Talent Show" have one privilege during the entire season.
That is to select the best expert in your mind and then give him a trophy with his signature.
The performer who won this trophy was awarded a prize of 500,000 rupees on the spot.
Yes, cash, wads of rupees were delivered to the performers right there on the show.
500,000 rupees was an astronomical figure for Indians in 1996.
The performer was so excited that his legs became weak and his hands could not hold the money.
This greatly stimulated the contestants of the talent show, and they all tried their best.
Following this, several wonderful performances were born in the first episode.
There were jaw-dropping contortionist performances by yoga dancers, balancing acts with ten cups and a pitcher on the head, and a gorgeous Bharatanatyam performance.
The quality is very high, there are no boring moments throughout, and the audience screamed continuously.
After the first episode was aired, Sun TV gave the performer who played with fire a nickname, Flamingo.
This is Ron's bad taste. It's not excessive to give a nickname to a master who can win a prize of 500,000.
The broadcast of "China's Got Talent" has set off a wave of discussion throughout the society.
The audience had never seen anything like this performance before, it was so amazing, otherwise why would it be called a talent show.
Ordinary jugglers can’t pass the auditions because the threshold for the three brothers has long been raised.
The first episode was packed with exciting moments, and the feeling of being adapted into a TV show was particularly different.
With social discussion, more people will naturally want to participate in the talent show.
India has a population of one billion, so there is no shortage of people with wild imaginations.
The most important thing is the 500,000 rupees, which is the highest prize in the history of Indian programs.
The average salary in India at that time was only around 1,500 rupees, and 500,000 meant becoming rich overnight and changing one's destiny.
In the eyes of many third brothers, getting 500,000 yuan is equivalent to having no worries about food and clothing for the rest of their lives, and the whole family can live a rich life.
Yes, in their eyes, anyone with a fortune of five hundred thousand rupees is a truly rich person.
Each of the four judges of the talent show has such a privilege once.
Big star Amit Bachchan has already used up his spot once, and there are three judges left.
There is no doubt that as the show progresses, the opportunities will become fewer and fewer.
This is an opportunity to get rich overnight and change your destiny. How can you remain indifferent?
A few days after the program was broadcast, people began to find Sun TV's broadcasting center and asked to participate in the program.
The TV station told them that there would be special auditions and they just had to wait for notification.
As a result, before the previous wave of people had left, more and more people started coming to the door.
In just half a month, tens of thousands of performers gathered in Zhuhu District.
The Sun TV Broadcasting Center was surrounded by crowds of people, and the anxious performers simply started performing juggling on the street outside the gate.
Neighboring Bollywood was also affected, with a large influx of outsiders causing many studios to be unable to proceed with filming normally.
Many people think that if they can't be on a talent show, being a supporting actor in Bollywood will be fine.
At the same time, a steady stream of people continued to arrive from all over the country, all of whom underestimated the temptation of 500,000 rupees for the lower class.
Seeing that more and more people came and Zhuhu District was overwhelmed, Ron had no choice but to call Ajie.
The police came forward to disperse the crowd, and at the same time, Sun TV made an emergency announcement that the auditions had been suspended because the program had been recorded.
The situation was gradually brought under control after that, but many people still refused to leave.
Influenced by the first episode of the talent show, the performances in the following episodes gradually became outrageous.
There was a Dalit group from Bihar whose performance was nothing short of ferocious.
Breaking rocks on the chest, crushing light bulbs and eating glass, pulling cars with eyelids, holding steel bars in the throat, swallowing swords alive, sleeping on a bed of nails
That’s right, all the hard work mentioned above was done by a team.
They don't know how to do hard qigong, or hide glass in their mouths. They pull their eyelids painfully, push steel bars against their necks, and pierce their throats with long swords. They endure the real deal, the nail bed, all with their skin and endurance.
After the performance, the Dalits were all injured, with their arms and backs covered in blood.
The person who ate the glass had blood gushing out of his mouth.
There is no skill, it is just physical willpower that supports it.
Ron's girlfriend Urmila was scared to tears. She had never seen such a bloody scene.
But the Dalits didn't care at all. They stood with their bloody bodies, waiting for the judges to announce the results.
