Chapter 125 Xiaomi Phone Launch Event (Part 1)



After the barbecue was served, the group ate and chatted.

"Young Miss, hasn't your father's friend's daughter come to report for duty yet?"

"Not yet. She called me last time and said that her graduate advisor happened to be back in China in Shanghai these days, so she took a few days off to meet him and get together with some of her senior classmates."

"This is too casual! She doesn't take the company seriously at all. Who's her mentor?"

"His name seems to be Luo Xiang."

"Ahem, sorry, I was speaking a bit loud just now. You outlaw, huh? It's alright now."

"What? You know Ye Qian's teacher?"

"Zhang San... oh no, Luo Xiang, I've heard of him, he's very capable. It seems our deputy director of the legal department has a strong backer. We've found the right person."

Over the next few days, Lin Chen was busy preparing for the live broadcast press conference. Originally, Lin Chen wanted to find a live broadcast platform, but after searching around, he found that there wasn't even a decent live broadcast platform available in 2010.

Sigh, I'll contact Wang Sicong in a few days and tell him to stop chasing after female internet celebrities and hurry up and get Panda TV up and running. As for Douyu? I can only say that everyone has a responsibility to resist gambling and drugs.

There was no other way, so after discussion, it was decided that the only option would be to livestream the event on Weibo using a combination of text and pictures.

With everything prepared, the Xiaomi phone launch event finally began as scheduled.

On the evening of April 1, 2010, invited media, digital bloggers, lucky audience members, and of course, employees of Star Technology, entered the conference hall one after another.

At 8 o'clock sharp, the lights in the conference hall suddenly went out, and the whole room fell silent.

Lin Chen, dressed in a white shirt, jeans, and white sneakers, walked onto the stage with youthful energy.

"Friends, welcome to the Xiaomi new product launch event. I am Lin Chen, Vice President of Xiaomi Technology."

The audience erupted in enthusiastic applause.

After the applause stopped, Lin Chen continued, "Thank you for your applause. I haven't said anything yet, so I'm a little embarrassed."

"Ha ha ha ha……"

Lin Chen's words immediately stirred up the atmosphere of the entire audience. Lei Jun, who was sitting in the audience, turned to his secretary and whispered, "Brother Lin is indeed a born orator. He has the entire atmosphere under his control."

The secretary nodded in deep agreement.

Lin Chen pressed a button on the remote control in his hand, and the background behind him suddenly changed from the words "Xiaomi Mobile Phone Launch Event" to the words "Smartphone".

"As we all know, our mobile phone industry is undergoing a huge transformation after Apple released the iPhone. It's as if Jobs was asking the world, what exactly is a mobile phone?"

"From the earliest mobile phones that could only make calls, to the black-and-white screen phones that could make calls and send text messages, to the Nokia phones that could make calls, send text messages, take pictures and play music, and finally to the iPhone full of endless possibilities, it can be said that phones before the iPhone can only be called feature phones, but starting with the iPhone, they have a brand new name: smartphones!"

"The iPhone is great, but it's not without its flaws. For example, it's expensive. Of course, some people might say that the high price isn't the iPhone's problem, but theirs."

"Hahahaha..." The audience burst into laughter again.

Lin Chen pressed the remote control in his hand again, and three images appeared in the background behind him: iOS, Android, and Windows Phone.

"While the iPhone pioneered the smartphone, it is not the only one. Google launched Android, and Microsoft launched Windows Phone. The world needs diversified development, and the future is full of infinite possibilities."

"After research and comparison, we at Xiaomi chose Android as the operating system for our Xiaomi phones. The open-source Android system allows us to completely customize it. Thus, we developed the exclusive mobile phone system for Xiaomi phones, the MIUI system."

The image of "MIUI" appeared on the background behind Lin Chen, and the whole audience burst into applause.

"However, I understand what everyone is thinking. Some people sitting in the audience are thinking, 'We don't understand what you mean by the system, we want to see Xiaomi phones!' So, I'm being sensible by unpacking a brand new Xiaomi phone before introducing MIUI. Please look at the big screen."

Lin Chen received a brand new, unopened Xiaomi phone from the staff below the stage. A camera on stage pointed at the phone box in his hand, and the image was simultaneously projected onto the background screen behind him.

Everyone in the room took out their phones or cameras and started taking pictures and videos.

Lin Chen slowly tore off the transparent plastic film on the outside of the phone box, then opened the damped lid, revealing a square black phone with a glass front lying in the middle of the box.

Lin Chen took out the Xiaomi phone from the middle of the box and showed it to the front and back. Both sides were made of glass. The front had a camera and speaker hole at the top, a full screen in the middle, and only one button at the bottom. The back had a Xiaomi logo printed in the middle, and no other patterns. It was as exquisite as a fine work of art.

But everyone's first reaction upon seeing the Xiaomi phone was, "Isn't this an iPhone 4?"

Although the iPhone 4 has not been released yet, leaked photos are everywhere, and everyone already knows what the iPhone 4 looks like.

Seeing the expressions on everyone's faces, Lin Chen smiled and said, "I know what you're all thinking. You're wondering why our Xiaomi phones look so similar to those of our competitors, right? That's right, they do look very similar, but they're completely different."

"Before designing the appearance of this phone, we did extensive research online and even made a model with the same appearance parameters as a competitor's unreleased phone. However, we were not particularly satisfied with it when we held it in our hands, especially for girls with small hands, as it was a bit inconvenient to operate. Perhaps the competitor's phone is more suitable for foreigners."

"So, after research, questionnaires and other methods, we finally revised all the dimensions of the phone's exterior, which is how the Xiaomi phone looks now. Please take a look."

The screen behind them displayed design dimensions of two phones, but without clearly indicating which phones they were. Then, the two design dimensions slowly overlapped, and the completely different sizes made it immediately clear to everyone present, "Oh, they're different. They just look similar. It seems that Xiaomi has put a lot of effort into this aspect, unlike counterfeit phones that just copy others."

Lei Jun and the Xiaomi Technology mobile phone R&D team watched Lin Chen speak eloquently on stage, completely bewildered. What was this? How come we've never seen these design dimension drawings before? Wasn't the appearance of the Xiaomi phone just a sketch you made on the spot in the meeting room? How did it become something that had been studied?

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