Chapter 403 The Rich in Delhi
Mallya's name is still very big, and this marketing conference attracted many college students in New Delhi, including the famous Indian Institute of Management.
This school has trained a large number of management talents for Indian companies and is considered a relatively international and professional business school.
Many of Ron's Sol Electric's management team came from this school, and they are all doing a good job.
There was also a swarm of reporters in the hall, their cameras following Mallya closely, trying to capture every moment he walked onto the stage, every flash of the diamond ring on his finger.
Mallya has a pale, round face with a goatee and long hair that reaches down to his back.
He was a bit chubby, with a strangely handsome air, and he was well aware of his status, almost royalty.
When a panelist asked him to share his "wisdom," he began to ramble.
He speaks very loudly, but when you pay close attention, you'll notice that certain words appear very frequently.
Vodka, wine, youth, rock, demand, drive.
After Mallya finished his speech, he talked more about his philosophy of life when answering questions from the audience.
When a questioner flatters him, he appears pleased but also a little impatient because it is so common.
When answering a question he really likes, he will say "That's a very good point you made" like a king.
He seemed a little nervous while answering the questions.
However, when a female reporter asked him why he used erotic posters and advertisements that were suspected of objectifying women, he began to stamp his left foot impatiently and his face turned as red as a watermelon.
Mallya's Kingfisher Beer commercials went all Hollywood. Sexy women, wet bodies, big gold chains, and men laughing...
He was getting more and more impatient and wanted to send the reporter away. Suddenly, he noticed Ron in the corner and his eyes lit up.
But before he could move, Ron raised a finger to his lips and gestured.
Mallya sighed and looked away silently. He would need help later.
The questions continued, but most of them came from students and faculty members of the Department of Management, and each of them had to say which college they were from before asking questions.
There are also some people who are eager to pursue money and power, and their expectations are clearly revealed in their questions.
That is to ask questions quickly and look away from Mallya before the end, look to both sides with a victorious smile, and then sit down quietly and disappear from people's sight.
When something important is done, he will leave without hesitation, hiding his achievements and fame.
After finally getting rid of those troublesome students, Mallya walked over quickly. Behind him, another person sat on the podium, looking very impressive.
"Mr. Soul, you shouldn't be sitting here. You should be on the stage, spreading the famous Soul electrical theory to everyone."
"Sul Electric Theory?"
"It's affordable for everyone, which is great, and Kingfisher is sticking to that."
Ron laughed in silence. It was the first time he heard such a statement.
"It's purely a business consideration."
"Yes, we are all for business. People need the convenience brought by electrical appliances, but also the relaxation and pleasure that alcohol provides."
“So this time you came to New Delhi…”
"It's all about business," he shrugged. "Our government views alcohol as evil. It's a decadent mindset that seriously deviates from the objective laws of economic globalization."
"You should be thankful that they treat all alcohol the same. Foreign liquor has extremely high taxes, and ordinary people can't afford it."
"For that, I really should thank New Delhi. Without them, there would be no cheap and popular Kingfisher beer."
Both of them laughed. As businessmen, they were both tormented by all kinds of strange government decrees.
"I want to bring the Kingfisher brand to every state in India, with Gujarat being a top priority. I heard you have a good relationship with the BJP there?" Mallya said straight to the point.
"I do have some dealings with them, but I can't help with this matter."
"Why? We can definitely work together. I heard that you are planning to build a five-star hotel in Bangalore. I have some connections there and I know a lot of people in the real estate industry." Mallya hinted to him.
Kingfisher Beer's headquarters is in Bangalore, and the famous Kingfisher Building is also a landmark building there.
"This isn't a question of cooperation. It's that there are a large number of Hindus in Gujarat. They are very conservative and hate alcohol. No politician would challenge the religious bottom line of voters for the sake of immediate benefits."
"I haven't even met them. I should talk to them." Mallya is very conceited and has a way of dealing with officials.
"That might backfire. Let me be blunt, man. They don't like the way you're doing things."
"We are businessmen, and there's nothing wrong with being in the spotlight. It brings fame, and you know, fame is very useful when dealing with some officials."
At this time, applause came from the conference hall behind them, and many students in the audience looked very excited.
A man in a royal blue suit walked onto the stage. His attire and shiny black hair made him look energetic and particularly eye-catching among the audience and students.
