Chapter 430: Indian Netflix
You may not believe it, but India's population density is actually lower.
According to data released this year, Belgium has a population density of 130 people per square mile, the Netherlands has 150, and India has less than 120.
India's exploding population is concentrated only in its cities. Singapore has a population density of 2,535 people per square mile. Berlin, Europe's most crowded city, has a population density of 1,130 people per square mile.
In 1990, the city of Mumbai had a density of 17,550 people per square mile, and in some parts of its central city, the number was as high as one million people per square mile.
This number is the highest in the world and also means that Mumbai's population distribution is extremely uneven.
Two-thirds of the urban population squeezes into 5% of the urban area, while the remaining 95% of the land is owned by a privileged minority.
Fifty years ago, India's productivity was in the countryside, which then contributed 71% of its net domestic product.
Today, India's productivity lies in cities, and a few cities can easily account for 60% of the country's GDP.
Mumbai's national tax revenue accounts for 38% of the country's total, in stark contrast to the extreme poverty in rural areas outside Mumbai.
It is precisely because of the continuous loss of rural population that ambitious strong laborers are eager to go to the city to work, even if it means sleeping on the streets in Mumbai, they are willing to leave their hometowns, which has led to the population explosion in Mumbai.
If we can fundamentally solve the problem of poverty in rural areas, we can also solve the problem of overpopulation in cities at the same time.
Mumbai is a golden-winged bird.
As for why people choose to come to Mumbai and why more and more people choose to come to Mumbai, a person who lives in a slum and has no running water or toilet problem at home said this.
In this city, 40 percent of the people, like him, still do not have access to safe drinking water.
In the same city, a bottle of Dom Perignon at the Oberoi Hotel's bar overlooking the bay costs almost twice the average Mumbaikar's annual income.
Then why choose to come to Mumbai? Another person replied: "You won't starve to death in Mumbai."
While starving people still plague the streets elsewhere in India, Mumbai boasts hundreds of weight-loss clinics.
The head of one of the clinics and a nutritionist said: In order to maintain their figure, models in Mumbai would rather suffer from anorexia than eat properly.
This is how Mumbai leads the country.
The nutritionist added: "While people elsewhere are struggling to get enough to eat, people in Mumbai are obsessed with losing weight."
Mumbai is undoubtedly the largest, most prosperous and wealthiest city in India.
This is Mumbai, the great city.
Mumbaikars have their own pride and look down on any outsiders.
In their eyes, Western food is more popular than Indian food, and coffee is more fashionable than tea.
How can a stomach that has been fed with Starbucks for decades be polluted by Assam milk tea?
Everything here is in line with Westerners, from food, clothing, housing and transportation to hot topics of concern.
There have been rumors lately that the world will end in May, and the newspapers are flooded with news like this: Observing the stars at night, ominous signs appear from the sky, the Big Dipper moves south, and the Purple Star is dim.
People fled to rural areas from Gujarat's Alam Port, the world's largest shipbreaking port. Many people also fled Mumbai in a hurry, especially superstitious Gujaratis.
Kamat of the Shiv Sena took the opportunity to resell long-distance bus tickets and made a fortune from the disaster.
Many people believe in this rumor, and some of it happened to Ron.
When I met with Mary and others one time, she mentioned Lanka, the first actor signed by the Red Sausage Agency.
"You know, that fool went back to Jaipur." Mary couldn't stop laughing.
"What?"
"He said the world is ending and he wants to stay with his family, haha." Lena laughed so hard that she was out of breath.
During the past few years at Sun Media, Lanka has become quite famous. She has appeared in several movies and TV series, and has also received many advertising endorsements.
His career was just on the rise, and one day he suddenly received a call from his father.
"Son, the end is near. We as a family must stand together and never abandon each other!"
Lanka's father flew back to Jaipur from Dubai, and Lanka also took a train to his hometown at the beginning of the month to wait for the end of the world with his parents and brother.
"He said he wanted to go back to his hometown for refuge, and I thought he was joking." Mary shook her head.
"But he is really in a dilemma. With loyalty, filial piety, courtesy and righteousness on his left hand and freedom and rebellion on his right hand, he doesn't know how to be himself." Lena understood a little.
"Oh, you're full of big principles." Ron teased her.
"I can publish articles in magazines." Lena was very proud.
She has been doing very well in Bollywood in recent years and occasionally writes articles for her own magazine.
As for the level, it’s enough to fool people in the entertainment industry.
"Speaking of the end of the world, have you heard about Y2K?" Ron asked.
"Y2K? Sounds like some kind of natural disaster?" Mary frowned.
