Chapter 470 Business Opportunities
There are various companies in the Sur Special Economic Zone, and the software industry is undoubtedly the absolute core.
All hotels, restaurants, food companies, shopping malls, cafes, and shopping streets are serving computer professionals.
There are also many training classes here, and young people from all over India come here to learn computer knowledge.
Usually they can become an apprentice in a few months, and then find an outsourcing company and get a good salary.
However, for a newcomer, technical work in Bangalore is not as easy as one might think.
They come here from far away places, and the locals don't like them because their arrival drives up prices and makes the city more crowded.
Engineers who come to work in Bangalore advocate the virtue of "hard work". They improve their work efficiency and strive to be the best, but these cannot fill the entire life of engineers.
Some large companies are even trying to figure out how to provide their employees with a sense of happiness. This approach is very Western and rarely contains any hint of humanistic care.
But it is only in Bangalore, in the Sur Special Economic Zone, that the humanistic environment created is basically comparable to Silicon Valley and Boston.
The office building of "Enriching Life" is located in the eastern part of the special economic zone, and is surrounded by office buildings.
On the street, Western men in khaki pants accompanied their Indian colleagues to choose local delicacies in the food court here. They were hesitant and didn't know what to choose.
The office is located near a shopping mall and can be reached by crossing two pedestrian streets.
This is the edge of the special economic zone. Standing upstairs, you can clearly see the surrounding residential areas.
The winding alleys extend all the way to the old town, and in these alleys, people wander in front of small shops.
Above them, housewives shook out freshly washed clothes and hung them out to dry.
The idea of "providing a sense of well-being" in such an environment seems absurd, but there is money to be made in this absurd behavior.
Arvind explains this clearly, saying he is the owner of Fulfilling Life and, in his own words, is both the founder and the CEO.
Ron visited the place and was very enthusiastic.
Arvind is a short man with a shaved head and a firm handshake.
He is an engineer with a degree in business administration and worked in various positions at various companies before setting up his own company four years ago.
He said his company's purpose is to serve people who have just arrived in Bengaluru and want to take guitar and painting lessons.
Arvind provided these people with the courses they wanted and made money by taking a commission from the teachers.
Two years later, he got his first corporate client, which asked him to "enrich the office life of its employees."
Since then, Arvind has expanded his services to include four types of “occasions”:
(1) Externally, that is, outside the office, services are mainly sports activities.
(2) A singing and dancing competition was held in the cafeteria.
(3) Play intellectual games in the workplace.
(4) On computers, activities mainly take the form of intellectual competitions or playing games.
"That sounds more like an extension of a college class," Ron said in amazement.
“Indeed,” Arvind nodded. “The services are excellent, and most of these people are recent graduates.”
They sat near the lobby while Arvind explained how "Life is Full" worked and eventually prepared to give Ron a tour inside.
He spoke about why it is so important for clients to seek out the services that Fulfilling Life offers.
"These companies employ thousands of people across India, all of whom are young people who have just arrived in the city. They work from 8:30 a.m. to 8:30 p.m. every day, eat all three meals at work, and spend most of their time in the workplace.
Their entertainment is entirely arranged by their companies, and even if they really want to visit Bangalore, it is difficult to do so because the offices of these companies are located around the city."
“This work model relies on people,” Arvind said. “By providing entertainment, the company can effectively retain its human resources.”
He handed Ron two sheets of paper to let him know the content of their activities.
The first is a crossword puzzle titled "Health," which employees see on their desks when they arrive at work.
Another one is about karate, a sport taught by the staff of "Enriching Life".
“Our employees will go into the workplace with the HR staff of these companies and tell them to stop whatever they are doing for 10 minutes,” Arvind said. “Then our employees will show them how to do the exercise.”
"We have different activities for different types of workers. Karate is good for call center workers, but not for IT workers. Crossword puzzles are really good for IT people."
Ron asked him about the difference between call center workers and information technology workers, both of whom worked at the outsourcing company in New Delhi in which he had a stake.