“That’s Arindam, director of the Indian Institute of Planning and Management,” Mallya said with a smile.
“What is the relationship between this school and the Indian Institute of Management?”
"The names are similar." Mallya shrugged.
Ron understood the relationship between Li Gui and Li Kui.
It's not surprising in India, with all kinds of copycats and freeloaders, and the main thing is shamelessness.
"This guy is very capable. Not only has he run a thriving school, but he's also a successful business owner. When he took over the college, the students were almost gone. Now, there are over 6,000 students from all over the country, and the annual tuition alone is 400,000 rupees."
"Wow, that sounds like quite a talent." Ron's eyes lit up.
"Would you like me to introduce you to him? His school is in New Delhi."
These words really touched Ron's heart. He was also planning to open his own university in Uttar Pradesh.
This Alindam is very experienced, maybe we can ask him to be a consultant or something.
"How about this, I'll introduce you to a senior BJP official. How the talks are conducted is none of my business."
"No problem, we will go to meet Arindam later." Mallya was very excited.
The two of them had nothing to do, so they simply sat in the corner and listened to Alindam's speech.
Not only students but also representatives from Japan's Yamaha Group attended the meeting today. They were dressed in steady suits, polo shirts and twill casual pants.
Alindam's own students all wore the same uniform. There were also band members in the hall, the men in sleeveless shirts and jeans, the women in glittering gold dresses.
But they were no match for Alindam's star power and at best only added a bit of noise to the night.
The marketing theme of his speech was the 4P theory he invented, namely product, price, origin and promotion.
Arindam is not a natural orator, and during long one-on-one conversations he tends to look around rather than stare at the person being spoken to.
This wasn't a big problem, but he raised his voice very high, and at the beginning, he needed to look at the script.
During the question-and-answer session, the audience seemed eager for answers but also a bit defiant, as if they weren't entirely convinced of Arindam's ability to address the topic of leadership.
Arindam seemed to sense the hostility and answered hesitantly, his English sounding fuzzy with a distinctly Delhi middle-class inflection.
However, these characteristics are not shortcomings, but precisely what these listeners do not possess.
Arindam's attitude makes him seem attractive: in addition to being approachable, his success, wealth and glamour make him a figure that many managers look up to.
But his Bentley, ponytail, fashionable glasses, and his habit of using the names of Harvard and McKinsey to inflate his reputation make him seem distant.
When these factors are combined, many people cannot resist his charm.
Ron thinks this guy is very suitable for pyramid schemes, and once you get involved, you will definitely be devoted to him.
After his speech, Alindam walked down the stage and shook hands with the audience, thanking them in his sophisticated and deep voice.
Although some people were hostile to him when asking questions, there were also people who showed respect for Arindam.
Most of them were his students or company employees, who were full of desire and nervous.
Some people acted genuinely, as is usually the case when talking to a business tycoon.
Others are faking it, acting a little annoyed that they haven't been noticed or that they've waited too long.
Some others seemed somewhat cunning, saying flattering words while secretly plotting their own schemes.
When he reached the back, Mallya waved in that direction.
Alindam was so surprised when he saw Ron that he almost cried out for a moment.
He walked over quickly and greeted me in a hurried and respectful tone.
"Mr. Soul, I didn't expect you to be here."
To be honest, this so-called business marketing conference is not worthy of inviting Ron.
Unless it is a forum event organized by the government, he has the right to refuse all invitations without being blamed.
"I came out to relax." Ron smiled and nodded at him.
"Come sit down, Arindam, let's have a drink together," Mallya invited.
"Of course, it's my pleasure," he said positively.
"I heard that you are managing an academy now?" Ron said straight to the point.
"Yes, that's my father's business. As his son, I have an obligation to manage the academy well."
“How many students are there now?”
"With the expansion of enrollment this year, we expect to have more than 8,000 students." Alindam said with some pride.
"Where is the college?" Ron asked.
"It's in Gurgaon, maybe a few miles away."
"Can I go and see it?"
"Huh?" Alindam was stunned, but quickly realized, "Of course, no problem. The students must be eager to meet you."
"Okay." Ron nodded.
He happened to be free these few days, so he just took it as a way to kill time.
(End of this chapter)
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