Zhang Yong's secretary overheard their conversation and immediately burst into tears, saying, "What you're talking about is nothing! Let me tell you, I'm in a terrible situation. Our boss Zhang said he would take me to Shanghai to talk to President Lin about cooperation, but he didn't tell me anything beforehand. Then, when we got to President Lin, he suddenly shifted the blame onto me. I was so embarrassed!"
Thus, the meeting, which was originally supposed to be a dog-beating session, turned into a secretary-only venting session.
Jack Ma's secretary couldn't stand it anymore and coughed twice, intending to stop him.
"Ahem, everyone, let's get back to the main topic and discuss how to deal with Huasuan.com."
"I won't discuss this! I refuse to take the blame!" Surprisingly, the first person to object was Zhang Yong's secretary.
"Yes! Refuse to be a scapegoat!"
"That's right! We absolutely refuse to be scapegoated!"
"Oh no, it's three to one, what's the point of even having a game now?" Jack Ma's secretary covered her face and said, "Aren't you afraid of getting scolded by the boss when you get back?"
"Tch, guess why our boss doesn't come himself?"
"Yes, the answer is obvious."
At this moment, Zhang Yong's secretary, the only one among the three scapegoats who was an insider at Taobao, became nervous.
"Oh no... I'm not going to be the only one who gets scolded in the end, am I? Waaah, will I get expelled?"
Liu Qiangdong's secretary patted her on the shoulder and comforted her, "Don't worry, if this place doesn't want me, there are plenty of other places that will. You can always find another job. Hangzhou is so big, there will always be a place for you."
Jack Ma's secretary sneered: "A place to stay? He's from Xiaoshan, his family owns two buildings, and the rent is several million a year. He doesn't lack a place to stay, he just needs a son-in-law to live with him."
Liu Qiangdong's secretary stopped patting her shoulder. Okay, sorry to bother you. So it turns out it's a princess's workplace adventure.
There was no point in continuing the meeting, so the four of them exchanged contact information and then adjourned.
When Jack Ma and Daniel Zhang saw that JD.com and Amazon had only sent two secretaries, they knew that the meeting was pointless.
"Mr. Ma, given the attitudes of JD.com and Amazon, should we continue?"
"Go for it! You two cowards, you're already deserting before you've even gotten your hands on the bayonets. Let's do it ourselves at Taobao. I don't believe that a company as big as Alibaba can't beat a startup by college students."
Zhang Yong's secretary returned nervously, only to find that Zhang Yong didn't care at all what had happened during the meeting and immediately began assigning tasks.
Soon, Taobao's advertisements were plastered all over Hangzhou, Beijing, Shanghai, Guangzhou and Shenzhen, with bus stops and subway stations plastered with Taobao ads.
"Shop online with Taobao on your mobile phone!"
The money was poured in, and the results were quite obvious; the number of transactions on Taobao Mobile surged.
Jack Ma and Daniel Zhang were sitting in the office, laughing heartily.
"Hahaha, as expected, Lin Chen only has those three tricks up his sleeve, why be afraid of him?"
"Mr. Ma, I have to say we have to thank Lin Chen. If it weren't for the fact that he and Lei Jun made Xiaomi phones so cheap, the popularization of Taobao on mobile phones wouldn't have been so fast."
"Wouldn't Lin Chen be considered to have aided the enemy? Hahaha."
Meanwhile, Zhang Yiming of Xingchen Technology in Shanghai also reported this situation to Lin Chen.
Lin Chen said with great distress, "Zhang Yong, you really want me to bow my head so badly that you can't even do your own accounting. How much money do you spend on all those ads? You might as well give them to me. The advertising fees on Huasuan.com are much cheaper than those on buses and subways, and the results are much better too."
Zhang Yiming never expected Lin Chen to focus on this: "Um, Mr. Lin, how should we deal with this situation?"
"In order to get this wasted money back to its owner as soon as possible, I've decided to make them surrender quickly. What a waste! What a huge amount of money has been wasted! This spendthrift!"
Lin Chen paused for a moment, thought for a moment, and said, "Mr. Zhang, let's give Taobao users on the computer a benefit. Every order that is completed through Huasuan.com and directed to Taobao on the computer will receive a five-yuan Pinduoduo APP coupon."
Upon hearing this, Zhang Yiming pondered for a moment and then gasped in shock.
Lin Chen's move was too ruthless. Taobao is going to vigorously develop its mobile business, right? Then I'll drive traffic to your desktop platform so that your customers stay on the desktop.
In this way, all the money you spent on bus and subway ads on Taobao will be wasted, and I can also attract your users to the Pinduoduo app through Pinduoduo coupons.
Most importantly, Taobao can't blame me for anything. I'm spending my own money to drive traffic to Taobao. Isn't that incredibly generous? Even though it's using the promotional fees that Taobao gave me.
"Okay, Mr. Lin."
In the following days, Huasuan.com remained completely silent, which reassured Jack Ma and Daniel Zhang even more. Huasuan.com was nothing special after all, with over 2.6 million Taobao stores and only about 1 million Pinduoduo stores. 2.6 million versus 1 million, the advantage was in our hands!
"Mr. Zhang, how long have we been running these ads on buses and subways?"
“We booked a three-month subscription because we are a long-term client and this time the amount of money we are spending is large. The advertising company extended the subscription period so that we can continue until the end of August.”
Jack Ma felt a pang of heartache upon hearing this. Three months, that's a lot of money! However, this competition with Huasuan.com was not just a battle of egos, but also an important test for Taobao's mobile internet strategy. If they won, it would clear all obstacles for Mobile Taobao and Alipay in the smartphone era, allowing them to lead all competitors and quickly seize market share.
"Mr. Zhang, something terrible has happened!"
Zhang Yong gets a headache just hearing that sentence now; he's almost having a stress reaction.
"What happened now?"
"Data shows that Huasuan.com has suddenly brought a lot more traffic to our Taobao store."
Zhang Yong breathed a sigh of relief: "Isn't this a good thing? Why all the fuss?"
Jack Ma laughed and said, "Young lady, you're still young. Once you've seen the ups and downs of the business world, you'll be as calm as I am. It seems that Huasuan.com is testing us out. Come on, Mr. Zhang, let's go take a look together."
"Haha, thanks to Mr. Ma's wise decision! Let's go take a look at the data together."
The three arrived at the data analysis department, where a technician pointed to a set of data on the screen and explained, "Mr. Ma, Mr. Zhang, look, in the past few days, the traffic that Huasuan.com has brought to Taobao has increased significantly compared to the previous days, and these are all customers placing normal orders, without any malicious order-brushing."
Jack Ma and Daniel Zhang exchanged a smile.
The technician continued, "After that, we checked Huasuan.com and found that they had launched a new promotion specifically for our Taobao users. Every order placed through Huasuan.com and completed on Taobao on PC will receive a 5 yuan Pinduoduo APP coupon."
Jack Ma burst into laughter: "Lin Chen, you little brat, I never thought you'd admit defeat and back down one day. Scared now, huh? Hahahaha."
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