"Ahem." Ron almost spit out the champagne in his mouth.
"What's wrong? Did I say something wrong?"
"Okay, I knew it. The Y2K bug wasn't a natural disaster, nor was it a disease. It was some kind of programming bug."
"so."
"As you know, computers are now widely used in various industries, including securities, banking, military, electricity, communications, and medical care. These industries are highly information-based, and the Y2K bug is a common problem.
If not properly addressed, it could cause widespread paralysis and downtime, a major impact on people's livelihoods. Millions of Indian IT engineers have been hired by Silicon Valley to solve these coding issues.
"Wow, that sounds like a lot of trouble." Mary nodded.
"What I mean is that the information age is coming." Ron looked at her.
"Hmm?" The two big horses opposite shrugged.
"To put it bluntly, Sun Media needs to prepare early."
"What do you mean?" Mary and the others perked up.
They were a little confused when it came to computers, but it was different when it came to Sun Media; that was their money.
"Digital operations, online media." Ron said concisely.
"Wait, I know all these words, but I don't quite understand them when put together." Mary frowned.
"It's nothing complicated. You can think of it as recreating Sun Media on the Internet."
"Wow, it's still a bit abstract." Lena complained.
"Our cable TV services currently use analog signals without any processing. This actually has many drawbacks, including image distortion, one-way transmission, and a lack of interactivity.
But digital signals don't have these problems. They support higher resolution and clearer images. They can also accommodate hundreds of channels simultaneously, with low long-term maintenance costs."
"I roughly understand what I'm saying. This is a technological upgrade, and the span is very large."
"That's right!" Ron snapped his fingers. "In three years at most, this technology will be widely used in Mumbai."
"If that's the case, time is running out."
"The next few years will be a transitional period of rapid development of information technology. Not only cable television, but all other industries will also follow suit. For example, filming will no longer use film, but can directly use digital cameras, and the crew will no longer have to worry about NG problems."
"Then what about the online media you mentioned?" Lena asked.
"That's a very good question." Ron nodded his finger in a very stylish manner.
"Please, hurry up, don't dawdle like you did last night."
"Well, to put it simply, it means watching Bollywood movies or TV series online."
"Isn't this a bit sci-fi?" Mary frowned.
"No, it's hard to say about other places, but maybe it will be possible in Mumbai in five years. Besides, many computers can already watch movies now."
"I know, but my gut tells me there's a difference."
"You're right. I'm talking about this today because I want Sun Media to start with a website. Entertainment information, or your magazine, or news is always fine."
"Website?" Mary became interested.
With the development of the Internet today, the general public is no longer unfamiliar with it.
Almost all the upper-class people in Mumbai have surfed the Internet, including Yahoo, Microsoft, Amazon, Hotmail...
Mary and her friends registered their email addresses there, which is very convenient.
"You may have noticed that many people around us like to visit these websites. But India, with a population of one billion, has no well-known local websites. This is a market gap."
“So Sun Media wants to seize the initiative?”
"This is a great opportunity, isn't it? The market won't remain empty forever. If we don't occupy it, someone else will take action soon."
"But Lena and I don't understand these things." Mary was a little lacking in confidence.
"It doesn't matter. Leave the technical issues to the professionals. We just need to figure out what we want to do."
Sun Media is capital, so it only needs to grasp the general direction. The important thing is decision-making.
"What do you think?" Mary naturally asked Ron.
In recent years, he has made almost every major decision for Sun Media.
They knew very well that no one could match him in strategic vision.
They are only responsible for daily management, and the rest of the work can be done with ease.
“It doesn’t need to be too complicated. Like I just said, start by creating some entertainment news websites.
Accumulating users is the first step. The sooner you do that, the more authoritative you will be. Then you can consider building a film and television database.”
"Film and TV database?"
"Just refer to American IMDb." Ron said as a matter of course.
As for the "take-it-as-it-is" approach, Indians are the best at this, and the government has personally stepped in to set an example.
"Oh, I've seen that website. It contains very comprehensive data." Lena nodded.
"These are just appetizers. Our ultimate goal is Internet film and television. Think about it, using a computer to watch movies or TV series online is very cool, and the market is huge."
“I always felt that it would be very difficult to achieve this in India,” Mary shrugged.
"Maybe, but there's great hope within ten years. We need to plan ahead, rather than waiting until the market becomes a red ocean before rushing in."
Sun Media's resources are well suited to the Internet because they are content producers.
Apart from anything else, the Indian version of Netflix is still worth looking forward to.
Speaking of the Internet, Ron felt that it was time to recruit some computer talents.
(End of this chapter)
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