Chapter 384 Down-to-earth Advertising
After entering Ram Swami's room, Ashish quickly connected the VCD.
Then he opened the compartment of his canvas bag, which was filled with colorful seafood.
"This, this." Ram Swami stared with his eyes wide open.
"Do you know what this is?" Ashish took out a card and shook it.
"CD?"
Ram Swami had seen people playing music with this thing, which was found in some luxury cars.
His eyes were completely attracted by the cover at this moment, and he was indeed very excited.
"DVD!" Ashish corrected him.
"What?" Ram Swami was confused.
"You'll know soon enough."
Ashish didn't explain much and started a series of smooth combos.
A picture appeared on the TV, which was very familiar.
Warning
“Huh, is this the same thing as the videotape?” Ram Swami exclaimed in surprise.
He had already figured out that this machine was similar to a VCR and could play recorded cassettes.
Ashish didn't answer and pressed the fast-forward button.
Don't release your finger until the screen jumps to the main scene.
A violent shout suddenly exploded in the room, and the three people trembled when they heard it.
Without bothering to say anything else, they all stared with their eyes wide open, stretched their necks, and held their breath.
Very exciting! Very intense! Very bold!
The violent scene left the three people stunned, their mouths wide open.
They are Indian men who have never even seen their wives' bodies, so how could they have seen such a scene?
Not to mention that the film is extremely rich in details, leaving no room for imagination and just smearing it directly in your face.
Ashish was prepared after all, he quickly looked away and straightened up.
But feeling the tightness of his pants, he pretended to reach into his pocket and tug at the lining.
The breathing sounds in the room became more and more frequent. Ashish was a little puzzled as to why these two guys were becoming more and more absorbed in watching.
When I looked up, I found that there were already a lot of heads crowded at the door.
"Cough!" He coughed violently.
Ram Swami then raised his head and was frightened by the dark crowd of heads.
"Assholes! Who let you in?" He was furious and pretended to slap them.
Ashish stopped him, he was thick-skinned and didn't care.
"It's all business, let's go out and talk."
It's their fault too, they played the volume so loud and watched so intently.
The lewd music had already spread to several alleys, just like sending out invitations.
After sending everyone outside, Ashish raised the canvas bag in his hand before they could ask any questions.
"CDs that solve the most pressing problems of Indian men, 20 rupees each, as many as you want."
"CD?"
"Yes, it's played on a VCD player." Ashish pointed to the machine in Dharmendra's hand.
"How do I use this?", "How much does it cost?", "Can I keep the TV on for a little longer?"
Questions came pouring in, but Ashish interrupted them loudly.
"You can come back tomorrow to get answers to these questions."
"Get out of here! We're not doing business today! Let's talk about it tomorrow." Ram Swami also waved his hand to drive people away.
Helplessly, the crowd that had gathered could only retreat. A few who were unwilling to give up were still secretly hiding not far away and looking over here.
As soon as Ramswami closed the door, his greasy belly relaxed a little.
"What the hell, man, this place was almost demolished just now."
"Those are all your potential customers." Ashish replied with a smile.
"What do you mean?" The shrewd Ram Swami's eyes began to dart around.
"Okay, let's talk openly."
Ashish tilted his head, and Dharmendra placed the VCD on the bar.
"This is a VCD. I won't explain its function; you've already seen it. But I still want to remind you that, in addition to blockbuster movies, it can also play Bollywood and other Western films."
"Dude, do you want me to do that video business?"
"Yes, you've seen the effect. It will definitely be very popular."
"But this is the key point," Ramswami glanced at the machine on the bar, "How much is it?"
"Six thousand rupees."
“It’s too expensive. Not many people in Jogeshwari can afford it.”
"At least it's cheaper than a color TV, but that's not the point."
"What do you want to say?" Ramswa slowly came to his senses.
"Before VCDs became popular, you could definitely start a video parlor business. You know, you put a few VCDs in a room and charge admission."
"Wow!" Ramswa's eyes lit up.
"You can set up private rooms, or even a small screening room. It's all up to you. Just like at the cinema, you can set the price. You can't lose money on this deal."
"Sounds good." Ramswa nodded repeatedly.
Judging from the scene just now, this business is definitely promising.
Indian men can't resist a naked woman, even on TV.
He could just get a few machines, separate a few rooms, and then have a small cinema.
The ticket price doesn't need to be high, just a few rupees will do, and maybe the business will be better than selling magazines.
"If those people have VCDs at home, that's easy. You can just rent or sell the discs."
"Oh, and these discs in your bag."
"I buy it for 15 rupees, and you can sell it for 20 rupees, or even cheaper. I'll tell you where to get it, and when the time is right, you can even make your own CDs."
