The same thing happened to Liu Qiangdong and Zhang Wenyi. It's hard to imagine that a piece of code can accurately determine a user's interests and preferences. If my online shopping platform had this ability, wouldn't that be...?
However, after consulting with their company's technical director, they discovered that to implement this feature, the first thing they needed to do was to rebuild the entire website's database.
The difficulty involved is self-evident; it requires not only a significant investment of manpower and time, but also a substantial amount of money.
This is only the first step. The second step is to develop corresponding algorithms to determine the types of products that users like based on their information and shopping behavior.
Moreover, this is not an accurate judgment from the outset; it requires recording over a period of time before a judgment can be made. The longer the recording period, the more accurate the judgment will be.
This doesn't even take into account the time required to develop the algorithm or its efficiency.
So, to sum it up in one sentence: you can do it if you want, but you need money, manpower, and time.
After listening, the bigwigs suddenly had the image of the man with the nickname "five million for consulting fees" pop into their minds, beckoning to their wallets.
So that's what this little fox meant when he called. What was this "free one-week trial" nonsense? It turns out he just wanted to give you a taste of the benefits before getting you to spend money.
In fact, Lin Chen wanted more than just that. He also wanted user shopping habit data. For example, if a user wanted to buy a certain brand of thermos, and that thermos was available on various shopping websites with prices that differed by no more than five yuan at the same time, then when Huasuan.com recommended products to you, it would recommend shopping links from each of those websites.
Some users don't care which platform they choose; they'll buy whichever is cheaper, even if it's just a dollar cheaper. But some users have their own preferences; they insist on buying from Taobao, even if it's five dollars more expensive than JD.com. That's just how users' shopping habits are.
Another factor is the general impression consumers have of shopping platforms. When buying a computer, which platform do people generally choose? When buying clothes, which platform do people generally choose?
This is all the data Lin Chen wants. In the future, when he drives traffic to various shopping platforms, this data will be his trump card for increasing promotion fees.
The next day, Lin Chen looked at the traffic generation data report from the previous day, imagined the shocked expressions of the heads of various online shopping platforms, and couldn't help but chuckle to himself.
Then, he called Zhang Xuhao.
"Lin Chen, what's the matter?"
"Can't I call you if there's nothing wrong?"
"Look at what you're saying, I'm working for you now."
"Come on, look how many times Ele.me's market value has increased since I had you join Lashou.com in group buying for home delivery. Isn't that more than your meager earnings before?"
"Hehe, that's true. I'll treat you to a...dinner another day." Zhang Xuhao thought of An Rou and swallowed the word "massage" back.
"By the way, Huasuan.com launched a new feature called 'Guess You Like,' did you know?"
"I know, it was updated last night. I saw it while browsing Weibo. I tried it, and wow, it actually recommended Porsche original seat cushions to me. That's so inaccurate. My car is clearly a BMW."
"Just tell me if you like it or not."
"I do like it, but..."
"If you like it, that's all that matters. I just guessed you liked it, and I was right about it."
"...What you said makes so much sense, I'm speechless."
"Okay, let's not change the subject. I'm planning to integrate the 'You May Also Like' feature into Ele.me to improve Ele.me's order completion rate."
Zhang Xuhao's eyes lit up. This is great! Sometimes when it's mealtime, many people open Eleme and scroll for ages, not knowing what they want to eat. In the end, they get tired of scrolling and just make some instant noodles.
However, if there is a "You May Also Like" feature and the recommendations are accurate, it can greatly shorten the time it takes for users to place an order and increase the number of orders.
"Sure, why don't you just send someone to the other side to coordinate with Ele.me?"
"There's one more thing. I'm planning to develop a smartphone app for Ele.me. I wanted to let you know first."
"You decide. Anyway, even if we lose money, you'll lose more than I do."
"Look at you, so pathetic. By the way, don't tell Wu Bo yet. I don't want to update the 'You May Like' section on group buying for the time being."
"Why, Mr. Lin?" Wu Bo's voice suddenly came from the microphone, startling Lin Chen.
Lin Chen was immediately embarrassed. He coughed twice and racked his brains to come up with an excuse: "We are going to launch Wowo Group and Meituan now. If we launch this feature, wouldn't that be helping the enemy in disguise? It would threaten your Lashou.com's position in the industry, wouldn't it?"
Wu Bo thought to himself, "That's right! Damn, even though everyone's performance will improve, Wowo and Meituan will just be able to continue to linger on. That won't do. I have to take them down first. Once I've taken down those two websites, I can launch 'You May Like' and then I can count money until my hands cramp every day."
"President Lin, it has to be you. You're so thoughtful."
"Of course, hahaha."
Lin Chen breathed a sigh of relief. Luckily it was Wu Bo; if it had been Wang Xing, he wouldn't have been so easily fooled.
After hanging up the phone, Lin Chen went to Zhang Yiming's office and told him about Ele.me's launch of the "Guess What You Like" feature, asking him to take some time to coordinate with Ele.me.
Just as Lin Chen returned to his office, his phone rang. When he picked it up, he saw that it was his counselor, Qian Ming.
"Teacher Qian, what's wrong?"
"Lin Chen, there's a graduate job fair at the school gymnasium next Saturday. I've registered you for it."
"Teacher Qian, are you sure you're not mistaken? I'm only a freshman, not a graduate."
"Have you forgotten what you promised Principal Chen?"
"Ah... um... Teacher Qian, actually I was just joking with you, hahaha, it's a job fair, right? I'll definitely be there on time."
After hanging up the phone, Lin Chen called An Rou over.
"Anrou, there's a job fair for graduates at the school gymnasium next Saturday. Why don't you go?"
"No, I can't go."
"Is there something you need?"
"Lin Chen, have you forgotten? I'm a graduate too."
Lin Chen's face darkened: "What, you've grown wings and are ready to fly solo, huh?"
"Hehe, just kidding. But seriously, you have to come with me. Otherwise, they'll all be my classmates, and it'll feel weird for me to interview them. Besides, you're in charge of the HR department."
Lin Chen thought about it and agreed. An Rou was an acquaintance, so it wouldn't be easy to interview her. He decided to go himself.
"What do you mean by being responsible or not? I'm responsible for the whole company, and I'm under a lot of pressure."
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