JD.com's deliverymen were on high alert overnight. After Xiaomi Technology compiled the address list and sent it to them, JD.com's delivery team quickly arranged to print the waybills, load the packages, and send them to destinations across the country.
The next day, Friday, the miserable office workers still had to get up early for work.
Xiao Shuai from Shanghai managed to snag a Xiaomi phone last night and excitedly bragged about it to his friends until midnight, only going to sleep when no one wanted to talk to him anymore. He almost overslept this morning.
"Knock knock knock!"
When Xiao Shuai heard someone knocking on the door, he hurriedly put on his shoes and prepared to go out to catch the subway.
"Who is it? So early."
"Hello, JD Logistics."
"A delivery? What did I order?"
Xiao Shuai opened the door, and the deliveryman handed him a box and a pen, saying, "Hello sir, this is your package. Please sign for it."
Xiao Shuai took the pen, quickly signed his name, then picked up the delivery box, put it in his bag, and left.
Finally, he clocked in a minute before he was late. Sitting at his workstation, Xiao Shuai breathed a sigh of relief, but then suddenly remembered the package he hadn't opened that morning.
Upon taking it out and seeing that the sender was Xiaomi, Xiao Shuai reacted for a moment and exclaimed in surprise, "Xiaomi phone!"
This exclamation drew the attention of everyone around.
"Hey Xiao Shuai, did the Xiaomi phone you snagged last night arrive so quickly?"
"It seems so. Let me open the box and take a look."
"Let's go and see."
A group of people gathered around, and Xiao Shuai picked up the utility knife on the table and began to unpack the box.
"Wow!!!"
The moment the Xiaomi phone was taken out of the box, it drew gasps from those around it. Its all-black body with glass on the front and back was simple yet sophisticated, a world apart from the plastic-cased phones of today.
Even my colleagues around me who were using iPhone 3GS felt that their phones were so outdated.
Power on!
After a series of settings, the moment you enter the phone's home screen, everyone is envious; the ultra-high-definition screen makes the MIUI system look even more beautiful.
"Wow, this phone is so pretty, Xiaoshuai, can I borrow it to take a look?" Xiaomei, Xiaoshuai's crush and colleague, asked.
This made Xiao Shuai incredibly excited. Good heavens, he had been with the company for over a year, and this was the first time Xiao Mei had ever spoken to him on her own initiative.
Xiao Shuai handed the Xiaomi phone to Xiao Mei. Xiao Mei took the phone and looked at it for a while before reluctantly handing it back to Xiao Shuai.
"Hey handsome, where did you buy this? Can you buy one for me too?"
My colleague next to me said enviously, "They're sold out now. They were gone in half an hour last night. I couldn't even get one. I don't know when the next sale will be."
"Huh? There are phones that are unavailable?"
Xiao Shuai quickly replied, "But Mr. Lin from Xiaomi sent a message saying that it will be available again soon, and I'll help you grab one then."
"Okay, thank you, Xiaoshuai, you're such a good person."
By the evening of the 16th, many people in the Yangtze River Delta region (Jiangsu, Zhejiang, and Shanghai) had received their Xiaomi phones and were showing them off online.
Huasuan.com has also launched its Xiaomi phone giveaway event again, and this time the prizes are quite interesting: from the 16th to the 20th, the top three posts with the most likes each day will win a Xiaomi phone.
As soon as the prize was announced, netizens got really excited. They urged their friends who had already won a Xiaomi phone to post pictures of their purchases. Some even borrowed Xiaomi phones from their friends to post pictures. After posting, they called on all their relatives and friends to like the posts, just to try their luck and see if they could make it into the top three. In a short time, the number of registered users on the website increased by several million.
The popularity of Xiaomi phones is so high that some people have started to buy them at inflated prices in the second-hand market. Although Xiaomi's official Weibo account immediately posted a message urging everyone to consume rationally and not to pay extra for phones, it still couldn't stop some people from wanting to show off... oh no, I mean, enjoy the happiness in advance.
Lin Chen was worried that things would go wrong if this continued. What if a crazy consumer like the one in his previous life who sold a kidney for a certain mobile phone appeared? That would be a real disaster.
So Lin Chen discussed it with Lei Jun and decided to adopt a timed, limited-sale model, that is, to grab a Xiaomi phone pre-sale slot every Friday at 8 pm on the Xiaomi official website. After listening to Lin Chen's concerns, Lei Jun also supported this idea.
Soon after, Xiaomi Technology's official Weibo account updated its posts again.
"Due to limited production capacity, in order to allow more Mi Fans to buy Xiaomi phones at normal prices, we have decided to offer a Xiaomi phone pre-sale slot on the Xiaomi official website every Friday at 8 pm. Mi Fans who successfully grab a pre-sale slot will have their Xiaomi phones delivered to their door by JD Express within a week. We once again urge everyone to consume rationally."
Lin Chen also reposted the Weibo post immediately, with the caption: "Consume rationally and enjoy life."
Xiaomi's approach has baffled many phone manufacturers. Selling phones at a premium is actually a good thing for manufacturers, indicating that the phone is very popular. Some unscrupulous manufacturers even deliberately sell phones at high prices to distributors, who then resell them at an even higher price to make more profit. It's the first time we've seen a company like Xiaomi repeatedly warn consumers not to pay extra for their phones.
Lei Jun and Lin Chen are rare examples of people-oriented entrepreneurs in China. In their view, consumers are gods, not leeks, so they must fully consider the needs of consumers.
After posting on Weibo, Lin Chen stopped paying attention to it. There was only so much he could do, so he closed Weibo and continued coding in his office. At that moment, An Rou walked in.
"Lin Chen, Xiaomi phones went on sale last night. The first batch of users who used Huasuan Pay made 500,000 transactions, with a total transaction amount of nearly 1 billion yuan. As you said before, if one-thousandth of the transaction amount is used for charity, that would be about 1 million yuan."
"Okay, then let's transfer the money to our foundation's account."
"However, this 1 billion yuan does not belong to you alone. After deducting costs, the profits will be shared with Xiaomi Technology. Based on the shareholding ratio, you will only have 40%."
Lin Chen stopped typing, looked up at An Rou, and said, "An Rou, you need to think about it from a different perspective. A Xiaomi phone sells for 1999 yuan, and one-thousandth of the transaction amount is only 1.9 yuan. Although Xiaomi phones don't have high profit margins, I still get at least 100 yuan from each phone. I'm only taking 2 yuan out of that 100 yuan for charity, which is already very little. Besides, where does most of Xingchen Technology's revenue come from? It comes from advertising fees on Huasuan.com and games played by Dawei and his team, but neither of them uses Huasuan Pay. So, don't worry about what others are doing, just focus on doing your own thing."
"I know, I was overthinking it."
Just then, Zhang Yiming walked in excitedly.
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