There is stubbornness, desire and a final struggle against fate in their eyes.
They are Dalits and untouchables, not recognized by their fellow countrymen and treated as a different species.
The talent show stage is their last chance to bloom; if they fail, they will wither away in death.
They prepared for the worst. Rather than being shot or lynched in a rural village in Bihar, it might be cooler to die in Mumbai or on the stage of a talent show.
They made it, bruised and battered, but still standing.
They also got the clearance trophy, and Urmila used her privilege.
She was kind after all and was impressed by their courage.
With 500,000 rupees, this group of Dalits successfully changed their fate.
Not only did the scene explode, but after the show was broadcast, it seemed that the entire Indian society was shaken.
This is a performance that is destined to go down in history, touching upon caste and destiny, and touching upon the most sensitive and darkest areas of the Indian system.
Sun TV was pushed to the forefront, with criticism, accusations and protests filling the newspaper headlines.
During this period, Sun TV has been the center of discussion, and the attention on "Talent Show" is too high.
Finally, even the Ministry of Information and Broadcasting in New Delhi came out to say that stage performances should not be too anti-human, at least not result in loss of life.
Taking into account the social impact, Sun TV discussed and added a rule that no bleeding is allowed on stage.
They are also worried that they will be influenced by that group of Dalits and that subsequent performers will imitate this style of performance.
If someone really died, the social impact would indeed be bad.
Even after the rules were changed, it still couldn't stop the enthusiasm of the performers.
Indians seem to have a lot of things to do, but in fact most of them only have three tricks, and they basically rely on curiosity.
Performances that require a high level of skill, such as the one in the first episode, are rare and hard to come by.
For example, there was a guy at the back who claimed to be a master of ancient Indian martial arts, and he was going to perform a head-breaking brick show.
As a result, he was knocked unconscious by a headbutt, and his assistants couldn't help him up. Finally, he stood up in a daze but still refused to leave the stage and continued to smash bricks with his hands.
They want to be famous so much. This is the first variety show that uses ordinary people as its stage, which is of great significance.
Everyone who goes on stage sees it as an opportunity to change their destiny.
Even if you can't earn 500,000, there are still many benefits to becoming famous, which is a height that many people will never reach in their lifetime.
Of course, in addition to these slightly bloody performances, "China's Got Talent" also has many truly bizarre programs.
For example, there are folk artists who use cow dung to create various statues of gods and animals on the spot.
Ron subconsciously covered his nose while watching the show.
Sure enough, he knew that cow dung might be late, but it would never be absent.
There are also people who play songs by farting, which is really an eyesore.
The judges covering their faces, laughing, leaving their seats, or showing expressions of disbelief are all very effective in the show.
The show was a success, an unprecedented success. Not to mention the buzz, the number of subscribers alone skyrocketed.
There are almost no people who would insist on changing channels after watching a program for a while.
"Got Talent" has undoubtedly become Sun TV's flagship program, and its ratings once exceeded those of All India Television during its first broadcast.
Ron doesn't care what the three guys do on the show, as long as no one dies, they're fine with it.
He focuses on ratings, subscribers, and program sponsorship fees.
The sponsor for the first season this year is Tata Motors, an absolute big client.
Last year, "Celebrity Chef Competition" successfully made Sun TV popular. At that time, Soul Electric personally took part in the program and sponsored it.
The effect was very good. After the brand became famous, Tata paid a large sum of money to acquire the naming rights.
120 million rupees, Sun TV’s highest single advertising revenue to date.
For a phenomenal variety show, this fee is actually not high, and Tata has made a lot of money.
The car that the performer on the stage was pulling with his eyelids was a Tata car, a perfect example of advertising placement.
The first season of the talent show had an immense influence and Tata Motors’ popularity has clearly risen by more than one level. The advertising fee of Rs 120 million was absolutely worth it.
Of course, the sponsorship fee for next season will not be at this price, so we need to discuss it in detail.
Ron is going to a meeting at the TV station to discuss the next development strategy.
In addition, the broadcasting center in Zhuhu District is still too small and needs to be expanded.
But Chopra came to him and said there was a movie he wanted to do, but it was a bit troublesome.
(End of this chapter)
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