“Call center workers are divided by age, while information technology workers are divided by the nature of their work,” says Arvind.
What he meant was that the staff at the call center were all very young, freshly graduated college graduates in their early 20s.
Information technology workers are more likely to have engineering degrees, come from similar middle-class families, and are older than call center employees, so they are less likely to be receptive to things like karate.
However, from another perspective, Arvind believes that it is a waste of engineers' working time to spend on activities such as karate.
Because they generate more revenue per hour than call center workers, engineers are more educated and more efficient, which means that even when they have time to move around, they can't relax too much.
Ron found the diversified corporate businesses in the special economic zone very novel.
Sure enough, business opportunities are everywhere.
After a tour, he found that what he valued most was his own "smart city" project, namely the service data center.
It is no exaggeration to say that the special economic zone is equivalent to a medium-sized city.
Not only does it have a large population, but it also has advanced infrastructure.
This is the largest fiber optic user community in India, with communication services provided by India Mobile.
The daily needs of hundreds of thousands of working people are a huge number, and the various food ordering calls have made hundreds of operators in the customer service center so busy that their voices are hoarse.
The riders originally recruited were simply not enough, so there was no choice but to outsource this job. There were many unemployed young people in the Special Administrative Region.
The huge demand for cars at three or four in the morning every day also makes Sur Vocational overwhelmed.
Later, this job was simply contracted out to several taxi companies, which were responsible for picking up and dropping off employees in the office building.
Ronnie also met with several of them when he inspected here.
He didn't know if it was his illusion, but there was a man with long hair among them who looked vaguely familiar to him.
Looking at Ron, who was the center of attention, Barum was shaking with excitement.
Finally, as an entrepreneur, he met the famous Mr. Sur.
Yes, this man with long hair and a suit is the fugitive Barum.
He found his way in Bangalore and he succeeded.
I still remember that when Barum first came to the special economic zone half a year ago, he also discovered business opportunities.
He took a rickshaw to Electronics City and sat down under a banyan tree he saw by the road.
He sat there, watching the buildings. In the evening, SUVs rolled in. Barum stayed there until two in the morning, watching them drive out.
He thought, this is it, he would rely on this business to integrate into the city.
The men and women of Bangalore live like animals in the forest, sleeping during the day and working at night until two, three, four, or five in the morning, depending on the situation.
Because their owners are in the United States, on the other side of the world. The big question now is: how do those guys and girls, especially the girls, get to work at night and how do they get home at three in the morning?
Bangalore doesn't have a night bus system or a train system like Mumbai, and it's not safe for girls to take buses or trains.
Frankly speaking, all the men in this city are as fierce as wolves and tigers.
This is why he, an entrepreneur, came into being.
Next, Barum went to a Toyota Camry dealer in town and said, in the most intimate way possible, "I want to drive your car."
The dealer looked at him in confusion, as if he didn't understand why the man in front of him said "drive your car" instead of "buy your car".
Barum couldn't believe he'd said that. Once a servant, always a slave: the instinct was always there, inside you, somewhere near the base of your spine.
For example, at today’s entrepreneur forum, when Barum saw Mr. Sur, his first reaction was to get down and kiss his feet!
Barum pinched his left palm and said with a low, hoarse voice, "I want to rent your car."
There were four million rupees in the red travel bag, enough for him to rent dozens of Toyota Camrys.
Barum called the heads of outsourcing companies in the special economic zone one by one, asking them if they needed a taxi to pick up their employees at night or to take their employees home late at night.
Without exception, they all said they didn't need it. Some outsourced the task to Sur Real Estate, while others signed contracts with a cooperating taxi company.
There was a kinder woman who explained to Barum:
“You contacted us too late. Every company in Bangalore has arranged taxis to pick up their employees at night. I’m sorry to tell you this.”
It was like when Barum first started out in Uttar Pradesh, he was so depressed that he stayed in bed all day.
He asked himself what would Satya sir have done?
Barum suddenly realized that he was not alone and someone was on his side!
Thousands of people are on his side!
(End of this chapter)
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