"manufacture?"
"Yes, it's up to you which movie you want to burn onto the disc."
“Wow, I’m getting more and more interested.” Ramswar became excited.
Look at this room full of magazines. It's as if he is a publisher and can print whatever he wants.
Next, Ashish took him aside to teach him some knowledge about VCDs.
Ramswa did not hesitate and ordered one immediately.
Let’s not talk about business for now, it should be okay to try it out with a dozen wives first.
Jogeshwari was able to handle the task easily, and Ashish became more and more confident about bringing VCD to the market.
He planned to send his sales team to visit buildings along the streets of Mumbai one by one after he returned.
He wanted to ensure that every store had a Sur VCD, and as for the video halls in the slums, he thought it would be more appropriate to ask Anand for help.
In the past two years, his cable TV installation business has been booming and he is very familiar with the streets and alleys of Mumbai.
However, there are some problems with CDs. Currently, Ashish has asked Dharmendra's brother-in-law to run the pirated CD business.
It was a small workshop, and the machines shipped from Japan could press hundreds of DVDs a day.
Very efficient, but it seems a drop in the bucket for the huge city of Mumbai.
However, the boss also greeted the people from the new federation, saying that they should be better at doing this kind of thing.
We got down to work right away and returned to Sur Electric, under the personal leadership of Ashish.
Hundreds of salespeople began taking to the streets with only one goal: to get Sur VCDs into stores.
Even if they don't buy, they will provide the materials to the small shops for free for seven days.
The effect was very good. In just one week, thousands of VCDs were shipped in Mumbai.
These 1,000 VCDs are advertisements, showing their presence to tens of thousands of customers every day.
At the same time, traditional advertisements such as televisions and posters also began to gain momentum.
In order to coincide with the launch of VCDs, Sun Media also brought to the market the genuine Bollywood movies that had been compressed long ago.
After several sets of combined punches, the entire ecological market was directly opened up.
VCD sales began to explode, and Ashish made a quick decision to immediately launch this sales model across India.
But the busiest one is Anand, since he took on the job of promoting VCDs.
He became even more popular with the women in the slums, who often grabbed his arm and asked, "Brother Anand, how are you going to take care of us again?"
Just like the previous code, these women want to get the latest adult disc.
Well, a new episode.
They were tired of the previous ones and couldn't wait to see new tricks.
Anand came to find Ashish in a hurry. The two had been old friends for a long time.
"Your brother-in-law, why are the shipments so slow? The people in the slums can't wait any longer."
"That's not my brother-in-law. Never mind. They're working overtime anyway."
“The product categories are not rich enough and cannot cater to all groups of people,” Anand complained.
"What do you mean?" Ashish asked curiously.
"Why are there only young girls? There are no girls in their 50s or 60s?"
"This" Ashish opened his mouth wide.
He was shocked that there were still people who didn't like young people.
"People in Mumbai have all sorts of weird habits, you know." Anand said confidently, "I'm just worried about Ron Baba's business. You're going to hold him back."
"Okay, okay, I'll ask someone to look for it abroad right away." Ashish was impressed by this old man.
“It’s too troublesome and not timely enough.”
"So what do you say we should do?"
"What do you think about us setting up our own media company? Specializing in making low-budget movies like this?" Anand's true intentions were revealed.
"What?" Ashish subconsciously took a few steps back.
He felt dirty for making friends with a guy like Anand.
"Why are you in such a hurry? This is a very promising thing, isn't it? The demand for this in Mumbai is endless and will never be satisfied."
"You actually want to start a media company?" Ashish asked as if he had just met him.
"Any questions? I've already thought of names: Garuda Media, Happy Beans Media, and Elephant Media."
"Garuda is the boss's communications company, you idiot!"
"You could call it a woodpecker."
"This is a colleague from France." Ashish said helplessly.
"How did you know?" Anand noticed the blind spot.
"I have been abroad."
"You've only been to the University of Tokyo, which is next to the University of France?" Anand asked curiously.
"Yes, they are neighbors, separated only by the Maginot Line."
"That's not the point," Anand waved his hand impatiently. "Most of Mumbai lives in slums. We have to consider their needs."
"I don't think the boss will agree." Ashish was very sure.
"Why?"
"Because you'll embarrass him."
“I’ll talk to Ron Baba myself,” Anand said unconvinced.
“He’s not in Bombay.”
"Um?"
"You forgot. We are on vacation in Goa."
The final destination of Ron's wedding was also where he spent his honeymoon.
He had just flown over and was eager to enjoy his vacation.
(End of this chapter)
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